Perhaps it was the good first impression from previous dealings, coupled with the pleasant cooperation with Pfizer, that gave Weikang a good impression and expectation of the industry giants.
So he made the first appointment with L'Oreal's business representative.
I hope we can reach a cooperation agreement like that for anti-cancer drugs, he thought in his heart.
There were two people who came to negotiate. One was Sheng Changya, who had dealt with her before, and the other was a senior brand manager of the Volkswagen Cosmetics Department. She was a professional woman in her early forties, with a black suit, short ear-length hair, and a smart and capable temperament. .
As for Sheng Changya, the product manager who had a pleasant conversation with him on WeChat, as her name suggests, she is also an intellectual and elegant professional woman.
She is about twenty-seven or eighty-years-old. She is not very beautiful in appearance, but her delicate facial features, smooth skin, exquisite makeup, decent dress, and enthusiastic conversation are all just right and make people feel like spring breeze.
After the two sat down and exchanged a few words, Wei Kang got straight to the point.
"I believe you have seen the relevant information about this whitening and freckle removal drug. I wonder what kind of cooperation plan your company can provide?"
Brand manager Zhou Yuli kept a decent smile on her face and handed over a document.
"Mr. Wei, the senior management of our company have read the clinical data of whitening drugs. Although they still have some doubts, they are generally very satisfied. If we can acquire this prescription, it will definitely have an impact on the sales of our whitening production line. There is a huge improvement.”
"Acquisition?" Wei Kang frowned and did not accept the document.
The smile on Zhou Yuli's face disappeared instantly. She quickly squeezed out a smile and said: "Yes, L'Oreal, as a global fast-moving consumer brand giant and the number one in the beauty industry, has always attached great importance to product research and development and technological improvement. We are very I am willing to purchase this whitening prescription from your company.”
Seeing that Wei Kang had no intention of taking the document, she gently put the document forward and said with great confidence.
“Mr.
"Haha, then let me take a look at your sincere plan." Wei Kang was noncommittal, picked up the document from in front of him, and opened it to read.
To be honest, he doesn't have much hope for L'Oreal's acquisition offer, because although the cosmetics industry can be considered huge profits, unlike pharmaceutical companies, cosmetics companies' investment in research and development is very low.
Judging from the financial data of major listed cosmetics companies, the gross profit margin of cosmetics is very high, but the main expenditure is sales expenses, that is, marketing and promotion.
In addition to investing extensive marketing resources in various major channels, the investment in cosmetics endorsements is also very huge.
In extreme cases, for some listed cosmetics companies, sales expenses for the year may even exceed operating income.
As a listed company, he has seen L'Oreal's annual financial report. Last year, L'Oreal's global revenue was about 30 billion euros, but its R&D investment only accounted for about 3% of revenue, which is 900 million euros.
This amount is already considered one of the top R&D investments in the cosmetics industry. No domestic company can achieve such a large R&D expenditure. This can equal Shanghai Jahwa’s annual revenue, and Shanghai Jahwa ranks first in domestic sales. A cosmetics company.
Therefore, excluding R&D labor costs and other related costs, L'Oreal's funds for purchasing new prescriptions must be very limited.
Sure enough, after seeing the eight-digit amount, Wei Kang sneered inwardly.
He calmly pushed the document back and said coldly: "If the price is this, please forgive me for not being able to agree to this acquisition plan."
Zhou Yuli frowned slightly, then quickly returned to normal and said: "Mr. Wei, the value of whitening prescriptions and anti-cancer drugs is not the same, and our R&D investment cannot be compared with that of pharmaceutical companies. . You may not know much about the cosmetics industry..."
Wei Kang immediately interrupted her: "I'm not comparing you to pharmaceutical companies, but your price is too low and too insincere."
Zhou Yuli smiled, took back the document, and asked: "What is President Wei's psychological price?"
Wei Kang looked at her and pondered for a moment.
