As soon as the technology is implemented, it will be used on Xinghan 01. There are still many application fields, but let’s not mention these for now. On Xinghan 01, Chen Zifan gave it a simple and direct name:
Surrounding panoramic canopy!
"The specific effect is just as shown in the promotional video. The interior of the car will be one-way transparent starting from the upper part of the seat."
This function meets more of the individual’s pursuit of “large space”. What space is the largest?
That means there is no space limit.
Sitting in the car and turning on the function can give people the illusion of driving on the road, but if you want it to achieve the same effect as driving a convertible, it is impossible, but it is not impossible.
But this is the product positioning of Xinghan 01. The coupe is not a pure sports car, so there is no need to integrate so many messy elements.
When Xinghan Zhixing specializes in building pure electric sports cars, there will naturally be new technological applications.
The audience's attitude towards this feature is that "it's better to have it". On the contrary, other car companies are a little bit defensive. Looking at Chen Zifan, he couldn't help but curse:
"Fuck you! Xinghan Zhixing, what kind of plane are you doing? Are you sure this thing is a car?"
"This is too outrageous!"
"No wonder Xinghan 01 dares to set such a high price...it has so many fancy functions!"
"Fuck! Chen Zifan! Do you understand the laws of the market? Do you understand marketing? How can this kind of technology be used so casually on cars worth hundreds of thousands? I'm so convinced! How can you let everyone play with it? "
Even if they don't want to admit it, they still have to face the reality. Starting from Xinghanni, Xinghan Zhixing has had a huge impact on the traditional fuel vehicle market, especially in terms of vehicle machinery and vehicle costs.
The cost of using trams is much lower. This is not the key point, because even if the cost of using trams is low, it is a fact that they are not as convenient as fuel vehicles, but the functions of the car, car ifi, and electric windows are different!
Xinghan Ni has a car with a price of more than 50,000 yuan, but your car with a price of more than 100,000 yuan is still like a rough house. Not to mention the car ifi, even the radio has to be optional, and finally you have electric windows...
It's only in the front.
This is really outrageous. Even in 2015, some international brand cars could sell rough houses for more than 200,000, but this situation definitely no longer exists. As soon as Xinghanni was promoted, there were many Few consumers go to their stores and ask:
"Is there ifi?"
"How many speakers are there?"
"Power windows?"
"Internal air circulation? Fragrance system?"
4. The clerks at my son’s store were all confused when asked, “What’s this all about?” If you ask too many questions, they will have to give feedback to the superiors! Some car companies have indeed conducted market research on this, and finally came to a conclusion:
Add car machine, add ifi...
Stardust Technology cannot be avoided in China, especially for car ifi. Stardust Technology is the only authorized regular manufacturer. Even the patented technology is theirs. The same type of products from other manufacturers are far behind.
Moreover, it used licensed technology from Stardust Technology, and the price was quite cheap, but the product quality could not meet their requirements, so they naturally gave up.
But in this way, they were forced to have no choice, because other domestic car companies responded very quickly and directly followed Stardust Technology to provide configurations, leaving them to rely on brand power to support them.
Thanks to the fact that Chinese consumers still value brands very much, and their products are indeed reliable, otherwise the Chinese automobile market would have experienced new changes in the past year.
There is nothing wrong with Xinghan Ni alone, but Xinghan 001 with 185,800 yuan... is simply a spoiler!
They already don't know how to deal with this product. They can only wait for Xinghan 001 to be fully launched to see the market situation, and then wait for instructions from the headquarters before they can take corresponding measures.
Now there is a Xinghan 01…
but
Chen Zifan on the stage did not care what other car companies thought, and was still introducing other configurations. Compared with Xinghan 001, many of the functional improvements of Xinghan 01 are in the software.
There are also different designs on some hardware, such as the gear lever. The Xinghan 001's gear lever is a bit like turning on a mecha. However, the Xinghan 01's gear lever has a gear lever design, and the visual appearance is much simpler.
Of course, Chen Zifan mainly focuses on the introduction of functions, such as these hardware things... To be honest, he also knows that compared with some established car companies, he does not have much advantage and the effect cannot be achieved.
