"What? Cooperation is destined to fail?"
Sheng Changya was so shocked that she couldn't speak. She couldn't figure it out for a moment and asked with confusion: "Then why does the company propose such an acquisition plan again? Why not just stop coming?"
Zhou Yuli sneered while driving the car: "L'Oreal is a global company. We don't even have an R&D department in China. If you think about it, you won't spend a lot of money to buy a whitening prescription."
"Changya, you still lack some strategic vision. Think about it, where is the company's largest market? Is it overseas? Do those foreigners need whitening? No, they also want to tan, so whitening products are actually For a global company, there are certain limitations.”
"The whitening production line only has a market in East Asia. Although the domestic market is huge and sales are growing rapidly every year, whitening products are not strictly needed. Not every customer will buy whitening products, and even if customers buy whitening products, even if the effect is average, , they don’t care much, so our current whitening production line is completely sufficient.”
"Sanqing's whitening prescription is not bad, but it is too good, so the value is too great and the price-performance ratio is too low for us."
"After all, in the cosmetics industry, marketing is the foundation, and technology is just the icing on the cake."
"The company invests heavily in channels and spokespersons every year. The market share is stable and there is no need to worry about sales. Do we need to put so much effort into new tricks? Consumers in this industry don't understand either. They can easily be fooled. .”
"So after discussing with the headquarters, the company decided to adopt a conservative plan. It basically gave up on this prescription. However, it had to make an acquisition plan and sent us over to have a look."
"Haha, what if Mr. Wei goes crazy and is willing to sell it to us at a low price? After all, there are quite a few fools who sell brands at a low price in the past."
She rolled her eyes, shook her head and said, "As you can see, Mr. Wei is as smart as a ghost and cannot be fooled at all."
Sheng Changya was still struggling: "Then the cooperation plan is also possible. What if it is taken away by a competitor?"
Zhou Yuli sneered and said, "Are we afraid of them? Consumers recognize brands. The market is so big. How can the territory be so easy to grab?"
He turned back and glared at her: "Also, why are you so unclear? The market is like this now. We ourselves spend so much money on research and development of anti-aging and whitening products every year. If you cooperate with Sanqing, then the headquarters Why do those R&D personnel go there? Are they all laid off? Have all the previous investments been wasted?"
"Furthermore, you are not unaware of the arrogance of the Gauls. I see that the headquarters still has a lot of controversy over this prescription. There are loud voices of suspicion, and they dare not easily believe in this effect, for fear that there will be subsequent adverse reactions like hormones. You We also know that Sanqing is just a small pharmaceutical company. Even if it accidentally invents one or two new drugs, its research and development capabilities are very poor. Can you reassure people?"
Sheng Changya didn't listen to a word of Zhou Yuli's chatter. She leaned slumped on the back seat. All the strength in her body seemed to be drained. She couldn't move a finger, and she fell into a state of confusion.
"What a pity, I still can't do anything. It's like this every time."
She murmured to herself, feeling very depressed, and a sense of powerlessness enveloped her.
For the first time, she had doubts about her career.
Is this how bad the company is?
Relying on marketing and deception to sell goods.
Is there still a future in this industry?
What on earth am I doing?
Do you work overtime until 10:30 every night just to work on such a plan that has been abandoned long ago?
Spending so much effort just for something whose outcome you already know?
Life, youth, what a waste!
This matter was completely useless on her own.
The company doesn't care, no one cares, except her.
How ironic!
She laughed silently in her heart.
As Zhou Yuli drove to Haishi, she kept talking about all kinds of gossip in the company, complaining about weird things in HR and other departments. She didn't notice anything unusual about Sheng Changya who was sitting in the back seat.
Time passed quickly. Zhou Yuli stopped at a shopping mall and turned around to greet her: "Changya, this is the nearest subway station. Don't work overtime today. Go back and rest early."
She saw that Sheng Changya was in a low mood and was listless, so she quickly comforted her: "Oh, it's all my fault that I told you the senior management's decision in advance, which made you feel bad. In fact, this kind of nonsense in the company is too normal. , just get used to it, and you’ll forget it in two days.”
