Wei Kang nodded, very satisfied. The approval of health products is very fast. As long as the drug passes the test and does not have any toxic or side effects on the human body, it will basically be on the market.
Let’s look at the progress report of over-the-counter drugs. Pharmacological studies have been submitted and approval for marketing is just around the corner.
Over-the-counter drugs (OTC, over the counter) are drugs that can be purchased without a doctor's prescription. They are characterized by safety, effectiveness, convenience, and stable quality. Generally used for common diseases and minor illnesses, such as colds, coughs, indigestion, headaches, fever, etc. It is completely different from prescription drugs, so the marketing requirements are also different.
The internationally accepted marketing approval of over-the-counter drugs only requires pharmaceutical research and pharmacological and toxicological research, and it can be passed quickly. Depending on the actual situation, it can even be exempted from clinical requirements.
The innovation of over-the-counter drugs is mainly reflected in micro-innovations such as new compound formulas, new dosage forms, new specifications and new flavors. The two antidiarrheal medicines and cold medicines of Sanqing are micro-innovations in compound formulas and dosage forms, which are not much different from competing products on the market. The big difference is that it is safer and reduces some adverse reactions such as nausea, dizziness, and drowsiness.
Over-the-counter drugs are divided into Category A (white letters on a red background) and Category B (white letters on a green background). Category B is safer and can be sold in supermarkets, hotels, department stores, etc. in addition to pharmacies. Among them, the majority are Category A, accounting for about 70%, and only about 30% are Category B. At the same time, the number of Chinese patent medicines far exceeds that of chemical medicines, accounting for nearly 80%.
These two drugs of Sanqing can be classified into Category B, making sales more convenient and can even be sold directly online.
In addition, the biggest difference in marketing between over-the-counter drugs and prescription drugs is that they can be advertised.
However, with the increasing number of OTC drug manufacturers, the variety of OTC drugs is dazzling, and it is difficult for ordinary people to fully and correctly understand the relevant knowledge and make appropriate choices, so people usually choose well-known brands. Products, so the quality will be more guaranteed. From this point of view, Sanqing's over-the-counter drugs undoubtedly have great advantages.
Over-the-counter medicines are sold directly to consumers, so the market has great potential.
With the continuous improvement of people's health awareness and the rapid development of retail pharmacies, China has now become the world's most potential over-the-counter drug market and one of the fastest growing markets in the world. The market size is in the hundreds of billions, with an annual growth rate of up to 7%. .
However, domestic consumers currently have low awareness of over-the-counter drugs, and the per capita consumption level of over-the-counter drugs is very low, lower than the global per capita consumption level and only about 25% of that in moderately developed countries.
Especially in rural areas, due to the lack of medical knowledge and the scarcity of medical outlets, despite the rapid economic development in rural areas in recent years, the level of medication use of the rural population still lags far behind that of urban areas. Once sick, many farmers are unwilling to buy medication for treatment and instead insist on Holding on hard will not only harm your health, but also easily delay treatment. Therefore, if over-the-counter drugs take advantage of online sales and open up offline channels, they will have huge market potential in rural areas.
Sanqing has a unique advantage in over-the-counter drugs, that is, Sanqing's drugs are very safe and have very few adverse reactions and side effects.
Generally speaking, some commonly used and safe prescription drugs can be converted from prescription drugs to over-the-counter drugs by the company to the Food and Drug Administration. After approval, the company can apply for category conversion.
In this case, many prescription drugs that have lost patent protection may be converted into over-the-counter drugs after long-term verification and safety is guaranteed.
In the future, not only cold and cough medicines, gastrointestinal medicines, anti-allergic and antifungal drugs, but also some drugs to prevent cardiovascular and cerebrovascular diseases, diabetes, and cancer may also become new players in the over-the-counter drug market.
This aspect is undoubtedly an area worthy of Sanqing’s increased efforts and investment.
"Yes, the clinical phase II results of the super moisturizing factor have also come out. The results are amazing. It can be handed over to Sheng Changya to develop the product formula and file it with the Food and Drug Administration for listing."
Generally, cosmetics with basic functions such as cleaning and moisturizing are ordinary cosmetics. They only need to pass sample and production testing, and register with the Food and Drug Administration before they can be directly marketed. This is different from whitening cosmetics, which are special cosmetics with stricter requirements and need to be approved before they can be put on the market.
"Hemostatic agents, analgesics, diuretics, and sleeping pills have all entered clinical phase III and are progressing rapidly."
