"So that's it!"
"I'm not in Haicheng! I can't see it either!"
"Don't worry! Isn't Xinghan Zhixing's new announcement out? How can you see it if it's written in it!"
"Really? I just bought a Xinghan mini online! It reminds me that production has been completed now!"
"The new announcement says that after April 15th, a full-day live broadcast of the Xinghan Automobile Factory will be carried out on the Xinghan Zhixing APP, and more than 30 drones will be dispatched by then!"
"Not only that, but there is also a live broadcast in the factory! In other words, we can not only see the production progress of our car and whether it has left the factory, but we can also see the attitude of the workers at the Xinghan Automobile Factory while working..."
"The branch factory will also do a full range of live broadcasts!"
"So? What's the use?"
"That would be of great use!"
Xinghan Zhixing is taking the initiative of "transparency".
It is also absolute confidence in one’s own strength!
I will show you the non-confidential production and assembly process of our automobile factory! So what if I let you see it? Can you learn it? Do you have the capital?
At the same time, it is also providing confidence to consumers of Xinghan Zhixing. In the process, they can see that although Xinghan Zhixing is an emerging car brand, it treats its products with the same rigor as the world's first-class car companies.
By the way, I can also supervise the employees...
It’s so easy to accomplish so many things, how could it be useless?
Of course, as far as this incident is concerned, the so-called "transparency" is more of a distraction from the public.
And this is not counting Li Yuan’s real back-up. His third wave of announcements not only announced Xinghan Zhixing’s “split into two” plan and Xinghan MOTO’s direct store coverage progress, but also revealed information about new cars!
This is the most important thing. All the foundations for making APPs, opening factory live broadcasts, and promoting marketing campaigns are based on Xinghan Automobile's super product power.
The first is the "split into two" plan, which separates the functions of "pre-sales" and "after-sales", allowing Xinghan Zhixing and Xinghan MOTO to share an after-sales system, and even take on part of the "repair shop" work.
It’s just that the proportion will be smaller.
It seems that Xinghan Zhixing is thinking about consumers...
In fact, those who know the business will understand it at a glance.
Senior executives of other car companies felt even more numb when they saw it:
"What is divided into two? What is providing better services to consumers? Where is the consideration for consumers? This is clearly Li Yuan's plan to build a national chain of auto repair shops through the expansion of Xinghan Direct Stores!"
Once Li Yuan's plan succeeds, the brand influence of Xinghan Zhixing will increase to a very terrifying level. No one will pay attention to whether it is a new brand anymore, it will be a super big name!
At least in China, from pre-sales → after-sales → online → product strength, coupled with terrifying efficiency, it is almost impossible for any car company to compete with Xinghan Zhixing. The following situations will arise:
1. Car companies that want to imitate others cannot withstand the huge financial pressure, and they want to implement but are unable to implement it.
2. Xinghan Zhixing will become the car company with the best pre-sales and after-sales services in China, highlighting the inaction of other 4S stores and further enhancing the brand image of Xinghan Zhixing.
3. Xinghan Zhixing will have the most professional, luxurious, and widest coverage of automobile and motorcycle repair shops in the country, and will also accept some orders for other vehicles.
The third point is the most important!
It seems that Xinghan Zhixing is stupid, letting its after-sales shop repair other brands of cars, but it is afraid of comparison in everything. Is it obvious?
Just imagine, when a consumer buys a car at a 4S store of a certain luxury brand, but the car has problems on the road, the 4S store not only charges exorbitant prices, but also needs to consider the professionalism of the employees who repair the car, and the money is not saved. I wanted to protect my rights but was dismissed by the maintenance coupon.
It was hard to find a car repair shop with strong professionalism and high service quality, but it turned out to be Xinghan Zhixing?
Let’s take a look at how Xinghan Zhixing treats its own brand of cars? How do you treat your car owners?
The stronger the contrast, the greater the influence of Xinghan Zhixing will be increased, and at the same time, more and more people will be exposed to and understand how excellent Xinghan Zhixing's products are.
Besides, who stipulates that a person can only have one car? Many Xinghan car owners not only own one car, but they can also come and repair it if other cars break down~
What are you afraid of making money?
You must know that this money was originally earned by other car companies' after-sales services, but now it has gone into the pockets of Xinghan Zhixing. Compared with throwing shit... Li Yuan's trick is really poisonous, and it directly makes them unable to take it. .
