Among wearable devices, smart watches have become the most indispensable core player, attracting technology giants to step aside and increase investment.
In recent years, the role of smart watches has continued to change. From the initial time presentation and sports data recording to the role of 'health steward', the positioning of watches and mobile phones has become increasingly separated, especially in the field of professional health monitoring. Technology and service barriers.
From the demand side, a foreign organization conducted a survey of more than 6,000 consumers in five countries and found that monitoring blood pressure, heart rate and sleep mode are the most needed functions on smart watches, while other functions vary from person to person.
Consumers are paying more and more attention to health, and the demand for health data monitoring and digital health management is increasing rapidly. At the same time, under the current aging situation in China, there are more and more application scenarios for smart wearable devices in the elderly care industry. The health of the elderly Management is inseparable from portable and convenient electronic devices.
These demands have promoted the rapid growth of the smart watch market, which has become the hottest industry at the moment.
In the final analysis, it is because smart watches provide health and exercise detection functions that mobile phones do not have, especially practical functions such as blood oxygen and blood pressure detection, which can understand the health status of the body in real time, which once made people feel reassured.
At present, the global smart watch market shipments have exceeded 120 million units per year and are growing at a rate of 20%.
Among them, the market share of fruits reaches 30%, followed by Erxing and Juwei, which account for 10% and 8% respectively.
The three giants account for 50% of the global market, which is terrifying.
The domestic market has also maintained rapid growth, with opportunities and challenges coexisting. Overall, Juweihe Fruit is still in the lead.
Manufacturers are also digging deep into the health track and continuing to upgrade technology in various aspects such as sensor technology and algorithm capabilities.
In addition to the smart watch with blood pressure monitoring function released by Juwei, companies such as Fruit, Two Star, and OPPO are also strengthening the health attributes of smart watches.
Fruit is treating its smart watches as medical devices, and iWatch has penetrated into the health field and includes blood oxygen and heart rate detection functions.
Last year's Samsung chip supported blood oxygen concentration detection, blood pressure monitoring, and electrocardiogram functions; OPPO also emphasized electrocardiogram detection and heart rate monitoring functions on the watch.
It can be seen that electrocardiogram and heart rate detection functions have become standard features of smart watches and a popular direction for manufacturers to compete.
It is not difficult to explain why when the latest ECG monitoring function of Sanqing Group was launched, it instantly became popular among manufacturers.
After all, if you want to upgrade your own technology, there will be no ready-made technology available as quickly as possible.
The main business of mobile phone manufacturers is still in electronic products. It is really difficult for them to study ECG sensor technology and health detection functions.
They are not all on the same track. How can we use doctrines to start from scratch?
Three days later, all four major mobile phone manufacturers sent representatives to gather at the Sanqing headquarters.
Juwei’s representative is Cai Peng, and others are also heads of the smart wearable department. After all, the first business meeting must involve the senior management. Only after reaching an agreement will the engineers come on stage to implement specific project work. .
In a spacious conference room, manufacturer representatives watched the technical introduction on the projection screen attentively, with shocked expressions on their faces.
As they listened, they exchanged glances with each other, and their spirits were lifted.
The function is indeed very powerful. This trip was not in vain.
Lu Tingfeng talked eloquently on the stage, and after speaking, he took out samples and distributed them to everyone to experience.
This is the first time that manufacturer representatives have seen the actual product.
It looks like an ordinary bracelet and its functions are very basic. It doesn’t have so many fancy functions and only has the simplest ECG monitoring function.
They each held one, curiously put it on their wrists, connected it to the Longtu APP on their mobile phones, and immediately intuitively felt the powerful monitoring function.
"This is the first time I can see my real-time electrocardiogram on a mobile phone. It feels amazing."
"Wow, I tried this AI heart diagnosis technology and it said I'm pretty healthy. If I want to get more accurate diagnostic results, it's recommended that I wear it continuously for 72 hours before trying again."
"No way, I've only been wearing it for 15 minutes, and it's already given me a yellow warning? It said that I have a slight arrhythmia and suggested that I improve my daily routine? This is similar to the results of my physical examination, and it's quite accurate. "
The manufacturer representatives were whispering and discussing, and the atmosphere instantly became lively.
Lu Tingfeng crossed his arms and looked at this scene with a satisfied smile.
Someone raised their hands impatiently and asked, "Can I experience it for a few more days?"
Lu Tingfeng waved his hand generously: "Yes, as long as you are here, you can experience it for as long as you want. Just return it to us when you leave Sanqing."
All the representatives at the scene showed excited smiles, just like children who got their favorite toys and wanted to play with them to their heart's content.
But everyone is very professional, and besides the experience, they don’t forget about their work.
Keep taking notes while continuing to ask questions.
“I noticed that this sensor module can only collect, record and transmit ECG data, while Longtu APP has health diagnosis functions. The two are separate. So if we only buy the sensor module, we can still use the data in it. ?"
Lu Tingfeng smiled slightly: "Of course, but the subsequent data analysis and cardiac diagnosis technology will depend on you."
He kindly reminded: “The most important thing is that we have only registered Class II medical devices for Longtu APP. If your product has professional medical functions and is for medical purposes, you need to apply for medical device registration for the entire device. of."
"I want to remind everyone of this. I believe you should understand that the management and responsibilities of medical devices are completely different from ordinary electronic products."
"Is that so?" The representatives suddenly took a breath and looked at Juwei's Cai Peng.
Among them, only one of Juwei’s smartwatches has passed Class II medical device registration.
No other manufacturer has such professional products.
Cai Peng nodded and confirmed this: "It is true. It is very troublesome to register as a device. Advertising also needs to pass the review. At the same time, you have to bear the subsequent medical responsibilities, so I am not interested in registering Longtu APP as a medical device." I really appreciate this approach, it’s really smart.”
Lu Tingfeng chuckled: "So if you buy the software and hardware together, you don't need to register your equipment with the Food and Drug Administration. At the same time, we, Sanqing, will be responsible for the subsequent medical responsibilities, which will undoubtedly greatly reduce the burden."
"Of course, the specific plan depends on your own choice. No matter which one you choose, we welcome it."
The manufacturer representatives were all thoughtful and considering their own product plans.
Cai Peng continued to ask questions. He was very excited today and full of novelty about this bracelet, so his inspiration burst out very strongly, and questions popped up one after another.
"I have a question. Longtu APP is indeed very professional in heart diagnosis and very convincing. But Juwei already has its own health software, which integrates many functions and supports heart rate, blood pressure, blood oxygen, and respiratory rate. For multiple projects such as heart health and 24-hour sleep monitoring, can Longtu’s monitoring and diagnosis results be integrated into Juwei’s health software?”
"Consumers who wear smart watches definitely want a full range of health tests. They don't just need one function. If all the test results can be integrated, can better diagnoses be made in front of consumers? How about better presentation?”
