The sales departments of L'Oreal, Shiseido, Yade, etc., these brands have been having a headache recently. The sales of flagship stores on Maotao, Goudong, and Bingxixi platforms have plummeted this month.
Especially the whitening essence, after a month, I haven’t sold a few bottles at all.
Now only anti-aging product sales remain unchanged.
Clicking on the link of Sanqing Whitening Essence shows that monthly sales have exceeded 300,000, with average daily sales exceeding 10,000, which is simply astonishing performance.
This is because Sanqing's products are often out of stock. If they were opened for sale, the sales volume would be unimaginable.
For an emerging brand, this achievement is simply astonishing, and a shining new star in the industry has risen.
Unfortunately, the product line is still a bit thin. There are only four products, which are not rich enough. There are no basic moisturizing, anti-acne, and anti-aging product lines, which also gives other brands opportunities.
After a meeting and discussion at L'Oreal's Asia-Pacific headquarters, it was decided to offer full online discounts, including whitening products, in the hope of attracting customers to buy other categories of products to increase sales.
After all, Double Eleven is coming soon. In the past, the warm-up started in October, so it must be reasonable to start it earlier than the end of September.
Then we will seize the opportunity before Sanqing Beauty has opened shopping mall counters, conduct vigorous offline promotions, and strive to boost sales at offline counters.
As for missing Sanqing's whitening prescription, all insiders in the company kept it secret, and no one dared to mention it again.
Shiseido headquarters is another scene.
Taijiro Koizumi was standing in the office of Asia Pacific President at this time, bowing 180 degrees, his head almost hanging to the ground.
He was sweating profusely and confessed with panic on his face: "Mishima-san, I'm sorry, it's my fault. I didn't complete the task of acquiring Sanqing's whitening prescription, which is why Sanqing Beauty now poses a huge threat to the company. Please punish me." .”
Sitting behind the desk, President Mishima had a gloomy face, his face was so dark that he could squeeze out water, and he scolded him angrily.
"Do you know how much the company's online sales have dropped this month? This is all caused by your incompetence."
"This is only the first month. If this situation continues, I simply can't imagine how much the company's performance will be affected. From this point of view, you have caused irreparable losses to the company."
Xiaoquan did not dare to argue, but remained motionless and allowed his boss to scold him.
After a while, Mishima asked: "Tell me, have you done anything to save it?"
Xiaoquan wiped the cold sweat from his forehead and said in a trembling voice: "I went to the navy and sunglasses from the beginning to write negative reviews, but no one believed them, which is very strange. This trick works well for other competitors. , I don’t know why it failed against Sanqing.”
"Bang!" Mishima slammed the table and yelled: "Idiot, you are such a hopeless idiot."
"Go back to the headquarters and accept your punishment. I don't need an idiot like you here!"
Koizumi walked out of the CEO's office dejectedly, scratching his head, but he still couldn't figure out why the navy troops and sunspots he hired didn't work this time.
Naturally, he could not have imagined that with the reputation of anti-cancer drugs, Sanqing's reputation had reached such a terrifying level.
With this kind of reputation, even if you see some negative reviews online, compared to the positive reviews, they are too far apart to attract people's attention. Instead, they will attract fans to criticize you.
Interested people would rather buy it and try it out to experience the effect for themselves, rather than easily denying their knowledge of Sanqing.
What's more, Sanqing Beauty has launched travel trial sizes for customers to purchase and try out.
The price is very cheap, 68 for a set of four products. The weight is not much, only a few milliliters, which is enough for about a week. After using it, you can initially see the effects of use.
This can be regarded as making up for the regret that there are no offline counters for customers to try.
There are plenty of trial sets in stock, and each person is limited to purchasing two sets, so that anyone who wants to try it can experience the effects of the product for themselves.
As a result, major cosmetic brands soon began to hold activities and offer discounts across the entire store to warm up for Double Eleven.
It does have some effect, because for women who love beauty, there is never a specific one. They buy a lot of products and mix them.
