There are many brands that manufacture cars and motorcycles at the same time, such as Honda, Suzuki, BMW, etc. Of course, there are also some brands that manufacture motorcycles across fields, such as the famous musical instrument factory Yamaha... However, the products and business models of Xinghan Zhixing are very different from them. different.
Chen Zifan doesn't know how to build engines, or in other words, he has no interest in building engines. He started late, and many patented technologies are still restricted. Even if he forcibly [analyzes copycats] through [Stardust Technology], they would have been lost long ago. Be the first to take advantage of market opportunities.
Moreover, the current level of [Stardust Technology] is not high enough to be able to analyze everything.
Separating the electric motorcycle business separately will also be conducive to Xinghan Zhixing's product planning. After all, whether it is cars, motorcycles, or even bicycles, there are so many subdivided types that it would be too crowded to put together.
Regarding this, many foresighted consumers have already expected it. From the first time Xinghan 009 was exposed at the Fengying Motorcycle launch conference, some people have already guessed this.
Chen Zifan personally confirmed that what they were thinking about was not other things, but how to get a share of the pie?
"Xinghan Zhixing's new energy vehicles adopt a directly-operated store model. This part is definitely something Chen Zifan attaches great importance to. The expansion speed and store scope have basically been finalized, and they will develop according to their plan.
But electric motorcycles are different...
Once the motorcycle business is separated, how can Xinghan 009, which does not have strong product capabilities, maintain its reputation? Therefore, Xinghan Zhixing will definitely quickly develop a variety of products through Xinghan 009.
Direct-operated stores specializing in Xinghan Electric Motorcycles will also begin to take root across the country, but things are different now. Before, Xinghan Zhixing was an emerging brand, and its expansion speed in the early stage could not be that fast.
But not electric motorcycle direct stores!
With the existing influence of Xinghan Zhixing and Stardust Technology, if they want to develop according to the previous model... the time cost will be very long. In other words, Xinghan Electric Motorcycle's next expansion speed will be very fast! "
Some people sitting in the audience have already analyzed Chen Zifan's next move in advance, but what does this have to do with them? What a coincidence, there really are. Many of them come from all over the country.
There are many reasons why they came to the Stardust conference in the first place, including seeing the scenery of coastal cities, feeling the atmosphere of the Stardust conference, looking for new opportunities, and relaxing...
Before the smartphone era fully arrived, many people only had a few hobbies, such as fishing, playing cards, surfing the Internet, and traveling~
In fact, many people have very keen observation skills and are very accurate in judging the development direction of some things. However, they just lack some opportunities. The establishment of the electric motorcycle brand by Xinghan Zhixing allows them to see new opportunities.
Of course, everyone who has the strength to participate has some capital. This kind of capital is not just material. What does it matter if Xinghanzhi walks the road of direct-operated stores? Directly operated stores also need people to manage them!
Apart from anything else, if Xinghan Zhixing's electric motorcycle direct-operated store can be opened in a certain area, the probability of making a fortune in the next few years is very high.
So their minds have become active, but unfortunately there are still only a few who can succeed, because most of the Xinghan direct-operated stores in provinces and cities will be separated from the original basis, and they will select sites and invest funds...
The quota of directly-operated store managers will basically be selected from high-level [Stardust employees]. There must be enough people, because the employee base of Stardust Technology is too large, and there are many promotions every month.
From Chen Zifan's point of view, instead of competing for Xinghan's direct-operated stores... it is better to invest in several repair shops that specialize in repairing new energy vehicles and electric motorcycles. These are the real market gaps and the demand is very large.
The after-sales service provided by Xinghan Direct Store is definitely the best, but the fees for replacing accessories, changing colors, etc. are still expensive, and many consumers still think it is expensive...
Ordinary car repair shops don’t know enough about new energy vehicles and need more professional people to participate.
In addition, Xinghan Automobile Factory poached a large number of auto workers from society with high salaries when it was first established and came to Haicheng, and even fewer remained to continue working...
But every
The specific situation of each place is different, and we cannot look at it in general from such a high perspective. However, the birth of Xinghan 009 has made many people's minds active again, including those who are planning to buy it.
If you’re worried about being inspected, banned from motorcycles, or unsafe when buying a fuel-powered motorcycle... then it’s okay to buy an electric one, right? The whole of China is currently in a state of support for new energy products, and other things cannot affect electric motorcycles.
This is just a reason for them to convince themselves or their families that men will be young until they die. Who would want to try a product like Xinghan 009 after seeing it?
