This is the real "urban multi-purpose vehicle".
He can resist, run and pull!
Even some consumers who had no idea of buying a car were piqued by this promotional video, but again, few consumers really care about safety until there is an accident...
The reason why Chen Zifan included so many safety crash tests and close-ups of the airbag curtains in this promotional video is because Xinghan Zhixing and several testing institutions invested by insurance companies are preparing to take action.
It is somewhat similar to the "Huabaoyan" in Chen Zifan's memory. Some people say that its test data is not trustworthy and cannot truly reflect road conditions, but they have to admit that its appearance makes "safety" visible.
In the past, when people mentioned car safety, they did not actually have a clear concept. With this relatively authoritative testing organization, at least when buying a car, you can compare several models within your budget.
It’s clear who is more secure.
Of course, the reason why Xinghan Zhixing established this organization was not only to have a relatively authoritative testing institution, but also for his own selfish reasons. Chen Zifan needed to use this method to pull others into trouble.
Whether it is an imported, joint venture, or domestic car brand, no one can escape if one of them counts!
Coupled with Xinghan Zhixing's terrifying marketing capabilities, even if safety is not an important selection factor when buying a car, it can still influence many consumers.
It is very likely that some popular models will take off under such circumstances and become a stepping stone for Xinghan Zhixing. For Chen Zifan, he also has a certain helplessness in it. If new energy vehicles want to quickly squeeze the market at the current stage, they will have to Various tricks must be used.
First use high configuration and low price to attract consumers, then continue to increase marketing efforts to create an image of new energy vehicles as safer, more economical, more environmentally friendly, more stable, and with better driving experience, and then create a little "fuel vehicle" for consumers. The anxiety of "I will soon be eliminated."
After all, cars are used for more than ten years. No one wants their car to be obsolete after driving it for a few years, even if it is still very early...
Starting from Xinghan 001, the safety of Xinghan cars has been obvious to all. The safety of Xinghan 02 has been improved to a higher level after using new alloy steel.
But just promoting the Xinghan 02 is not enough. The Xinghan 002 is the key promotion target this time. This is the main model this time. Compared with the Xinghan 02, the Xinghan 002 is the "youth reduced version", but its safety, passability, The acceleration, functions, etc. are actually not bad.
It still uses the same alloy steel as the Xinghan 02, and the rocker arms are also made of aluminum alloy. The interior workmanship is also good, and there is no need to choose the details and texture.
Promotional advertisements also use certain "tricks" to create a sense of atmosphere. This is okay. However, Xinghan Zhixing's advertisements are generally based on realism. Sometimes it is not good to be too exaggerated. Look at the famous brands that are popular all over the world. You know what the sequelae of exaggeration are.
The advertising was a masterpiece, but in the end, the motorcycle and automobile industries were in a mess. Except for the trucks, which were still acceptable, they really couldn't do anything else...
Near the end of the promotional video, Chen Zifan also specially arranged a video of Xinghan 002 and Xinghan 004 (entry-level sports car) passing each other on a city highway. Many netizens were so excited to see it, and this was just prepared by Xinghan Zhixing It’s just a promotional video.
In addition to the "Road Tank" promotional video focusing on safety introduction, there are also promotional videos focusing on function introduction, driving control, and daily experience. Xinghan 004 also has its own promotional video. Even if a car broadcasts one promotional video a day, it will be broadcast for a week. No duplicates.
Xinghan 002 focuses more on safety and function introduction, while Xinghan 004 focuses more on handsomeness. Yes, as a sports car model, even if it is only entry-level, it has lost 80% of its appeal if it is not handsome enough.
Obviously Xinghan 004 does not belong to this category. Not only is the original version very good-looking, Xinghan Zhixing also provides a variety of original factory personalized parts. In order to meet the needs of some users, it also provides the original rear spoiler.
The visual effect after the installation is very explosive!
It’s also electrically adjustable…
The only drawback is that a rear spoiler costs 5,000 yuan, but compared with the price of Xinghan 004, this 5,000 yuan is really not a disadvantage. Few people who buy entry-level new energy sports cars regard it as a family car. It is handsome. That’s it, isn’t it just 5,000 yuan?
purchase!
There is another disadvantage that is not considered a disadvantage. New energy vehicles do not make much noise. Even if the motor sound is turned up, the "buzzing" sound is not pleasant. This is too uncomfortable for people who want to drive new energy vehicles or ride electric motorcycles to hit the streets. .
But there’s nothing I can do about it…
It is impossible for Chen Zifan to change the product for a small number of needs, and modifying the exhaust is inherently illegal, so he is likely to be caught and dealt with on the street.
In addition, many people criticized the opposite-sex steering wheel. Since the release of Xinghan 001, many people have criticized it, saying that it is unsafe and impractical... Later, under the overwhelming publicity of Xinghan Zhixing, many people also knew about Xinghan Zhixing's cars. The original factory comes with two sets of steering wheels.
You can choose yourself.
Extra steering wheels can also be taken home.
Whenever there is a need, just ask the staff of Xinghan Direct Store to change. However, the interesting thing is:
In the data report obtained by Chen Zifan, 95.6% of consumers chose the opposite-sex steering wheel instead of the round steering wheel. So what is the reason for all the comments on the Internet?
Sure enough, you can’t just read online opinions.
Xinghan OTO and Polestar Motors are still performing stably, and the launch date has been determined by taking advantage of the popularity of the promotional video. It is scheduled for November 30th to December 2nd, seizing the tail end of winter.
New energy vehicles are okay, but it stands to reason that sales of products like electric motorcycles will never be good in winter. However, Chen Zifan doesn't care at all. Rather than choosing a more suitable release time, he cares more about releasing the product in a short time. The product line has been expanded, and we will talk about other things later.
The difference between a few months earlier and a few months later is not that big. After waiting and waiting, in the end, consumers' patience is worn out, and they will suffer even more losses if they turn around and buy another car...
The only remaining suspense is the selling price. Many people are still watching online, and those who are quick have gone to the Xinghan Direct Store in advance to consult with the clerk and participate in the blind ordering event. Anyway, the deposit can be refunded for blind orders, if they are not satisfied with the price. Just quit, and you can still move to the front of the queue if you're satisfied.
It seems to be quite a bargain...
In the Stardust community, many people have also made an estimate of the price of this round of models. In fact, the estimate is quite accurate, because with the consistently cost-effective pricing style of Stardust Technology and Xinghan Zhixing, it cannot be expensive.
Of course, this price is relative.
Many car companies like to use force to raise the price before the press conference, and then create an illusion of "pricing conscience" when the press conference is held. However, for Xinghan Zhixing, there is no need to use such a fancy method.
Just push it all the way through.
Li Yuan, Mo Shaokun, and Yang Zhirong were in charge of the press conference. Taking advantage of this period of time, Chen Zifan led the Stardust PC project team and Stardust Network employees to "work overtime" frantically to complete the Stardust Notebook. It has already exceeded 95% and is just shy of the final goal.
This is not because Chen Zifan wants to work overtime. The overall involution is very serious. New employees want to have improved benefits and housing, and old employees want to be promoted, regardless of whether they want to be involved.
One thing that is very good about Stardust Technology is that they really provide housing. Smaller ones are smaller, but they are indeed provided, and buildings are being built all the time, even in branch cities.
There are many chairman of the board who boast about welfare benefits and guarantee an apartment for each employee, such as Ms. Dong from Gree, but in reality only Chen Zifan does this.
