Of course, some people don't like the appearance design of Xinghan 009, but whether they like the design or not, they have to admit that Stardust Technology and Xinghan Zhixing are definitely good at creating product texture.
Whether it’s a mobile phone, a new energy vehicle, or an electric motorcycle, even if you look closely with a magnifying glass, it’s difficult to find details.
Since the release of Xinghan Mini, nearly 30,000 units have been sold nationwide, and the sales are getting higher and higher every month. Some complain about the short battery life, and some want 300+ battery life, but few say the quality is poor.
It can be seen from the name of Xinghan 009 that it is actually positioned slightly higher than Xinghan Mini. However, due to the price issue, it looks inferior to Xinghan Mini, but in fact it is not.
Some cars look okay from a distance, such as the Lifan V16 Plus, Benda LFS700 Tang Dao, and Secoron RE3, but when you look closer...the workmanship and texture of the details are quite discouraging. Xinghan 009 does not have this problem at all.
It can even be said that it has a 360° texture with no blind spots, so Xinghan 009 swept the audience as soon as it appeared, and immediately became popular on the entire Internet. Even the customer service phone number of Xinghan Zhixing's official website is almost overwhelmed every day.
They all asked how to book a car.
The detailed configuration of the previous Xinghan 009 has also been revealed again, such as vehicle weight, battery life, charging time... Due to the small battery capacity, the charging time of the Xinghan 009 is also less than 30 minutes.
The female models participating in the road test were followed and photographed every day, and were even made into high-definition wallpapers. They also attracted an unknown amount of new traffic to Xinghai Driving School.
However, no matter how big the Xinghai Driving School is, it cannot cope with the high demand for driver's licenses in Haicheng. Other driver's licenses that could only apply for a C1 driver's license have also added items. The learning time is also very short, and the license can be obtained in one or two days.
No matter how long it takes, consumers won’t recognize it!
Electric bikes have almost become a must-have means of transportation. Everyone rides them every day. How can you do it without a license? Who would be willing to go if it’s too slow to get a license?
However, safe driving common sense and road traffic regulations are something everyone must pass. This is also a mandatory requirement of the Haicheng official. If it fails, stop riding.
After Fengying Motorcycle took the lead in opening up the electric motorcycle market, many manufacturers also wanted to come to Haicheng to get a share of the pie and create new electric motorcycle brands. The emergence of Xinghan 009 further strengthened the confidence of these manufacturers, and they made a decision directly.
If Xinghan 009 is just an appetizer...
Then Xinghan 001 is the real killer move of Xinghan Zhixing, and this road test was not only conducted in Haicheng, but also included 30 road test vehicles in each of the two first-tier cities of Beijing and Jincheng.
Haicheng left 40 units. When a total of 100 Xinghan 001 appeared on the urban roads of the three cities... countless consumers finally understood what a real "new energy vehicle" is and what Xinghan Zhixing is!
Xinghan 001 may not have as domineering appearance, as advanced technology, as luxurious interior, and as exquisite materials as Xinghan 01... But it is still the coupe with the highest originality, appearance, and configuration in China.
And the appearance of new energy vehicles is completely different from that of fuel vehicles. Some people think that the design of Xinghan 001 is too high-profile and not as low-key, luxurious and connotative as many classic fuel vehicles, but some people think it is just right.
The emergence of Xinghan 001 once again guided the direction of public opinion in the Stardust community, and everyone thought:
"I don't like how unassuming it is!"
Don't say every day that buying a car is just for family use and it's better to keep a low profile... Is this really the case? Ask yourself is this really the case? There are not so many people in the world who have read thousands of sails. Most people are just ordinary people.
The needs of ordinary people are just that simple, and Xinghan 001 can meet them all. Moreover, the main target users of Xinghan 001 are not consumers who only recognize the brand, and it will not market to them.
Every brand has its own loyal users and fans, and everyone also has their own favorite brands. This is normal. Xinghan Zhixing only needs to build products for its own target groups.
Since the price of Xinghan 001 is as high as 185,800 yuan, the challenge it faces is much higher than that of Xinghan Mini. Xinghan Mini's main competitors are a number of mini cars, such as Chery QQ and Suzuki Beidou Star.
The main competitors of Xinghan 001 are Focus, Zhisheng, Citroën Sega, 307, Accord, LaCrosse, Mazda 6... there are simply too many.
Because there are no trams in the same price range for comparison, Xinghan 001 is almost a choice among all fuel vehicles priced around 180,000 yuan. However, if you can accept that Xinghan 001 is a tram, you can accept tram driving, charging, etc.
Then the configuration level of Xinghan 001 is definitely unique in the same price range. In order to facilitate Xinghan 001 to open the market, Chen Zifan directly set up Xinghan direct-operated stores in the capital cities of each province.
It has further developed the express delivery business of Stardust Express and officially announced that Xinghan 001 and Xinghan 009 can be ordered online from the Xinghan Zhixing APP, and even orders can be placed directly online.
Of course, because the prices of the two products are relatively high...there will be some financial institutions involved, and you can handle installment business directly from the Xinghan Zhixing APP.
After everything is completed, Xinghan Zhixing will not only provide car delivery services, but also contact the local vehicle management office to apply for license plates. Xinghan Zhixing will also send staff to your home to install the branded charging piles.
If you encounter any after-sales problems...
Xinghan Zhixing will also dispatch specialists to solve the problem as soon as possible. Chen Zifan's choice of this radical way of opening up the market is a helpless move. He cannot wait for every city to slowly build and popularize charging piles.
Xinghan Zhixing cannot be limited to Haicheng and its surrounding cities, so it must find ways to be more radical. By the way, it can also publicize the service level of Xinghan Zhixing and improve its after-sales reputation.