So it’s better to introduce the functions specifically:
"We have equipped Xinghan 01 with AR real-life navigation. The specific visual effects are shown in the video..."
The so-called AR real-scene navigation adds more functions to the head-up display without appearing bloated and affecting the driving vision.
"Full speed adaptive cruise..."
It is stronger than cruise control. Some high-end cars are now capable of cruise control, but none like the Xinghan 01 can automatically switch the cruise speed when encountering a "moving obstacle."
"Front and rear parking sensors! 360° panoramic image! Transparent chassis! Automatic parking in place!"
These are all functions that are used when driving at low speeds or parking, and in specific scenarios. Reversing radar and 360° panoramic images are not new, because they are also available on Xinghan 001, but automatic parking?
The audience was stunned immediately.
After Chen Zifan released the function demonstration video, they were even more confused. They only heard Chen Zifan say: "We can determine the location and direction of parking on the central control screen, and the car will automatically drive into the parking space!"
He also specifically mentioned the word "autonomous driving", which is somewhat different from driverless driving. To be honest, it is hard to say whether driverless driving has market development prospects, and it will definitely not be realized in a short time.
But there is no problem with a small automatic parking. Not only can you choose automatic driving, but you can also choose manual control and operate it from an interconnected mobile phone. It feels a bit like a remote control car...
They were all stunned to see:
"What's this?"
"Remote control car? Can you still play like this?"
"This is simply good news that you can't reverse into the garage or park on the side! It's so convenient!"
"Why didn't this function be demonstrated in the promotional video just now? It looks easy to use, but is it really no problem in reality? Can we ensure perfect storage?"
Some viewers said it was useless:
"As a veteran driver, if I have to rely on a computer even to reverse the truck into the garage...then my life will really be in vain!"
"What's the point? As long as you pass the driver's license test normally, it should be no problem to park the car, right?"
"That's right! Wouldn't it be better if you practice more?"
"Sometimes it is not a good thing to rely too much on the computer. If you leave everything to the computer, how can you improve your skills? Novices should practice driving more!"
"I think so…"
"Our own hands are still reliable!"
But one thing they obviously ignore is: not everyone is suitable to drive. Some people clearly have a driver's license and have been driving for seven or eight years, but they always make a mess when parking on the side.
Some parking spaces are very tricky, and experienced drivers may not be able to easily park in them. With automatic parking as an assist, more situations can be dealt with.
Next there is security configuration:
"Forward collision warning, active braking system, lane departure warning, lane keeping assist, road traffic sign recognition, fatigue driving reminder, rear collision warning, front and rear warning seat belts..."
The safety configuration of Xinghan 001 is so strong. The safety configuration of Xinghan 01 has naturally been upgraded to a whole new level, but the safety configuration... few consumers would really care about this thing before the accident.
In contrast, they care more about comfort and entertainment configurations, and there are many configurations in this area:
"Standardly equipped with front and rear driving recorders and mobile phone wireless charging
, remote control, vehicle summon (5k), electric rear tailgate, 12-way electric seats for the main and passenger seats, front seat heating, massage, ventilation...
Electric 4-way steering wheel, two-row two-way electric seats, front and rear center armrests, 256-color adaptive ambient lighting, 21 stereo speakers, large-screen 3D projection, in-car air purification, electric fragrance..."
Some of these functions will be available in many cars in the future, but some functions are not yet available, such as vehicle summoning. You can call a car on the mobile app within a diameter of 5 kilometers and drive to a designated location by yourself.
This is serious driverless driving.
The initial solution given by Chen Zifan had no distance limit, but considering that driverless driving will not be accepted by the mainstream of society for a long time, the gimmick of this function is far greater than its actual effect.
In terms of comfort, it has everything it needs. After all, Xinghan 01 has some household attributes. It cannot be equipped with independent seats in the rear like some commercial vehicles. There is one remaining feature that is more eye-catching.
That is large-screen 3D projection.
The specific effects of this function are:
After parking, the screen can be projected onto the front windshield to create a 3D effect. The visual experience is the same as having a large LCD TV in front of you. You will feel great playing games and watching movies.
