It’s not that Chen Zifan is addicted to making cruisers, but that generally low-riding cruisers are better promoted than imitation racing cars, and Fengying Motorcycles is already making imitation racing motorcycles, so now is not a good time.
Its body size is similar to that of the Jinjila 300 and Honda C300, and its price may be more affordable, with a price of less than 30,000 yuan. This price is also more acceptable to novices.
However, both Jinjila and C are taking the retro route. Although they are of the same type as the new models planned by Chen Zifan, they are not products of the same style at all.
Compared with Xinghan 009 and the larger Xinghan 09, which is also planned, it is more suitable for riding in the city and is more flexible, but it lacks storage space and is mainly used for commuting and supplemented by fun. .
The third model is more powerful. It is a "four-wheeled electric motorcycle", which is a bit like the four-wheeled motorcycles that often appear in off-road competitions. If you have to describe it... you can compare it with Xinghan's urban off-road version.
It is equivalent to a smaller Xinghan urban off-road version. By the way, the top has been removed and the seats have been cut into two people. However, the battery life has been enhanced. After all, the car is light and the battery is large enough.
The estimated selling price is between 40,000 and 50,000 yuan.
It can be said that it has neither the portability of an electric motorcycle nor the wind and rain protection of a car... It is simply a combination of the shortcomings of the two products, so why does Chen Zifan still release it? Because this product has enough "personality".
Chen Zifan is not afraid that Xinghan Zhixing will not have products, but he is afraid that Xinghan Zhixing's products are not distinctive enough.
Zhao Wushang was a little confused when he first heard about it, but when he saw the product plan and part of the design draft that Chen Zifan presented... he immediately had no objection.
He even looked forward to this product coming out soon. This was a product that even a middle-aged man like him was interested in and couldn't help but want to buy!
It is cheap enough, individual enough, and practical enough, and it also continues Xinghan's personalized features. There are many official customized parts, which are equivalent to the open-air two-seater version of Xinghan. The rest depends on sales.
"If it really comes on the market..."
"It won't take long!"
Chen Zifan also highly approves of this four-wheel electric motorcycle. The most difficult process from 0 to 1 has been solved by Xinghan 009. Even the electric motorcycle direct-operated store has begun construction, and the next products will be released faster.
In this way, the three new electric motorcycles + Xinghan 009 will cover the price range of RMB 20,000 to RMB 60,000, which will hit traditional fuel motorcycles, especially small and medium-displacement imported motorcycles, as well as the rampant water motorcycle market.
In order to quickly seize the domestic high-end electric motorcycle market, according to Chen Zifan's plan, the maximum price of Xinghan Zhixing's electric motorcycle products cannot exceed 100,000 yuan.
Unless there is a special model like Stardust-Chenji, or a certain generation of products uses very advanced cutting-edge technology, 100,000 yuan is a lot.
Some brands that claim to be domestic high-end electric motorcycles, such as Dafenqi, have also launched a heavy-duty electric motorcycle called Dafenqi DC100, which sells for more than 150,000 yuan...
It's a bit outrageous.
Of course, this is also related to the development background of electric motorcycles at that time. There was also a lack of a large manufacturer with the technology, channels, and strong capital like Stardust Technology to do it, otherwise the outcome might have been different.
In short, before the brand power and product power of Xinghan Zhixing are really strong, Chen Zifan will not rush to sell electric motorcycles to more than 100,000 yuan. He will first target the market of 20,000 to 60,000 yuan, and then support several brands to do it together.
This is the safer choice.
Fengying Motorcycles has taken the lead. Currently, more than 10 motorcycle brands have contacted Xinghan Zhixing, including some well-established domestic motorcycle manufacturers, but they still don’t know when the products will be released.
These manufacturers are still in a wait-and-see mode, waiting for Xinghan 009 to hit the high-end electric motorcycle market first, ensuring that there are enough profits before quickly entering the market, and saving a huge amount of concept export fees.
Of course, if you choose the conservative model, your progress in all aspects will definitely lag behind Xinghan Zhixing, and the gap will eventually become wider and wider.
If nothing else happens, the three new electric motorcycle products will be released within a year.
There is no need to wait for next year's Stardust conference when Buqie is launched. There are already many products, and adding a few more is a bit too complicated.
Chen Zifan plans to re-elect a product manager within Xinghan Zhixing. At that time, Li Yuan, Mo Shaokun, and the product manager will arrange the launch time based on the product development progress and market feedback.
