"Mr. Wei, look at these two hot searches, one is about the squinty-eyed spokesperson for squirrel snacks, and the other is about fashion magazines deliberately putting on makeup to vilify Chinese women."
Sheng Changya pointed to the hot news on her phone and introduced it to Wei Kang.
"The debate over whether squinting is beautiful or ugly has been a big deal on the Internet, and this is our opportunity."
Wei Kang glanced at the news pictures for a few times and couldn't help but be stunned: "No way, why are you arguing about being so ugly? Is this intentional?"
Then he suddenly realized: "Yes, everyone is not blind, and they must all know that it is ugly, so this will arouse people's disgust towards the fashion industry and their desire for oriental beauty. Then if we market it as a domestic brand, we will definitely get attention, right?" ?”
Sheng Changya nodded: "Yes, this is not only an opportunity to become famous, but also an opportunity for us to build a brand image and take advantage of it to rise to the top."
I randomly clicked on a few scenes of fierce battles. Some of them were ugly, some were beautiful, and some were reasonable.
The netizens of the three factions were spitting sweet things and fighting each other, killing each other like crazy.
She asked back: "Mr. Wei, don't you find it strange? Why can such an obviously ugly image receive such strong support from public opinion?"
"And no one has objected to the squinted look that has been popular in the fashion industry for so many years. Why do people suddenly think it is an insult now?"
Wei Kang said doubtfully: "When you said that, I remembered it. There seemed to be a very famous ugly model in the past, named Li Yan. She had a typical squinting look. It was said that she was an international supermodel. She won awards abroad and got soft. , considered by Westerners to be the representative of oriental beauties, but it’s a pity that she looks so eye-catching that I really can’t appreciate her.”
"Indeed, the squinty-eyed look has been popular around the world since Li Yan's time, but there was no questioning voice at that time. Why are so many people protesting strongly now? They even drowned out the voices supporting squinted eyes. .”
After speaking, he looked at Sheng Changya, waiting for the other party to give an explanation.
Sheng Changya smiled slightly and said: "Don't you see that these two groups of people are clearly different from each other? Those who agree are those in the fashion industry. They think they can define and lead aesthetics, but they are just a group of cultural compradors who rely on the advertising of foreign brands. It’s just a waste of money to work as a dog for the father who is the sponsor of a foreign brand.”
"The people who are opposed are the people, non-professional people in the fashion industry, and the self-media. They don't have many big-name foreign advertisements, and they all rely on the marketing of domestic products and traffic."
"So it is normal for the two sides to fight. Fortunately, we are also domestic products. We naturally stand on the side of the people, and we will naturally be welcomed by them."
"Why has the fashion industry been willing to be a dog for so many years? Isn't it just for the advertising fees of the fathers who are the sponsors?"
"You have to know how much fashion media are supported by the sky-high advertising fees of big foreign brands every year. When I was at L'Oréal, most of the annual marketing expenses were these advertising fees."
"For so many years, domestic brands have really been weak. They have not been able to stand up and make big money, so they cannot offer sky-high advertising fees. Naturally, they can only sit back and watch the right to speak aesthetically be taken away by big foreign brands."
"But now China has risen, the domestic economy is getting better and better, and the people's economic capabilities have also become stronger."
"In recent years, many domestic brands have become bigger and stronger. We can also ride on the wind, seize the opportunity, and become a giant in the domestic beauty industry. By then, we can expel the hegemony of foreign aesthetic definitions and regain the right to speak aesthetically. Thus decide for yourself the true beauty of the East.”
"If this aesthetic hegemony is not expelled, domestic products will never rise, because what is beauty will always be defined abroad, then the clothes and makeup you design yourself will never be beautiful, and the competition will not continue because it will definitely lose. "
"This battlefield may seem like an aesthetic debate at first glance, but it is actually a cultural struggle. Going deeper, it is ultimately an economic competition."
