Chapter 32 Sheng Changya’s ambition, domestic independent brand

Style: Science Author: Riding a pig to dig a holeWords: 3108Update Time: 24/01/12 20:04:28
The phone was hung up.

Wei Kang's face turned red, and he could no longer suppress the anger in his chest.

From L'Oréal's arrogance and ignorance, to Shiseido's malicious deception, to P&G's taking advantage of the situation.

This fully exposed the contempt and lack of respect that the three foreign companies had for him.

This kind of arrogance and contempt is not only directed at him, but also at this industry, and even at domestic colleagues.

All of this made him furious, and even triggered some hidden national emotions.

"boom!"

Wei Kang punched the table hard.

His fist instantly became bruised and swollen, but he didn't care.

Only in this way can the anger in the heart be vented.

This violent emotion made him lose his temper for the first time.

He was breathing heavily and pacing around the office.

He clenched his fists, roaring in his heart.

"I curse you, these arrogant and rude retarded people."

"Even if I have to sell the whitening prescription at a low price, I will never sell it to you vampires."

"If I must sell it, I will sell it to a domestic cosmetics company."

"I want to support domestic companies and make the best-selling products."

"I must enter the cosmetics industry. Not only do I want to enter, I also want to be number one in the world."

"I'm going to defeat you one by one and crush you like bugs."

"I will make it impossible to sell your products and make you all go bankrupt!"

After walking around for several times, his mood slowly calmed down.

It's easy to swear in the heat of the moment.

It can also vent your emotions.

But it's not that easy to actually do it.

Is cross-industry development really feasible?

After Wei Kang calmed down, he felt a headache.

Many industries are not technology-driven, but sales-driven. The markets in these industries are often occupied by a few giants.

The giants are unwilling to make progress, cling to their laurels, and squeeze out toothpaste day by day. This is not bad. What's more, companies that don't squeeze out toothpaste at all rely on their first-mover advantage and slowly and rottenly lie in the market sucking blood, and they are still the same. Live well.

If latecomers attack such giants from within the industry, it is often difficult to defeat them, and they will often be crushed by the giants with their rich experience and advantages.

However, if a giant in another industry also takes a fancy to this piece of cake, or if they don’t even see this piece of cake, they just stretch out their hand, and under the influence of a powerful force, they will cross the dimensional space. Take away a whole piece of the big cake from another track.

This has happened many times in human history since technology began to develop rapidly.

As is well known, the fruit company invented the smartphone, accidentally entered the communications track, and then killed Nokia.

Similarly, the first digital camera was invented by the film giant Kodak, and then the digital camera quickly killed Kodak. In the true sense, "I killed myself."

Recently, Juwei entered the notebook market and started the catfish effect. Since then, the PC industry has fully popularized 2k high-definition screens and has a 95% screen-to-body ratio. All companies have suddenly taken on a new look.

So, who can guarantee that cosmetics giants will not be attacked by jealous pharmaceutical companies for dimensionality reduction?

But at this time, the problems that troubled Wei Kang were not so long-term.

He suddenly realized that he really didn't understand the domestic cosmetics industry.

Not saying I know anything, but not far off.

So, he picked up his phone and turned to the familiar name - Sheng Changya.

This girl seems to be experienced in the cosmetics industry, very professional, and has strong business capabilities.

If the deal doesn't work out, maybe you can ask her for help.

Besides, the fact that she gave her inside information before was probably a sign of goodwill.

Wei Kang dialed Sheng Changya's number with anticipation.

"Hello, Mr. Wei, is there any progress on what you just mentioned?"

Sheng Changya seems to have a special concern for his whitening medicine.

Wei Kang pondered for a few seconds and decided to tell the truth.

"I've turned down Shiseido and P&G."

"Ah?" A low voice exclaimed from the other side, which was quickly suppressed: "Mr. Wei, I'm very sorry to hear this news. What are your next plans?"

Wei Kang didn't know where to start. Should he just ask the other party to help find a domestic competitor to buy the whitening prescription?

Do you feel that speaking out is insulting the other person’s professional ethics?

Both sides fell silent for a moment.

Sheng Changya was very keenly aware of something unusual. She immediately lowered her voice, tried to be gentler and asked, "Is there anything I can do to help you?"