However, it is already the middle of the year, and product preparation also takes time. The end of the year is the off-season for electric motorcycle sales, and it is impossible to release it at that time. Therefore, Chen Zifan’s expected release time will be scheduled after the Spring Festival next year.
The main differences between the three products are the appearance design and motor power. In terms of battery life, they are all above 300k. After all, they cost tens of thousands of yuan. It is really unreasonable that they can only run a hundred kilometers.
After reading the plan, Zhao Wushang asked:
"What about our new car?"
No matter how well-made high-end electric motorcycles are, they are still mostly for fun purposes. If practicality is really important...then the 3,000 yuan Xinghua electric motorcycle can completely solve the problem.
Cars are completely different. Under the influence of the domestic environment, cars will gradually become a necessity for national consumers. What? Don't want to buy a car?
In the years when major car companies and consumerism were prevalent, capitalists focused on women to export their consumption views. They knew that most men were more rational, and they also knew that men's spending power was generally weak.
Therefore, the concept of "having a car and a house = a sense of security" is promoted through various channels. In fact, judging from the history of recent decades, neither betrothal gifts nor car rentals were a very common phenomenon in the beginning.
But it was completely different later.
Don't listen to what young men say, "I won't get married, buy a house, or take out a mortgage. When you get to that age, family, society, friends...all kinds of environments will force ordinary men to be unable to stick to their original ideas."
Moreover, the industrial chain driven by automobiles is much larger than that of electric motorcycles. Many people do not understand that new energy vehicles do not burn oil, and they also reduce taxes... What kind of industrial chain can it stimulate? This involves the issue of oil ~
Do you really think that with new energy vehicles, imported oil will decrease? Definitely not, but the fuel saved by the car can be used in other areas.
Chen Zifan will not care about this aspect. He only cares about the product. The official has pushed Stardust Technology and Xinghan Zhixing to the front and given them the resources they should have.
With such good conditions, it is impossible for him not to pay attention to them. Whether it is an electric motorcycle or a motorcycle, there are only a few types. One motor and one engine can be used back and forth, so there are many types of cars.
Just a car can be divided into mini car, class, class and executive class, and the styling is even more diverse. However, Chen Zifan is not targeting cars this time. Xinghan 001 is already strong enough.
But if it wants to become a real "national car", Xinghan 001 still has some shortcomings. It's not that it has low cost performance and poor configuration... On the contrary, Xinghan 001 can capture the sedan market of 200,000 families, and the sedan market of 150,000 families.
Only the exterior design is a bit radical, and the space is not large enough. It is definitely not as comfortable as the SV as a family car. At present, domestic SVs are almost blank, with a very low market share.
Haval H6, the first-generation magic car, has not yet been launched, and SV accounts for less than 1% of the domestic market sales... If we launch two household SVs that are mainly practical at this time, and do strong conceptual marketing...
The probability of success is very high!
Why are there two types and not one type?
Don't forget that Xinghan Zhixing also has a sub-brand "Polestar Automobile". According to Chen Zifan's plan, Polestar Automobile will be the first to launch a compact SV with multiple configuration options and a price between 80,000 and 120,000 to hit the market.
Xinghan Zixing will follow closely behind and launch a compact SV priced at 150,000 to 160,000 yuan, with a final price of probably 155,800 yuan. Although it is also compact, Xinghan Zhixing's SV will be larger.
It is similar in size to some mid-sized SVs.
And the configuration will be richer. However, in order to ensure the quality of the product and ensure sufficient profit from the price of 155,800 yuan, the configuration of Xinghan Zhixing's SV (tentatively Xinghan 002) is not as good as Xinghan 001. .
In preparation
In terms of configuration, it is about 70% equivalent to Xinghan 001. The overall appearance style is also mature and stable. The most eye-catching part is that the space is large enough.
There are also SVs with higher positioning than it. The price of that car is between 250,000 and 300,000 yuan, which is 100,000 yuan more expensive. It is a true medium and large seven-seat (six-seat optional) SV, and the materials used are also very good. fierce.
The launch of this car is still very early, and it will not be developed until at least the SV market is opened.
Zhao Wushang took Chen Zifan's planning book and after reading it carefully, he still felt that it was a bit off:
"Besides SV, are there any other cars?"
"Other cars? Of course!"
Since we are going to launch a fierce attack on the new energy market, how can we just let SV play?
