The official mobile payment project has also been progressing according to the progress. According to what they want, they hope that the price of Stardust 3 and Stardust 3+ can be lower, or a series with lower price can be released.
Chen Zifan refused without even thinking about it. He supported Meilan and Redmi to lower their prices and gave up the middle price range to other brands. The price of Stardust Technology continued to rise and was kept below 6,999.
This has been his goal all along.
A low-priced series?
That is not in line with the positioning of Stardust mobile phones.
Take domestic cars as an example. In fact, domestic cars have always been very expensive. With the rise of domestic brands and imported and joint venture brands becoming obsolete, they have increased their prices more and more, and they can no longer control it.
The same goes for mobile phones. Samsung failed for several consecutive years, and the products it launched were expensive and unsatisfactory. Not to mention Apple, which was still immersed in the pleasure of harvesting leeks, Huawei...the remaining mobile phone manufacturers.
Prices are rising every year, with Xiaomi rising the most. Oppo and Vivo have always been very confident in their pricing. Oppo’s flagship is priced at over 6,000, and Vivo is a relatively cost-effective brand.
Everyone wants to be the second Huawei. They also want to sell 4G mobile phones for 9,000 yuan. They even imitate Huawei in design. The unibody molding process that Oppo has developed for several years has been cut off at the drop of a hat.
Replaced with a drum washing machine design...
It can’t be said that their choice is wrong, but such products always seem to miss something. Maybe several manufacturers are holding back their big moves? .
It's a pity that Chen Zifan can't wait until that time. There is only so much experience he can learn from. Stardust Technology now is different from any manufacturer in his memory, and its business scope is also very wide.
Stardust Technology's mobile phone is only a basic product. The focus is to derive new technologies from mobile phones and continue to expand the product line with mobile phones as the core.
Drones, e-books, and new energy vehicles are all expanded, and they also include some services provided by software, as well as cloud storage. The software is specifically targeted at enterprises, and the overall benefits are very high.
When mobile payment really becomes popular, there will be a real boom in APP development. However, the market is cruel. Basically, there are only 1 or 2 left in each field, such as short videos, takeout and other fields.
Another example is the live streaming platform…
Or an online video playback platform.
In the end, only a few are dividing the market, and the rest have long since been eliminated. Chen Zifan doesn't want to get involved in this aspect, but he can do some things, such as Tuohai Travel, and he has to get the online car-hailing platform. .
It has been of great help in promoting smartphones and new energy vehicles. Chen Zifan also checked the online sales data of Xinghan Zhixing from the background. It was after 1 o'clock in the morning, and the sales were actually pretty good?
Xinghanni's online orders have increased by 669 units. If this trend continues, it will be very easy to add more than 1,000 units in a single day, and 2,000 units is not impossible. This is only online order data.
What is the equivalent of a concept?
If you add in the sales from Xinghan directly-operated stores, the monthly sales of Xinghan ni can easily exceed 50,000 units, which is comparable to the Wuling Hongguang MINI EV at its peak, and the sales volume is even stronger.
After all, the starting price of Wuling ni is still low, and the starting price of Xinghan ni has exceeded 50,000 yuan.
Of course, the configuration of Xinghan ni is definitely more than that of Wuling ni, and its product strength and brand strength are also acceptable. At least when people mention Xinghan Zhixing, the first thing that people think of is new energy vehicles.
There are also all kinds of fancy configurations.
(Full sense of technology)
And not just a van.
Wuling's problem has always been here. They want to improve their brand power, but they can't do it at all. Is Wuling Xingchen's product power really bad? The price of the top-spec hybrid model is less than 110,000, but not many people buy it.
Without the limitation of brand power, there are also publicity through various channels. Before the Stardust press conference, Star Hanni was once again popular on a popular TV series.
After becoming popular, Xinghanni's sales naturally took off.
Don't underestimate the TV series. Land Rover has become a high-end brand because of a successful film and television marketing.
The sales volume of Xinghan ni is not the focus. Chen Zifan also knows that its sales have been very good since last year. He is more concerned about the online sales of Xinghan 001 and Xinghan 009. It seems that there are quite a lot of purchases.
The sales volume of Xinghan 009 electric motorcycle so far has reached about 500 units. In the final analysis, it is cheap enough.
The price is over 30,000, and the appearance design and momentum are completely worthy of the Honda Gold Wing, Harley Avenue Glide and other large-trade models that cost hundreds of thousands. Although the brand power and product power are still a bit inferior compared to these products...
