As soon as these tasks were arranged, Xinghan Automobile Factory and Polestar Automobile Factory immediately entered a state of "high-intensity work", especially Polestar S, which was released two months before Xinghan 002.
The free two months will be used for product marketing and promotion, giving the new car some time for market feedback, and finally building momentum for Xinghan 002.
This routine is simple and easy to use. Polestar
Of course, the basis of all this is that the Xinghan 001 car itself has sufficient hard power and high cost performance, and can beat almost all opponents in the same price range.
Some people also expressed disdain for this, and similar remarks can often be seen in the Stardust community:
"Haha! The electric train is rubbish! Why can its cost be so much lower than that of a gas train? Have you ever thought about this problem? Buy it for 180,000? Then why don't I buy a joint venture? It's more respectable than it is to drive it!"
"Cheap is not good quality!"
"The allocation must have been reduced somewhere..."
"I don't approve of Xinghan Zhixing. If Xinghan Zhixing's cars with the same configuration are sold at the same price as imported cars and the sales volume is higher, then it will be awesome! What does this mean now? It can only be piled on some configurations."
"Yes, if they were sold at the same price, Xinghan Zhixing would 100% be massacred by imported cars!"
"..."
It is not difficult to see that China still has a lot of room for improvement in popularizing basic education. It is really hard to imagine how someone could say such outrageous remarks, but the reality is that such remarks not only exist, but are also very popular.
None of them have seen a Xinghan Zhixing car in real life, and they may not even own a car, but they can scold Xinghan 001 on the Internet, saying that new energy vehicles are garbage... Even the qualified professional gunmen from the Stardust Marketing Department are After seeing it, I couldn't help but curse.
In their words: "Every day I am either at war or on the way to war!"
If you don't have the mental endurance, you really can't do the job of a gunman. Thanks to their strong combat power, the employees responsible for controlling the navy are as good as one hundred. One person controls at least 500 navy accounts.
It’s weird if you don’t have strong fighting ability...
This has also provided a lot of heat to Stardust Technology and Xinghan Zhixing in disguise. As the saying goes, conflicts and disputes are the best time for capital to intervene~
Chen Zifan also knew that no matter how well-made his car was, it would not be able to change some people's ideological prejudices, and he did not want to change it. Xinghan Zhixing's marketing propaganda was more aimed at the wavering "neutralists."
As well as young people who are not easily influenced by traditional brand concepts, including current and future young people. With the development of the times, some traditional brands that continue to rest on their laurels and do not develop will inevitably become increasingly weak.
The future belongs to Xinghan Zhixing!
What do the current public attacks count for?
Even if Chen Zifan saw it, he would be a little disdainful, that's it? Do you know what the network environment will look like in 2022? But regardless of that era, normal people definitely still account for the majority. They prefer to pay attention and browse silently without expressing any opinions.
Chen Zifan also knows that Xinghan Zhixing's current brand power is still lacking, but there is nothing he can do about it. Brand power requires time and word-of-mouth accumulation. Xinghan Zhixing has only been established for a long time. It is normal for the brand power to be weak.
So now is the time to fill up the brand power, and there is Polestar Auto as a foil. Xinghan Zhixing has its own "high-end attributes". There is no comparison with new energy vehicles, so create a sub-brand to force comparison.
It has to be said that Chen Zifan's wishful thinking has been very loud, and everything is going according to the trajectory he expected. Before, he also speculated that some people might play tricks on the safety of new energy vehicles, such as causing several spontaneous combustions and out-of-control accidents. , and then use it for speculation.
But now everything is normal, and his preparations have no use. This is not because other car companies have found out that they don't want to do this, but because these aspects are a bit difficult to start with!
Who dares to spray batteries from Stardust New Energy?
Xinghan Zhixing's cars are also equipped with something similar to a recorder, which is specially used to record vehicle data, including how the driver operates, and can even recall the video.
It’s just that Xinghan Zhixing has not promoted these things, and it cannot promote them. No consumer would want these things in his car, just like a positioning device is installed in the car when buying a car with a loan. You can tolerate it when you don’t know, and you know It will be a little uncomfortable if it is too much.