Chen Zifan took out another product plan: "In the next three years, we will also try to launch lower-priced entry-level new energy cars in Polestar Motors, as well as vans specially used for hauling goods.
At the same time, Xinghan Zhixing will make a new attempt in the field of V and entry-level new energy sports cars. The main market for V is the commercial vehicle market, and the entry-level new energy sports cars are expansion models..."
The so-called expanded models, to put it bluntly, are used to show off muscles. The sales volume of sports cars in China has always been average. It is a bit too difficult to make profits from this.
The V is relatively better, but it is still a model that is out of the mass market. It is impossible for Chen Zifan to spend a lot of money to build a civilian V. His purpose is very simple, to kill the bull-headed Alpha.
Isn’t it true that domestic allocations are reduced and prices are increased?
It costs millions and you still have to wait for a bus?
Who gave you the courage?
Of course, there are many factors why Alfa has become a tool to show off wealth and a "luxury" van in China, including some complex consumer psychology and product hype, etc. The price increase only happened after 18 years.
But this does not prevent Chen Zifan from wanting to kill it. In his impression, there is a new energy vehicle brand that makes a very good pure electric V.
That is Ji Krypton 009.
Chen Zifan had seen a real car at that time and even went up to experience it. He is still impressed by the luxurious and refined interior. Xinghan Zhixing's pure electric V is also based on the template of Jikrypton 009.
There will be a big difference between the two in appearance design, but in terms of interior and configuration, Xinghan Zhixing's V is only stronger than Jikrypton 009.
In terms of selling price, the two are very similar. Chen Zifan initially set the price at 525,800 yuan. This price seems to be in direct competition with Xinghan 01. In fact, the audience groups of the two are completely different...
The vast majority of consumers considering V cannot only own one car. Usually they already have a car but it is not enough, so they will consider V with huge space, and also for better comfort.
At the price point above 500,000, there are so many choices to choose from, including imported and joint venture brands, so Xinghan Zhixing's V must be very powerful in terms of appearance design and comprehensive configuration.
Xinghan Zhixing's entry-level sports car is designed to fill the gap in the price range of 300,000 to 500,000 yuan. Although it is an entry-level product that shows off muscles, at this price... it is definitely not bad in terms of appearance design and configuration.
This car is essentially a fun car and has nothing to do with mass consumers. Chen Zifan will let it create a new wave of popularity for Xinghan Zhixing when necessary, and then kill the enthusiasm of fuel vehicles.
At present, there are only so many product plans for Xinghan Zhixing, including product plans for more than 500,000 yuan. There is also a Xinghan 01 that has been released, but there are only a few cars that can really hit the market:
Mini car Xinghan, class coupe Xinghan 001, compact SV Xinghan 002 (tentative).
Polestar Automobile includes:
Rent (online appointment) the legendary Polestar X, the premium sedan Polestar, and the compact SV Polestar S.
The names are all tentative, but they will basically follow this naming in the future. However, Xinghan Zhixing’s electric motorcycle products will abandon the original numbers (except Xinghan 009 and Xinghan 09) and adopt a new naming method.
briefly discussed
After some follow-up planning, Chen Zifan put together all the planning plans and gave them to Zhao Wushang. He would just hand them over to Li Yuan when he got back. Li Yuan, Mo Shaokun and others would be responsible for the rest.
The unreasonable parts of Chen Zifan's design drawings were also modified by dedicated designers. After all, Stardust Technology recruited (robbed) a large number of designers at the beginning of the year, and now there is a lot of work for them to do.
There is no need to worry about their professional capabilities. There are real new energy vehicle research specialists from Xinghan Zhixing in charge. If there is any unreasonable design, SS will drop it halfway and cannot be produced at all.
The same is true for the next batch of products from Stardust Technology, but the progress on Stardust Technology will be relatively slow for a few days. Chen Zifan still needs to collect feedback on new products before fully confirming next year's products.
Before that, he did not forget another thing that Zhao Wushang came to, about "mobile payment". This is a key project and one of the main driving factors for China to truly enter the era of universal smartphones.
Zhao Wushang was not ambiguous and said directly:
"Mobile payment will be piloted in the first batch of cities in September, including Haicheng, Jingcheng, Jincheng, Shacheng, Shancheng... a total of 16 cities. The officials need us to cooperate with the operation."
"How to do it exactly?"
"This is the document they provided."
