Bull Country, Fog City, Oxford Street.
Zhang Na and her sister Zhang Li walked out of the subway entrance and merged into the bustling crowd.
She is an international student from China who came to Bull Country. She is studying at the nearby University of Reading. Her sister is studying at Wudu University. She often comes to play with her sister whenever she has free time.
The two of them have black hair, black eyes, and soft facial features. They have oriental faces at first glance. They are dressed in a very typical Black Widow style of the Twist - all in black.
Zhang Li is tall with a high ponytail. She wears a black leather jacket with black tights and black Martin boots. She looks dashing.
Zhang Na has a petite figure, long hair shawl, black silk skirt, and black belted windbreaker, looking sexy and sweet.
Oxford Street is the busiest commercial street in the foggy city. There are many tourists, who are rubbing shoulders one after another. The two of them walked slowly among the crowd, and from time to time they walked into the nearby store to make purchases.
Not long after, Zhang Na's eyes suddenly lit up, she pointed to the opposite side and exclaimed: "Wow, there is such a big poster at Selfridge. Let's go in and have a look."
Zhang Li looked up and saw a classical European-style building opposite, which was the century-old Selfridge department store. In the window, a beauty in Chinese ancient costume with a high bun and a veil, with pink face and peach cheeks, and watery eyes, was looking at it with affection. Follow the flow of people in front of you.
This giant poster attracted countless people on the roadside to marvel and stop and take photos.
She was stunned: "Nana, do you know which brand this poster is? It didn't exist when I came shopping two months ago."
Zhang Na smiled brightly, clapped her hands and said: "Sister, you are stupid in the library, this must be Phoenix. There is no other brand that can open counters overseas."
After saying that, he put his arm around his sister, pressed the traffic light button at the intersection, and prepared to cross the road.
The two sisters hurriedly walked into Selfridge Department Store, which is the most famous department store in Bull Country. It has a long history and houses a large number of popular brands and designer counters. It is the best choice for shopping on Oxford Street.
The maze-like passages inside were dazzling. Fortunately, Zhang Li had studied abroad in Fog City for two years and was relatively familiar with the place. She quickly brought her sister to the cosmetics brand area.
This special area is very large, with almost every name and name of the brand available, making it dazzling.
When she walked to the familiar counter, Zhang Li was momentarily confused. What appeared in front of her eyes was the familiar Chinese character "Phenix". The high-end brand CPB (Key to Skin) owned by Shiseido at this location had disappeared without a trace.
She usually likes to buy oriental brand skin care products. She always feels that they are more suitable for her skin type, so she always uses this brand.
Unexpectedly, it has disappeared now, and the counter has been replaced by a Chinese brand.
Zhang Na didn't react at all. She took her sister's hand and walked over happily.
"Let's go and see what new products are available. I heard that the new moisturizing products from Phoenix are very effective and are definitely suitable for dry skin like yours."
Phoenix's counter is very lively, with many customers surrounding it, most of them with Europa faces with three-dimensional features, all trying out the various products on the counter with curious expressions on their faces.
A salesperson with an oriental face saw the two of them, walked up and said hello in Chinese: "Hello, are there any products you are interested in?"
Zhang Na said very excitedly: "I want to see the new moisturizing product. It is said that it contains the Nobel Prize patented super moisturizing factor, which is very effective."
The salesperson immediately smiled and introduced the two of them enthusiastically.
"The row on the counter contains moisturizing products, facial cleanser, toner, cream, essence, and facial mask. I wonder what skin type you have, beauty? This facial cream is our star product and is very popular. Please try it first. "
After speaking, he skillfully applied a dollop of cream on the back of Zhang Na's hand and spread it evenly.
Zhang Na touched the skin on the back of her hand. It felt delicate and moist, but not greasy. She was immediately moved.
"Bring me a set. Are there any other new products?"
The salesperson's eyes sparkled and he continued to introduce.
"In addition to skin care products, our makeup, cleansing products, and bath products all contain super moisturizing factors and have strong moisturizing and hydrating abilities. Do you want to take a look together?"
Zhang Li was so busy watching her sister trying out various products that she was a little bored for a while.
She was used to the previous brand and didn't really want to change her skin care products, so she wasn't very interested in Phoenix's skin care products.
However, I turned around and looked around at other customers. They all exclaimed "brilliant" and "unbiliveable" while trying it out, then quickly placed their orders and left with large and small bags.
She couldn't help but feel a little moved, and thought about whether to buy some and try it out to see if the effect was really that good.
After a while, my sister Zhang Na went to pay the bill with two bags full of skin care products.
She couldn't help but walked over and asked the salesperson: "Hello, may I ask where the brand that was on this counter moved to?"
