While Xiang Yong was hesitant.
Liu Ping was also very anxious. Ever since he met with Xiang Yong, the other party had not made any movement or given a definite answer.
Other investment companies are staring at this, and he wants to finalize it as soon as possible, but he has not received any feedback.
I went to the daycare center for several days and couldn't see anyone.
Until today, he finally blocked the other party in the ward.
"Dean Xiang, do you have any concerns about our investment? If you have any ideas, can you tell me openly? It doesn't matter, everything can be discussed."
Liu Ping stretched out his hand with a smile on his face and held the other person's hand tightly, as if he was afraid that the person in front of him would run away if he let go.
Xiang Yong said with some embarrassment: "Mr. Liu, actually I do have some ideas. Since you are so honest, then go to my office and talk about it."
Among these investors, Liu Ping was the most diligent and seemed to be sincere. He couldn't help but be touched.
After the two parties sat down, Xiang Yong took out Penguin's investment letter of intent and pointed to the gambling agreement.
"Mr. Liu, I have some concerns about this gambling agreement. As you know, day care centers have always had difficulty making profits in the past. This business is not very profitable at all and cannot make much money. Moreover, the goal of going public in the short term is I don’t have the confidence to achieve it either.”
"Then if I sign this, what if I lose the bet, wouldn't I give up my life's hard work?"
When Liu Ping heard that this was what the other party was thinking, his anxious heart immediately relaxed, and he comforted him with a smile.
"Dean Xiang, you may not know much about project investment. If you think this gambling agreement is unacceptable, it is not non-negotiable."
"Penguin Investment Department is different from their venture capital institutions. We pay more attention to long-term investment. Investing in your nursing center is mainly to lay out the specialized care industry, and at the same time to achieve strategic complementarity with another investment in home medical care. "
"Laying into the medical industry is a long-term strategic goal of the company, so we prefer to hold shares for the long term. If you insist, I can tell the leader not to sign a gambling agreement."
Xiang Yong was overjoyed and said, "That's good."
"However," Liu Ping continued: "In this case, the investment may not be too large. Originally, we wanted to invest more than 50 million to roll out the care centers in first- and second-tier cities as soon as possible. In this way, The amount of investment may be reduced a lot and the pace of expansion will be slower.”
Xiang Yong waved his hand and said disapprovingly: "It's not that easy to expand business. From selecting a location, recruiting people, to applying for a medical license, it's all very troublesome. It's not that fast. It's better to proceed slowly and first in first-tier cities. Establish a foothold, build a brand, and then develop into second-tier cities.”
Liu Ping smiled and said: "It's up to you to run this business and that. I'm a layman."
Xiang Yong was relieved at this time. He felt that Penguin's main focus was on other medical investments. This project might be just a random project, purely due to his deep pockets. In order to seize the track, he had no intention of killing the goose that lay eggs.
There is not much initial investment, which is good for both parties. Xiangyong can develop steadily, while Penguin can also use a small investment to see the results before deciding whether to continue investing.
The two parties had a very pleasant conversation and soon signed an investment letter of intent.
Generally, after signing such a term sheet, the overall framework of the investment is determined, and the remaining work is left to the lawyer, who only needs to refine the framework in the term sheet into a complete legal document.
"By the way, the next step is to enter the due diligence process. We need to go through all the legal, financial, tax and other documents of the care center from its establishment to the present to see if there are any problems in it. "
"This should be nothing, the workload is relatively small, and it will be completed soon."
Liu Ping collected the documents and warned.
Xiang Yong nodded and personally sent the other party out of the door.
Liu Ping was in a good mood and rushed back to the company that day. As soon as he entered the door, he was called over by his leader.
"How is the progress of your recent vegetative care center project?"
"Everything goes well, the investment letter of intent has been signed."
The leader was quite satisfied with his progress and praised him.
"Yes, luckily you started quickly. I was about to rush you, but you turned out to be faster than I thought."
"What's the matter? Is there something else going on in this matter?" Liu Ping was a little confused, and he keenly smelled something unusual.
A smile appeared on the leader's face: "I recently received an inside message that Sanqing's new drug has been included in the regulatory list and cannot be marketed overseas. It is only sold domestically. Do you know how big an impact this will have?"
