"Oye, kill Olaiya!"
Although in my heart I was excited about overthrowing my old club.
Sheng Changya also understood that this was just the beginning.
And it’s only in the field of whitening products.
After all, L'Oréal is an industry giant with a big business, many brands and countless categories. Only when it reaches the point of comprehensively catching up and replacing it can it truly overturn it.
But I have just started.
The road ahead is still long and there are countless peaks to climb.
We must go step by step and in a down-to-earth manner.
Only then can we catch up with it, surpass it, and leave it far behind.
This is my ultimate goal, this is my true career path.
In the past, Sheng Changya could only work hard in a foreign company with his head down and could not see where his future was.
Already here at Sanqing Beauty, after several months of nirvana, I was completely reborn.
Just like the Phoenix brand, this is the rebirth of Sanqing Beauty, so why not its own rebirth?
Thanks to Mr. Wei for giving himself this opportunity to rise to the top, Sheng Changya is what he is today.
At this point, it is even more important to guard against arrogance and impetuosity, work hard, and strive for the Three Purities and for ourselves.
We cannot be proud, complacent, or restless.
She secretly warned herself.
Immediately, I began to think about the next development direction of Sanqing Beauty.
Just as other cosmetics brands can see the shortcomings of Sanqing Beauty's weak product line, she also knows that with only four whitening products, Sanqing Beauty can only gain a foothold and cannot develop in an all-round way.
No beauty giant in the world has only one product line.
If you want to become bigger and stronger and quickly become an industry giant, then you must develop a basic skin care product line, including hydration, moisturizing, cleansing, sun protection, etc.
And relying on the advantages of whitening products, we can build a body care product line as soon as possible. After all, women take care of their bodies for two purposes: moisturizing and whitening.
Next, you can develop a beauty product line, including cleansing oil, liquid foundation, loose powder, pressed powder, mascara, eyeliner, eye shadow, eyebrow pencil, blush, highlighter, nose shadow, lipstick, lip gloss, and the so-called cash cow of perfume lines.
These production lines have very mature formulas on the market, so there is no problem. As long as resources are invested, they can be developed and produced quickly.
Just like many foreign female celebrities, they are very keen to launch makeup and perfume brands with the same name, using their fame to quickly make money among their fan base. These are very reasonable and normal operations to attract money.
At the end of the day, we have to urge the all-powerful President Wei to produce anti-wrinkle and anti-aging products, and then try to expand some functional products, such as anti-allergy, acne removal, scar removal, etc.
You must know that being able to produce anti-aging products is the foundation for a skin care brand to gain a foothold in the high-end market, and it is also the trump card for impressing high-end customers.
Anti-aging products are basically played out by major skin care brands. According to different functions, they are divided into various series: primary anti-aging, anti-glycation, anti-wrinkle, lifting and anti-sagging, collagen supplement, staying up late to fight fatigue, etc. , anyway, it’s all kinds of flowers.
As for the effect, according to Sheng Changya's years of experience and observation, there may be some products that have a weak anti-wrinkle and lifting effect, but they are very expensive and not long-lasting. After using a few more bottles, there will be basically no effect.
If human beings want to stay young forever, they can basically only dream about it at present, but human beings are willing to invest countless amounts of money for this dream.
This is the purpose of the existence of anti-aging products of cosmetic brands, to promote a dream of eternal youth.
In fact, it is better to go directly to medical aesthetics, a one-stop anti-wrinkle facelift, the effect will be more significant.
However, the technological development of medical aesthetics is not yet so high-end, the price is very expensive, and there are many potential dangers, such as unnatural expressions and postoperative adverse reactions. Facelift surgery can even cause major hazards such as facial paralysis and skin necrosis.
Ladies still hope to achieve anti-aging effects through gentle means such as applying facial cream. Even if the price is more expensive, at least it is safe.
That’s why the anti-aging production lines of major brands exist.
After all, young girls, one of the main forces in skin care products, do not need these. Only older mature women with relatively strong financial capabilities need the comfort of anti-aging products.
