For example, among the emerging media platforms, Stardust Technology has launched several self-media with a fan base, or placing invisible product placement ads in TV series, movies, and animations, or setting up several labels.
This method was used when Xinghan Mini and Stardust 3 were linked. Through advertisements, countless consumers were shown a "exquisite life" that is derived from reality but is higher than reality. The exquisiteness in advertisements may not be possible.
But mobile phones and cars are real and can be purchased, and the same is true for Stardust Fluctlight.
Even simpler than a mobile phone.
In this era of developed Internet, how many young people, especially women, don’t imagine that they can live a petty bourgeoisie and exquisite life? In Chen Zifan's impression, many film and television dramas do the same thing.
For example, there are several X-era movies, or some interns who work in Shanghai but can still rent a rental house with a window that opens to the night view of the Huangpu River, and another example is the newly graduated interns from Beipiao, who can hardly afford to eat. I live in a two-story villa alone, which is outrageous...
Of course, Chen Zifan will not criticize the good or bad of these film and television works. At least they show the "better" side of life, right?
The more important reason is that what the Stardust Marketing Department does is no different from them...they are all the same thing, and it is a bit inappropriate to laugh at the fifty steps and the hundred steps.
Just imagine, a female workplace beauty with exquisite make-up and uniform walks into a coffee shop after get off work with a laptop computer, either doing work, watching TV dramas for entertainment, or chatting with friends from all over the world~
Chen Zifan is a man who is a little excited.
What's more, young people who are not so susceptible to temptation? The main audience of Stardust Fluctlight is still mainly female consumers. Of course, even if Stardust Technology does not market this time, its sales will not be bad.
The marketing promotion will only get stronger!
And this time Wang Jinli is going to do some hard work. He has found a few popular celebrities in the entertainment industry who currently have the majority of female fans to do soft promotion. Don't get me wrong, this is not just using a computer to read an advertisement.
It is truly "life-oriented" propaganda.
For example, if you pose for a few photos and then write some exquisite copy and push it to mainstream social media platforms, it will be much more lethal than endorsements or advertising.
There is no need to worry about lowering the quality of the product.
In short, they are all recharges. In Wang Jinli's view, there is no essential difference between recharge stars and recharge self-media bloggers. There is no need to worry about supply issues. Star Express currently has very strong cross-regional deployment capabilities.
As soon as Stardust Technology's production factories have goods, they will be distributed to first-level logistics centers across the country and then deployed to Stardust Technology's own warehouses.
Even in some remote areas, it can be delivered within three days. With a time difference, online orders can be delivered the next day. It can be said that Star Express has at least increased the sales of Stardust Technology by 20%.
The only disadvantage is that it is too expensive. Building such a huge logistics network is not something that ordinary manufacturers can do. Stardust Technology is one of the few that can do it.
But Chen Zifan will not do it all by himself. He will share the cake appropriately with friends and businessmen so that the development can be longer-term.
Based on the current market situation, Chen Zifan expects to prepare 5 million units of Stardust-Flulllight before February next year. It is conservatively estimated that the sales will be no problem after the Spring Festival next year. No other PC manufacturer dares to do this.
They will be more inclined to look at the dishes. For example, HP, the world's second-largest sales company in the future, finally built a cost-effective Shadow Elf 9 under the background of premium buyers, money-rich wear, and second-dimensional choices, and it suddenly became a The "new god" in the hearts of countless consumers.
As a result, the "new god" hadn't been there for a few days and was out of stock...
Directly turned into a monkey wizard.
Time waits for no one. By the time HP's new machine is produced, the popularity has passed, the reputation has dropped, and the money has not yet been made. Later, the products of major PC manufacturers are cutting prices, and it is even more difficult for the already mediocre elves to perform.
There are simply not too many similar examples.
Stardust Technology currently has no competitors at the same level, and no PC manufacturer can reproduce a product like Stardust-Fluclight in a short period of time (except Huaqiangbei), but Chen Zifan still does not use hunger marketing, Make products in a way that teases consumers.
Good is good, bad is bad.
He had enough confidence in Stardust-Fluclight, so he naturally dared to prepare such a huge inventory. As a result, many people in the Stardust community, Koukou, WeChat, major forums, and post bars paid attention to the consumption of Stardust Technology’s new CPU. The reader was surprised to find that there seemed to be something else?
According to the "adventurous candid exposure" of an "industry bigwig" in the digital industry, many people in the Stardust factory are using a laptop that looks very thin and light, and they are also taking photos at close range. The photos are of average resolution, but The stuff inside is real.
Many people were confused on the spot and left messages:
"Woc, what do I see!? A laptop? Or a two-in-one large tablet? Why didn't you take out such a thing earlier?"
"Are you using a ShenGong CPU?"
"probably?"
