Needless to say, Xinghan Automobile, or the one with the highest sales volume of new energy vehicles, is naturally located in Dongshan Province, where Haicheng is located. Radiating out from Haicheng, there is the most complete charging pile system here, and the overall distribution is very even.
The sales of new energy vehicles in Beijing, Jincheng and nearby cities are also very high, and Dongshan and Beihe provinces have been the first to build new service areas on highways to provide places specifically for charging new energy vehicles.
The sales of new energy vehicles in these two provinces alone account for about 50% of the national sales, and this proportion has been maintained after switching to Xinghan Zhixing and Polestar Automobile.
no way…
Who said that the only serious new energy vehicle brands currently are Xinghan Zhixing and Polestar Motors? Other traditional car brands have launched or are preparing to launch new energy vehicles, but they are still in the testing stage.
In addition to BYD, brands such as Great Wall, Changan, Geely, and Chery are still following the same old routine and establishing a sub-brand specializing in new energy vehicles.
For example, in Chen Zifan’s memory, the Euler of the Great Wall, the auspicious krypton and geometry, the deep blue of Chang’an, etc.~
There's nothing wrong with the routine, it's just inefficient.
They don't dare to try big cars like Xinghan 02 (medium and large SUV) in a short time, so they still focus on mini cars. Xinghan mini can be said to be the most successful example. Who can imitate it if not imitating it?
And it’s really easy to make!
For these domestic car companies, there is no need to invest much effort. The appearance design is good, the production line is complete, and with a little publicity... consumers will come on their own.
The market demand for mini cars is too great. The sales of traditional mini fuel cars are already very strong. The sales of electric cars will only be better if they are replaced by electric cars that are more perfect in all aspects and have almost no shortcomings except for the limitation of long distance running.
Chen Zifan would rather hope that these domestic car companies can work harder and at least produce imitation products first, because whether it is batteries, charging piles, etc., Stardust Technology's products will be used to some extent.
Xinghan Zhixing is still the unshakable king in the field of new energy vehicles. This is true now and will be the same in the future. While other car companies' new energy vehicles are still in their infancy, Xinghan Zhixing's technology is already very mature and its product line is also mature. Initially opened.
There is also a "sub-brand" Polestar that lowers the entry barrier. How can other car companies win?
Although half of the sales of new energy vehicles are concentrated in Dongshan and Bac Ha provinces, this does not mean that the sales data of other provinces are poor. During the entire year from December 15, 2008 to December 15, 2009, new energy vehicles The total sales volume of the automobile market has even exceeded 800,000 units. This increase is really exaggerated.
You must know that from the emergence of new energy vehicles to the present, it takes less than a year to fully calculate! Of these 800,000 units, Xinghanzhixingli’s car brands (including investment car brands) contributed 88.7%.
It has reached 710,000 units.
Among them, the sales leader is still the Xinghan mini. Its entry threshold is really low. It comes with fast charging at 59,800 yuan. It is extremely cost-effective. At the same time, its modification and upgrade potential is also unique on the market.
The playability is simply too high. It is really rare to see two identical vegan Xinghan Minis on the streets of Haicheng. Everyone has their own ideas.
And it really doesn’t discriminate between classes. Ordinary people can use it as their first family car, families with a little capital can use it as a daily mobility scooter, and groups with free wealth can even use it as a toy car to enjoy themselves.
Among the 710,000 units of the Xinghan mini, the sales volume reached 450,000 units, followed by the Polestar .
Then it will be Xinghan 001's turn, and the sales of other models have not been high so far, because the release time is too short, many people are still waiting to see, and will not easily choose to buy.
When the growth rate of the new energy vehicle market comes out on December 15 next year, more car companies will soon join in. As long as the market is big enough and there are high profits to be made, who wouldn't want to come? ?
And even if public charging piles are not popular in many provinces, there is a relatively complete solution, which is to buy a new energy vehicle and get a private charging pile.
This is what Xinghan Zhixing and Polestar Automobile do. Coupled with the addition of online shopping platforms, buying a car has become an increasingly simple matter.
However, the shortcomings of this method are also very obvious. It is too unfriendly to working-class people who are out of town or renting houses. It stands to reason that they are the main force in purchasing new energy vehicles, but in fact they are blocked.