"Actually, I really like this whitening drug. I really hope to find a good buyer so that us girls can buy this product and everyone can become beautiful."

"Mr. Wei, if you have any questions about this, you can ask me and I will tell you everything."

Wei Kang felt the strong kindness released by the other party, although he couldn't understand why the other party was so proactive. What was he trying to do? Could it be that he wants to be handsome and want to be close to him? Or do you just simply hope to have a good whitening product?

However, the other party's intention is not important, as long as it can achieve the goal, Wei Kang doesn't care about other things.

So, he put forward his troubles directly.

"Yes, I have encountered a problem now, that is, negotiations with the three most interested foreign companies have collapsed, and there are no new sincere buyers for a while."

"Although I know that you are an employee of L'Oreal and you are following up on this project, it may not be a good idea to do so."

"But I still want to ask, do you know which cosmetics company in China is suitable for cooperation?"

"Because each of the three foreign companies I have talked to recently has ulterior motives and feels very sinister. Of course, I have no other intention. I just feel that domestic companies will have a better foundation for cooperation and easier communication."

"If possible, I hope you can provide me with a list of recommendations."

As Wei Kang was talking, his heart suddenly moved and he asked again.

"Or, Miss Sheng, if you have any better suggestions, you can speak up."

"You are a very professional professional and know the whole process very well. You must have some opinions on this matter. Can you tell me frankly so that I can refer to it?"

Sheng Changya listened quietly and couldn't help holding his breath for fear of missing a word.

Wei Kang's request for advice was very sincere, and she could hear it.

However, this question is not easy to answer, because there are indeed few domestic cosmetics companies that can compete.

What's more, she actually has a better plan.

She had been thinking about this plan all night.

It started germinating in the afternoon and brewing in the evening, until now, she finally had the chance to say it.

Moreover, she was confident that President Wei would definitely accept her proposal.

She put her left hand on her chest, holding down the boiling heart inside.

But his tone was extremely understated and he spoke softly.

"Mr. Wei, have you ever thought about setting up a cosmetics company and making a domestic independent brand?"

Wei Kang was slightly startled, feeling a little surprised.

In fact, he had had this idea, but he was in a different industry and he didn't have the right talents. Entering a completely new industry rashly would be a dead end and a waste of resources.

However, his eyes suddenly lit up.

Could it be?

It's not impossible.

So, he nodded and said, "If you have this idea, keep talking."

Sheng Changya seemed inspired and talked very fluently.

"Mr. Wei, in fact, you think too highly of domestic cosmetics companies. They are the same thing as foreign companies. The model of this industry has actually been completely finalized. There is only a market but no technology. Each company spends all its money. We spend it on marketing and have absolutely no intention of making any product innovations or technical improvements.”

"Actually, consumers are also looking forward to products that are truly effective, but the entire market is like this and they have no choice."

"However, Mr. Wei, your whitening medicine is different. It is a cross-generation product with miraculous effects. I have personally experienced its effects, which are simply miraculous."

"I believe that as long as you can launch this product, you will be able to sweep the domestic market and defeat other brands of whitening products."

"When there is no effect, every company strives for marketing, but a truly effective product itself is the most powerful marketing. Take your pharmaceutical industry, what patients focus on is the efficacy. If it has curative effect, it will have a good reputation.”

"And word-of-mouth is the most powerful marketing and the foundation of marketing. The so-called brand comes from this. A century-old brand is also a century-old word of mouth."

"Mr. Wei, you have the most powerful weapon in your hand, but you go to the outside world to seek cooperation. Isn't it just asking for fish in a tree?"

"If you have this magic medicine, you can set up a domestic independent brand. Even if you only sell this whitening product, you can become the strongest cosmetics brand in China."

"I have confidence in you."

"You are not short of funds, and you are not short of markets, because if there is an effect, there will be a market."

Wei Kang felt so excited when he heard this that he couldn't help but blurt out.

"But I'm short of people."

"Haha," Sheng Changya couldn't help laughing, and then her voice instantly became serious.

she asked slowly.

"Mr. Wei, I wonder if I can recommend myself?"

"I have rich experience in the cosmetics industry. You also said that I am very professional and you even wanted to ask for my opinion."

"Then building a domestic independent brand, do you think I can do it?"