But you can also use another way of saying it:
"What we buy is the "sense of technology"! We don’t like fuel-powered motorcycles, they are too noisy and disruptive! New energy motorcycles meet our needs very well! If it weren't for Xinghan 009, we definitely wouldn't buy a motorcycle..."
What does it mean?
Really don’t like fuel motorcycles?
Do you really not like the Big Gold Wing?
Chen Zifan hopes that when people buy a product, they can try to see whether the product is worth it and not just consider the issue of face, but he also has to admit that face itself can be considered a "product value."
The reason for choosing Xinghan 009 is also very simple. Its products are strong enough, its after-sales service is good, its brand is good, and its price is not a problem. When others ask, you can say "I just like electric motorcycles."
What else is there to say?
No matter how powerful your Suzuki Hayabusa, Kawasaki Daniel, or Harley Fat Boy is, it is not an electric motorcycle!
Since they are not the same type of product, what are the comparisons? At least in the field of electric motorcycles, Xinghan Zhixing is the current industry ceiling.
In the same way that Xinghan ni used "personality" to defeat "brand face" when it was released, when he saw the real flagship product Xinghan 001... Chen Zifan found that its online sales were not as bad as he imagined.
In his estimation, it is already a great achievement for Xinghan 001's online sales to exceed 100 units in a single day. After all, this is a car worth 185,800 yuan, and there are not many consumers who can afford it in full.
And at this price, you definitely have to go for an offline test drive before making a decision. How can you buy a car online without even taking it for a test drive? Moreover, Xinghan 001 does not accept returns for non-quality issues...
What Chen Zifan didn't expect was that Xinghan Zhixing's backend data showed that the online sales of Xinghan 001 had reached 189 units. Looking at the country, a mere 100 units might not be a big deal.
But this was purchased online!
Shopping for hundreds of thousands of things online?
Or in 2009?
Chen Zifan once again realized the changes that Stardust Technology had made to the historical development process. Just as he was sighing, he saw the backend orders of Xinghan 001 from the corner of his eye, all of which were "combination payment."
He was suddenly confused.
Then he cursed:
"MD! Don't you sleep at night? Work all night? You work hard to make money..."
It stands to reason that the sales volume of Xinghan 001 should not be so high. It all depends on the banks and financial institutions that Xinghan Zhixing cooperates with to inject capital into it. As long as the procedures are complete and certified, the loan will be given immediately in the middle of the night.
The annual interest rate of the installment is also within a relatively reasonable range, which has led some consumers to directly choose to place an order after seeing it. They only need to make repayments on time from the Xinghan Zhixing APP every month.
Can you not pay it back?
Chen Zifan said that he could try it...
That is not a dispute between consumers and Xinghan Zhixing, but a dispute between consumers and banks.
In short, he still does not advocate taking out loans to buy anything in installments, including cars and houses. But sometimes cars and houses in China are really unaffordable without loans, so I won’t talk about these, but you definitely can’t buy mobile phones in installments.
If Stardust’s official website and shopping malls truly build their own installment platforms, online sales will increase by at least 20%, Chen said.
Zifan is fully capable of doing it, but he won't do it.
At least as a technology company, it cannot take the lead in promoting the concept of advanced consumption. At the same time, giving up this part of the benefits can also allow Stardust Technology to have more partners, which is also a good thing.
Chen Zifan stayed up for a while, looked at other data, and then found a place to sleep. Among other things, he had three bedrooms in the Stardust Technology Headquarters, and even two inside the Stardust Factory.
In the real sense, he would not live in the property that belonged to his name for more than a few days throughout the year. His parents helped manage it. At first, his mother even ran around every day to clean the house in order to save money.
I found out later…
Damn it! Too much! Can't sweep it over!
Might as well hire someone to do it.
It's pretty cool once you get used to it~
I just feel a little uncomfortable occasionally.
It's as if the way of life that has been lived for many years has been disrupted all of a sudden, and wealth is growing too fast.
It’s also thanks to Chen Jianjun who is good at learning and Chen Zifan who sent many [Stardust employees] with extremely strong comprehensive abilities to Xinghua Zhixing, otherwise Xinghua Zhixing may not necessarily be the opponent of other electric vehicle brands.
Starting from today, Stardust Technology's three-year development period can be considered a step forward. Next, it only needs to continue marketing and publicity to ensure product sales while developing new products and expanding product lines.