Chen Zifan doesn't have a good solution to this situation. The environmental conditions in different places are different. The work of popularizing charging piles and charging stations in first-tier cities such as Haicheng, Jingcheng, Jincheng, and Shacheng is in full swing.
However, some provinces and cities are still going against the trend, ostensibly responding to the call for new energy, but in fact secretly making obstacles everywhere, making it difficult to promote the popularization of charging piles and charging stations. This is also expected.
The emergence of new energy vehicles has touched the cake of too many people. If Xinghan Zhixing's backend was not strong enough, other manufacturers would not know how they would have failed.
Including the official side, they have been suggesting that Xinghan Zhixing should not be so radical and can adopt a compromise approach, such as cracking the hybrid technology that sounds good in Xiaoli, otherwise the pressure will be too much.
It's just that Chen Zifan doesn't want to do this.
Xinghan Zhixing has repeatedly confirmed since its establishment that they will only produce pure new energy vehicles, including but not limited to electric energy. The next step is to apply light energy to new energy vehicles. Now let them make a car with an internal combustion engine. Half fuel and half new energy vehicle...
How can this be?
However, Chen Zifan is not the kind of person who doesn’t know how to adapt. He can produce a car with a compromise solution, but he cannot let Xinghan Zhixing do it. I just can’t do it myself.
So the officials were quite helpless.
It would be too troublesome to establish another sub-brand. It would be better for Xinghan Zhixing to select several domestic car companies with the same official background to further transform the automobile industry.
800,000 new energy vehicles are still too few for the entire automobile industry, because China's total car sales in 2009 reached 13.5 million units, and new energy vehicles accounted for only 6%.
Chen Zifan is not in a hurry. 2010 will be the main battlefield for new energy vehicles and even Stardust Technology's electronic products. Regardless of the current overall international economic situation, the impact on Stardust Technology will be very small. Yes, no need to worry too much.
Xinghan Zhixing's Xinghan 002 and Xinghan 004 will soon start to show off, and Xinghan MOTO's side has many models such as Xinghan 009, Xinghan 09 and Explorer 3, not to mention Polestar Motors.
Lower price points can lead to higher sales.
Upgrades of various models are also being prepared. Compared with the future layout, Chen Zifan is more worried about what will happen to new energy vehicles this winter.
This is a test from nature.
Even if it is a sodium-lithium battery equipped with a temperature control system, Chen Zifan cannot guarantee that the cruising range of Xinghan Automobile will not be discounted in winter. He can only say that compared to lithium iron phosphate batteries, the discount for sodium-lithium batteries is much smaller.
However, not every model has a temperature control system. The basic version and the fast-charging version of Xinghan Mini do not have it. If you want to add a temperature control system, you have to spend a little money, and it is not expensive. You can complete the modification for 4,999.
Ahem...it's still a bit expensive.
Therefore, Xinghan Mini, the most heavily discounted model, has a range of more than 200 kilometers, which can be directly reduced by 50 kilometers. Many car owners are complaining, but what they don’t know is that this discount level is really amazing.
The battery life rate in deep winter can still be 75%. Among the domestically produced new energy vehicles in 10 years, it will be like a king. Even if Tesla comes, it will not work because Tesla’s battery life reaches 75%. The rate is also low.
If the temperature control system of Xinghan Zhixing is added, the battery life achievement rate of Xinghan Mini can be increased by another 10% to 15%, and the battery life discount will not affect it at all.
In winter, fuel-powered vehicles may suffer from oil emulsification and increased fuel consumption. Where do electric vehicles go? Moreover, once something goes wrong with a fuel vehicle, it is much more troublesome to solve than an electric vehicle, which consumes both money and energy.
On the other hand, the owners of Xinghan 001 and Xinghan 004 are called happy, not to mention the handsomeness of their cars. Although some people have maliciously given them the title of "Old Ghost Driver", in reality, how many of them don't think they are handsome after seeing them?
Is he so handsome that he becomes a will-o'-the-wisp?
The fact that a domestically produced car with purely original design can be so good-looking was something that many people would not even dare to think about three years ago. Now that it is finally available, it is being ridiculed. What does this mean? Can't you see others well?
In addition to the car being handsome, impressive when driven, and turning heads, there are also no problems with the car's power and battery life. After all, they all come with built-in temperature control systems, so a 10% loss in battery life is not a problem at all~
The most important thing is that the electricity bill is cheap!