The effect is best at night, and it is not impossible to use it during the day, but it needs to be adjusted to black like a variable canopy. Looking at it from another angle, the Xinghan 01 does not need a special black film.
However, there will definitely be car owners who are worried about scratching the car glass, so they put on a scratch-proof transparent film or something.
It's interesting to say that after some car owners bought the car back, they put on car clothes and films, and also installed various floor mats, seat cushion covers, and steering wheel covers in the car... On the contrary, they left a top-quality car for the next owner.
It's fine if you can keep driving it. If not, then the next owner will definitely not treat a second-hand car like a new car. They can build it as hard as they want. After all, they can sell it out after using it~
Definitely not as much loss as a new car.
After introducing all the functions that can be introduced, Chen Zifan continued: "Before the launch of Xinghan 01, we also hidden several small functions, which will be revealed after the launch of Xinghan 01.
Then you may ask:
When exactly will it go on sale? I won’t give you an accurate answer for the time being. A vague answer is that we will be ready to launch Xinghan 01 within five years, and the time may be faster! "
Upon hearing this, the audience burst into boos. Five years? How many five years are there in life? When the Mirage game first came out, many people said that the cars in it would be on the market within five years. What about now?
Chen Zifan has no choice. The starting point is a bit high, but also thanks to Stardust Technology's strong "research and development" capabilities. Looking at other domestic car companies that joined Haishi Phantom in the early days, they are still very busy building concept cars.
They are much more ruthless than Xing Han Zhi Xing.
Everyone is playing better in the game, and even a twelve-cylinder MPV has been built. In reality...
His grandma didn’t even have many four-cylinder cars.
Anyway, Chen Zifan doesn't care whether they can do it or not, consumers are watching. If they can't do it, the reputation will be affected to a certain extent. If it doesn't work, they can build a few cars first and set a sky-high price to put them on the market first.
If you buy it, no one will buy it.
But at least it has been built, and it has a "high-end car" to support its appearance, and it can also be used for marketing.
Isn’t it possible to accomplish multiple things with one stone?
Fortunately, everyone knows that Chen Zifan has always been more "conservative", so he doesn't care about five years. After all, there is still Xinghan 001, right? Moreover, Xinghan 01 sells for more than 500,000 yuan, which is beyond the reach of ordinary people.
Regarding the selling price, Chen Zifan never mentioned it from beginning to end. After introducing Xinghan 01, he made a simple ending with the Xinghan Zhixing APP:
"At 0:00 on June 11, Xinghan 001 and Xinghan 009 will be simultaneously put on the official website and APP of Xinghan Zhixing. You can also place orders online...but before placing an order, I still recommend going to a direct store to experience it.
And try not to place orders online. This is not because you are more impulsive at night, but because it is too late and everyone is tired and may miss some key information in the car purchase contract.
In addition, there are more procedures required to make installments on Xinghan Zhixing. If you don’t have the above concerns, you can place an order at any time! We will deliver your car to your doorstep as quickly as possible.
Finally, thank you all again for coming to our press conference! Hope to see you next year! "
At this point, this year's Stardust press conference is completely over. In the past few years, Chen Zifan would have left an Easter egg promotional video, but now it is completely unnecessary. It would be more practical to make a unified promotional video.
Consumers may not be able to accept these things today, so how can they dare to introduce new ones?
Some audience members stood up and left the moment Chen Zifan announced the end of the press conference, planning to go to the two nearby Stardust direct-operated stores to see what Stardust Technology's new products were like, such as mobile phones, drones, electronic paper books... Especially electronic paper books are extremely attractive.
Offline, all products of Stardust Technology and Xinghan Zhixing (except Xinghan 01) have entered the state of full sale. Fortunately, it is a bit late now, so there is nothing wrong with Xinghan Zhixing.
But Stardust directly-operated stores and authorized stores...
Store managers and clerks have become accustomed to the annual "forced overtime" moment. It's not that Stardust Technology won't let them go, it's just that they can't leave. They also know that their work is important, not to mention the overtime pay.