Early the next morning, Zhao Wushang sent Chen Zifan the latest information. On the one hand, it was about Stardust direct stores, authorized stores, and Xinghan direct stores (new energy vehicles, motorcycles), and on the other hand. It’s about specific developments such as WeChat and mobile payment.
Chen Zifan took a brief look and found that there are currently 1,526 Stardust direct-operated stores, and there are currently 660 cities in China. It is guaranteed that each city has a large-scale Stardust direct-operated store. Some large cities have Stardust direct-operated stores. There are more direct-operated stores and the scale is relatively larger.
For example, Haicheng…
There are 6 Stardust directly-operated stores in Gwanghae City, not to mention Stardust authorized stores. The number of Stardust directly-operated stores is basically maintained at about 8:1, which means that the current Stardust authorized stores It's the mainstream.
There are more than 10,000 Stardust authorized stores across the country, but the size of each Stardust authorized store is definitely not that big. The area of Stardust authorized stores in shopping malls is only ten or twenty square meters, so it is normal for them to be larger in number.
Sandwiched in the middle are Stardust after-sales centers. The ratio to Stardust direct-operated stores is about 6:1. There are currently 8,000 in the country, which are dedicated to solving after-sales problems that Stardust direct-operated stores cannot handle.
Zhao Wushang said from the side:
"The single area of the Stardust After-sales Center has been expanded, and the number has been reduced by 40% compared to before. At present, it seems that our choice is correct. With the Stardust After-sales Center, the efficiency of the direct-operated stores can be much higher."
Chen Zifan nodded without saying anything. He was confident in the quality of the Stardust mobile phone, but this quality meant that it would not suddenly crash or burn the motherboard during normal use, and did not include some unexpected situations.
For example, if the screen is broken...
There is no other way but to go to after-sales service for replacement.
You can also go to the Stardust Direct Store, but you have to pay some service fees when you go to the Stardust Direct Store, because the clerks at the Stardust Direct Store have to send the mobile phones that need to be sold to the Stardust After-Sales Center, and over time there will be no How many people are willing to let middlemen make the difference anymore?
It is better to go directly to the Stardust after-sales center.
But Chen Zifan believes that the Stardust After-sales Center mainly solves the problem of "off-site after-sales service". Consumers take their mobile phones and tablets to a new city, and if they break, they have to be repaired in a special place!
In short, it is definitely much more convenient than going to the Stardust Direct Store. The Stardust Direct Store is just a bunch of sales staff. How do they know about mobile phone repair?
Incidentally, it can also solve part of the employment problem. The repairmen at the Stardust after-sales center are also recruited from the society. In the past, they only repaired mobile phones, but now they can not only repair mobile phones, but also repair drones and so on.
The remaining online customer service staff are responsible for handling online after-sales issues, communicating with consumers, answering questions online, arranging returns and exchanges, etc.
The Xinghan direct-operated stores on the other side have developed in much the same way. Some places have also set up special after-sales points. Maintenance, film application, repair... In short, things that can be solved at the after-sales points are not as good as directly-operated stores.
This is still very different from traditional 4S stores, but in terms of the number of direct stores...
At present, there are only just over 400, and we are still working towards the goal of one Xinghan directly-operated store in each city. At the same time, Xinghan directly-operated stores (motorcycles) are also being rapidly constructed, preparing to absorb a wave of new employees.
According to the existing layout of Xinghan directly-operated stores, the development speed of electric motorcycle stores will not be slow, but this brings up a new problem, that is, is it not enough to rely solely on Xinghan 009 to support the store?
Zhao Wushang took the opportunity to ask:
"Our next batch of electric motorcycles?"
"Don't worry, I will make arrangements..."
Chen Zifan is not in a hurry at all. The worst thing is to build a little less first and let Xinghan directly sell the products for a while. When the product line is expanded later, he will continue to open stores and cover the whole country as soon as possible.
Regarding new electric motorcycle products, there are three products that are relatively high in his plan. One is the upgraded version of Xinghan 009, Xinghan 09, a true "technological cruiser" with stronger configuration and power.
The price will also be set at 50,000 to 60,000 yuan.
The second model is the "Small Cruiser" that is more suitable for daily commuting and smaller athletes. Its appearance design is completely different from that of the Xinghan 009. It will adopt a new design language, but it still has a strong sense of technology.
