If Xinghan 009 is called the first "technological cruise car" in the new era by countless consumers, and Xinghan 001 has successfully broken people's inherent impression of cars... then the new car revealed today is based on a "sense of technology" further upgrades.
Creating a sense of technology is also a technical task. Many companies want to create a sense of technology for their products. As a result, the sense of technology is not realized, but it makes people feel too exaggerated and unrealistic. However, the Xinghan Zhixing series of cars does not have this feeling at all. As if that's what it was.
How can it feel awkward for a product that has integrated the "sense of technology" into its flesh and blood? In the three promotional videos, even if they are just profiles, they still create a strong sense of technology. At the same time, the exposure of some product configurations and prices have made many people very interested.
Polestar Automobile focuses on cost-effectiveness, and by the way, it sets off the "high-end" of Xinghan Zhixing. This high-end is relative. Xinghan Zhixing is a bit similar to Lynk & Co. People think that Lynk & Co is a high-end brand, but in fact its cars are not expensive.
It belongs to the category that people can afford.
After all, high-end ≠ can’t afford it.
Xinghan Zhixing's cars are generally tens of thousands of yuan more expensive than similar products from Polestar Motors. For those tens of thousands more, you get more comprehensive configurations, a more comfortable driving experience, and better after-sales service...
This is what high-end should look like.
Instead of selling consumers various products with reduced specifications and increased prices under the banner of high-end brands, they not only refuse to admit that there is a problem, but just ignore it, or send people away with a few cheap vouchers.
What kind of high-end brand is this?
Xinghan OTO is a supplement to the recreational vehicle market. Cars also have specialized recreational vehicles, such as Xinghan ini, which has some attributes of a recreational vehicle, but overall it is not as good as a motorcycle.
This time, Xinghan OTO didn't hide it anymore, and launched three new energy electric motorcycles at once. Chen Zifan knew that the most attractive one must be the sports car (imitation racing), which is very lethal to young people.
Fengying Motorcycle, which was acquired by Xinghan Zhixing, is an example. Their new energy electric motorcycles are purely based on appearance design. The latest one is very similar to the Jedi K333 in Chen Zifan’s impression. It has a sci-fi style and is fast enough. acceleration and high configuration.
It became a popular model as soon as it was launched.
This time it will also be exhibited at the New Energy Auto Show in Haicheng. Xinghan OTO's models are still mainly "cruising cars", but they are not traditional American, British or Japanese cruising, nor are they retro cruising.
But truly modern cruising.
After the Xinghan 009 was launched, the overall evaluation was definitely positive, but some people reported that the height requirements of the Xinghan 009 were too high. No, a small cruiser with smaller size and still sci-fi appearance is here.
Of course, the most attractive thing is the four-wheeled urban off-road electric motorcycle, which takes into account the lack of protection from wind and rain of a motorcycle and the inconvenience of a car, but it cannot stand up to its handsomeness!
Xinghanini has successfully conveyed the concept of "personality" to many people, so as soon as this four-wheeled electric motorcycle appeared in the promotional video, it successfully attracted countless people.
Chen Zifan used his trumpet to go shopping in the Xingchen community and found that more than half of the Xinghan OTO section was discussing this car. It stands to reason that the small cruiser would have a wider market audience and higher sales.
But the discussion is not very hot...
But it doesn't matter. Chen Zifan will not regard the discussion hot spots on the Stardust community as the final result. The Internet is too deceptive. Many times, things that are popular on the Internet are not popular in reality.
After all, it is a small group.
As soon as the nine models of the Xinghan Zhixing series were launched, they immediately put a lot of pressure on other car companies. Traditional car companies were okay. After all, they basically had their own factories and channels. The ones who suffered were the emerging car-making forces.
For example, Boss Jia from LeTV...
Xinghan Zhixing's "CheHai" is about to be launched, and their first car has not yet been purchased. It is still in the stage of raising funds and investments. If Chen Zifan said...it is better to make electronic products first.
LeTV has been very famous for its cost-effectiveness in the past two years. It doesn’t matter if the hardware profit is small, Jia said.
Isn’t what the boss is best at subsidizing hardware with software?
What's going on now?
Even if Stardust Technology changes history, I'm afraid Boss Jia will not be able to escape that fate. But from Chen Zifan's perspective, he definitely hopes that there will be such an interesting "car company" in the new energy vehicle market.
As soon as the promotional video of the Xinghan Zhixing series was released, the official account of Stardust Technology was also exploded. The reason is very simple: the news about the new car has been released, but what about the new products of Stardust Technology? Don’t forget this is a technology summit!
The new energy auto show is just an accessory.
However, Stardust Technology was really tolerant. It only released a poster three days before the technology summit. There was no information about new products at all in the poster. There was only one: November 1, witness the new horizon together!
Many people are angry and scolding:
"What kind of Gou Ba thing!?"
"The labor and management have been waiting for two months! Just for a poster? Not even breaking news about new products? What a scam!"
"New Vision? What is that? Isn't Stardust Technology's subsidiary that specializes in screens called Star Vision? Is it going to release new screen technology?"
"It's this same old thing again! You can come up with something new! Haicheng International Center, right? No tickets, right? There are free snacks and drinks when you enter, right? I want to see what's new !」
"Can I take pictures when I go?"
"Isn't this nonsense? What kind of auto show can we hold if we can't take pictures? What kind of technology summit should we hold? Wait? Then why go to the scene? Just watch it online!"
"yes!"
"What's right? You can see and touch it on site, and maybe you can experience it. It's said that there's also a pretty car model sister. What's available online?"
"So I have to go check it out!"
"Have you forgotten the Mirage game? In addition to Xinghan Zhixing, there are also many new cars from car companies!"
"I saw it next door!"
"They are also promoting it! But each of these guys is better than the last, and they will not reveal the news even if they die!"
"It's only a few days anyway..."
After spending the most difficult three days, Lu Dongchang called two friends and rushed to Haicheng International Center at seven o'clock in the morning. Originally, they thought it would open at eight o'clock, and arriving at seven o'clock was considered early, but it turned out that it was early. Only when the doorway was crowded with people did they realize the problem:
Are there too many people?
It's only seven o'clock!
And everyone came with equipment. Some brought a full set of photography equipment, some brought breakfast and drinks, and some were already taking selfies with their Stardust phones. Looking at the three of Lu Dongchang, together The only thing I can get is a mobile phone holder.