Only high-end brands that can produce anti-aging products can be called lady brands. This is a luxury product in the beauty industry.
It is every woman's dream, the goal that young girls aspire to, and it can also satisfy the superficial vanity of many people.
Once you reach this point, you are basically at the top of the industry pyramid, where you can formulate rules and tell stories to customers.
Everyone in the industry knows that stories are all made up by brand marketers. Sheng Changya has done a lot of this kind of thing before. Her imaginative storytelling ability is even comparable to that of online novel authors, and she has won a lot of awards for this. Good reviews.
Of course, a brand like Sanqing Beauty, which relies on its strength to speak for itself, does not need to make up stories and relies on results to gain the trust of customers.
Sheng Changya quickly made a strategic development report, along with the latest sales performance report, and went to claim credit from Wei Kang.
Standing in Wei Kang's office, she showed off the fruits of her hard work with a smile that made her mouth go dry.
Wei Kang really praised him greatly: "You did a great job and you didn't let me down. Next, I have a new task to give you. Let's take a look at these materials first."
Sheng Changya took a thick stack of information, glanced at it, and was immediately shocked.
"Mr. Wei is really a genius for hair growth serum formula. He has developed a new formula so quickly."
Her mind was spinning rapidly, new ideas immediately came to her, and she was extremely excited.
"It's simply great. Based on this formula, a series of high-end cleaning and care products can be developed. The cleaning and care industry has also been a very hot market recently. All kinds of hair growth products are very popular, but none of them are particularly effective. "
"Mr. Wei's prescription is so effective. Once the product is launched, it will definitely sweep the market. It will definitely monopolize the market for hair growth products and capture the most lucrative segment of the hair care industry."
Wei Kang nodded happily. This female subordinate was very smart and could tell clearly. She had a good vision.
"Yes, this is exactly my plan. Next, in addition to whitening products, you must develop a mid-to-high-end cleaning and care product line as soon as possible. I hope to promote it on the market in the new year."
He looked at the strategic report submitted by Sheng Changya, pondered for a while, and said: "Your report is very well done and the ideas are very correct. We can follow your plan and we must maintain stable development."
Sheng Changya smiled happily and said, "No problem, Mr. Wei, just wait for my good news."
"But..." She suddenly looked confused and hesitated.
Wei Kang was in a good mood and said with a smile: "What, you want to complain? Don't worry, I see all your hard work in the past few months. If you have any requests, just ask."
Sheng Changya's face changed quickly and she chuckled.
"Oh, Mr. Wei is really wise and powerful. I can't hide anything from you."
"Actually, this is a legitimate request of mine. If we carry out the work according to the strategic plan, I will really be too busy. I urgently need to recruit a group of people to carry out follow-up development work."
Wei Kang nodded thoughtfully and said: "That's right, you can handle the whitening products by yourself. You will definitely not be able to handle the subsequent maintenance and development of new products by yourself. You really need your subordinates to share the work and do everything yourself. It’s also a bit of a waste of your talents.”
"I have no problem here. You can hire as many people as you want. Salaries and other things are paid according to the market price. For excellent talents, the price is higher than the market price. From now on, you will be fully responsible for Sanqing Beauty."
Sheng Changya smiled from ear to ear and clapped her hands repeatedly: "Thank you, Mr. Wei, now I am no longer a horizontal bar commander. Sales have surged recently and the company is not short of money. I will definitely plan the recruitment work well."
After the work report was finished, Sheng Changya did not intend to disturb the boss anymore and was ready to say goodbye and leave.
"Wait a minute," Wei Kang suddenly stopped her and handed over a folder: "You have done a very good job recently and I am very satisfied. Although this company is mine, it would be difficult to make such rapid progress without you. , you also have a part in this."
"I have always been fair, so the 5% shares of Sanqing Beauty Company will be yours from now on. This is the equity transfer agreement drawn up by the lawyer. Please take a look."
"There is also a labor contract in it. The salary given to you before was too low. Now that you have proven your worth, the annual salary has been increased to one million, plus year-end dividends."
"If there's no problem, just sign."
"From now on, you will also have a share in the company's growth."
