Haishi, Lijiahui subway station.
Early in the morning, office workers yawned and hurriedly walked through the subway passages, switching to Line 1, which is the most crowded line.
However, when everyone entered this long passage, everyone was stunned.
While they were staring at the large advertisements on the wall, they were involuntarily surrounded by the crowd and moved forward.
On the wall is a handsome man with a deep silhouette, wearing a white shirt, looking into the distance by the window.
This face is extremely familiar to many people. It is Wei Kang who appeared on CCTV evening news a few days ago.
Next to the advertisement is a close-up of a group of skin care products.
The crystal-clear and moist facial cream, the carefully carved jade bottle, and the consistent Sanqing classical style.
"Super moisturizing factor, injecting moisture like a waterfall, lasting moisturizing and repairing the skin."
"The winner of the country's highest technology award, the pharmaceutical giant Sanqing, the latest research and development results."
"At 15:00 sharp on Saturday afternoon, new products will be on sale at Maotao, Goudong and other flagship stores on time. See you there!"
"Wei Kang, China's Person of the Year, will personally visit the live broadcast room to tell the story behind the super moisturizing factor, so stay tuned!"
There were many fans of Wei Kang in the crowd, and they stopped to watch. They were all so surprised that they couldn't help but cheer.
"Wow, Sanqing Beauty's new product is finally coming to the market."
"This product looks very moisturizing and is perfect for dry skin like mine."
"It's rare to see an advertisement from Mr. Wei. Oh my god, it makes me dizzy. I have to take a photo quickly."
Many female fans rushed to take photos under the advertisement, and the sound of mobile phone shutters instantly rang out.
After all, this is one of the subway transfer channels with the largest flow of people in Hai City.
People continue to pour in, attracted by the advertisements, and stop to admire or take photos.
As a result, the crowd became more and more crowded, and the scene was extremely chaotic.
Fortunately, there are police officers stationed here for a long time, and there is even a cute police dog.
They immediately rushed over to maintain order and finally drove away the crowd that had gathered.
Wiping the cold sweat on their foreheads, several uniformed staff members showed helpless looks.
I was careless. I didn't expect that a mere advertisement would cause such a sensation and almost cause a blockage in the passage.
In the past, many businesses advertised here, but they didn't have this effect.
Fortunately, I discovered it early and took quick action to avoid causing an accident.
We must report it to the police, and we must not allow such inflammatory advertisements to appear in subway passages.
It was so unsafe that they were scared just thinking about it now.
The same scene also occurs in bustling shopping malls and airport terminals.
There are advertisements for Sanqing Beauty in the four first-tier cities of Beijing, Shanghai, Yangcheng and Shenzhen, as well as second-tier provinces and cities.
This time, a lot of money was spent on promoting new products.
But this is also because the spokesperson is his own boss. If it were someone else, he would definitely not be so fanfare.
Although it was not stated explicitly, everyone in the company knew it.
The promotion was so vigorous, mainly to celebrate the boss's winning of the grand prize.
Moreover, everyone felt very comfortable and did not feel guilty about using public tools for personal use.
On the contrary, I feel great and will come again next time.
The same poster also appeared online, announcing the official launch of Sanxin products.
At the same time, links to the live broadcast rooms of major platforms are also given. In addition to shopping platforms such as Maotao, as well as Bilibili, Langbo will also live broadcast simultaneously.
Netizens have posted photos of themselves with Wei Kang posters.
After posting a lot, I found that the poster photos taken by many people were actually different.
There were actually four different posters placed everywhere.
In addition to the three photos Wei Kang released before, there is also a full-frontal photo of him with a smile on his face. He is still too handsome to look at.
After fans saw this new poster, they immediately screamed: "This is the best person to take a photo with!"
"Tell me where this poster is, and I'll check in quickly."
Soon someone compiled the data from the four posters and summarized the best check-in routes for each city.
"Currently, only four first-tier cities have all four posters. I have compiled the best photo routes in these four cities, and Jimei beauties can quickly pick them up."
"By the way, the posters at Lijiahui Subway Station in Haishi have been removed. Don't go there again. And the advertisements at subway stations in all cities have been removed. It is said to prevent congestion accidents."
"Hai Shi, the Bund (smiling photo) - Hang Lung (side profile photo) - Hongqiao Airport Terminal 1 (office photo) - Hongqiao Tiandi (chair photo), this is the fastest check-in route, 2 Line one stop to the end.”
"Beijing..."
"Yangcheng..."
"Shenzhen……"
"Great, thank you bloggers, Jimeis, go go go go!"
On that day, the check-in route of #HealthPosters was the top trending search topic.
