The so-called "competition" is nothing more than to build up the hype and let consumers have a clearer understanding of Xinghan Zhixing's products. Of course, being the home stadium of Xinghan Zhixing definitely has certain advantages.
First of all, the opponents Chen Zifan chose were all those that Xinghan 009 could beat, and none that could not be defeated... Secondly, the competitors he chose were generally more than twice as expensive as Xinghan 009, and they were not cheap.
Finally, he also attracted several "same type" opponents, including several popular models of Harley. These are serious "big trade luxury cars". The price of the highest-priced car is 10 times that of Xinghan 009. about.
This comparison is very exaggerated~
However, as we all know, Harley is a car that plays with style and culture, and is not good at zero-to-zero acceleration, so it can only be seen as a "gimmick". If it really compares with style... Xinghan 009 will definitely not be at a disadvantage on the scene.
But in terms of culture, it is indeed the shortcoming of Xinghan 009, and even Xinghan Zhixing as a whole. Chen Zifan is also looking for ways to break this situation. It is unrealistic to spend time accumulating brand culture like those brands.
Then we can only start from the product side, use radical design style, good texture, stable quality control and excellent after-sales service to create products, and incidentally add a "technology" label to the product.
Whether this is successful or not is another matter to fight against the so-called "brand culture". At least judging from the dynamic test drive scene... there is no problem with the strategy:
Xinghan 009 gave many people a "violent" impression right from the start. Since it is equipped with standard road tires, the friction is not as strong as track tires. In addition, the maximum torque output in power mode——
The sharp-eyed audience immediately noticed something:
"Holy crap! The rear wheel is spinning!"
"You're more than one car space ahead of Aprilia at the start? No, does the driver on the opposite side not know how to release the clutch? The starting speed seems a bit slow..."
"Come on, that's a professional driver! Even though he's not famous, he's still a professional driver!"
"Is Xinghan 009 so powerful? The starting speed of more than 200 kilograms is faster than that of a mid-row sports car? But its tires don't seem to be good... It skidded several times."
"I've seen its configuration parameters. The tires are also from international brands. It's not that bad. It's just that the motor accelerates too hard! To be honest, the acceleration from 0 to 0-100 in more than 4 seconds is no worse than some liter-class cruisers."
"Compared to a liter-class car, they will slide when starting with a high accelerator, and they may even tilt their head. You see that sports car is a little tilted every time it starts."
"Stop talking, I'm too distracted!"
"..."
The comparison with mid-displacement sports cars was just an appetizer. When several Harleys were pulled out... many people at the scene cheered. Although many people did not know Harleys, they also knew that these cars were very powerful.
As soon as their engines start, the low and explosive sound can easily stimulate the adrenaline of the audience present. In horizontal comparison, the quietness of Xinghan 009 is a bit unremarkable.
But everyone knows that this is just a superficial phenomenon. Xinghan 009 does not have the engine sound of a fuel motorcycle, but it will create a unique sound like a "sharp blade cutting through the wind" while driving.
This feeling is no less than the sound of a specially tuned cruise car, and it matches well with the technological appearance of Xinghan 009, making it sound very enjoyable.
And don’t forget, the price of Xinghan 009 is only 35,800 yuan. It can compete with imported cars in many aspects such as appearance design, zero-stop acceleration, driving experience, etc., and even surpass it in some aspects~
Can you imagine how strong its product power is?
Sure enough, in the initial stage, Xinghan 009 could easily throw away Harley by one position. Although it was far behind in terms of top speed, the game was over before it reached the top speed, giving no chance to the opponent.
I don’t know if Harley-Davidson’s general agent in China will be so angry that he vomits blood after seeing it...
In fact, Chen Zifan doesn't like to compare his products with those of other brands. This can be seen from the Stardust mobile phone. They always
Yuan is always comparing upgrades with his previous generation model.
This time, too many public attacks were received, so I had no choice but to take this step. However, the effect of the scene was unexpectedly good. After the atmosphere was raised, and then I entered the dynamic test drive, there was no such restrained feeling at all.
Those who didn’t get a test drive number in the morning are starting to regret it now: “What the heck! You know, I just queued up for a test drive, but I only got the test drive number for Xinghan 001. The event over there has just started, so I can’t get my turn! "
"It's okay. We can still queue. Go and queue up now. I'll definitely be able to take a test drive tomorrow morning."
