Fang Zheng pushed Li Yuanzhao away and looked at the shopkeeper.
"What's your last name?"
"The surname is Chen..."
Shopkeeper Chen knelt on the ground and looked at Fang Zhengyi stupidly, his head a little confused for a moment.
"Okay! Get up first. Shopkeeper Chen, let me ask you a question. Do you earn enough money every month?"
Shopkeeper Chen stood up and said bitterly: "There are enough flowers... Although there are several people in the family, fortunately I have some savings."
"Barely enough."
"Does that mean it wasn't enough before?"
"right..."
Fang Zhengyi grinned: "Does Shopkeeper Chen want to get rich?"
After hearing this, Shopkeeper Chen nodded like a chicken pecking at rice: "I think about it! I think about it every day!"
"Okay! That's easy...I have a way to make a fortune. Are you interested?"
"Mr. Sai, please speak. I am all ears!"
Fang Zheng started walking around in the grocery store, looking around at the messy products in the room and the idle waiters.
He opened his mouth and said, "Your business is doing well. I think the problem is that there are too many people."
"Look at those guys, they are chatting when they should, and playing with bugs when they should, but no one is willing to go out and shout hard."
Shopkeeper Chen said with a sneer: "They are all relatives. It is not easy to fight or scold. Besides, the business is like this. Screaming... is of little use..."
Fang Zheng raised his eyebrows: "Of course it's useless! You can only shout at your door. What if the scope is expanded?"
"Let's not talk about this first, and then move on to the next item."
"Look at the groceries in your shop. Are they any different from those sold in other shops?"
"Are there many stores on this street selling the same thing? Yes or no?"
Shopkeeper Chen was stunned for a moment.
He has been in business for more than ten years, and this shop has only been open for more than ten years.
Although the business has not improved much in general, it can be considered that he has gained a lot of knowledge.
Unexpectedly, the young Mr. Sai in front of him pointed out the shortcomings in his shop with just one word.
But that’s the thing. There are indeed a lot of grocery stores on this street, but everyone sells them like this!
Could it be that Mr. Sai really has a way to make a fortune?
So he looked forward to it: "Ah, yes, yes! Mr. Sai is really insightful, and it opened my eyes! I wonder... what do you have to say?"
Fang Zheng began to wander around the room.
At the same time, he talked eloquently: "There is no way to break the situation."
"Since everyone is selling the same thing, we have to start with promotion and packaging."
"Let's talk about packaging first..."
As soon as Fang Zheng walked to the soy sauce vat.
"For this soy sauce, you have to give it a resounding name first, tell a story, and then promote it in the market."
“It’s best to focus on a catchy slogan so that people can easily remember and spread it.”
"As for soy sauce, Chenji soy sauce is delicious and fresh, it has been dried for 180 days!"
"If you hear this and shout it out, will you feel different all of a sudden?"
Shopkeeper Chen raised the corners of his mouth. He said it well, it was really catchy.
I will remember it after listening to it once, and it will last for 180 days!
Then he asked Ai Ai: "But... this soy sauce has not been exposed to the sun for 180 days..."
"How many days are there?"
"Ninety days."
"Then divide it into two tanks. If someone comes to buy soy sauce, pour one spoon into each tank. Wouldn't it add up to one hundred and eighty days? Elm head!"
Shopkeeper Chen grinned: "Oh! That's right! Why didn't I think of that?"
Li Yuanzhao covered his face.
The way Lao Fang deceives people is really unbearable to watch.
Fang Zheng continued walking, walked to a basket of ginger, and picked up a piece.
"This ginger can also have a name. Let me ask you, what is ginger used for?"
Shopkeeper Chen said blankly: "Cooking dishes, brewing medicine to treat colds and reduce fever..."
"That's right! Promote it according to its characteristics. Go outside and say, Chen Kee Ginger, born for fever!"
"this........"
"And your rake, frying spoon... you can go to the temple and get a joint model. Let's say it has been blessed by the Buddha. The effect will be doubled after using it. Vegetarian dishes can be stir-fried to bring out the flavor of meat."
