This is indeed the case.
In the previous era of feature phones, many people could still use their mobile phones as a simple communication tool, making calls, sending text messages, and occasionally playing one or two games of Tetris and Sokoban.
Mobile phones have indeed shortened the distance between people. Even sending a text message for 0.1 yuan could not stop people's desire to chat. Chen Zifan's deskmate even developed the skill of touch typing because of this.
You don't even have to look at the phone, just press the button to turn it on, press the button to send a text message, type the content you want to send, and then select the contact based on memory, or directly save the contact.
It will be more convenient to send it this way.
Later, as soon as the full-screen mobile phones came out, this skill was lost directly. There was no way, the touch screen had no feedback from the buttons, and I didn’t know where to press them.
If functional phones are not so closely related to people's lives, then the emergence of smart phones has completely tied people's lives to mobile phones.
Not to mention that mobile payment is now becoming popular at an unimaginable speed. Before ordinary people even feel it, various stores have already placed payment codes, and there is almost no need to carry cash when going out.
As Chen Zifan said, in addition to the good aspects, when smartphones first appeared... and even now, they are still "demonized" by many people. He also understands that accepting new things requires a process~
But sports cars are not a new thing in the strict sense, they are just a bit out of the public eye.
In Chen Zifan's view, sports cars are just a type of car. Indeed, sports cars on the market are all expensive, and top-notch sports cars can crush Xinghan 004 to perfection regardless of brand power or product power.
But so what?
Xinghan 004 has truly lowered the entry barrier for sports cars. It can be purchased for less than 200,000 yuan. If you add a little money to the top version, you can experience dual motors at the front and rear + four-wheel drive + 3.8 seconds of zero-to-000 acceleration comparable to that of a sports car.
This is what consumers who really like sports cars and want to experience sports cars need, not as some people think, sports cars are a symbol of "money" and "status", so what they need is a sports car, or a sports car? An item that demonstrates financial status?
Of course, in the eyes of some people, Xinghan 004 is just a sedan in sports car skin, and its situation is a bit similar to the Ford Mustang in Chen Zifan's memory. This is okay, because Xinghan Zhixing has been positioned as a "popular high-end brand" from the beginning, selling to ordinary people. of consumers.
It’s not to be a brand like Koenigsegg or Bugatti Veyron. Chen Zifan thinks that he is very vulgar. Xinghan Zhixing is more like the Lynk & Co brand under Geely in his memory, only a little more expensive.
Xinghan 004 has now passed the so-called "criticism" stage. As more and more people buy it, its use experience, driving experience, and quality feedback are more clearly presented to the public consumers.
After people read too much, they suddenly discovered...
Eh?
Xinghan 004 is quite handsome, isn't he?
There seems to be nothing wrong with the car?
It's handsome, easy to drive, and the price is cheap...
Even if tram charging is inconvenient in many places, there is no way Xinghan Zhixing can install private charging piles at your door. Moreover, new energy charging stations are also being popularized in highway service areas, not to mention new or planned highways. said.
There are more or less new energy charging stations in the capital cities of each province. This is a general trend. Even if some people who have been passive in the cake want to do so, they cannot stop it.
There are still many traditional car companies that are preparing to transform. Anyway, even if traditional fuel vehicles work hard for ten more years, they will not be able to compete with imported car companies, so why not just change the track?
What kind of oil truck? What engine to reverse engineer? Why don't you hurry up and join the train?
However, there is another problem with building trams, that is, residents these days do not have enough electricity for daily life, and major cities will have zoning blackouts every once in a while.
Therefore, it is unrealistic to use electric cars to eliminate gas cars in a short period of time. Even if Chen Zifan has something like [Stardust Technology] to cheat, it is conservatively estimated that it will take more than fifteen years for new energy cars to become truly mainstream.
Li Yuan came to see Chen Zifan this time for nothing important. He just wanted to briefly report on the new situation after the Spring Festival. By the way, he also talked about some issues about the original "optional parts" and how they should be actually operated:
“My idea is to split the Xinghan direct-operated store into two stores. One store is responsible for display, sales, after-sales, etc., and the other store is responsible for technical work, such as repairs, maintenance, and optional parts... "
The so-called original "optional parts" are actually legal modifications that can be registered. However, if the optional parts of Xinghan Zhixing vehicles are placed on other brands of cars, it will be illegal modifications. How do you say this kind of thing...the limit It's very vague, and anyone who knows understands it.
The reason why I want to open another branch is because there are too many options for the cars currently on sale by Xinghan Zhixing, especially the two cars Xinghan Mini and Xinghan 004. The main focus after they are launched is "personality".
Even the Xinghan 002, which looks the most low-key, has many original options. The most important thing is that it doesn’t matter if you don’t choose the options when buying a Xinghan Zhixing car. You can add them at any time as long as you want to later. .