"Are you talking about CPB (Key to Skin)?"
"Yeah, I saw it here two months ago."
"Oh, this brand seems to have been removed from the shelves. Now it's changed to Phoenix."
"Ah, that's it. Why are you withdrawing it? Didn't it sell well before?"
"No, sales have always been average, but sales have been particularly bleak in the past few months, so they were withdrawn from the shelves."
"Then do you know which shopping mall still has its counter?"
"I'm sorry, I really don't know about this. Anyway, none of the stores on Oxford Street have its counters. Maybe Harrods will still have its counters."
"Hey, are these Phoenix cosmetics selling well?"
"Of course, Selfridge has been the sales champion of cosmetics in the past few months. Not only many Chinese people are buying it, but also people in Wudu like it. There are many repeat customers. Beauty, do you want to try it? It is very moisturizing and very suitable. What about Oriental skin?”
Zhang Li was a little disappointed when she heard that her royal brand had been withdrawn from the store.
Her stock of skin care products was running low and she needed to replenish them urgently. Seeing the salesperson's encouragement, she felt a little eager to give it a try.
"Okay, let me buy a bottle of facial cream and try it."
"Would you like to try the moisturizing essence again? The essence contains a lot of super moisturizing factors. You can also try the facial mask. The reputation is very good. In the foggy city, the indoors are very dry in winter, so I need to strengthen my moisturizing."
"Okay, then I'll buy a set. Try this, this, and this."
The two sisters spent a day shopping and came back with a lot of things to do.
Back at Zhang Li's student apartment, it was already dark. Zhang Na immediately took out the skin care products, unpacked them, and started a series of maintenance steps such as removing makeup and washing her face.
Zhang Li lay down on the sofa and began to search for the Phoenix brand. She wanted to see what the online reviews were like.
After searching, I was instantly shocked. Phoenix's skin care products received rave reviews and were highly recommended by all users.
This is an overseas shopping website, and the reviews are all genuine, unlike the domestic ones where there are so many fake reviews.
"It turns out to be a genuine domestic brand. Why are the reviews so good? It actually has whitening products."
The more she looked at it, the more excited she became, and she unpacked it, planning to try it right away.
Suddenly, the bathroom door opened, and my sister Zhang Na came out.
Zhang Li was stunned when she raised her head. Her mouth opened wide, as if she could fit a duck egg into it.
She knew that her sister's skin had always been relatively poor, with enlarged pores and loose skin. Her nose and forehead tended to be oily, but her cheeks were so dry and peeling that she often used makeup and powder to cover up her flaws.
However, the sister in front of her had moist and shiny skin, her pores had disappeared, and her whole face looked white, tender and delicate, as if she had changed her skin.
Zhang Na walked over with a smile and poked her: "What's the matter? The effect is particularly amazing. Hehe, I was shocked when I looked in the mirror."
Zhang Li grabbed her sister's hand and asked eagerly: "What did you use?"
Zhang Na smiled proudly and said: "It's a complete set of moisturizing products, including facial cleanser, toner, moisturizing essence, and moisturizing cream. I haven't used the moisturizing mask yet. That one is said to be very effective. I plan to wait until I stay up late or my skin feels better. Use again when dry.”
Without saying a word, Zhang Li grabbed her unpacked set of products and rushed into the bathroom.
At this moment, she had already forgotten about CPB and the like.
The next day, Zhang Na returned to her school. She used Phoenix's skin care products last night, and her skin improved visibly. Her entire face became delicate and smooth, and she could break it with a blow. She wanted to use it every moment. Get out the mirror and appreciate it.
On Monday, she had class in the morning. She got up early, took care of her skin, put on full makeup, and rushed to the classroom.
After a while, the teacher began to teach.
Zhang Na gradually noticed that the atmosphere in the class was a bit unusual. Every student behaved strangely today, frequently looking back at her with very surprised expressions on their faces.
It was finally time for get out of class to end. As soon as the teacher left, the students gathered around and asked questions.
"Dear Zhang, why is your skin so good today? What did you use?"
"Zhang, I have never found you so charming. Your lips look very moist and plump, which is intoxicating."
"Nana, did you get the water-light injection when you returned to China? Please introduce it to me. I want to try it when I go back."
Zhang Na was immediately at a loss and was surprised. These classmates included white people, black people, and Chinese compatriots. Although she looked okay, she was not usually so popular.
"I didn't do anything, I just used some skin care products. As for my moist mouth, it's because I applied lip gloss." She explained hurriedly.
The students' exclamations became even louder.
"Zhang, I like your lip gloss. How much does it cost for one lip gloss? I will give you the money right now, and you can help me buy one too."
"Tell me quickly, what skin care products do you use, and why do you see such a big change? You are completely transformed in just one weekend."