"Isn't this disrespectful to the Buddha?" Shopkeeper Chen felt a little bad... Although he said it well, he seemed to be going off track the more he said it.
Fang Zhengyi said disdainfully: "How can you be disrespectful to the Buddha! Using it for publicity is to give it face. At worst, if you make money and donate one or two cents to the temple, then the Buddha will be your partner."
"............"
Shopkeeper Chen thought for a while with a slumped face: "Then if I say this, others can say the same? It won't take more than two days and it's still useless!"
"Tsk, tsk, tsk, you're so right! Old Chen! You should be rich if you are so smart!"
Fang Zheng patted his shoulder in surprise.
"So, what should you do?"
"Let me tell you, since everyone can learn this technique, you must use it to the extreme as soon as possible! Promote it crazily every day so that the people in the whole capital only know your Chenji soy sauce and Chenji ginger."
"When others react...then they will only know Chen Ji and nothing else!"
"Think about it, your goods are in constant circulation, and the people who come to buy goods are queuing from the street to the end of the street... Every day when you receive money, your hands are numb."
"What kind of experience is that? Savor it..."
"Hiss~"
Shopkeeper Chen showed a crazy smile and stood there stupidly, as if he really saw countless money waving to him.
But he quickly came to his senses.
He struggled and said: "How can I have so much money to hire someone to promote it? This is simply impossible!"
"What's the rush? I'm telling you, there will be a way to solve it. Mr. Li, come here."
Li Yuanzhao was reluctantly pulled over.
Fang Zhengyi held his shoulders and said, "Did you see it? Mr. Li's health team must know about it."
"Know...what's wrong."
"Master Li is here specifically to increase the income of a sluggish little shop like yours this time! Think about the thousands of people he has under his command! Walking around the streets in the capital!"
“If these people put your Chen Ji’s signboard and portraits of your products on their backs, and shout a few times while working...think about it, how many people will know your name Chen Ji! It must be at least several tens of thousands of people!"
"I'm afraid that in less than a month, Chen Ji will have to change the iron door."
After hearing the pop, shopkeeper Chen knelt down again and said excitedly: "I'm so grateful to you two gentlemen for helping me like this!!"
"What's the hurry? We charge money."
"???"
"Didn't you say...that I came here specifically to help the store increase its income..."
Shopkeeper Chen's mood dropped rapidly... After working for a long time, he came to my store to do business!
Can I afford a health team of several thousand people? ?
Fang Zheng pulled him up, stretched out his five fingers, and said, "Don't be afraid! It only takes five taels and a month for a newbie!"
Shopkeeper Chen’s eyes burst into light again.
For only five taels, thousands of people will help him promote it for a month! That’s so worth it!
"I'll do it!"
Fang Zheng smiled and put his arms around Shopkeeper Chen's shoulders, and whispered: "Don't worry... think about it again."
"If you make thirty taels a month, you have to give five taels to someone."
"If you can earn three hundred taels in a month...will you still pay five hundred taels?"
"If it were me, I would think that you could be honest if you earned thirty taels and five taels a month before. When you get rich, I will ask you for two hundred and seventy-five taels."
"Are you right?"
Shopkeeper Chen's face quickly turned gloomy. He was so complacent just now that he didn't expect this. If it was true what Mr. Sai said, what's the point of his efforts?
"Then I won't do it..."
"You see you're in a hurry again, aren't you?"
Fang Zhengyi's tone became stern.
"This is a new business that Mr. Li and I are working on, to help small shops like yours. If it can't be done just because of some local ruffians, wouldn't that be a slap in the face of our Mr. Li?"
"Do you think Mr. Li will be afraid of thousands of people around him?"
"And this matter is related to people's livelihood. It must be successful. If someone blocks our way, they are going against the Yamen and the court! They are going against the emperor!"
"No matter who it is, he is dead!"
"Old Chen, are you willing to continue to be like this, paying tribute of five taels to others every month, so that your family can live in poverty, or are you willing to give these five taels to me, so that you can make a fortune every day without any worries?"
"Okay, now tell me...who bullied you?"
...