"What?" Liu Ping was stunned for a moment, and then he was ecstatic.
"Is it true? Doesn't this mean that patients from abroad have no medicine to take and have to come to China for treatment? This is a good day care center!"
The leader nodded proudly: "So you acted very quickly. You did a good job. We got the upper hand."
He carefully flipped through the term sheet and pondered.
"The amount needs to be changed, and investment must be increased. Let's tentatively set it at 50 million. If the performance is good, we will invest further."
"In the future, the company will undertake global business, focusing on overseas patients. First, it will build several branches in first-tier cities. The decoration should be luxurious, the medical care should be professional, and the fees should be expensive. Try to build it into a high-end nursing center."
Liu Ping nodded, with an uncontrollable smile on his face.
"No problem. I'll revise it overnight and then write a formal investment agreement. I'll rush to Haishi tomorrow morning and have Xiang Yong sign it right away."
"This project is absolutely stable."
The next day, Liu Ping fell asleep all the way on the plane and opened his sleepy eyes at Haishi Airport.
When he saw Xiang Yong, he had become energetic.
Xiang Yong was a little surprised to see him: "Mr. Liu, I just sent the documents yesterday afternoon, and you have completed the due diligence so quickly? You are really fast. As expected of a big company, your efficiency is really high."
Xiang Yong smiled and nodded: "Yes, I told you earlier that due diligence is a trivial matter. You must be fine."
He took out a thick stack of documents from his briefcase: "I also want to finalize this project as soon as possible and complete the work. The investment contract has been drawn up. Let the lawyer take a look. If there are no problems, you can sign it."
"You know, our company is relatively formal, and the process is quite cumbersome. The sooner the contract is signed, the faster the payment will be."
Xiang Yong took the document with a smile and said, "That's a big company. I understand. I've also worked in a big hospital. If you want to do something, the procedures are extremely troublesome."
"Let me check first. It may take the afternoon for the lawyer to arrive."
He looked through it carefully, and the smile on his face gradually disappeared.
It took me a long time to read the entire document from beginning to end.
Xiang Yong had an expressionless face and asked calmly: "Mr. Liu, does this seem to be different from what we agreed before?"
"Oh? Is it the investment amount? After I discussed it with the leader, he was very optimistic about this project and increased the investment. This is a good thing."
"But in this case, you will become the largest shareholder, and my shareholding will be reduced to less than 50%. I will not be able to have controlling rights and risk losing control of the company. This is unacceptable to me."
Xiang Yong shook his head and slowly pushed the document back: "I can't sign this contract."
Liu Ping was stunned. Why, is there anyone in this world who thinks there is too much money?
He reacted quickly and advised immediately.
"Dean Xiang, if you are worried about losing control of the company, you are really overthinking it. You also know our style. Generally speaking, we will not interfere with the founder's management and operation."
Xiang Yong smiled and said: "That's a general situation. What if the investors and the founder's business philosophy are not in line? You won't have any interference? I don't think you are that great."
"This," Liu Ping was speechless. He thought for a while and said frankly: "I can't guarantee your question. After all, the company is not mine."
"This matter is related to the issue of trust between the investors and the business philosophy. I can only say that the most critical reason why Penguin was able to make a decision so quickly and invest in this project, besides being optimistic about this business, is you."
"When we invest, we don't just invest in a project. The most important thing is to invest in a person. The leader and I are very optimistic about your ability and character, and have full confidence in you. Believe me, we really never thought about pointing fingers or interfering. Your business.”
He looked directly at the other person and said in a sincere tone.
"Dean Xiang, to be honest, there is no gambling agreement for such a high amount of investment. I am afraid that this kind of investment contract is the only one in the country. I believe you can see that we are still very sincere."
"Please think about it again. There are really not many conditions like this."
"This," Xiang Yong was also somewhat moved by the other party's sincerity and couldn't help but hesitate.
He lowered his head and pondered for a while, then suddenly raised his head, stared into Liu Ping's eyes, and asked.
"Then I would like to ask a few questions. What is your positioning of the daycare center? What are your target customer groups? Are there any requirements for profit margins? For no other reason, I just want to understand your business philosophy."