Zhang Na took out her phone, clicked quickly, and displayed a page for everyone.
"Don't worry, I use a Chinese brand called Phoenix. The skin care products from this store are very easy to use. But unfortunately, only Fog City has counters. By the way, there is a purchase link on Selfridge. You can place your own order soon. You will receive it.”
****
At this moment, Wei Kang looked at Sanqing Beauty's sales report and was very satisfied.
Sanqing's offline counters have also been launched in the core business districts of first- and second-tier cities.
At present, Sanqing Beauty's share of China's mid-to-high-end cosmetics market has exceeded 50%. The sales of major international cosmetics brands have dropped sharply, and many have been cut in half compared to the same period last year.
Some domestic small brand cosmetics companies were also affected and sadly withdrew from the market.
There are still some domestic brands on supermarket shelves now, but the future is very bleak, because they have to compete with the low-end brands of large international companies, and their popularity and price cannot match them.
In addition, they can only be sold in some online stores, but now the advertising fees on major platforms are getting higher and higher. Small brands don’t have that much money, so they can only try to create some market segments in order to survive in the cracks of big companies. .
Otherwise, it will either be acquired by a large company, transform, or go bankrupt.
The competition in this industry has always been fierce. Now that the big shark of Sanqing has suddenly entered the market, it is conceivable that it will fall into a cruel situation of stock fighting, and a large number of companies with poor competitiveness will be eliminated. The remaining Only enterprises can share the market.
Since cosmetics consumption is highly personalized, different genders, age levels, income structures, and consumption concepts will form different consumer demands. A few multinational companies cannot meet all needs.
Therefore, although multinational companies previously held dominant market positions, the overall market concentration was still low, with the top ten companies accounting for less than 50% of the market.
But Sanqing seizes the core needs of customers, uses a two-pronged approach to whitening and moisturizing, and has a dimensionality reduction effect, and it instantly occupies half of the market.
Sanqing's fundamentals are very solid. As long as it continues to strengthen this leading advantage, it will be able to maintain its market share and not give foreign giants any chance to stand up.
Sales in foreign markets are also rising. Sanqing Beauty has been ranked in the first echelon with L'Oréal, Unilever, Adai, P&G, Shiseido, etc., and has become the top six brands.
Due to the characteristics of the beauty industry, the market share of major brands is not particularly high. The combined annual sales of the top six brands only account for half of the global beauty market share. L'Oréal, which ranks first, has a market share of 15%. , the companies behind the top six only have 5%.
These five brands have a wide range of brands and distinct levels. Sanqing currently has too little accumulation and is only the dominant player in the mid-to-high-end market.
Sanqing Beauty's market share can only reach about 8% at most, which is better than Shiseido and Procter & Gamble, and on par with Yadai.
After all, consumer loyalty in this industry is not very high, and they pursue personalization. Even if something is not easy to use, as long as it is a new product, customers will buy it and try it out.
Therefore, Wei Kang is satisfied with the results achieved so far.
The meal must be eaten one bite at a time, and the road must be walked step by step.
The next time he develops anti-aging skin care products, he will surely be able to overthrow L'Oréal and become the industry leader.
He closed the sales document and began to think about something else.
Most of the side effects of this extraction came from the prescriptions given by the employees.
But this was not enough. In order to continue extracting, he also needed a large number of new prescriptions.
From the current inventory of discarded prescriptions, most of the usable side effects have been extracted.
Now the landlord's family has no food left.
Next, either find other pharmaceutical companies to collect abandoned prescriptions, or encourage employees to continue developing new prescriptions.
Only with enough samples can we continuously discover new side effects and extract new drugs.
Sometimes he couldn't help but want to complain. The limitations of this system seemed to be relatively large. It could only extract side effects and then draw a lottery. It seemed to have a relatively single function. A strong system should not be like this.
It would be great if it could be upgraded and directly provide a mall to sell ready-made medical technology and prescriptions, saving him the need to collect discarded prescriptions for extraction.
Well, Wei Kang admitted that he had too much money and was a bit greedy.
After thinking carefully, he made up his mind.
Although he has repeatedly encouraged all employees to develop new drugs, employee motivation does not seem to be very high.
Maybe it’s because I didn’t see the direct benefits.
Therefore, we should reward the three employees who provided the prescription, set an example for everyone, and encourage everyone to start developing new drugs.
Half of the ten prescriptions this time came from Xiang Gaofei, the European Emperor, and the other contributors were Li Zhong and Wen Renlong.
These three people are all good talents of Sanqing, and they must be rewarded.
It would be best if the other employees’ eyes would turn red after they saw it, and they would devote themselves to the development of unlimited new drugs.