Countless netizens, both male and female, have posted photos of themselves and Wei Kang, and have also posted @伟康.
He seems to be regarded as a super internet celebrity attraction.
Wei Kang was also a little stunned when he saw the crazy behavior of these netizens.
If city people really know how to play, can they still do this?
Fortunately, the real body did not appear in public, otherwise, it would be unimaginable.
He couldn't realize it through the Internet before, but now he realizes that it is so exaggerated.
He was trembling just thinking about it. He couldn't bear the enthusiasm of these fans.
Fortunately, this wave of advertising will not last long, only a month at most.
I think that after the ads are removed, the fans' enthusiasm will fade away.
In the past month, it has been better to stay at work and go out less often.
On Saturday afternoon, Sanqing Beauty’s major live broadcast rooms.
Before the time came, countless fans poured in and waited in advance.
But now there is only one female anchor on the screen, who is diligently introducing the dazzling array of skin care products on the table.
Black barrages rolled past the live broadcast room.
"Hey, the escort team clocks in!"
"Fans of Mr. Wei, come and see him!"
"I heard that I could see Mr. Wei in person today, so I brought my whole family, and my mother got ready to watch the Spring Festival Gala."
As soon as three o'clock arrived, Wei Kang walked into the live broadcast room and sat down on time.
He was wearing casual clothes today, a white T-shirt and khaki casual pants. He looked sunny and carefree, but not as formal as usual.
The live broadcast room was filled with joy.
"Ahhhh, finally I saw a real person!"
"Oh my god, he's so handsome that I can't close my legs."
"Ah, damn the screen, I just licked it a few times and it actually got wet."
Wei Kang put his phone on the table in front of him, looked at the camera, and said hello with a smile.
"Hello everyone, my name is Wei Kang, and I am the temporary spokesperson of Sanqing Beauty."
"Today I am mainly here to bring goods. I heard that live streaming is very effective in bringing goods, so I came to give it a try."
"I hope you will give me some face and support. If the sales volume can satisfy the marketing department, then I can become a regular employee."
"Okay, without further ado, let's take a look at the new products launched today."
"The main reason is that last winter I saw that the female employees of the company had stayed in the air-conditioned room for a long time, and their skin was not so moisturized. I wanted to help them solve their problems, so I started to prick my buttocks with my head, and after three months of hard work, I developed this product. Super moisturizing factor.”
"The effect is really good. Female employees all say they like it after using it, and there are more suitors."
"And men can also use it. I use it every day and my skin feels better."
"This facial cream is a basic moisturizer. It does not add any fragrance or preservatives. It is very mild and can be used by babies and sensitive skin. It is a must-have at home."
"Today I made the decision and got the biggest discount for everyone. A 50ml bottle is 299. It's only for one month. From now on, it will return to the original price of 428."
"This price is really outrageous. It involves an important bet. Please listen to me."
"Originally, the marketing department wanted to find a female celebrity to endorse the new product, but when I heard that the endorsement fee was actually 20 million, I immediately jumped on the case."
"The endorsement fee of 20 million yuan is nothing to Sanqing, but the wool comes from the sheep. After this money is spent, don't the consumers have to pay it?"
"How can that work? It doesn't fit in with my concept of making products, so I volunteered and prepared to sacrifice my image so that I could save 20 million in endorsement fees and benefit consumers."
"However, the marketing department actually doubted my popularity, saying that my commercial value is not as great as that of female stars, and the sales volume will definitely not increase."
"I couldn't bear this anymore, so I made a bet right away. I set a one-month trial period and used sales volume to prove my business value."
"Family members, do you think my popularity can match that of female celebrities?"
"How much I am worth this time depends on you. You must not let me lose the bet, otherwise where will I put my old face?"
Wei Kang bowed his hands and looked at the camera with a longing look on his face.
Fans burst into laughter in front of the screen.
The barrage came in overwhelmingly, instantly flooding the live broadcast room.
"Mr. Wei's cross talk was so good, I almost believed it."
"In addition to doing scientific research and being a boss, Mr. Wei actually has this talent. It's so scary."
"You, a thick-browed person, can memorize a manuscript in advance just to show off your pity."
"Hahaha, Mr. Wei is forced to open his business and compete with female celebrities for popularity. This makes me laugh to death."
"Mr. Wei is capable, and he actually has the talent to be an anchor. Isn't this call better than the female anchor?"
"Mr. Wei is so good at everything. You might as well make your debut. You will definitely outshine the female stars and kill the most popular ones in an instant."
"Tell me upstairs what kind of pressure you use?"
Wei Kang read the fan comments while introducing the product.
He was smiling and in a happy mood, and couldn't help laughing several times.