Liu Ping seemed a little relieved after hearing this tone, and his hanging heart suddenly relaxed.
He laughed and started talking nonstop.
"Our idea is very simple. We invest a lot of money to build a mid-to-high-end nursing center. The decoration should be high-end and high-end. We should hire good doctors and nurses to create a professional image. We are now preparing to establish branches in first-tier cities, mainly overseas. Patients are the main priority, and domestic patients are the auxiliary.”
"The charges may be a little higher, but the time is relatively short. It is equivalent to condensing the patient's expenses in the past few years into half a year to a year. In this way, the unit price is high, the customer source is stable, and the profit margin will naturally be greatly improved..."
Xiang Yong suddenly interrupted him and said, "The charge you are talking about is higher. How high is it?"
Liu Ping was a little unsure and said: "Are you talking about domestic or foreign patients? For foreign patients, we have to do market research and then price them in US dollars. For domestic patients, let me think about it, 30,000 a month? 50,000? It depends. The illness is coming..."
Xiang Yong's expression changed and he looked at him in disbelief: "Are you crazy? Thirty thousand a month? It's so expensive, how can domestic patients afford it?"
Liu Ping opened his eyes wide and said in surprise: "Dean Xiang, why are you confused? This account is actually easy to settle. In the past, patients would have to stay with you for a year or two, and they still couldn't be cured. Every month The cost of 8,000 yuan alone is not expensive, but the total cost is still very expensive. In two years, it will cost 200,000 yuan."
"Now the vegetative state can be cured, and the patient can be discharged from the hospital as long as he stays here for half a year. If we spread the 200,000 yuan to half a year, isn't it 30,000 yuan a month? What a good thing. The patient is cured and discharged early, and we gain something." For money, what is this if not a win-win situation?”
"Since the patient can accept the fee of 200,000 yuan for two years, it means it is still within the ability. If you can make this money, why not make it? You think so."
Xiang Yong was speechless. It was clearly Sanqing's new medicine that cured the patient and allowed him to wake up early in a few months, but he made it sound as if it was solely the result of the nursing center.
The other party's business philosophy really makes sense. If he hadn't still had a conscience, he would have been convinced.
He sighed deeply, this is the so-called capital, peeling off skin and sucking blood, never satisfied.
I still think of capital too kindly.
Patients can escape the clutches of illness, but the sickle of capital will not let them go.
If you can earn 200,000 yuan, you will never lower the price. You must suck enough blood from the patient before you give up.
"Haha," he sneered in his heart and flatly refused: "I'm sorry, our business philosophy is completely different. I'm afraid I can't accept your company's investment."
"What?" Liu Ping stood up in shock: "We have already negotiated, right? You are going back on your word."
Xiang Yong smiled slightly: "We just signed a letter of intent for investment, and it is not legally binding. Why should we go back on our word? There is no justice in business. This is normal."
Liu Ping tried hard to persuade him, but Xiang Yong was very determined.
He had no choice but to leave angrily.
Before leaving, he asked without giving up: "Dean Xiang, tell me, what is inappropriate about our business philosophy?"
Xiang Yong sighed and said: "Actually, your idea is absolutely right. In doing business, we must pursue profit maximization. I really can't find fault with this."
"But," he looked forward, a light flashing in his eyes: "The nursing center is not just a business to me, and these patients are not just a business to me. "
"In the past five years, they have entrusted their lives to my hands. It is my responsibility to provide hospice care and send them on their way."
"Have you ever seen a few vegetative patients? I have seen many, many. Not only have I seen them, but I have also taken care of them."
"I just can't turn a blind eye to their suffering and treat these patients as naked numbers on a financial statement."
"As for mid-to-high-end positioning, that's bullshit." Xiang Yong has always been gentle and gentle, and rarely cursed.
"Most of the patients are brought here, and their families are very burdened. Sanqing gives them a new lease of life. If I still want to lie on them and suck their blood, am I still a human being?"
"If I do this, I will no longer be a human being, but will become capital."
Xiang Yong spit on the ground and ended the conversation.
Liu Ping was speechless for a long time after hearing this. Although he disagreed with the other party's ideas, this simple spirit and this somewhat ridiculous kindness still moved him a little.
