In the next few days, Wei Kang prepared the information, registered the patent for the hangover drug, and then went to the Food and Drug Administration to apply.
The application and approval of health food is very simple. You only need to provide relevant information, and then the Food and Drug Administration will test the samples and inspect the production site. Basically, as long as the requirements are met and the samples are non-toxic, passing the approval is not a problem.
Sanqing Pharmaceutical has already passed dual GMP food and drug certification, so it can go into production directly after approval.
However, the production of this Sanqing brand hangover-relieving and liver-protecting capsule is not a problem, but the sales is a headache.
In recent years, many pharmaceutical companies have also expanded into the field of health care products. For example, in August last year, Haishi Pharmaceutical announced that it would spend 938 million yuan to acquire 60% of the equity of Vitaco, a health care products company in Kangaroo Country. Others include Jiangzhong Pharmaceutical, Harbin Pharmaceutical Group, etc. It also has plans in the field of health care products.
The reason why pharmaceutical companies want to spend a lot of money to get a share of the health care product market is that considerable profits cannot be avoided. In the context of medical insurance cost control and increasingly fierce competition in the pharmaceutical market, the growth of pharmaceutical companies is facing the challenge of slowing down.
The gross profit margin of the health care products industry is quite attractive. For example, By-Health, an A-share pure health food listed company, reported that its sales gross profit margin was as high as about 67% in this year's interim report. This gross profit is enough to beat most listed pharmaceutical companies in an instant.
However, pharmaceutical companies' deployment in the health care products industry is not without risks. On the contrary, the stakes are high.
There are several main reasons for failure. One is the wrong idea. Many pharmaceutical companies mistakenly believe that the idea of making drugs and health products is the same, but this is not the case. For example, many pharmaceutical companies still develop health products according to the R&D ideas of drugs. , resulting in the product not having a broad enough consumer market.
The second is that the sales channels are wrong. Many pharmaceutical companies habitually focus their health products on retail pharmacy channels. However, in this way, the effects of health products overlap with those of medicines, resulting in the effect of health products not being reflected.
The third reason is that the operation team is wrong. Many pharmaceutical companies still use the original drug sales team to operate health products. If you really want to engage in the health care product market, team independence is a must.
The first problem does not exist for hangover drugs. It is obvious that there is strong consumer demand in this market.
Then the most important issue is the sales channel and sales team. Wei Kang specially found Sun Chengren, the sales person in charge, to discuss it.
Lao Sun was shocked when he saw the new hangover medicine formula: "Mr. Wei, your research and development capabilities are too strong. You are planning to enter the health care product market so soon."
Then he gave a thumbs up and praised: "Not bad, this is a good idea, it can open up the market. After all, the profit margin of health care products is very high. As long as you have excellent products, you don't have to worry about losing sales."
Wei Kang smiled bitterly and said, "I came to you just for this problem. Do you think we can open up sales?"
Sun Chengren picked up a bottle of hangover medicine, poured out the red and white capsules inside, and asked curiously: "Mr. Wei, is this product of yours really that effective?"
Wei Kang said confidently: "Don't worry about this. No one knows medicine better than me. Why don't you take a bottle and keep it with you? You usually socialize a lot and need this. You will know how effective it is after trying it a few times." ”
Sun Chengren put it away with a smile: "Then I'll give it a try. Mr. Wei treats his employees with great care and heart-warming."
"However," he thought for a moment and quickly gave advice: "As for sales, we have two options, either outsource sales, or acquire a health care product company and get its sales channels and team."
"This depends on Mr. Wei's future plans. If he plans to grow bigger, it would be more appropriate to acquire an existing health care product company. Otherwise, it should be simpler and more convenient to outsource the sales team."
Wei Kang nodded and said: "Currently we only have one health product that needs to be sold on the market, so let's find a professional health product outsourcing sales team first. At the same time, we are also looking for a suitable health product company in the market. Small local companies can also do it. , when Pfizer’s funds are in place, it can directly make the acquisition.”
"In the near future, we will also enter the cosmetics market. When Sanqing Group is established in the future, it will have three subsidiaries: health care products, cosmetics, and pharmaceuticals. The three markets will go hand in hand and develop at the same time."
"Let's put the framework together first, step by step. This is the goal for this year."
Sun Chengren was overjoyed and agreed with a smile: "Yes, President Wei is so talented and far-sighted that I really admire him."
He immediately stood up energetically.