This elegant and easy-going demeanor made fans excited.
As a result, as soon as the new product link was posted, sales soared rapidly.
A series of moisturizing product lines, including cleansers, toners, creams, essences, and masks.
There are also hand creams, body lotions, and beauty product lines.
Because moisturizing factors can be added to many products, the results can be greatly improved.
For example, adding it to lipstick, foundation, powder and other products will make the makeup last longer and moisturizing.
Even the whitening production line has been upgraded, adding new moisturizing factors.
The main products are moisturizing cream and moisturizing mask.
Wei Kang originally wanted to make a facial mask that combined functions such as whitening, moisturizing, and acne removal, but was stopped by Sheng Changya.
Although it may be a hot product with powerful functions, the market will also become smaller, so it is better to launch products with different functions for different groups.
Therefore, moisturizing factors were added to all facial masks, and different types such as moisturizing masks, whitening masks, cleansing masks, and anti-acne masks were launched to target different market segments.
As the live broadcast progressed, fans continued to pour into the live broadcast room. As soon as they came in, they clicked on the link and started placing orders.
In less than half an hour, all the new products were sold out.
Fans simply rushed into the flagship store to buy other skin care products.
They even swept away health products and the like.
Wei Kang couldn't help but be shocked when he saw everyone's enthusiasm.
After a while, he smiled with admiration and said: "My family is so awesome. The marketing department made a mistake this time, haha. It seems that I won. If this trend continues, I estimate that I will become a regular spokesperson soon." ”
Suddenly, the phone on the table vibrated crazily.
Wei Kang picked up the phone and took a look at it. He found that the call was from overseas and thought it was a harassing call.
He didn't care, just hung up and put it back.
However, this number was very persistent and kept calling after being hung up on.
The whole table buzzed.
Eagle-eyed fans spotted it instantly.
"Mr. Wei, it's okay. Just answer the phone. We don't mind."
"Yes, President Wei's posture when answering the phone must be very handsome."
Wei Kang felt a little strange. He rarely received harassing calls from his phone because he was very careful and only used it to make calls and never registered any apps. How could it be leaked?
He picked up his mobile phone and looked at the camera, and said with a smile: "It's not that I don't answer, it's an overseas call. Most of them are harassing calls. They are either selling houses or selling insurance. There is no need to answer them. They will naturally stop after a while."
Before he finished speaking, a message about the national anti-fraud app suddenly appeared on his phone.
"Incoming call warning and protection, accurately identify telecommunications fraud."
Wei Kang's smile froze, and he said to the camera: "Look, what I said is right. It must be a fraudulent call from overseas."
I quickly hung up, but within a second, the other party called again.
He couldn't help but smile bitterly and said: "This scam caller is too persistent. Why bother? There is no need to stare at my tree."
"How about I just turn off the phone? What do you think?"
However, fans booed.
"Mr. Wei, this liar is too persistent. You might as well chat with the liar and tease him. The goods are sold out anyway, so you have nothing to do if you have nothing to do."
Wei Kang's face suddenly darkened. What does idleness mean?
His dignified CEO’s time is very precious, and it’s rare to have a live broadcast. It’s not his fault that it’s sold out.
Isn't it a waste of time to let him chat with a liar?
However, seeing that the fans were so good at buying things, he had no choice but to hold his nose and answer the phone and press speakerphone.
"Hello?"
"Hello, are you Mr. Wei Kang?" The person on the other end had a strong accent and his Mandarin was not very standard. He sounded like an overseas liar.
"I am, what do you want from me?"
"That's right, I'm honored to inform you that you won the award..."
Wei Kang was speechless. It was indeed a legendary scam call. He said that he had won a prize at the beginning. He would definitely go to receive the prize himself, but he would have to pay money in advance.
"Haha, do you want me to accept the award?" He immediately interrupted the other party.
The other party was obviously stunned, and then said happily: "Yes, Mr. Wei, do you already know? That's great. I wonder if you have time to come and receive the award."
Wei Kang sneered and hung up the phone directly. There was really no need to continue dealing with such an obvious scam.
The fans all laughed to death.
"Haha, this scam call is exactly the same as the one I received."
"Mr. Wei's domineering attitude has deterred fraudsters."
"This phone call made me feel a little cordial. Mr. Wei is so down-to-earth."
Wei Kang shook his head and was about to turn off his phone.
Suddenly, a familiar number appeared on the phone.
It turned out to be Academician Qi’s phone number.
He was stunned, immediately answered the call, and even automatically pressed speakerphone.
Academician Qi's loud voice came over.
"Wei Kang, what's going on over there? Why can't you get through on the phone?"
Wei Kang looked confused and said, "No. Didn't you get through?"