"I…"
There really is nothing we can do~
There are also many car reviewers and consumers from Xinghan 001 who also want to test drive. Although they do not have licenses and cannot test drive according to regulations, they are all here, and they must not let people take the trip in vain.
Chen Zifan specially transferred some instructors from Xinghai Driving School to provide on-site guidance, popularize safety knowledge, and introduce product functions, such as how to wear protective gear correctly, how to start a car, etc.~
Watching others ride and riding by yourself are completely different things. When they actually sit on the saddle of Xinghan 009, their understanding of Xinghan 009 has been refreshed:
"This cushion...isn't it too comfortable?"
"The riding angle is great! Hey, the clutch... that's right! This is an electric motorcycle! There's no clutch! It's a bit unfamiliar at first... but is its function so simple? It's just like a large electric motorcycle!"
"Squeeze the brakes, take off the P gear, turn the switch and go straight away, just like riding an electric bike... Damn it! This is a bit fast! And the car is so big, try the steering... So light!? No, such a heavy bike rides so hard light?"
"The control feels really good, but the turning radius is a bit large. It seems that the turning radius of such a large cruiser is quite large, and the flexibility is not high enough."
"Isn't a cruiser just for riding? If you really want to be flexible, what car can be more flexible than a bicycle?"
"That's true..."
"Try something fast~"
"It's so damn stable! There's no wobbling at all!"
"I discovered a shortcoming. The shock absorbers of Xinghan 009 are a bit soft. Although the soft shock absorbers are very comfortable when cruising, when the brakes are applied, the whole car shakes, which is a bit like driving a big boat. Fortunately, the rebound support is pretty good."
"This thing is all adjustable!"
"Both the front and rear shock absorption are 20 levels adjustable!"
"And this instrument... it's so "Xinghan". I didn't expect Xinghan Zhixing to even have something similar to a central control screen on its electric motorcycle. It also comes with Beidou navigation and its own ifi? Oh shit! IFI doesn’t want money? "
"The clarity is amazing!"
"The dashboard is also frosted, so there will be no reflection problems. The plastic parts of the handle are of very good texture. I don't even see the burrs of the mold on it. There are also specific light effects when switching modes..."
"Anyway, I'm convinced!"
"If I hadn't seen it with my own eyes, I would never have believed that this was a product made by a domestic manufacturer. Really... I think our impression of domestic products can be changed. There is no way to hack this thing!"
"And it only costs more than thirty thousand!"
"What if this was...hey! Electric ones will do too!"
Anyone who has test-drove Xinghan 009, whether he admits it or not, knows in his heart that this product has nothing to criticize in any aspect. It may not be "connotative" enough, but it has a strong sense of technology!
When you sit on it, you really feel like you are driving a "land spaceship". It is difficult to describe that feeling in words. It is said to be a "motorcycle". In fact, the riding feeling of Xinghan 009 really has nothing to do with a motorcycle.
Just like when Xinghanni first came out, Chen Zifan never flaunts the so-called "driving feeling of a gas car". Trams should look like trams, and the same goes for electric motorcycles. Just use your own advantages!
Xinghan 009 is just an appetizer. The real highlight is Xinghan 001 (A-class coupe). Although compared with Xinghan 01, the impact of Xinghan 001 is not as strong as at first glance~
But it can be mass-produced and launched this year
The first new energy coupe that can truly break into the mid-range car market and has great product capabilities. Needless to say its exterior design style, and its driving experience...
Can only be described in one word——
Cool!
The first car reviewer at the scene who got off the test drive of Xinghan 001 only said one sentence: "In my career, Xinghan 001 is the first car that makes me happy in all aspects, from testing to driving!"
Simply put, it is:
"I didn't want to get down after I sat on it..."
"If you didn't tell me the price, I thought I was driving a million-dollar luxury car. Of course, this is just a description, because except for buses in Haicheng, I have never even ridden in a million-dollar luxury car, let alone opened."
"It can't be compared like this, because the driving experience is so special. It makes me feel like I'm not driving, but like I'm playing games in a game cabin."
