It has to be said that under the leadership of "personalization" initiated by Xinghan Zhixing, the sales of previously "mature and stable" cars are on a downward trend. Many new cars released by major car companies have begun to have their own designs.
It's not that they didn't want to make their own designs before, but it would be easier and more cost-effective to copy them directly. This is true for cars and motorcycles.
This is also the most criticized point of many domestically produced cars, and at the same time, the sales volume of doing this is pretty good.
Therefore, between reputation and sales, many manufacturers choose the latter. Original design is not so easy to make. Once the market does not accept it, it will easily fall over.
But now the situation is different. Xinghan Zhixing has created several successful precedents with very high market acceptance, such as Xinghan mini, Xinghan 001, Xinghan 002, Xinghan 004... and Xinghan 02 and other advanced models.
Take a look at other car companies——
Eh?
It seems that the market feedback is okay?
So there are two options:
1. Copy the homework and copy the design of Xinghan Zhixing.
2. Take this opportunity to do some original design, and then improve the product strength to highlight the "high cost performance".
The first one is simpler, but in the past, it was just a matter of copying imported cars, but now we are even copying domestic cars. Doesn’t that mean we are rushing to be criticized by consumers? Moreover, they already have similar copying products. For the sake of long-term development, they naturally have to produce something of their own.
Although it is said to be my own, in fact I can still see some shadows of other cars, but at least it is much better than before, and it will not make people feel like a tape measure car.
According to the information received by Chen Zifan, as soon as the Spring Festival is over, several domestic "big manufacturers" will set their sights on the mini car market and launch 1 to 3 small electric cars similar to the Xinghan Mini. They are basically ready now.
Whether these car companies choose to do it directly or establish new energy vehicle brands, there is no difference in Chen Zifan's eyes, and he has to complain about the slow progress.
The efficiency is too poor.
No wonder that after the Wuling Hongguang MINI EV came out in my memory, it had almost no competitors for two years. It was not until later that brands such as Geely and Changan finally took action.
Do you want to do it sooner?
What does it mean to do it now?
Xinghan mini has almost been eaten up...
Then why not bring out oil trucks?
If you know about the domestic automobile market, you will know that the gradual demise of petrol-powered mini cars is not due to market factors, but...but there is no point in mentioning this.
Mini cars are gradually moving out of the mass market. Essentially, they are no different from the ban on motorcycles, so what? Do you still want to buy a car for 20,000 to 30,000? That thin iron shell, how dangerous would it be if it were hit on the road?
Such a small car is unstable even when it goes fast~
The space is too small and cannot be installed.
What? Save fuel? flexible? Cheap?
For safety reasons, it is better to buy a larger car. At least it will be safer in case of any accidents, right?
Of course, the most important thing is that everyone is buying mini cars. Who is still willing to buy a larger car with a higher price?
The automobile industry is very important, but sometimes it is really unfriendly to low-level consumers. Some relatively ruthless cities not only ban motorcycles throughout the city, but also vigorously crack down on electric vehicles, impounding cars at every turn, and imposing fines at every turn.
Some people are forced to do nothing and are not allowed to ride electric bikes. So it’s okay for me to ride in an electric wheelchair, right?
This is also the reason why after 10 years, there will be almost no family cars (new cars) under 50,000 yuan on the market. Except for the national car that has always been strong, the remaining Chery QQ has long been out of production.
It is possible to build a small new energy electric car like the Xinghan Mini, because it will not impact the bulk of the fuel vehicle market, and despite the fact that there are many new energy vehicles on the market, everyone actually has reservations.
The opposition is too fierce and the contradictions are too great.
One is an energy issue, and the other is an economic issue. New energy vehicles are generally inferior to traditional fuel vehicles in terms of generating income. This is why the government has always wanted to promote an intermediate product.
Chen Zifan can already imagine how busy Xinghan Zhixing will be once this year's Spring Festival is over.
It builds new cars, engages in research and development, and invests in car companies. If Xinghan Zhixing does not make hybrid cars, then it will be okay to cooperate with other car companies to do so, right? It can also divide the cake and prevent Xinghan Zhixing from becoming the focus of attention for major car companies.
In the next five years, China's auto market may become a "three-party melee" situation. This will have no impact on Xinghan Zhixing at all. It is nothing more than bringing out some technology. On the contrary, imported car companies may feel uncomfortable.
It is said that domestic car companies are inefficient and slow to respond...
Imported car companies are really slow.
Chen Zifan was thinking about it while driving. When he came to his senses, the car had already driven downstairs to the Stardust Game Headquarters. From the perspective of the car, the Stardust Game Headquarters building was quite impressive, with the red lanterns and the red lanterns. The popular neon strips are quite chic...
"I don't know who did it."
Chen Zifan resisted the desire to complain and drove downstairs without any obstruction. He went straight upstairs without even looking for a parking space. Just kidding, it's already New Year's Eve, where is anyone here? You can just leave the car at the door.