While other cars are still worrying about refueling or not, some Xinghan car owners with private charging stations only need 40 cents per charge. It only costs about 40 yuan to fully charge a Xinghan 001. You can run anywhere for 40 yuan. 400+ kilometers, is this something that a fuel vehicle can envy?
So I have to say that Xinghan Zhixing's cars are really energy-saving, with power consumption of just over 10kWh per 100 kilometers. Compared with some 25kWh cars in Chen Zifan's memory, it saves a lot of energy.
Ignoring issues such as battery life discounts, Chen Zifan's next task is also very simple. He will make a more detailed follow-up plan based on the year-end report given by Zhao Wushang. It is best to make accurate plans for each province.
After the planning is completed, Stardust Technology Headquarters will have a dedicated team to optimize the plan to ensure that it is foolproof while taking into account the actual situation...
Otherwise, the plan may be too idealistic.
Regarding products, Xinghan Zhixing's next product line only needs to prepare a few mid-to-high-end models at the auto show step by step. As for Xinghan MOTO... Chen Zifan has high hopes. The several new electric motorcycles he has prepared can be said to be They are all monster level.
It just so happens that the expressway from Haicheng to Shacheng is about to be opened. The nearly 300 kilometers in total is definitely an excellent opportunity to completely distinguish electric motorcycles from traditional fuel motorcycles and create new marketing.
The new electric motorcycles of the future include but are not limited to racing, cruising, retro, future, and cyberpunk styles. The motor power and battery are also first-rate.
The most powerful motor is even comparable to the 800cc engine in a fuel motorcycle, but it is certainly not comparable to the four-cylinder engine that is famous for its high speed. One of the disadvantages of the motor is that the acceleration in the rear section is weak, and the rear of the four-cylinder engine The acceleration is the real power.
Even the rear acceleration and tail speed motors of three-cylinder engines are incomparable, so the best motor currently in Chen Zifan's hands is only equivalent to a two-cylinder engine with a displacement of 800cc, but it is much stronger than a two-cylinder engine.
The first is low torque.
The starting torque of the motor is very large, almost equivalent to the maximum torque. This is much stronger than some engines known for their low speeds. Then there is the smoothness. How can an internal combustion engine be smoother than an electric motor?
This kind of high-power motor can be used in cruisers like Xinghan 009 and Xinghan 09, but if it is used in imitation racing... Chen Zifan is really worried that without the TCS traction control system, if the switch is slightly turned up, it will directly break through the car itself. structural limit.
The result is head tilt and crash.
In addition to conventional models, futuristic models are also the focus of Chen Zifan's investment. How can they be futuristic and not easily outdated? This is the difficulty that Xinghan MOTO’s designer department needs to consider.
It can be said that new models other than conventional models are all about design, not their own mechanical qualities.
Why is it said that after the Haisha Expressway is repaired, electric motorcycles can be distinguished from traditional fuel motorcycles?
Just imagine, when electric motorcycles that meet the regulations enter the highway unimpeded with green cards and ETCs, fuel motorcycles are still prohibited or restricted. Isn't it a distinction? When this happens all over the country, how many ways can fuel motorcycles survive?
In fact, as far as Chen Zifan himself is concerned, he is not willing to do this. Who has the fuel motorcycle offended?
Both banned and restricted.
Even movies and TV shows are full of negative images.
The law stipulates that motorcycles can legally drive on highways, but what does it actually look like? What's ridiculous is that in the future, many people will still firmly believe that a country that bans motorcycles and has scrapped cars for 13 years will build the world's number one motorcycle. Don't you think it's funny when you think about it?
The emergence of electric motorcycles is to reshape the rules!
Everything lost by fuel motorcycles must be brought back intact by Chen Zifan.
Li Yuan, the current general manager of Xinghan Zhixing, coincides with Chen Zifan on this point. In other words, Li Yuan is much more radical than Chen Zifan, which can be seen from his aggressive remarks on social media.
His ambition is more than meets the eye.
By the time Chen Zifan finished handling all the work related to Xinghan Zhixing, five days had passed.
Chen Zifan finally has time to prepare a series of products such as Stardust 4, Stardust 4+, Stardust-Obsama and the first-generation Stardust AR glasses to be unveiled at next year’s Stardust conference. It’s not that he didn’t pay attention to it before. But it takes a relatively long time.
It’s just right before the Spring Festival.
(End of chapter)