"Hey, I'm not talking about me, have you ever received a call from overseas?"
"It seemed, there seemed to be one, but the national anti-fraud app showed it was telecommunications fraud, so I didn't answer it."
"What?" Academician Qi said dumbfounded: "Don't hang up next time. This call is very important. Tell them carefully."
Wei Kang was confused and said: "What on earth is going on? Can't you tell me directly?"
Academician Qi said mysteriously: "Hey, this won't work. If I say it, it won't work. Anyway, it's a good thing. I'm dead."
Wei Kang hung up the phone, still thinking about what was going on.
Sure enough, the familiar overseas phone number rang again immediately.
This time he knew it was not a scam call, so he immediately answered the call and pressed the speakerphone button.
"Hello, I'm very sorry. The signal was not good just now and the call was suddenly disconnected." He apologized very politely at the beginning.
But the other party's tone was very excited and he didn't take it seriously at all. Instead, he yelled loudly.
"Hi, Mr. Wei, maybe my voice was too soft just now and you didn't hear clearly."
"Nice to meet you. On behalf of the Royal Caroline School of Medicine, I would like to inform you that you have won this year's Nobel Prize in Physiology or Medicine for your invention of a drug to treat cancer. Congratulations!"
Wei Kang was stunned for a moment and didn't react for a long time.
When the sound came into the live broadcast room, all the fans exploded.
“Oh my god, is this something I can watch without paying?”
"Oh my god, is this the legendary Nobel Prize notification phone number?"
"Fuck, Mr. Wei finally won the Nobel Prize."
"Damn it, how could I be worthy enough to receive this call together with Mr. Wei?"
"What kind of fairy anchor is this? He loves his fans so much. As a fan, he is so happy."
"Quick, Mr. Wei, please speak quickly. Don't be stunned. I'm anxious for you."
"Wow, wow, I never thought I would hear the Nobel Prize notification with my own ears one day."
"That's right, rounding it all off, I've been notified of the Nobel Prize. I'm really happy."
The person on the phone continued to talk: "Mr. Wei, please be sure to come to the awards ceremony held in Stockholm this September. A formal invitation letter will be mailed to you later, which will include the time, address, and attention. We look forward to your visit.”
Wei Kang finally recovered. He never expected to receive the Nobel Prize notification at this time.
I couldn't help but feel excited. Although I had said before that I didn't care about the Nobel Prize, this was the Nobel Prize after all.
A scientist's highest honor.
So he quickly thanked me: "I know, thank you very much."
He thought for a while and asked: "Can I accept this award on my behalf?"
The voice on the other side suddenly stopped, and he said in an incredible tone: "Mr. Wei, is it inconvenient for you to come to receive the award? This is a Nobel Prize, so it is better to come to receive the award in person as much as possible. Believe me, this will definitely become your A night of a lifetime.”
Wei Kang scratched his head and said sheepishly: "I'm just asking casually. It's hard to say whether I can come in person. So what do you mean, you can't collect it on your behalf?"
The person on the other side was stuck for a moment, and after a while, he slowly said: "If you really can't spare the time, you can actually ask a friend to pick it up on your behalf. But this is definitely a very regrettable thing. We are still looking forward to it. I’ll see you at the venue.”
Wei Kang chuckled and didn't finish his words: "Okay, I will think about it carefully. If I have time, I will try my best to make time to go there."
The other person congratulated him again and then hung up the phone.
Wei Kang looked at the time. He was a little uneasy. The news of the Nobel Prize did have a certain impact on him. It is conceivable that the whole world will know the news soon, and all his relatives and friends will probably call him. Congratulations on the phone.
So he quickly said goodbye to his fans and left in a hurry.
A group of fans were left with surging hearts and excitement.
The barrage in the live broadcast room is still scrolling, all saying the same thing.
"Damn it, this live broadcast is so worth it."
"Witnessing a scene of history, I feel full of immersion."
"What happened on this day will be unforgettable for a lifetime!"
"President Wei actually doesn't want to attend the award ceremony and wants to find someone to accept it on his behalf. I can't bear it if I'm on the other side. [Dog Head]"
"Oh my god, I want to sign up to collect it on my behalf, and Mr. Wei will see me!"
"Mr. Wei is gone. I guess his phone number has been flooded by now."
"China has finally produced another Nobel Prize winner. What a blessing!"
"Is this the destiny of the country? It is indeed a change that has not happened in a thousand years."
"I'm leaving, I'm leaving. I bought all the goods and participated in history. I just returned home with a full load."
Soon, the scene of Wei Kang receiving the Nobel Prize call during the live broadcast was recorded by fans, edited and posted online.