His main business is pharmaceuticals, and all his knowledge and connections are in the pharmaceutical industry. He has no understanding of the completely different fast-moving consumer industry such as cosmetics.
According to his original intention, he did not want to enter the cosmetics industry on his own. It would be best to find a cooperative cosmetics company for licensing cooperation and collect a licensing fee every year. If that didn't work, he would have to sell the prescription. Of course, the price should not be too disappointing.
But looking at O'Laiya's intention, it seems that he wants to purchase the prescription at a very low price.
This is beyond his bottom line.
The other party seems very insincere, so there is no need to test each other anymore.
Let’s contact Shiseido and Procter & Gamble again to see the intentions and plans of the other two companies.
Wei Kang made up his mind to see off the guests.
Suddenly, a clear voice came from the side: "Mr. Wei, if it is not a prescription purchase but a cooperation plan, would you be interested?"
Zhou Yuli and Wei Kang looked at Sheng Changya sitting aside at the same time.
Two surprised eyes fell on her, making her suddenly nervous.
She originally sat silently and acted as a recorder.
She proposed this whitening prescription to the company for cooperation. She had always had great expectations, especially when the senior management was shocked after seeing the clinical results. After agreeing to her proposal, she was very happy and excited. Had to stay up all night.
Who knew that after discussion, the senior management made an acquisition plan without adopting her proposal or asking for any of her opinions.
After she learned the price, she felt desperate and was too embarrassed to tell Wei Kang.
She was just a worker and had no way to change the company's decision. She had no choice but to do her job and follow the brand manager to come for business negotiations.
But seeing that his company's bid was too low, Wei Kang looked unkind, as if he was about to send the customer away.
She finally couldn't bear it anymore.
She couldn't help but watch her hard work fail completely.
Since the acquisition plan of whitening prescriptions is destined to fail, let’s try our own cooperation plan.
If President Wei can be persuaded, maybe the company will agree.
After all, the higher-ups are still very tempted by whitening prescriptions.
You probably don’t want to see such a powerful prescription fall into the hands of other competitors.
So, on impulse, she finally spoke up and proposed other cooperation plans.
Zhou Yuli didn't speak, just looked at her with a cold look in her eyes and a look of surprise on her face, as if she didn't expect that Sheng Changya would suddenly propose another plan.
Wei Kang was also very surprised. He nodded calmly and said, "Why don't you tell me?"
Sheng Changya calmed down and elaborated on the cooperation plan that he had thought of before.
There are two plans. One is that Sanqing licenses the whitening prescription to L'Oreal and charges an annual licensing fee.
The other is that Sanqing provides raw materials and becomes L'Oreal's supplier. In this way, based on L'Oreal's annual sales, Sanqing's revenue will also be very considerable.
After finishing speaking, she looked at Wei Kang anxiously, as if waiting for his decision.
Wei Kang looked at her, with a hint of appreciation in his eyes, and smiled: "If it is the two plans you mentioned, then we can talk about it again. Otherwise, there is no need. Manager Zhou, what do you think?"
Zhou Yuli glanced at Sheng Changya thoughtfully, and agreed with a smile: "Of course, I actually agree with these two cooperation plans. I will go back and respond to the company right away. Wait until the company makes a decision, we will Let’s meet again to discuss details and terms.”
Seeing that the two sides seemed to have reached an agreement, Sheng Changya finally let go of her hanging heart and loosened her clenched fists.
She took a long breath, nodded excitedly and said, "Mr. Wei, after we go back to the company to discuss it, I will tell you as soon as I make a decision."
The following talks were held in a very friendly atmosphere.
After it was over, Wei Kang personally sent the two ladies out of the door.
However, after sitting in the car on the return journey.
Zhou Yuli sighed and said to Sheng Changya earnestly: "Changya, I can be considered your old boss."
"I see your efforts, and I actually very much agree with your plan."
"It's a pity," she shook her head and said, "I already knew the result before I came here."
"You still don't understand the company, and this cooperation is destined to not be successful."
"Your efforts are destined to be in vain."