Like Xinghan ni, it is a product that is popular among men, women, old and young. Especially during the road test of Xinghan 009, there were so many good-looking female models with carefully matched clothing designs, riding a technology-rich car. The "Grand Cruise" is driving on the road.
What little girl wouldn’t be confused after seeing this?
Isn’t this the independent, refined and individual life they pursue? Stardust Technology is good at creating this kind of "beauty", but it all requires money.
In short, as long as the products of Stardust Technology and Xinghan Zhixing are worthy of its price, although Xinghan 009 is a "fun car", its configuration is not bad at all, and the workmanship, paint finish, and texture are absolutely outstanding.
Chen Zifan also introduced these points, "Xinghan 009 is equipped with a Stardust New Energy 3-series motor with a maximum horsepower of 60 horses. The maximum power...the comprehensive road cruising range is 310k and only needs to be charged..."
At first, the battery of Xinghan 009 could only be fully charged in about 30 minutes, but after switching to a sodium-lithium battery, the charging time of Xinghan 009 from 0 to 100 only takes less than 20 minutes. This speed is already exaggerated!
It seems that it may not be comparable to the refueling speed...
But don’t forget that Xinghan Zhixing provides the service of installing private charging piles! If there is a private charging pile, it is actually more convenient than going to refuel!
After all, the gas station cannot be opened to your doorstep. It can be fully charged in 20 minutes, which is the time it takes to brush your teeth and wash your face. If you are really in a hurry, you can charge it in ten minutes and the battery life will be enough for one hundred kilometers for one day.
Moreover, the charging and discharging of sodium-lithium batteries are more complete, and there will be no situation like traditional lithium batteries and lead-acid battery electric vehicles. The first battery is extremely durable. Once the first battery is lost, the subsequent battery life will directly collapse.
The role of sodium-lithium batteries may not be so obvious when placed on a mobile phone, but when placed on a car...
The improvement is simply not that big!
However, because Stardust Technology's products have always had huge advantages in terms of battery life and charging speed, many consumers have no reaction when they hear about the battery life of Xinghan 009 and have become accustomed to it.
Even a little dissatisfied:
"No, the battery life is only 310 kilometers? Is it too short? It's not enough for me to ride!"
"The battery life is longer than previously advertised, which is enough, but I want to know the maximum speed battery life and don't want to hear about comprehensive road battery life..."
"That's right! What if the battery life indicator is false?"
"I ride an average of more than 500 kilometers a day on long-distance motorcycle tours. 300 kilometers is really not enough..."
"And there's no charging place on the road."
"This is the trouble!"
Before they could say a few words, many people around them began to retort: "This car is positioned as an urban SUV. You can use it for long-distance motorcycle travel..."
"You can suspect that any car company's battery life has false standards, and you can't suspect that Stardust Technology's battery life has false standards. This is their core technology. The standard of 310k is definitely much better than 310k!"
"The maximum speed and battery life... The maximum speed of Xinghan 009 is more than 150 kilometers per hour. You can run at 150 kilometers per hour for an hour, no! For half an hour! If you can run the whole distance, I can pronounce my name backwards!"
"That's right! Besides, Xinghan 009 can't only be charged quickly. The included charger can also be plugged into a household charging pad. It only takes eight hours to fully charge."
"Eight hours..."
"Ahem!"
Let’s not mention slow charging for now. There was an introduction on the big screen behind Chen Zifan, but he didn’t mention it, because if slow charging is compared with the competition on the market,
In terms of product comparison, it is definitely impossible to have a big advantage.
There are many large-displacement cruisers that can only run about 200 kilometers per tank of fuel, which is more than 6 fuel per 100 kilometers. The calculated operating cost is huge.
However, people who can afford a car of this level don't care too much about fuel consumption. Their consumption level is not at the same level as ordinary people. However, the price of Xinghan 009 is not that high, so it must be used for publicity.
The remaining highlight parameters are:
"Dual-channel ABS comes standard!"
"Front storage box, left and right side bags, rear helmet compartment, optional rear backrest, tail box..."
The front and rear tires, wheels, and brake calipers are basically the best in the same price range. The storage space is large enough, and it looks refined enough. It won't be like some cars, where it's just loose plastic when you open it.
In addition, the instrument of Xinghan 009 is also a small highlight. At present, the mainstream motorcycle instruments are mainly pointers. Occasionally, some cars will use LCD instruments, and there are basically no colored instruments.
