Li Yuanzhao raised his chin and said proudly: "To set up a factory, you need to choose a location, which involves many factors. However, I found that opening a restaurant involves even more factors. This is a science."
"Tell me, when we open a restaurant, what should we look at first?"
"It depends." Fang Zhengyi waited quietly for him to show off.
"That's right, just look at the people. It's easier to open a shop in a place with a lot of people. When you open the door to do business, you naturally have to find a place with a lot of people. The smell of wine is also afraid of deep alleys." Li Yuanzhao knocked on the table with his knuckles and said, "But you are all mediocre. Human opinion has not yet involved knowledge.”
"Look at the restaurant opposite. Isn't there more people than the restaurant we're sitting in, and there's a steady stream of people coming in?" Li Yuanzhao pointed at the other party.
Fang Zhengyi looked where he pointed and nodded.
Indeed, when he first entered the door, he found that the restaurant opposite was much more prosperous than the one he was in.
It's dinner time now, so you can see clearly.
"Why is it that the number of guests in the two restaurants is so different even though they are only one street apart?" Li Yuanzhao asked.
"Because the food here tastes bad? The quantity of food is not large enough? The price is expensive?"
"Wrong, totally wrong! I've also been to the restaurant opposite. The food is not as delicious as this one, nor is it more affordable than this one, but there are just too many people." Li Yuanzhao licked his lips.
"I will tell you where the secret is! Look at this street, the opposite side is the sunny side, and the side we are sitting on is the yin side." Li Yuanzhao talked eloquently, "The shops on the yin side of the street are empty than those on the yang side. If you don’t believe me, take a closer look on the street when you go out.”
"In addition, the restaurant opposite has no steps, while this restaurant has three levels of steps."
Fang Zheng frowned and vaguely recalled it. It seemed that there were indeed several steps when entering.
At the same time, I was secretly surprised... Good guy, it seems that he has really found some ways!
"Your Highness, please continue speaking."
Li Yuanzhao said seriously: "Don't look at it. There are only three steps. Just these three steps can reduce his passenger flow by 10%!"
"As for the principle of this, I haven't figured it out yet. If it's just that people are lazy, it won't make such a big difference if there are two more steps. But I have observed at least dozens of restaurants, and this is mostly the case."
"As for the yin and yang sides of the street, it is easy to understand. I guess it may be that the door on the sunny side looks brighter and the light inside the house is better. This light looks appetizing on the food, while the shady side makes it dull. I specialize in vegetables. I’ve tried it, and the brightly colored ones always look tastier.”
Fang Zheng took a deep breath.
What an expert in opening a store and a genius in the catering industry! Are you thinking about psychology?
"Did you come up with this all by yourself?"
Li Yuanzhao nodded, then shook his head: "Of course it's what I want, but it's not entirely true. I'm not running out alone. There are people below who do what I ask."
"In the evening, we will summarize everyone's findings and look for patterns to come to this conclusion. There are more ways to choose a site than this. The zoning of rich and poor people, the direction of daily travel...all have a great impact!"
"A slight difference can make a huge difference! It's like building a train. It may not be a problem if one of the parts is wrong, but once the whole thing is combined, the whole machine will not be able to operate successfully. "
Fang Zheng couldn't help but clapped his hands twice.
"Your Highness is a talented person. I think you're already halfway there before the store opens."
Genius is genius, and His Majesty’s seed is really not given in vain!
Li Yuanzhao chuckled: "It's not just half! Even if my business fails, it is still 80% successful! I have solved a great problem and can benefit people all over the world. But I will wait until I successfully open the store before I can follow you." You speak."
"Right now, I have chosen the location of this store, which is right next to the restaurant opposite! I have a bold idea about the decoration of the new store."
Fang Zheng touched his chin and asked curiously: "What kind of bold idea?"
"Use glass! Use large areas of glass to build houses, like Jingxing Bank, and it is not ordinary glass, but orange and red glass. Think about it, others have wooden windows and window paper."
"We use glass, and once the sunlight shines through, the color on the food will be much better than others!" Li Yuanzhao said with excitement, "At the same time, the entire store's facade should be pushed forward two inches to stand out from others."
"Isn't this what we call fast food? I feel more and more that the best way to call it is to highlight the word "quick"!" Li Yuanzhao gestured with his hands, "Look, the restaurant opposite has three floors, which is not too small. But it was full of regular customers at noon, so a lot of business was lost in vain.”
"In addition to the regular in-house dining in our store, I want to set up a separate window directly facing the street, just like a street stall. After paying the money, you can directly give the things to them, and wrap the things with oil paper, lotus leaves or something like that. Just take it, eat it, and leave after shopping, so you can earn a lot more customers."
"Finally, since there is a direct sales window at the door, I don't think there is any need to build three more floors! I think we should use the height and area of the entire floor for three-sided advertising above the second floor!"
Speaking of this, Li Yuanzhao excitedly drew a big circle with his arms in the sky, attracting diners around to watch.
"Such a big sign! Such a big advertisement! It's the only one in the world. Who else can you think of? Is this idea of mine brilliant?"
After Li Yuanzhao finished speaking, he looked forward to Fang Zhengyi's response.
Fang Zhengyi was silent.
Let him study management methods, and as a result, marketing is now full! The prince's thinking is so fast. Is it because he didn't drink all the Meng Po soup in his previous life or was he infected by it?
I'm a little confused now...
After a long time, Fang Zhengyi asked tentatively: "Your Highness, have you ever eaten McDonald's?"
"Ah, what is that? I haven't eaten it before. Is it delicious?" Li Yuanzhao was confused for a moment, and then urged, "Don't say anything else, just tell me if this method can work!"
"I don't know if it will work. Anyway, once your restaurant opens, it will definitely become a spectacle in the capital within two days." Fang Zhengyi said speechlessly, "How can ordinary people do something like you? The cost can't be afforded."
Li Yuanzhao sneered: "Oh, what cost can't be covered! Others don't know, and I don't know how much glass is worth? You spent all that rags."
"I have calculated the cost. You can use ordinary and identical furniture and other items. Generally speaking, it is not as expensive as an ordinary restaurant. I have already asked someone to help me draw a sketch of the house. The house does not need to be rebuilt, just modify it on the original basis. It should be ready for use. It will be open for business in about two months."
"Then...have you thought of a name? It needs to have a loud sign." Fang Zheng asked.
"I haven't thought about this. What suggestions do you have?"
"I think you might as well just call KFC..."
"Chicken for chewing? What a good name! It highlights the fact that it is cheap and affordable, and you can eat meat in large quantities. That's it."
...