"Mr. Wei, then I'll hurry up and get the outsourcing sales done. You wait for my good news."
Wei Kang nodded and watched Lao Sun leave.
Suddenly, the phone rang, and it was Andrea, the president of Pfizer Asia Pacific.
Andre sounded very excited on the phone.
"Dear Wei, the down payment has just been sent to Sanqing. I am now reporting to the headquarters and working hard to promote the FDA review and listing. The headquarters is very satisfied with this cooperation and attaches great importance to it. I believe there will be good news soon. "
Wei Kang was very surprised by Andre's efforts and said hurriedly: "Thank you so much. When you return to China, you must tell me and let me entertain you well to express my gratitude."
Andre burst out laughing: "Wei, let me tell you some good news. If everything goes well, I will be promoted soon. I'm afraid I won't be returning to China in the short term. To be honest, I really enjoy my time here. A wonderful time in China, I will come back again if I travel in the future.”
Wei Kang quickly congratulated, and both parties were immersed in joy.
It seems that this cooperation is a win-win situation for both parties. Andre will be promoted due to his performance, while Wei Kang will raise a huge amount of money to open up the international market. Both parties have a bright future.
And from what Andre said, if this cooperation is successful, Pfizer intends to cooperate further with Sanqing and license each other's multiple drugs.
Wei Kang suddenly felt a sense of urgency. Sanqing Pharmaceutical's foundation was still too weak. Currently, it only had one flagship product. If there were more new drugs, it would undoubtedly be able to grow quickly, from a small sapling to a real one. Giant trees.
After all, every pharmaceutical giant has a rich product line. Even if many of them are licensed through patents, they can bloom in multiple lines and fully occupy as many markets as possible, thereby establishing their giant status.
"You still have to find time to look through the discarded prescriptions. Try to extract as many new medicines as possible."
Wei Kang ended the call with Andre and was filled with emotions.
At this time, another call came, and it turned out to be Jian Lian Yun.
Dr. Jane is always simple and direct.
"Weikang, when will you come to the hospital for a routine check-up? Don't forget that you are still sick."
"This," Wei Kang felt good after taking a period of anti-cancer drugs, and for a moment he forgot that he was still a liver cancer patient.
But what Dr. Jian said is that you really need to go to the hospital for a comprehensive examination.
He quickly agreed and made an appointment to go to the hospital for a review.
Doctor Jian seemed to be in a very happy mood and asked casually.
"Mr. Wei, what have you been busy with lately? I haven't seen you all day long. Are you developing new drugs again?"
Wei Kang felt a little complacent, but said in a calm tone: "I've been busy lately with the production of anti-cancer drugs before they go on the market."
"However, I was studying new drugs in the laboratory the past two days, and I was lucky. I found a prescription that can promote the metabolism of alcohol in the human body. I am going to make it into hangover-relieving and liver-protecting tablets to enter the health care product market."
"A hangover medicine," Jian Lian Yun seemed a little disappointed after hearing this. He sighed and said, "I thought you had developed some amazing miracle medicine."
She seemed to be hesitant to say something: "I don't know whether I should say something or not. Wei Kang, you are the most talented person I have ever seen in pharmaceuticals. A person's energy is limited, especially you." As an entrepreneur, it is rare for him to have the time to invest in research and development.”
"Actually, I think you should focus on drug research and development. There are still many terminal diseases in the world, and countless patients die in despair every year."
"You shouldn't distract too much energy to make health care products just for money. Anti-cancer drugs are the most important. Even if you want to develop new drugs, you should also develop other drugs that can cure diseases and save lives. This way your talents will not be wasted. .”
Wei Kang couldn't help but be stunned when he heard this, and then he couldn't laugh or cry. It seems that Dr. Jian has stayed in the ivory tower for too long, and is a little out of touch with the world. Saving lives and treating people is indeed important, but hangover medicine and whitening medicine are not important to the public. It is also very important.
However, he did not intend to distinguish or refute. After all, the other party had helped him a lot with his Phase III clinical trials, and what he said was actually correct from a doctor's perspective.
Maybe the other party connected his hangover medicine with IQ tax, a common health product on the market.
"Okay, okay, don't worry, my heart is still focused on medicine. This hangover medicine is just for casual use. It's just a game, don't take it too seriously, haha."
Wei Kang quickly started laughing and changed the topic.
After hanging up the phone, Jian Jianyun thought for a moment and dialed a familiar number.
"Dad, what happened to what you said last time?"