Other car companies have dismantled Xinghan Zhixing's cars, and they must know that even if they are used for blackmail, it is still unknown whether they can defeat the numerous trolls from Stardust Technology and Xinghan Zhixing. It is obvious that the risk of doing so is too high.
So now there are only two choices before them: watch Xinghan Zhixing continue to expand, improve the product line, and squeeze their living space.
Or come up with better products~
But Chen Zifan can guarantee that they will definitely not release new cars as fast as Polestar Motors and Xinghan Zhixing. Their original product lines will always hold back these car companies, and this is a good opportunity for Xinghan Zhixing!
According to the current conditions, Polestar S can be released and mass-produced before the Spring Festival at the earliest. If the supporting equipment and production lines are complete, it can even be faster. 4 to 6 months is completely sufficient.
The same is true for Xinghan 002. The chassis is the same as that of Xinghan 001. The main accessories are from its own subsidiary. The remaining accessories are also provided by suppliers. The most time-consuming part is testing. .z.br>
Chen Zifan's requirements are relatively high. After testing each car, he really can't get rid of it within 1 to 2 months. If something goes wrong with the car in the middle, it will take time to adjust, but it doesn't matter even if there is an accident.
There is no need to be so anxious to go public.
Once the product is polished, it will definitely be ready quickly.
But the products are still semi-finished products, so they definitely cannot be sold! Look at Xinghan 01, which is still in the research and development, testing and adjustment stages, and is still very early in the market.
After arranging the work on the new car, Chen Zifan once again set his sights on the [Stardust Blueprint]. Every year after the Stardust press conference, it will bring a lot of revenue to Stardust Technology. It just so happens that with the improvement of the [Stardust Blueprint], it can The "big construction" continues.
However, this time the construction team has changed a group of people. The team in Shacheng is a bit busy, and the local construction team in Haicheng also has tasks, but this is not a problem. Stardust Technology is still very famous in the industry.
Famous for making money quickly!
The ones that leave are all cash flow, and the ones with the fastest settlement speed just require higher quality.
Overall, definitely a good deal!
There were many construction teams that volunteered. In the end, Chen Zifan chose a team that could take into account both efficiency and price. It came from Lancheng, another "new first-tier" city. It's interesting to say that Lancheng and Haicheng have completely different development strategies. Lancheng Officials are much more stable.
After getting the quota of a "new first-tier" city, Haicheng started construction. By the way, it joined forces with Shacheng to build a larger economic circle. It is still very radical. Lancheng is completely different. It seems to be the so-called "new first-tier" city. The city has nothing to do with them.
The only interesting thing is that Lancheng is building a high-speed rail station, and several subway lines are also planned, but it is unknown when the construction will start.
Chen Zifan doesn't care about that, as long as the construction team is strong enough, wait until the leader of the construction team comes to Haicheng, to the site of Stardust Technology, and then look at the revised drawings provided by Chen Zifan...
"What's this?"
"Oh~ It's just a building."
"That's it!? Also, is this a building?"
They were stunned. In addition to the foundations on the drawing, there were two buildings rising from the ground, shaped like the English letter "H". The height was even more than 300 meters. In the center of the building, there was also a horizontal "building" "Connecting the two buildings together.
According to Chen Zifan, he wants to build a wide enough "expressway" in the center of the two buildings, which can connect to the Xinghai Highway on the other side to the east and directly to the most prosperous commercial area in the city to the west.
As for why you chose this one?
building…
For no other reason than to be extravagant?
Show the strength of Stardust Technology, add another "iconic" building to Haicheng, continue to enhance the image of Stardust Technology, and provide a better working environment for headquarters employees. In short, there are many benefits.
People, as long as they want to do something, they will always find various reasons to make it "reasonable". In fact, there is no need for so many reasons, just want to do it.
However, this building will definitely not be completed in a few months. Lancheng's construction team came here mainly to lay the foundation. After the foundation work is completed, Chen Zifan will consider the follow-up construction of the "H" building.
The annual construction work seems to have become a habit of Stardust Technology. The employees of Stardust Technology have already adapted to this kind of life. They have long turned a blind eye to these things and only discuss them occasionally.