"Naive," he thought to himself: "Soon, you will see the cruelty of capital."
After thinking about it, he kindly reminded: "Dean Xiang, let me get acquainted. Let me remind you that we will not give up on this project, and neither will other investment institutions. Therefore, you will have competitors soon." Appeared."
Xiang Yong waved his hand casually, showing his white teeth: "It's okay, you are on the high-end route, I am on the low-end route, there is no boundary, there is no competition, haha."
****
After Liu Ping returned, he reported the results of his trip to his leaders.
The leader suddenly became angry: "This person named Xiang doesn't know how to appreciate others and is shameless."
"Don't worry about him, let's look at something else. He's not the only daycare center on the market."
Liu Ping reminded: "In addition to Yanhe's reputation, it also has clinical cooperation with Sanqing Group. If we want to open a new nursing center, the relationship with Sanqing Group is the top priority."
The leader nodded: "Yes, you must contact Sanqing immediately and establish a good relationship first so that you can obtain the supply of new drugs as soon as possible."
With Penguin's financial resources, it quickly found a substitute on the market.
Although it is not well-known and its operating conditions are average, after receiving a large amount of investment, it still started the renovation in full swing.
During this period, Penguin also contacted Sanqing, requesting cooperation in vegetative clinical trials and post-market supply.
After Wei Kang learned the news, he couldn't help but marveled.
"These giants are really well-informed. They are worthy of being penguins. They move so fast!"
As we all know, Penguin maintains a large number of experts in government relations. It can be said that there are people in the DPRK. They are really good at policy sensitivity. Even Wei Kang has to admire them.
Since clinical trials are still ongoing, Sanqing has not announced the news that the new drug is controlled, and not many people know about it.
This gives the well-informed giants time lag, allowing them to make arrangements calmly and gain the initiative.
When latecomers enter the market, they will find that they are already a big step behind.
It's easy to talk about supply, it's just multiple customers, but for clinical trials, Wei Kang directly refused.
Sanqing currently only conducts vegetative clinical trials at the Yanhe Center. This is only part of the clinical trials of new drugs, and is mainly based on clinical trials of patients with severe Alzheimer's disease in other hospitals.
The cooperation with Yanhe has gone smoothly. Wei Kang has no intention of developing new partners for the time being. Besides, he has never dealt with him before, and his relationship with the other party has not reached that stage yet.
However, Penguin's move also reminded him.
If all these capitals are involved in targeting overseas vegetative patients, where can the domestic patients go?
He couldn't help but think of this vegetative care center called Yanhe.
If I remember correctly, it seemed to be a micro-organization.
There are not many patients that can be accommodated, only more than 200 people.
For hundreds of thousands of vegetative patients in China, this is simply a drop in the bucket.
There should be as many such institutions as possible, otherwise they would not even be able to cope with the annual increase of tens of thousands.
He thought for a while and asked his subordinates, had Yanhe recently raised funds for expansion?
According to his opinion, normal people should take advantage of this opportunity to raise a large amount of money, and then expand as soon as possible to seize the domestic market.
However, the news from the subordinates he worked with surprised him.
Actually rejected all investment institutions?
No wonder penguins want to run their own daycare centers.
This director's idea is quite strong. He gave up the opportunity to make a fortune and wanted to follow the path of being close to the people and benefiting as many vegetative patients as possible.
Wei Kang couldn't help but feel a little moved. The other party's business philosophy was quite close to his own.
He wanted to invest as soon as he heard it. After all, if the Yanhe Nursing Center opens more branches, his medicine can save more patients.
Now even with the new Sanqing drugs, no patient can afford to stay in the hospital for a long period of time, which can take anywhere from half a year to a year.
So you can either take care of yourself at home or find a daycare center.
The economic conditions of patients vary from high to low. We can reduce their care costs as much as possible. By popularizing affordable care centers, we will naturally be able to treat more ordinary patients.
Okay, since no one agrees with your philosophy.
Then let me do it.
Like-minded people should work together.
Yanhe Day Care Center is such a good institution. It would be a pity not to invest in it.
Thinking of this, Wei Kang couldn't help but raise the corners of his mouth, and decided happily.
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