"Have you noticed that the UI interface of Stardust OS above seems to be completely different? The employee version? I heard a few days ago that the electronic products used by Stardust Technology internal staff are advanced version systems with more functions."
"???"
"I just want to ask, how do you recognize such a big laptop as something else?"
"I'm still just guessing, but Stardust Technology's official account has already posted an official announcement poster!"
"!!!"
"It's true! Damn it! Can you break the news earlier next time? What the hell is it just an hour earlier?"
"You're just risking your life to secretly take pictures? Bah!"
"I'll go take a look first..."
A group of discussants had just gathered on these social media, and it didn't take long before they all went to the Stardust official account in the Stardust community. This time, the Stardust marketing department did not hide anything and directly showed the poster.
Immediately afterwards, there is a promotional video of about 1 minute and 30 seconds. Apart from anything else, even without this promotional video, just looking at the poster, Stardust-Flutterlight is perfect in terms of appearance and workmanship!
Needless to say about the appearance, aluminum-magnesium alloy + lightweight glass + new color matching + ultra-narrow screen frame + smart keyboard with full design... It can be said that 99.99% of people will not think that it is not good-looking.
The configuration is even more exaggerated!
Nine-core CPU Shengong S1, super-sensing original screen with 2.8k resolution and 500nit brightness, four surround stereo speakers, front-facing 720p camera, hidden touchpad that lights up when you click on it, 68Wh large battery...
Even the keyboard has been completely upgraded on the basis of the standard layout, adding shortcut keys unique to Stardust OS, including key travel tactility, typing feedback, and durability that have reached a whole new level.
In addition, the most important thing is the PC version of Stardust OS. There is nothing special about it from the poster. Even Stardust Technology did not name it separately, but everyone who knows it knows that it is not simple.
This can be seen just by looking at the UI interface.
Netizens who came after hearing the news were all silent. A thin and light notebook with ultra-high configuration and good looks, and a brand-new operating system? No, it’s not brand new…
It should be called the complete version of Stardust OS!
They didn't know how to describe it either.
But judging from the performance of Stardust OS on mobile phones, even if it does nothing, transplanting it directly to a computer with stronger performance will not lose much to Windows.
It is very likely to be better than windows in terms of fluency, but I don’t know what it will be like in other aspects?
You must know that Windows can dominate the PC side, but it has never relied on smoothness. Stardust OS...
While netizens were pleasantly surprised, they were also worried because apart from the operating system, Stardust Fluctlight could hardly find any faults in terms of hardware. It is the type of product that can make people excited just by looking at the poster.
Not to mention the promotional video. The promotional video released by the official account this time was just a product display + configuration introduction. Even so, the number of downloads and reposts exceeded 100,000 times within half an hour.
If it weren't for the absence of an appointment window and an ordering interface, Wang Jinli would have doubted that the sales of Stardust Fluctlight would have reached tens of thousands or even higher today.
Who said you can’t sell computers in winter?
But now is not the time for release, the bullets have to be allowed to fly for a while, and some issues about Stardust-Flutterlight also need to be explained at the press conference.
For this reason, Wang Jinli was preparing every day. On the other side, a medium-sized conference hall was specially set aside as the venue for the press conference. Stardust Technology sent release invitations to some mainstream media a week in advance.
Let’s witness the birth of “new things” together.
As soon as the promotional poster of Stardust - Fluctlight was unveiled, the Stardust Marketing Department launched an overwhelming campaign the next day. From major self-media to soft-text promotion, the publicity effect and popularity were no problem, but many people would question:
"Stardust Technology has just made a PC CPU for the first time, and a laptop for the first time. Many people have never even seen a real machine, and they are blown away by it through the screen... So, is Stardust Fluctlight really powerful? Was it recharged?"
How does it feel to actually use a nine-core CPU?
Shengong S1 is so powerful, why does it also come with a fan?
Why does the PC version of Stardust OS compete with Windows?
Can Stardust-Flulllight be used as a productivity tool?
Is it really powerful or just flashy?
Praise, question, deny...
Everyone has their own opinion.
At the same time, the Stardust-Fluclight press conference on December 22 has attracted a lot of attention. Even some major international manufacturers have sent people to Haicheng to prepare for the specific situation.
Before the press conference started, many people in offline Stardust direct stores and authorized stores had touched, seen, and briefly tried the new Stardust OS in advance. In the end, they only had one idea left:
How can this be! ?
At the same time~
In the conference hall of the Xinghai Sports Center, Wang Jinli was already doing the final warm-up activities before the press conference backstage. The Xinghai Sports Center has slightly changed its name this year and is still being upgraded.
Of course, Wang Jinli didn't pay attention to this. He didn't host Xinghan Automobile's press conference, and he didn't need such a large venue. While he was preparing, the live broadcast cameras and media in the conference hall were already in place.
(End of chapter)