"Yo! You also know about the game cabin!"
"What the hell! Who are you looking down on?"
"It just makes people want to think about it! It's great from the inside out! Especially the head-up display... It's a pity that the test drive area is only so big. If you can go for a run in the city, you can try out more things !」
"I'm letting you test drive this before it's even launched on the market. What do you want? But this time I've offended Xinghan Zhixing, otherwise I wouldn't have been able to test drive it so early. I can't stand the slander..."
"I admire you when you mention this. It is also said that Xinghan 001 burns engine oil. I wonder if this thing has oil? Can't you be more serious about slandering it?"
"Hahaha, burning oil..."
"There is nothing wrong with the car, both inside and out. It has good design, good handling, high-end configuration, and it is fun to drive. But I still have a wait-and-see attitude. There is nothing I can do. Charging stations are not widely available, and the car cannot travel long distances."
"This is the only factor that persuades me to quit."
"If you already have a fuel vehicle at home, then I highly recommend buying the Xinghan 001. It really costs .
"Hey, it all depends on personal preference. What you like is better than anything else, as long as the budget is enough."
"right…"
Some people are like that. If they buy a car they don't like, they would rather take the bus, ride a bicycle, or walk to and from get off work than drive it. On the contrary, if they like it, they have to drive even 100 meters away.
Thinking of the "random collision" test in the future, the consumer who just got off the test car felt his heart aching. No, you can give it away if you don't want it! Why would you crash a perfectly good car?
As if hearing their response, specialists sent by some car manufacturers were rushing non-stop to Haicheng with "documents". When they finally arrived, Xinghan Zhixing's dynamic test drive was almost over, but the test drive venue was... Still crowded...
Taking a closer look, they discovered——
Xinghan 01 was released?
etc! How can this thing be opened?
Wasn't it agreed that it would be a sample car?
Horse riding! Is this still possible?
When the news reached the brand's headquarters, they couldn't sit still anymore and didn't care about the collision test. The collision would at most affect the product's reputation and sales, but Xinghan 01 is a life-threatening thing!
"If Xinghan Zhixing separates the technology on Xinghan 01 and produces N different models..."
The consequences are terrifying just thinking about it!
As Chen Zifan expected, major car companies established their "new energy plans" almost overnight after the Xinghan Zhixing auto show. If Xinghan Zhixing is given a little more time, it will really be beyond their control.
Let’s look at the Xinghan 01 test site again——
Hu Qizheng, one of the cadres of the Xinghan Zhixing product workshop, said in work clothes: "I know many people say that the Xinghan 01 is just a look-alike product that can be seen but not driven. I admit that it is a look-alike product, but it can be driven!
I believe you have also seen it~
So, can our "looking" Xinghan 01 be as good as the Mirage game?
What a strong level of performance? Check out our test next! We will do three sets of zero hundred acceleration tests for everyone..."
Many people who buy a car actually don’t care about zero-to-hundred acceleration at all, because no matter how fast zero-to-hundred acceleration is, except for a slight crash when starting at a green light and easier overtaking on national highways, most of the rest of the time is useless.
No matter how fast you drive, safety is not as important!
But Xinghan 01 is different. It is a car that came out of a "game". Its price is destined to have nothing to do with most people, so people don't know how strong it is and can only look at test data.
Without further ado, the staff drove Xinghan 01 to the test. As the countdown returned to zero, Xinghan 01 burned out its tires at the start of the first acceleration test, and ran a time of 3.55 seconds with the support of the front and rear dual motors.
The tire performance was not strong enough, and it was impossible to hold the ground at the start. Even so, the 3.55-second result shocked the jaws of countless people present, because this result was already fast enough to be seen by the naked eye!
You don’t even need to do a special comparison~
Twice, three times…
The Xinghan 01's zero-to-100 acceleration test has always been around 3.5 seconds, with almost no big fluctuations.
Although there is still a gap from the 3.2 seconds marked in the game, the Xinghan 01 in front of us is not the final version for mass production and is not perfect in all aspects.
Xinghan Zhixing will not make any excuses. After the test was completed, the staff immediately said:
"3.55 seconds, this is the current zero-to-100 acceleration result of Xinghan 01, but we will not be satisfied with this..."