"As long as China continues to rise and domestic products continue to rise, the narrow-eyed aesthetic culture will undoubtedly die, and those cultural compradors who rely on the advertising fees of foreign big brands to survive and are in the interest chain of big-name products are destined to die."
“Now, we are naturally in the same group as the self-media. Most of their income comes from domestic products and traffic, and the newly emerging domestic products especially like to cooperate with self-media, so we can take advantage of this opportunity to carry out a wave of domestic product marketing. .”
"The people are also very fond of domestic products. Now the Chinese people's interest in domestic products and national culture is increasing sharply. Taking Hanfu as an example, the sales of Hanfu nationwide have increased horribly this year, which has directly caused Hanfu manufacturers everywhere to be overwhelmed. Price increase. In the past three years, the sales volume of Hanfu has increased 10 times."
"Not to mention Juwei and Xiaomi in the mobile phone industry, DJI in the drone industry, Haiwei in the surveillance industry, XGIMI in the projector industry, etc."
"In this way, our brand not only has good product effects, but also adopts a unique Chinese-style design with oriental beauty, and then uses models with oriental classical beauty to shoot posters. It will surely arouse strong attention and be welcomed by the public."
"Mr. Wei, please take a look at my marketing plan. Although some details need to be changed according to the current situation, the general outline remains unchanged..."
Wei Kang and Sheng Changya discussed carefully and deliberated for a long time before settling on the final marketing plan.
By this time, it was already getting late, and Sheng Changya went home from get off work immediately.
She recently rented a two-bedroom apartment in Kunshi. The rent is much cheaper than in Haishi. It is very comfortable to live in and it is not far from the company.
I went home and ordered takeout and ate while looking at the computer.
After browsing the news for a while, netizens are still fighting fiercely.
Then I opened WeChat and sent a few text messages to a familiar beauty blogger named "July Sister Loves Planting Grass".
"Baby, are you there?"
"How did the evaluation mentioned last time go? Have you received the sample?"
After a long time, the other party did not reply.
Sheng Changya found it a little strange. He had known this blogger since he debuted, and they had often collaborated with each other when they were at O'Laiya. Every time a new product was released, he would send it to the other party for review, and he would also give away free skin care products quarterly. It can be said that they have a good relationship. It's quite good.
Although the other party is not a top-notch person now, he is still considered a popular independent review blogger. He has hundreds of thousands of fans on Xiaofanshu, comparison sites and Langbo, and his influence cannot be underestimated.
Moreover, she still lives in Kunming, so her relationship with him has become much closer since she came.
The other party is not currently live broadcasting. Usually at this time, the reply to the text message is usually very fast.
She suddenly had a bad feeling in her heart and quickly made a call.
Soon, the other party connected, it was a crisp and sweet young voice.
"Sister Changya, long time no see. I'm sorry. I received your sample, but I haven't started trying it yet."
Sheng Changya instinctively felt something was wrong and asked directly: "Qiyue, you promised to do a review as soon as you receive it. It's been several days. You know I am in a hurry."
"Please give me a guarantee. When will you give me the results?"
The other party hesitated for a moment: "Ah, no, actually, this, this, it's really hard to say."
Sheng Changya's voice became stern: "Do you have any problems over there? If you have anything, tell me. It's okay, but don't delay my time, because this matter is really important to me."
Sister Qiyue was silent for a while and confessed: "Sister Changya, you know I used to be an independent reviewer, so I can accept any manufacturer, but in recent months, I signed a contract with an MCN company, and then two days ago I told them about you, and they said that according to the contract, I cannot accept the promotion of competing products casually."
The girl's voice became lower and lower, and she seemed a little ashamed: "To be honest, we have been good sisters for so many years. If we had not signed the contract with the company, I would have accepted it without saying a word, but now I have to act in accordance with the contract. I am really sorry. Sister Changya."