Imported and joint venture car companies that have the strength to accept the offer will not take the job. They are still in a state of being "above and above". They think that they only need to rely on their own brands and reputation, while domestic car companies that have no strength cannot take the job. They don't have such huge financial support.
In this way, Xinghan Zhixing is equivalent to staying in an "invincible field" and cannot defeat even if he wants to.
But after the announcement, many people also thought of another question: "But... where can Xinghan Zhixing get so many professional auto mechanics? Other repair shops are not stupid!"
Hey, if you want to solve this problem, it is not too simple. Just "incorporate" the repair shop. The Chinese people are very pursuing a kind of stability. Unless it is the kind of repair shop with relatively large influence, it is difficult for any repair shop to refuse. Join a big company like Xinghan Zhixing.
In other words, Xinghan Zhixing not only gave them a formal status, but also gave them relatively high basic wages and welfare benefits. Compared with "incorporation", this is more like an alternative "franchise".
Therefore, Li Yuan has gathered a large number of excellent and professional car repairmen in a short period of time, as well as many managers with capital and ability. Before today's announcement, many offline direct-operated stores were already in operation.
Xinghan MOTO is easy to understand. They originally set up separate stores for electric motorcycles, and the after-sales service must be one after-sales service. Moreover, if the electric motorcycle breaks down on the road, the insurance company will not send a tow truck, so the after-sales service of Xinghan Zhixing can only handle it by itself. Good service.
Chen Zifan remembers that one year he was riding a motorcycle on a bad road. Not to mention the surrounding wilderness, he was still more than 50 kilometers away from home. This time, luckily I met a kind-hearted driver...
Now that we have the conditions, we should ignore other brands of motorcycles and e-motorcycles for the time being, and we must take good care of our own. At the very least, the owner has spent tens of thousands of yuan to buy an e-motorcycle, and if it breaks down on the road, he must be dealt with as soon as possible.
Compared with after-sales, the new car that attracted more attention is naturally the news that Xinghan MOTO will launch a "future punk style" dual-wheel drive imitation racer, and it will be divided into high and low configuration versions, even the low-end version of the imitation racer Zero to hundred acceleration can easily be achieved within 4 seconds.
The dual-drive version is even more unthinkable...
It is very likely that it has reached the limit of its mechanical structure, which is about 2.8 seconds for acceleration from 0 to 100 seconds.
However, zero-to-100 acceleration is not everything about a car. Appearance, workmanship, comfort, and quality control are also very important. Judging from the current situation, there is no need to worry about these points, because Xinghan MOTO can explain them all. All the advantages of Stardust technology are inherited.
It is very "balanced" while having good looks.
No shortcomings is the greatest advantage!
But consumers these days generally have a concept:
I already bought a car, what else should I ride?
Only after 18 years will the formal motorcycle industry gradually re-emerge. Compared with Xinghan MOTO's new electric motorcycles, Xinghan Zhixing's new cars will attract more attention. As far as the known information in the announcement is concerned:
Xinghan 02 and Xinghan 03 are likely to be launched this year! And Xinghan 04 will be unveiled in June!
After Xinghan Zhixing introduced the entry-level SUV Xinghan 002 into the automobile market, it took less than half a year to build it into a new hot model.
It can even be said to have created a “new category”.
As an upgraded model of Xinghan 002, the Xinghan 02, which has reached the size of a medium to large SUV, has also attracted the attention of countless consumers. Not to mention its appearance, the key is that from the perspective of usage scenarios, it is simply too "all-round".
Daily commuting, holiday outings, off-roading, business... Who doesn't love a large and versatile car?
Xinghan 03 has also attracted a lot of attention. People all know that Chinese consumers value face, and the face that Xinghan 03, a mid- to large-sized luxury MPV, can definitely far exceed its price. It is a model of spending a small amount of money to pack a big deal. You don’t have to worry about others asking about the price.
Whenever someone asks, the answer is 80% of the time:
"Hey~ You also know that although I am older, my mentality is still that of a young person. I like to pursue things with a strong sense of technology. This is not surprising - I also bought a Stardust 3+ and a Stardust smart watch... "
Or is it:
"You know I can't get used to the smell of gasoline. I get carsick when I smell it. Trams like Xinghan 03 really meet my needs perfectly! Even other brands of trams are too bad. Now I'm just waiting for Xinghan Zhixing to come out with a Xinghan The upgraded model of 03, I will buy it as soon as it comes out!”