Whitening products are now recognized as Sanqing, but what about other products? Do you want to buy an eye cream? Should I buy an anti-wrinkle and anti-aging serum and night cream? Cleansing mask? moisturizing mask? None of these Sanqings exist.
As a result, many customers who bought Sanqing products turned to L'Oreal, Yadai, Shiseido and other brands to purchase anti-aging and other products, which can be considered as some benefits.
Everyone is happy.
In this case, some high-end customers have discovered another effect of Sanqing whitening products.
Beijing, a high-end apartment within the third ring road.
Yan An'an is a popular little girl and a top-notch actress. She is sitting in front of the dressing table at the moment, looking at the bottles and cans piled on the table with great joy.
Judging from the shape of the bottle, this is undoubtedly the best-selling brand in the outside world, Sanqing Whitening Essence.
The female assistant chattered beside her: "An'an, this is something that everyone in our studio went out to grab. You don't know how hard it is to grab this whitening essence. Didn't you get curious last time and asked you to buy a bottle? Do you want to come back and use it? It turns out that it works very well on your face, and you asked us to buy as much as we can."
"Now we have bought thirty bottles, which should be enough for a while. Oh, why did you buy so many bottles? You won't be able to use them all until they expire..."
Yan An'an's slender fingers caressed her face, which was as white as cream, and smiled lightly: "You will know soon."
"By the way, has the dress been delivered for the press conference in seven days?"
The female assistant nodded: "It's delivered. I'll get it for you and try to see if it fits."
After the assistant left, Yan Anan grabbed a bottle of whitening essence and walked to a huge full-length mirror.
She slowly took off her clothes, poured the whitening essence into her palm, and gently wiped it all over her body.
I applied the whitening essence all over my body very carefully and conscientiously. During this period, the female assistant also came over to help apply it on my back.
She was very generous in using it and used a lot. After applying it, more than half of the bottle had been used.
Looking at her fair and jade-like skin in the mirror, Yan Anan smiled with satisfaction.
In the next few days, she would apply whitening essence all over her body morning and night.
The skin all over the body became visibly whiter and whiter, with a radiant luster, and the whole person was as flawless as a white jade beauty.
The female assistant was completely impressed: "An'an, you are still smart. Why didn't I think of it? I just thought about applying it to my face. How could I know that I could apply it to my whole body? The effect is really great. On the red carpet tomorrow , you must be stunning in the audience."
Yan Anan smiled happily: "Haha, you didn't expect it to be normal. Your wallet hinders your imagination."
She put on a red low-cut dress, her skin was like cream, and she was as fair as jade. She was instantly dazzling, making it difficult for people to look directly at her.
Looking at herself in the mirror obsessively, she couldn't help but ask: "Go and contact the person in charge of Sanqing Beauty. I heard that she seems to be a female president. Does she have a spokesperson?"
The female assistant was immediately shocked: "Ah, An An, do you want to be their spokesperson? Don't you always only charge advertising fees for bringing goods, and don't be the spokesperson for domestic brands?"
"And you are endorsed by Yadai now, so you can't change brands easily."
Yan Anan rolled her eyes and said impatiently: "Okay, you're so long-winded, I'm just asking. Besides, what I'm endorsing for Yadai is cosmetics, not skin care products, so there's no conflict."
She looked at herself in the mirror and couldn't help but sigh: "I really want to show my fans how beautiful and fair I am now."
Suddenly he turned around and asked: "What do you think, after the red carpet is over, I tell my fans the secret of my whitening in the live broadcast on my little fan book?"
The female assistant was shocked: "How can this be done? Isn't this for Sanqing Whitening? They didn't pay for it."
Yan Anan smiled softly and said meaningfully: "You are wrong this time. Sanqing whitening is so popular now, maybe I am taking advantage of its popularity."
The female assistant was stunned for a moment, then she figured it out and said happily: "That's right, An'an, you're going to walk on the red carpet tomorrow, and there's a new drama coming next week, so you need some excitement."