Sheng Changya's heart suddenly became angry. This damn skinny MCN company must have not received advertising fees, so it was looking for excuses to cause trouble behind its back.
She took a long breath, calmed down her emotions, and smiled pretending not to care.
"It's okay, sister, you have difficulties too, I understand. But when did you sign with the company? It is said that MCN company's traffic is very strong now. Congratulations, you will soon become a top beauty blogger."
"Don't mention it," Sister Qiyue immediately sighed and began to complain: "I finally understand, this MCN company is not as good as it said, and it gives you resources for no reason. At the beginning, it promised to spend money to attract traffic to me. Then they split the accounts, but they didn’t give me any traffic, and instead asked me to advertise the goods they picked up, so I fell into a trap.”
"Oh, how could this happen?" Sheng Changya secretly rejoiced, and quickly comforted her: "If this one doesn't work, why don't you just change to another company? There must be a good one."
Sister Qiyue burst into tears when she talked about this: "How can it be so easy? I said I wanted to terminate the contract, but they all said they had spent money on me for promotion. If it didn't work, it was because my videos and copywriting were not good. Anyway, I said Chase, it means that he has spent a lot of money on me, and if he wants to terminate the contract, I will have to pay a lot of money."
"Uuuuuuuuuuuuuuuuuuuuuuuuu" Qi Qi couldn't help but lamented: "How can I have so much money to compensate? Besides, this is unreasonable at all. I haven't made any money, so why should I compensate? It's really pissing me off. , Also, other MCN companies are said to be the same, and this is the case in this industry, as soon as you sign a contract, you can’t escape.”
"I really regret it, ah, I'm so annoyed. I really miss the time when I was free and free. I could do whatever I wanted. Wuwuwu..." The more she spoke, the sadder she became, and there was already a faint hint of crying in her voice. : "By the way, Sister Changya, you know more. Is there any way you can help me get rid of them?"
Sheng Changya pondered for a moment and said, "Send the contract to me for a look."
Sister Qiyue quickly hung up the phone and sent over a contract, and then asked nervously: "How is it? Is there any way?"
Sheng Changya sighed: "Oh, I feel like you've been cheated. Look at this MCN company. I just searched it. It's just a small company. It doesn't have much capital. It's impossible to invest a lot in promoting it for you. "
"And this contract is very unfavorable to you. The rights and interests are not equal at all. Not only does it not specify the resources that should be invested in you, but it will be split 50-50 with you. It also stipulates that you must accept various advertisements and cannot refuse. As for the termination of the contract, Because you signed an exclusive contract, the termination compensation is very high, 3 million."
Sister Qiyue was so frightened that she burst into tears instantly: "Ah, what should I do? Then I have been tricked to death."
Sheng Changya smiled secretly in his heart and asked with concern: "I'm afraid there's more to it than that. By the way, have you approached any other MCN to negotiate a new contract recently?"
Qi Qi couldn't help but nodded: "Ah, how do you know? Yes, there is another MCN that said that as long as I sign a contract with them, they can help me terminate the contract and pay back the liquidated damages. I am hesitating because I am really afraid of being cheated. I just want to be a free man and don’t want to sign with any company anymore.”
Sheng Changya clapped his hands and said: "Fortunately, you are quite smart. Let me tell you, every one of these MCN companies is a liar. That new company is actually a liar too. They are doing charity and will pay you liquidated damages." , they just want to trick you into working, and after they make money from you, when your original company comes to sue you and asks you to pay liquidated damages, they will run away directly."
"You are just too naive. Don't trust these companies in the future. They are all here to fool around. They are as smart as ghosts. You can't beat them."
Sister Qiyue nodded with tears in her eyes: "Yes, I understand. Sister Changya, you are very capable and work in a big company, so you know more than me. Is there anything you can do to save me?"
Sheng Changya smiled proudly and said confidently: "I have a way to ensure that you can terminate the contract smoothly without having to pay a penny in compensation."
"Do you want to try it?"