There is a rich woman in the Stardust community. It is said that she modified her Xinghan Mini no less than ten times, and it cost more than 500,000 to turn it into the complete version it is now. You can imagine how high the upper limit is. .
As the saying goes, once you get into modification, the depth is as deep as the sea...
Currently, 17% of Xinghan Zhixing's profits are contributed by optional parts services, and there are more and more Xinghan car owners. If we continue to follow the previous model of sending cars back to the factory... to be honest, the efficiency is a bit too low.
So it’s better to split it into two stores.
It just happens that the original maintenance, repair and other services are also separated. The degree of specialization can also improve the service level. However, in this way, the overall operating cost of Xinghan Zhixing will be much higher than before.
Chen Zifan naturally has no opinion on this matter. What cost issue... in his opinion, it is not a problem at all. Stardust Technology has too many profitable projects, even if Xinghan Zhixing is operating at a loss, it will be no problem at all.
What's more, although Xinghan Zhixing's current net profit is not high, it is not losing money overall. The cost of splitting one store into two stores will not take long to recover.
"Okay...but I hope to add something. Isn't Xinghan Zhixing preparing to launch a 'car owner service' project recently? For example, roadside assistance, and you can also bring a trailer to Xinghan Zhixing's new store."
"I think so too!"
As we all know, a "high-end" brand must not only have high brand power, strong product power, stable quality, and good service, but service is also an important part of the process of building a brand image and increasing sales, so many brands will provide a variety of car owner services.
Some are superficial, some are real...
It depends on whether consumers will choose it.
At this point, Xinghan Zhixing has definitely integrated the advantages of Stardust Technology. Not only is the surface engineering in place (luxury stores, high-quality employees, etc.), but the actual service is also really good (mainly reflected in efficiency).
Not to mention anything else, Xinghanzhi's trailer is placed in front of the store, and from time to time it will drag two cars back for repair or maintenance. Whether it is superficial engineering or actual function, it is absolutely in place in the eyes of passers-by.
Of course, during the process, what should be free will definitely be free, and what should be charged items will also be charged reasonably.
One of Li Yuan's purposes for setting up a branch is to increase the overall profit of Xinghan Zhixing. It is definitely not free. Those who claim to have free car owner services have actually been added to the price of the car.
It's just that Xinghan Zhixing didn't do that.
Chen Zifan incidentally mentioned some suggestions about new optional parts for Xinghan 04 in the later period, and the two chatted for a while before going about their respective work.
The new options are simply too simple on an entry-level sports car like the Xinghan 004. You can add "flashy" aero kits and various styles of rear wings, and you can get everything you want except no exhaust noise.
The exhaust noise is really annoying.
Chen Zifan can make simulated noises, but that is completely unnecessary! What noise does a tram make?
You can't install a fake exhaust pipe, and then add a few hidden external amplifying speakers with a pig's nose stuck in an onion to look like an elephant, right?
And it's definitely not legal to modify the exhaust.
Xinghan direct-operated stores definitely can't make this kind of obvious thing, so the new options are mainly based on appearance and interior, coupled with some invisible configurations, such as upgraded double-layer soundproof glass.
Another example is the sound insulation of the whole car, nitrogen shock absorption, etc.
Xinghan Zhixing, the most commonly used tire, has also cooperated with several international brands and domestic brands. As long as consumers want to choose, they can always find one that suits them.
This is not the most powerful thing, the most powerful thing is:
Chen Zifan also asked Stardust Network to develop a special APP for Xinghan Zhixing. The current vehicle information can be directly generated by scanning the vehicle frame number. All options can also be selected through the APP.
In addition, the APP will also provide a real-time preview screen like the game. As long as consumers make a selection, they can see the effect from the 3D modeling. The similarity with the reality after it is completed is more than 95%, which is very convenient.
This is something that comes from the game.
It can be said that the game "Phantom of the Sea" has long been more than just a game in Chen Zifan's heart. Many things in it can be separated and used elsewhere.
Stardust Game Headquarters at this time——
Although there were not many people in the company during the Spring Festival, many employees still saw Chen Zifan and An He spending time together. Chen Zifan has never been secretive, and the same goes for An He, so some "gossips" cannot be avoided. "That's it for people.
There will be some discussions about men and women.
Even Anhe's best friend and "half-colleague" Bai Xianning was a little suspicious after bumping into the two of them last time, but before she could say anything, it turned out to be a threesome.
So the rumor became even more inaccurate...
But Anhe himself didn't pay much attention to these things. Anyway, it was just a private discussion among employees, and it was impossible for rumors to spread on the Internet. Do you really think that Stardust Technology's public relations team and marketing department are freeloaders?
(End of chapter)