"Because it takes a long time to test the efficacy of male contraceptives, it is still in the second clinical phase and the progress is relatively slow. However, there is nothing we can do about it. After all, this drug is quite special, and the clinical response and data after stopping the drug are very important. "
However, he looked at the names of the three health products and immediately frowned: "Weight-loss pills, appetizer tablets, and intestinal cleansing tablets. Aren't these names too common to highlight our magical effects? Are we?" You can think of an impressive name so that you can market it easily.”
"The last time the anti-hangover medicine was a hit, it had the advertising effect of Bei Xiaoning and saved a lot of advertising fees. I'm afraid it won't be such a good thing this time and I'll have to spend money on advertising."
"The effects of appetizing and cleansing the intestines are very niche. I guess the market is not big."
"The market for weight-loss drugs is vast, but the competition is fierce. Moreover, our weight-loss drugs have relatively mild effects. They mainly promote human metabolism. Although there are few side effects, they are not the kind of quick-acting weight-loss drugs that can help you lose ten pounds in three days. They are related to diet. The combined long-lasting product may be difficult to become a hit.”
A thought suddenly flashed through Wei Kang's mind, and he looked up at Wen Renlong: "Along, what do you think we should change our name to something fancy?"
Wen Renlong was stunned: "Boss, it's easy for weight loss pills to have a gimmick, but how come something like an appetizer tablet has a gimmick?"
Wei Kang smiled faintly: "Have you ever watched Cultivation to Immortality?"
Wen Renlong nodded with a confused look on his face: "You should have read a little bit. What does this have to do with our health care products?"
Wei Kang showed an expression of interest on his face: "Aren't our cosmetics following the Chinese style route? Health care products can also follow this route. There is a profession in fantasy called alchemist, which is very Chinese and very fun. We are completely You can give some elixir names to health care products, so that customers will be curious at first sight and arouse their desire to buy."
Wen Renlong was overjoyed and nodded: "That's great. You are the boss. The name is so innovative."
He took out his mobile phone and started searching for the 'Encyclopedia of commonly used fantasy elixirs': "Boss, wait a minute, let me think of a few high-end and classy elixir names."
Wei Kang didn't know whether to laugh or cry: "It's very simple. Just pick a few names that fit the efficacy of the medicine. I already know it in my heart."
He pondered for a while and then said: "The name cannot coincide with a single prescription of traditional Chinese medicine, and it must make people want to try it as soon as they see it. The medicines are made into small balls of different colors, and the packaging must be in ancient elixir jade bottles."
"Well, the appetizer is called Longli Dan. If you eat it, you will have an appetite. If you eat more, you will naturally have more strength."
"The weight-loss drug is called Marrow Cleansing Pill. It is a precious pill used by the Cultivation Sect for its entry-level disciples. It has the effect of washing the marrow and cutting down the pulses, and accelerating the operation of the exercises. This is similar to the effect of weight-loss pills on speeding up metabolism."
The more he talked, the more excited he became: "The name of the hangover medicine needs to be changed, and it's called Wangyou Dan. Everyone drinks either voluntarily or by force. Those who are forced take hangover medicine to relieve the problem, and those who drink voluntarily get drunk. There are also big troubles, and our hangover medicine is designed to make them carefree and get rid of their troubles. The name makes perfect sense."
"The intestinal cleansing tablets are called Stasis-Removing Pills. They clean out all the toxins and garbage in the intestines. This name is quite satisfactory. But I can't call it the Foundation-Building Pills, even though they, the cultivators, have to do a round of detoxification every time they upgrade the Foundation Building , the whole body discharges impurities, just like shit." Finally, Wei Kang said with regret.
Wen Renlong was dumbfounded and exclaimed: "It's absolutely amazing. I want to buy this name as soon as I hear it."
He actually didn't see much of it, and there were even fewer cultivators. He only had a rough impression. When he heard the new name, he immediately felt that it was very awesome. It was much better than the old name he had given before.
"Boss, these names are really great. They make people want to explore when they hear them, stimulate customers' curiosity, and the effect is outstanding." In order to show that he also understands this aspect, Wen Renlong He pretended to express his opinion: "But I don't think the blood-stasis removing pill is as impactful as the foundation-building pill."
Wei Kang's eyes shone: "What? Do you also think the name Establishment Pill is a good one?"
Wen Renlong gave a thumbs up: "Very amazing!"
Wei Kang hesitated: "Is it suspected of false advertising?"
Wen Renlong suddenly laughed and shook his head quickly, like a rattle: "How could it be possible? Everything is based on the actual efficacy of the medicine. Our company has the final right of interpretation."
Wei Kang nodded with satisfaction: "Okay, let's go with this name."
