Chapter 15 The clinical phase III report is finally out

Style: Science Author: Riding a pig to dig a holeWords: 2583Update Time: 24/01/12 20:04:28
Sheng Changya touched her fair and tender face and couldn't put it down. She looked at it in front of the mirror for a long time before reluctantly leaving.

Now she has no doubts about this whitening drug from Sanqing Pharmaceutical.

My heart was filled with the joy of finding a treasure.

Arriving at the office, she couldn't wait to convey feedback to Wei Kang.

"As expected of Sanqing, Mr. Wei, your whitening ointment is so effective."

"I applied it to the spots on my face and it was all gone overnight."

"I guarantee as a professional that if this whitening skin care product is to be launched on the market, it will definitely sell like crazy."

"The company will definitely be very interested. I wonder what Mr. Wei has in mind about cooperation methods?"

"Does Wei always want to sell the prescription, or cooperate with us?"

Wei Kang couldn't help but laugh when he saw the news coming from the other side.

The system is produced, and the effect is natural.

But this woman is a bit interesting. She didn’t submit a proposal, but just asked me what I thought. Was she just lying?

He smiled faintly and replied: "It depends on your sincerity."

"I believe that when the trial data is released, you will not only be interested in this drug."

"When the time comes, the one with the highest price will get it. Manager Sheng, don't let me down."

Sheng Changya looked at the reply, her smile froze, and she silently replied: "Okay, Mr. Wei, we will show our utmost sincerity."

Throwing her phone on the desk, she couldn't help but smile bitterly.

This President Wei seems to be difficult to deal with, and this utmost sincerity is not easy to come by.

As a top cosmetics group in the Fortune Global 500 with a long history, L'Oréal is a well-deserved industry leader and a behemoth. Working in it certainly looks very glamorous, especially with the addition of industrial filters, which can always attract countless people with beautiful dreams. young girl.

But she has been working hard for 6 years, from a low-level intern, to an assistant, and then to a junior product manager of the mass cosmetics division. She has already deeply understood the behavior of this kind of multinational foreign company.

For foreign companies, they will only respect the opinions of the Asia-Pacific department unless the local domestic companies are strong and the competition in the industry is fierce.

Otherwise, the domestic headquarters of every foreign company will be nothing more than a group of puppets, with decision-making power and R&D centers located abroad, and domestic departments having very little independent decision-making power.

To put it bluntly, the headquarters wishes that the people in the domestic department are a group of robots that can remotely control and accurately execute operating instructions.

For many foreign companies that do not have domestic production plants, domestic personnel are often only responsible for sales and after-sales, and the general manager is just a housekeeper with a high title. He can often only convey instructions from the headquarters and has no autonomy over every detail.

As for the domestic cosmetics industry, because domestic brands are really not strong enough, the market is basically divided by foreign brands.

This puts the domestic department in an even more disadvantaged position. Every time there are new proposals and good plans, they must be reported at all levels until they get the approval of the foreign bosses before they can be given resources for the next step.

The core business of the fast-moving consumer goods industry is brand marketing. As a product manager, Sheng Changya is responsible for each product under the brand, from research and design planning to competitive product analysis, positioning and pricing, ordering budget, channel sales and training, as well as warm-up before and after the product is launched. All aspects of advertising or promotion.

But all her work is executive-level work completed under the allocation of resources from the headquarters. Her position is not senior, she is not qualified to propose any conditions, and she has no authority to make any decisions.

The only thing she can do is to collect enough detailed information and report it to the brand manager to see if it can attract the company's attention.

Although she was very confident in Wei Kang's whitening drugs, she was not sure she could get a good enough price.

Sheng Changya opened his performance evaluation indicators, looked at them, and sighed.

As a product manager who was promoted from an intern, her career advancement path was not as fast as that of a management trainee. She worked diligently for six years and worked overtime until 10:30 pm every day before she was promoted last year.

I don’t know how many years it will take to be promoted to senior product manager and then to brand manager.

By then, he was already middle-aged and suffering from ailments. This is still the most optimistic estimate. If you are not lucky, it is not impossible to work in your current position until you grow old.

She couldn't help but shudder, no, we must not end up like this.

He must try his best to facilitate this deal, whether it is buying the prescription or co-developing it, as long as he can launch a powerful whitening product and successfully occupy the market, it will surely become the most dazzling achievement of his career.

Just when Sheng Changya secretly made up his mind for his career.

Wei Kang was currently looking at the clinical trial reports of whitening drugs with a look of joy on his face.

As expected, Zhang Bo is very fast.

This fast man is worthy of being a royal partner for many years.

If you say it will be paid at the end of the month, it will never be postponed to the next month.

The external effects are as amazing as ever.

It does not have any toxic reactions, does not irritate the skin, and has no adverse side effects such as skin itching, erythema, and scaling.

Although due to the duration of the trial, it is not possible to determine the side effects of long-term use, such as rebound after drug withdrawal, photosensitivity reactions, etc.

The most rare thing is that it is very well tolerated and the trial users did not experience any allergic reactions.

This is the most important point for cosmetics, because one of the most difficult problems in selling cosmetics is that customers develop skin allergies after applying them, which can lead to a series of symptoms such as redness, swelling, dryness, itching, pimples, rashes, and stinging. The most serious cases may even cause great damage to the appearance, commonly known as a bad face.

Therefore, all big-name skin care products need to undergo long-term and large-scale sample testing to ensure the mildness of the product and ensure that most customers will not be allergic. This is even more important than the effect.

Otherwise, customers will use skin care products to be beautiful, but will be disfigured directly due to allergies, which will completely destroy the reputation a brand has worked hard to build over many years.

That is to say, only the prescriptions produced by the system have pure ingredients and no toxic or side effects.

Zhang Bo also sent the first batch of clinical phase III trial data of anti-cancer drugs.

There are about a hundred people in this group, and the results of the one-month trial are amazing.

Except for some particularly severe late-stage patients who are still under observation.

Most cancer patients are cured within a month.

All the cancer cells in the body disappeared.

There are no signs of recurrence yet, but it’s hard to say in the future.

Because many primary cancers are largely caused by patients’ bad living habits.

For example, lung cancer caused by smoking, oral cancer caused by chewing betel nut, liver cancer caused by drinking and staying up late and eating irregularly, etc.

If the patient continues to maintain this unhealthy lifestyle, it is difficult to say whether the cancer will come back.

Regardless, this data is perfect.

Wei Kang contacted the hospital again. There were more people in the experiment there, about two to three hundred people.

Enough, these professional data can already prove the effect of anti-cancer drugs.

As for the follow-up, the third phase of clinical trials will continue until it is launched on the market.

Phase IV clinical trials will continue after launch.

Clinical Phase IV is the stage of applied research conducted after a new drug is launched on the market.

The number of people will be larger, mainly to study the further efficacy and adverse reactions of the drug, assess the risks of use in special groups, and improve the dosage.

This is a long-term process and cannot be accomplished overnight.

Wei Kang sent the electronic version of the whitening drug test report to Sheng Changya.

Then he went to find Sun Chengren to prepare for the upcoming press conference.

The two discussed it and decided to schedule the new drug launch at the beginning of next month.

Soon, the news spread.

Everyone is looking forward to that day.

Especially the legendary clinical trial report.

Everyone can't wait to see her true face.