But you must abide by some rules at ordinary times to facilitate others and yourself. Another advantage of working in Stardust Technology or its subsidiaries is that if registered employees buy a Xinghan Zhixing car, they can go to a Xinghan direct store to upgrade it. Specialized "employee version" car machine.
This car-machine system is based on the commercially available version and adds some new functions, including but not limited to access control, parking space checking, free charging piles, etc., and as long as this system is installed, Stardust Game employees can also have smooth communication Drive to Stardust Technology Headquarters without hindrance.
Except for restricted areas that cannot be entered, other areas can be entered at will. In this way, if an employee is transferred from a subsidiary to the headquarters, it can save a lot of trouble. Some models can even park fully automatically.
That is to say——
As long as you can drive the car near the parking space of Stardust Technology, you can just get out of the car and walk away. The car system will automatically control the car to drive into the parking space.
It may seem superfluous, but it can actually save a lot of things. However, the current Xinghan smart driving machine can only do this. More advanced assisted driving is really not possible, and autonomous driving is far away.
And consumers will not accept it in the short term.
In Chen Zifan's memory, none of the cars that vigorously promoted autonomous driving and advanced assisted driving as selling points received good market feedback. But after all, he had never been a car owner and had only test-drove a few cars, so it was not easy to evaluate them.
In short, Xinghan Zhixing either does not bring out something with a wide scope and huge influence, or it is very mature when it is brought out. At least what it promotes will be what it is in actual operation, without playing those word games.
Chen Zifan took the elevator directly to the ninth floor with a pile of documents prepared for An He. He had already called An He before coming, and only went up after confirming that the person was in the office. This time, he did not have to knock on the door directly. .
An He didn't close the door at all to save trouble. As soon as Chen Zifan entered, he saw that she was wearing a pair of expensive-looking headphones that shone with silver metallic luster. She was staring at the monitor meticulously and tapping the keyboard with her hands and fingers. There is almost an afterimage...
Of course, this is just an illusion.
But this headset... seems a bit familiar?
Chen Zifan took a closer look. Isn't this headset a product still under development by Stardust Technology?
The last time he and Kitano Menglin went to the finished product workshop, this headset was sitting on the cabinet. Due to limited time, he just didn't experience it last time.
He has never paid much attention to headphone products because he likes to use small speakers with high sound quality to listen to music. However, he also knows that the sales of Stardust Technology’s headphones are quite good, with noise reduction, sound quality, battery life, appearance, comfort, etc. There is almost no fault in every aspect.
The most important thing is the interconnection between the earphones and the mobile phone. Many people buy Stardust Technology’s Bluetooth earphones just for the interconnection. Especially the connection animation that appears on the screen when the earphone cover is opened is really pleasing.
Nowadays, the connection animation can even be customized, so it has become a tool for many people to show their "personality". Since the technical difficulty of headphone products is relatively not that high, and Chen Zifan took out it from [Stardust Technology] The technical reserves are rich enough.
So this headset is actually very close to mass production. If we have to say the difference, there may only be a packaging box between it and the final mass production version.
After all, Anhe is considered to be the second-highest level existence in Stardust Technology, so it is normal to use it to experience it.
But no matter how high-level the product is, you may not be able to get it, such as Stardust 4+. Currently, all Stardust Technology executives who have seen the engineering machine do not exceed double digits.
An He had actually noticed Chen Zifan's arrival, but she was in a rather excited working state, and knew that Chen Zifan was not here to talk about work, so she chose to finish the work in hand first.
To be honest, if Chen Zifan hadn't made that call to her today, she would have thought that Chen Zifan wouldn't come. Last time, he said something about "working on the side", "wanting to play games", and "celebrating the New Year together", haha ~ don't think that she doesn't You know, Chen Zifan became a workaholic as soon as he returned home.
She has an "insider" at the headquarters!
However, she didn't let Chen Zifan wait for long. After about 10 minutes, she stopped what she was doing. After taking off her earphones, she asked: "Isn't our Mr. Chen busy with work again when he comes here?" ...Stop, stop, stop! Please spare me, I don’t want to see the file now.”
"…OK!"
It’s the New Year, so it seems inappropriate to talk about work right away. After Chen Zifan put the things in his hands on his desk, he organized his words a little and said:
"I'm sorry before. The new plan...don't mention this. Are you finished with your work? When you're done, take me to play games. I think the equipment there is quite complete!"
Anhe:......
What do you think I am?
A ruthless tool man?
But she didn't refuse. It wasn't that she wanted to play with Chen Zifan, but she felt that if she refused, Chen Zifan might turn into a workaholic again. In comparison, playing games would definitely be much easier than continuing to work. It happened that several mobile phones in the company She also wanted to try the new version of the game update.
(End of chapter)