However, some media workers also posted the news that Stardust Technology was preparing to build a building on social platforms, and it attracted a lot of responses. It was not a bad influence, most of them were ridiculing:
"Dr. Chen's three major hobbies:
Build buildings, build cars, do experiments! "
"The press conference is finally over, why don't you enjoy the enjoyment and build a building to be extravagant?"
"There's nothing wrong~"
Some netizens expressed dissatisfaction on the spot:
"What about making mobile phones?"
"Mobile phone? Mobile phone is too simple."
"Many domestic manufacturers claim that they have the ability to manufacture smartphones, but they are too lazy to do so..."
"for example?"
"Gree?"
"Pfft...are you sure!?"
"To be honest, it is not difficult to make a smartphone. Many manufacturers can make it. It just costs a little money. If it is simpler, you can directly find an OEM to produce it and finally put your own trademark on it. It is indeed made, but that Is the product good?"
"If nothing else, the Decepticon phone that you design and kill every day is already considered the strongest brand in the cross-field production of smartphones, but the sales volume of Decepticon is not even a fraction of the Stardust phone!"
"About 6% of Stardust Technology."
"It's so exaggerated."
"For Mr. Chen, it seems that mobile phones are a bit simple, not as difficult as building a car. What I am looking forward to now is Stardust 4 to have a big surprise."
"should be no problem."
"It's still difficult to build a car. Xinghan 001 has been criticized recently, but the sales seem to be pretty good?"
"That's for sure! Our Director Chen is a ruthless person who does life-threatening experiments! It happened at the press conference. Just based on safety alone, the sales of Xinghan 001 cannot be bad!"
"right!"
"I was thinking, now that air charging is available, what kind of experiment will Chen Zifan do to attract attention?"
"This is called attracting attention? This is called reasonable marketing! Show the quality of the product in the most direct way!"
"But isn't that just an impact at 60k per hour? Any ordinary car seems to be fine, right?"
"you sure!?"
"It's not fast at 60k per hour, but if you really hit it at that angle... I wouldn't dare anyway, and I don't have confidence in the crappy car I have at home."
"It would be great if there was a professional organization. I heard that several insurance companies that Xinghan Zhixing cooperates with are planning to jointly invest in a car testing organization. By then, all models on the market will be tested!"
"It's a mule or a horse out for a walk."
"I'm afraid someone can't sit still now, right?"
Is this true or not? It turned out that Huabaoyan was invested by insurance companies. Of course, it was not just insurance companies that invested. Some cars with good sales were immediately exposed as soon as they were tested.
For example, the "headshot version" Passat.
Not only was the A-pillar broken, but the airbag also drifted. The test dummy's head did not hit the airbag at all. If this happened in reality, it would be obvious that the driver would have a very high chance of eating up his seat.
Because of this, due to pressure from public opinion, Passat
Security was finally strengthened in subsequent revisions, but the cost to the province was still high.
After all, it is a commercial company...
Making money is the first priority.
Building a good product to make money is completely different from making money because of building a good product, and the subsequent chain reactions are also completely different.
At least Stardust Technology has developed so far, and its product profit margins have always been within the original range. It will not be too harsh like some brands, but this does not mean that Stardust Technology does not make money. It can make money through various channels. The profits from the software are very large.
Even a subsidiary like Stardust Network, which specializes in free games, can make a profit. You can imagine~
After the testing agency comes out and compares products of different brands and models, consumers will have a more intuitive concept of the safety of Xinghan 001, but again, safety is really important before an accident. Not many people will care.
Fortunately, Xinghan 001 is not only safe~
The market research on Xinghan 001 personalized options that was proposed some time ago is still in progress. During this period, Chen Zifan also received news from Li Yuan. It was clear that the market research was on Xinghan 001, but during the process they discovered that Another new requirement:
"The long-lasting version of Xinghanni..."
Chen Zifan:? ? ?
Does a small car need a long battery life?
Based on the design structure of Xinghanni, I am afraid it can only withstand a maximum battery life of 315k. As the battery life increases, the price will also increase accordingly.