Brands such as Haojue Suzuki and Wuyang Honda do not have a full-color LCD instrument in their 2022 products. Of course, this is a definite bonus, but it doesn’t matter if it doesn’t have it. It will not have a big impact on driving.
However, the appearance design of Xinghan 009 is so avant-garde and sci-fi. If it is equipped with a retro pointer instrument, it would be a bit too disruptive to the overall feeling, so Chen Zifan directly installed a full-color screen on it.
The size is 7.8 inches. The top tempered glass cover is made of frosted material from the factory. Using frosted material can minimize reflection~
The display effect during driving is even better. Even under the bright sun, you can still see it very clearly without affecting driving safety.
Not to mention the functions, tire pressure, power consumption, cruising range, applause reminder... it has everything you need, even a clock, calendar, and the best thing is that Xinghan 009 also comes with in-car ifi~
However, Xinghan 009's car ifi can only be connected to the car owner's mobile phone with one click. If you want to share it with others, you must scan the code from the car owner.
No way, the in-car ifi on Xinghan 009 is not as strong as that used in cars. At the same time, a wave of QR codes, NFC, etc. can also be promoted to make them popular as soon as possible and enter the era of mobile payment as soon as possible.
Another more important function is the built-in navigation, which is far better than any screen projection navigation in terms of actual experience. It can also share data with the map navigation APP of Stardust mobile phone, which is also very easy to use.
Finally, there are issues about price, purchase, and after-sales. Chen Zifan also introduced them specifically:
"The final price of Xinghan 009 is 35,800 yuan, with a total of three colors and 12 customized options, including tires, wheel styles, rear backrests, trunks, front and rear driving recorders, etc.
You can go to any Xinghan direct-operated store to order and test drive, or you can place an order on the Xinghan Zhixing APP according to the operating procedures. After production, we will arrange express delivery to your door as soon as possible.
About the price~
The naked car price of Xinghan 009 is 35,800 yuan. It is currently exempt from purchase tax and first-year insurance. In other words, excluding some services and optional parts, the launch price of Xinghan 009 is almost equal to the selling price of the naked car.
Regarding maintenance issues…
The maintenance period of Xinghan 009 is the first 10,000 kilometers, and then every 20,000 kilometers. We will mention the specific maintenance items in the manual, and you can also go to the store for maintenance. 》.z.br>
Originally, Xinghan 009 came with its own front and rear driving recorders, but adding additional ones would have exceeded the cost budget, and not everyone needs a driving recorder, so it eventually became an optional accessory.
The reason why I really like Xinghan 009 is because of its appearance and configuration, and its ability to dress up. This kind of dress-up is not a derogatory term, but what most people want. Sometimes it’s not enough without it, and it’s quite magical. …
Chen Zifan didn't think there was anything wrong with this. Even the boss who founded a well-known English training institution said that he wanted to be a homeless man in his next life. Isn't this just pretending? If you have enough material, let’s open it
Are you showing off your spirit?
Why do you want to be a homeless person in your next life?
I wish I could do it now!
Throw away all the evil money~
Isn’t that simple?
For someone at that level, the purpose of saying this is the same as "I'm not interested in money." It also has the purpose of diverting public attention so that others can shift their focus away from his money.
Putting aside what these people have done, Xinghan 009 is definitely a very mature product, and it just needs to pass the test of the market.
Judging from the process of the Xinghan press conference, the Xinghan 009 is more like a "transitional" product to distinguish the Xinghan 001 from the Xinghan 01, because everyone knows that the Xinghan 01 is the truly "top-notch" car.
The top player either plays at the beginning, like Xingchen-Chenji, or plays at the end.
In the Mirage game, countless players have played it to great effect, and some players even made themselves vomit when playing it. However, when they saw Xinghan 01 in reality, they still felt a kind of "shock".
"The next product will be the last product in the "Building the Future" conference. It is also the product with the highest technological content since the birth of Stardust Technology, using technology that only exists in concepts!
I believe many people know it ~
It is Xinghan 01 from Xinghan Zhixing!
A truly top-notch new energy coupe! "
As soon as Chen Zifan finished speaking, the Xinghan 01 promotional video started with the lighting switching. The current completion level of this car is only about 45%, which is far from reaching mass production standards, but what does it matter?
Publish it first and then talk about it!
Use Xinghan 01 to create hot spots of public opinion, create the concept of "technology brand", promote other products, and then increase the level of [Stardust Technology] to unlock the most critical material analysis.
