The next day, at the annual Penguin Video annual press conference, A-list female celebrities all appeared in heavy makeup and costumes.
Their red carpet photos can be said to be like eight immortals crossing the sea, each showing their magical powers.
Angel Baby is so cute and girly, Yang Bingbing is so beautiful and sexy, and full of queen-like style. Tang Yan takes a weird personality route, fashionable and willful, while Li Xiaotong takes a gentle and virtuous route, soft and sweet.
And Yan Anan made a stunning appearance in a low-cut red evening dress. The deep V design showed off her figure without hesitation, revealing her career line. Her concave and convex body curves are beautiful and charming. The high slit skirt on the side revealed her as white as snow. Her long legs dazzle everyone who sees them.
She stood proudly like an ice queen, and her snow-white skin was so gorgeous against the scarlet dress that she overshadowed all the other actresses.
Especially when all the female celebrities who appeared were gathered together for a group photo, she was as white and translucent as a light bulb, and every inch of her skin was extremely white and tender, with no blind spot white.
Compared with her, other actresses suddenly became darker. Their heavy makeup could not hide their dull, yellowish skin, especially the skin on their bodies. Compared with Yan Anan, they looked like this. Chai Huo Niu is as black.
All the media frantically took photos of her, and the atmosphere was extremely heated.
The next day, when the red carpet video and pictures were leaked, fans were in an uproar.
Fans of other female celebrities are accusing the unscrupulous media and scolding Yan An'an.
"It's too much. P Tu only cares about himself. It's simply too selfish."
"How could she be so fairer than others? She must have bought the press release."
"The unscrupulous media only knows how to flatter everyone and overwhelm the whole audience with their beauty. White jade beauty, bah, she deserves it."
"It must be fake. They are so crazy and crazy just to step on other female stars to get the upper hand."
"Shameless. In order to promote the new drama, you will do whatever it takes, even if you don't want to lose face."
And Yan An'an's fans were shocked.
"Yan Bao has turned so white. How can she be completely transformed in an instant? She was on vacation at the beach last month and posted a picture complaining about being tanned."
"Don't talk about last month, she didn't look so white even when she turned on beauty treatments during the live broadcast last week."
"Hurry up, Yan Bao has started a live broadcast on Xiaofanshu, saying that she wants to tell everyone the secret of her becoming so white."
Soon, fans flocked to Yan Anan's live broadcast room.
The black men also came over. Although they hated Yan An'an, it didn't stop them from coming to hear the secrets of whitening from female stars.
In the live broadcast room, a familiar and beautiful face appeared in front of everyone.
Surprisingly, Yan Anan did not wear makeup. She appeared in the photo without makeup and wore home clothes. She looked very comfortable and natural in front of the camera.
"Hi, dear fans and friends, hello everyone."
"After last night's red carpet pictures came out, to be honest, I didn't expect it to have such an effect. Regarding the overwhelming controversy, I can only tell you the truth."
"Everyone must be very curious, so I won't tell you anything."
She turned the camera to the dressing table, and in an instant, dozens of bottles of Sanqing Whitening Essence appeared in the camera.
"Wow! Sanqing Whitening Essence, I knew it!"
"Damn, why are there so many? Yan Bao, did you rob Sanqing's warehouse?"
"Tsk, tsk, the female celebrity is so rich. I can't even bear to buy one bottle, but she actually buys dozens of bottles at once."
"Don't be so upset upstairs. If you can make movies and TV series, you can buy dozens of bottles at once."
"It's just a face, can you use it? It's such a waste."
Yan An'an's voice sounded in time, explaining to everyone.
"That's right, my assistant recommended this whitening essence to me some time ago."
"After I used it, I was instantly shocked. I immediately mobilized the entire studio to place an order and bought 30 bottles."
"I know some of you can't buy it yet, so I would like to apologize here."
"After buying it, I applied the whitening essence on my whole body every day. After about a week, my whole body became as white and tender as my face."
"You all know the specific effect. I can swear that I have absolutely no photos. These are all the results of using Sanqing Whitening Essence."