You can also start with feelings:
“The reason I bought Xinghan 03 was not just the car itself, but the fact that Xinghan Zhixing is a brand that dares to innovate and has embarked on a development path different from that of fuel vehicles. Why can we have such a car brand in China? What reason do I have? Why don’t you buy one and come and support me?”
Why are you looking for this reason?
It's just that the price of Xinghan 03 is not "high" enough. Some consumers who buy business MPVs are very paranoid. They are the ones who have to say whether it is expensive or not. They would rather buy a simple van with a price increase than take a good look at a serious MPV. several car companies.
Therefore, the price of Xinghan 03 will not be cheap from the beginning. This kind of car is not for household use, so there is no need to be cost-effective. On the contrary, if the price is low, it may be considered "losing face" and it will also affect sales.
Li Yuan is not a brainiac, and naturally he will not struggle with money. If consumers want to buy expensive products, then sell them expensive products. Anyway, the product strength of Xinghan 03 is enough to support its price. If it is not enough, they will follow up. There is a truly top-of-the-line MPV that has not yet been launched.
As for the Xinghan 04, since it is only a concept car and consumers are not keen on sports cars, it has received less attention than these two cars. At the same time, many people have discovered that there is no news about the Xinghan 01 that should have been launched earlier.
They immediately couldn't sit still and asked:
"What's going on! Where is Xinghan 01?"
"We held a test drive meeting last year, but there's no news this year. Isn't it just dead in the womb?"
"I have done a test drive, and I feel that the degree of completion is not low. It has been so long, and Xinghan 02 is ready to be launched. Why are Xinghan 01 still dawdling?"
"Is it really impossible to go to school this year?"
"I just like this car! I don't like anything else!"
"Where's the revelation? That's it?"
In response to similar questions, Xinghan Zhixing did not respond at all. Since Xinghan 01 had an accident and could not be launched as expected, it will be delayed for a while.
Just wait until the completion level reaches the standard before listing it on the market.
After Li Yuan's three consecutive attacks, no one paid attention to the previous "dung-throwing incident" at all. Instead, many consumers hesitated between fuel vehicles and electric vehicles. In terms of product strength, electric vehicles must be more powerful. powerful.
But…
Fuel vehicles can travel long distances!
There are still many gas stations and it is still convenient.
Many breaking news forums in the Stardust community have become discussion areas for them, with constant discussions surrounding oil trucks and trams, making it difficult to decide which one to choose:
"I've fallen in love with Xinghan 001. It's really handsome! It's no problem to go to the store for a test drive! The salesperson told me that the charging pile package is installed and the battery life is actually 500+. The problem is... I want to take my family on a self-driving trip when I have free time. "
"Why are you driving Xinghan 001 for a self-driving trip?"
"This car isn't very spacious, is it?"
"So I'm thinking about buying a gasoline truck that costs about 100,000 yuan, and then a Xinghan mini for daily driving?"
"That's what I chose!"
"Uh... I want to ask a question, do you really have time for a self-driving trip after you own a car? When I bought my first car in 2004, I wanted to take a self-driving trip. Now six years have passed, let alone a self-driving trip. , there are very few opportunities to travel, so what are you worried about?"
"Xinghan 001 is very good. Let me ask you: Which car do you like? Which car do you want the most?"
"this…"
"Hesitated? So you know the answer, right?"
Rather than buying a car based on demand, it is more correct to buy a car that you will least regret at the moment, because at least you will not be upset by today's choice in the future, nor will you become obsessed with "asking for something but not getting it" read.
At this point, both Xinghan Zhixing and the consumers are happy. Only the person behind this incident is roaring crazily and smashing things in his office:
"Nm's Xinghan Zhixing! That stupid Li Yuan! That damn Chen Zifan! Just wait for me!"
Not to mention that Chen Zifan couldn't hear it, even if he heard it, he wouldn't care. What should he pay attention to about a competitor who can resort to such low-level tactics as throwing feces and attacking.
Rather than this, it would be better to take advantage of the wind blowing by Xinghan Zhixing and let the Stardust Technology Marketing Department prepare to take action and break the news about this year's new products first.
Stardust 4, Stardust 4+, Stardust-Yaopou...
There are also brand new Stardust-Fluidlight series laptops, these are the most important new products this year!
(End of chapter)