Sheng Changya nodded, said thank you, got out of the car weakly, and walked towards the subway station in the corner of the shopping mall.
She was frustrated and in a bad mood, and planned to go home and rest directly.
After taking a few steps dejectedly, I suddenly smelled the rich aroma of coffee wafting over me.
Looking up, there is a Luckin Cafe on the right.
She has seen this brand many times, but every time she just passed by it and never drank it. She heard that it was a domestic coffee brand and the price was very cheap. She didn't know how it tasted.
The coffee was so fragrant that I couldn't help but walk in and buy a thick milk latte for 15 yuan.
It's really cheap, half the price of Starbucks.
After a few sips of sweet coffee, my spirits seemed to be lifted a little.
Hey, the taste is actually very good. It seems to be no different from Starbucks, but more mellow.
She looked at the coffee in her hand and suddenly froze.
It was as if a bolt of lightning struck from the sky, sweeping away all the confusion in his mind.
Her mood instantly became extremely cheerful, and she couldn't help but laugh.
Smiling, an idea gradually emerged in her mind.
Just like a seed emerging from the soil, it quickly takes root and sprouts.
She closed her eyes and took a deep breath, immediately found a seat, cleared her mind, and considered what to do next.
President Wei must be discussing whitening drugs with other cosmetics companies at this moment.
Zhou Yuli is right, whitening products only have a market in the East, and the largest cosmetics company in the East is Shiseido Group.
The cosmetics industry is neither big nor small. Peers in the industry often look down upon each other, and colleagues often change jobs between companies. One female colleague she has a good relationship with in the company happens to have worked at Shiseido before.
Sheng Changya took out her mobile phone and quickly sent a WeChat message: "Baby Lucy, I want to ask you about something related to your old club Shiseido."
The other person quickly replied: "Changya, didn't you go talk about that new whitening project? Why haven't we talked about it yet?"
"Hey, don't mention it. The company doesn't want it at all. I guess there's no chance. But I saw the people from your old employer and the price they offered is not low. I think they can win this project. Our whitening line will last half a year. I’m afraid sales will not be good.”
"Haha!" A dog-head emoticon came from the other side: "Don't worry, if it's not easy for others to tell, if my old club wins it, this project will definitely be ruined!"
Sheng Changya was shocked and quickly asked: "Huh? How could it be possible? Tell me carefully!"
The person opposite made a phone call with a very low voice: "Changya, we are the only ones who have a good relationship. Let me tell you, Shiseido's little books are really bad. If this matter hadn't happened in the company, I really don’t know if I’ve been here for a long time.”
"They used to buy a lot of new technologies and prescriptions, such as anti-aging, whitening, moisturizing, anti-glycation, etc., but do you think Shiseido has launched any new product lines? None. Everything that comes in is just lying around in the headquarters warehouse, getting moldy."
Sheng Changya thought for a while and suddenly realized: "Is this just hoarding things and waiting to sell them at a price? It feels quite normal."
Lucy said bitterly: "Why can't you understand? Selling it for a price means it is still useful, but Shiseido will never use it after buying it. The thinking behind this is similar to when Olaiya bought a little nurse. , you can experience it carefully for yourself, I can’t explain it so thoroughly.”
After that, he hung up the phone.
Sheng Changya stared blankly at the phone in his hand and finally understood.
At that time, Little Nurse was one of the top three domestic cosmetics brands in the country. Later, after it was sold to L'Oréal, it almost disappeared from the market. It was said that this was killed for the entrance of L'Oréal's daughter Garnier.
This "conspiracy theory" spread a lot at that time, and then there were many well-run local brands, such as Maxam, Robust, etc., which soon disappeared after being acquired by foreign-funded enterprises.
Therefore, Shiseido spends a lot of money to buy new technologies and new prescriptions that are emerging on the market, not to use them in its own product line, but to nip the threat in the bud as soon as possible.
It turns out that this is really a secret that only old employees of the company can know.
What use does this news have for me?
She put her hands on her forehead, thought carefully, and quickly made a decision.
Picking up the phone, carefully considering his words, he finally sent a message.
"Mr. Wei, how was your discussion with Shiseido?"