"Some of you must have bought this product, and some of you must have become whiter and more beautiful, so please believe me, this is the truth about my whitening."
"After the red carpet last night, I told the other sisters this secret, and now they should all be rushing to buy it."
"By the way, I would like to make a request to Sanqing Beauty Cosmetics. Is it possible to provide 100ml large packaging for the whitening essence and whitening cream? We really need to buy large-capacity ones for body whitening."
The live broadcast room was silent for a moment. After a while, the barrage scrolled wildly, all with the same sentence.
"Trent is inhumane!"
"Trent is inhumane!"
"I shed tears knowing the truth. I might as well not know the truth and just think she was a pornographic picture."
"At least I can do P-pictures, but I really don't have the money for 30 bottles of whitening essence."
"Female celebrities are really inhumane. I apply it on my face, but they apply it on their whole body."
"Sure enough, beauty is all made of money. I won't say any more, I'm going to move the bricks."
"That's crazy. Can someone like me, who earns three thousand a month, watch this?"
"I don't deserve it. Farewell!"
The information spread quickly. After Sheng Changya found out about it, she couldn't help but smile bitterly.
The female star really knows how to play. Even she didn't expect that she could do this, but it sounds good, so she can try it herself.
She turned around and launched a large-capacity version aimed at high-end customers.
Whitening essence 100ml, priced at 1699, whitening cream 100ml, priced at 899.
The packaging has been redesigned and made more beautiful.
It was warmly received as soon as it was launched and sold out instantly.
At the same time, she also received a spokesperson inquiry from Yan An'an's studio.
After thinking for a moment, he politely declined and told her that Sanqing Beauty had found a spokesperson, and it was none other than the former Hanfu model He Rou.
Although Yan An'an was surprised, he still expressed his understanding and said nothing more.
Regarding the marketing strategy, Sheng Changya had already agreed with Wei Kang.
Sanqing Beauty Cosmetics is already very popular and has a good reputation. There is no need to find female celebrities as spokespersons like other cosmetics brands.
Although this will lose some traffic, it can avoid the formation of a star-driven image in the minds of consumers, resulting in the phenomenon of "Yan An'an's same style".
Sanqing Beauty Cosmetics must support its own people as spokespersons to package its own supermodels.
As long as consumers support it, the brand will naturally become popular and produce celebrities and supermodels. Even in the future, when Sanqing Beauty goes overseas, it can also promote its own models to the world.
This is the confidence of high-end brands. They do not need to borrow from others. They are of extraordinary value. They can create star supermodels and create a broader stage.
Just like Hermès, it connects its own brand with leather craftsmanship to create a professional brand image that has been studying leather goods for generations. They never use any spokespersons and prefer to invest marketing expenses in the brand and consumers themselves, which is obviously more conducive to building brand value.
Sanqing Beauty is backed by Sanqing Pharmaceutical. The confidence brought by professionalism and high technology is obviously the greatest value of the brand.
As long as you focus on making good products, do a good job in popularization strategies, and form a brand with value and characteristics, you can have a benchmark position in the beauty industry. This is a long-term sustainable development plan.
After all, the further up the pyramid, the more limited the space. Not following the crowd, making your own rules, and continuing to emphasize your own professionalism and particularity are the privileges that Sanqing Beauty should grasp.
The competition for the top position is about the tricky positioning and the irreplaceability of the role, and there is no room for any similarity.
Sheng Changya breathed out slowly and looked at the surge in online sales, feeling reassured.
In this battle, the situation is excellent, with domestic product marketing in the front and Yan An'an assisting in the back.
It can be said that the victory is decided, and there is no more enemy in the domestic whitening product market.
If this situation continues, it will be no surprise that Sanqing whitening products will top the sales list on Double Eleven.
She couldn't help but smile. The fatigue caused by the hard work in the past few months disappeared instantly.
A sense of satisfaction, achievement, and inexplicable pleasure emerged in her heart, which mixed together and made her whole body feel as comfortable as an electric shock.
I couldn't help but want to look up to the sky and scream.
"Hahaha, I didn't expect that I would really defeat Olaiya."