But this is just an ideal state. For such a large-ticket product, which can almost change the living conditions of a family, many people still remain cautious and want to wait and see and make a good choice.
Taking advantage of the popularity of Xinghan 001 and Xinghan 009 in road tests, Stardust Express also joined in the excitement and launched a new promotional slogan: "There is nothing you don't want to deliver, and there is nothing we can't deliver!" The implication is obvious. :
We can even deliver Xinghan 001 and Xinghan 009 to your door, and we can also guarantee delivery efficiency. Which other express company can do this? We are still reliable!
Unfortunately, Stardust Express only accepts orders from a few channels such as Stardust Mall and Stardust official website. It also provides personal delivery services. The price is a bit high, but the speed is absolutely nothing to say. It is the first choice for pursuing efficiency.
In the Stardust community, the questions raised by some netizens are also answered. Xinghan Zhixing has thought of everything they can think of, and has also proposed practical solutions and upgraded the Xinghan Zhixing APP.
In the past, Xinghan Zhixing APP could only view cars online, book test drives, check stores, calculate car purchases, and connect vehicles, etc. Now Xinghan Zhixing can even place orders for Xinghan mini directly from it.
You can also apply for installment business directly from the APP, and the fastest time to pass the information review is less than an hour. Some consumers who live in remote areas and want to buy Xinghan Mini are immediately unable to sit still.
"With a down payment of only 5,800 yuan, you can drive Xinghan Mini home!" And the official after-sales services are also available, such as modification and upgrade of Xinghan Mini, door-to-door installation of charging piles, battery after-sales warranty, etc.
On the day the Xinghan Zhixing APP was updated, a warrior directly placed an order for an "urban off-road version" Xinghan mini with fast charging installed. After the order was successfully placed, the estimated delivery time was directly displayed on the APP.
It only takes 15 days from the completion of production at the Xinghan Automobile Factory to the delivery to your door. If you buy the standard version of the Xinghan Mini, the delivery speed will be even faster. After placing the order, a specialist will contact the buyer to sign an electronic car purchase contract.
Using Xinghan Mini to test the waters may result in a much lower profit for a single vehicle, but it can further expand channels and open up the market. Chen Zifan thinks it is worth it.
Besides, with the foundation of Stardust mobile phone, shouldn’t it be done like this? In what age are you still buying cars in the traditional way? Let’s see how powerful Xinghan Zhixing’s one-stop service is! However, before buying a car, it is still recommended to see the actual car. Seeing the actual car and looking at pictures and videos are two different things.
As if this was not enough, Chen Zifan added fuel to the fire and announced a message through media channels. Starting from April 15, Stardust Plaza will hold an auto show. The models include: Xinghan 001, Xinghan 009, and Xinghan 01.
As soon as the news came out, many car companies became depressed on the spot and began to curse angrily: "Go to NMLGB's Chen Zifan! Is it over? Is it over yet!?"
"The smartphone market is not enough for you, so you have to come to the Haohao car market? Why do you want to buy cars online... I think you want to kill our 4S store!"
"It's too poisonous! It's really too poisonous! Stardust Technology is a cancer in the industry! I sincerely suggest that everyone stop fighting among themselves, free up some energy first, and unite to kill Xinghan Zhixing, otherwise they won't be able to bear it! "
"Now we are buying cars online, what's next? Are we going to force us to develop an APP? Force us to reduce the size of our 4S stores? And force us to join the new energy vehicle camp? Damn it! Just wait!"
"Car show? There are only three cars, how dare you call it a car show!? Wait... holy shit! Xinghan 01? Xinghan Zhixing has made such a thing? I don't believe it!"
"Fake! It must be fake!"
"I have studied the configuration of Xinghan 01, and it is simply not something that can be mass-produced at the current industrial level! This is impossible! If Xinghan 01 is really released, no car manufacturer can withstand such an impact!"
"Stardust Technology is not that capable, but Xinghan 001 is the real deal. I have seen their road test car, and the degree of completion is very high. The design, texture, and configuration of the actual car...are not like a new car company at all!"
"What do we do next?"
"I've said before that we can't wait any longer! If we give Stardust Technology more time, they might come up with something. Now... we've missed the best opportunity. We can only take one step at a time."
"Haha, what are you afraid of? We have a long brand history and hundreds of years of brand accumulation..."
How similar is history?
Chen Zifan has experienced the era of the development of new energy vehicles. Some traditional fuel vehicle brands are already in decline. In the automobile market, almost all domestic brand 4S stores have new energy vehicles at the door.
And these brands can only put up slogans like "We also have new energy vehicles" and hang them above 4S stores to attract customers. But can those cars that are converted from oil to electricity, have constant problems, and are sold at high prices, really retain customers?
The most terrible thing is that Xinghan Zhixing has even released a monster like Xinghan 01, and made it clear that it will participate in the auto show on April 15th. Whether Xinghan 01 will be mass-produced...even they don't know, it is better not to be mass-produced.
But what if?
What if Xinghan 01 is mass produced...
And it can reach the level in the Mirage game, with a cruising range of more than 750km, the fastest acceleration from 0 to 100 kilometers in just 3.2 seconds, and a variable canopy, solar charging, automatic parking, night vision system...
How to play this?
Fortunately, Xinghan 01 is just a prototype. The most critical configurations, such as tires, suspension, variable glass, environmental simulation air conditioning, kinetic energy recovery motor and other technologies have not yet been solved, and it is still too early to be practical.
In fact, the technology [Stardust Technology] has, the current main limitation is not the technology, but the materials. The further it develops, the more high-end materials are needed.
But it’s coming soon. Chen Zifan estimates that after this year’s Stardust press conference is over and several products are mass-produced and launched, [Stardust Technology] will soon be able to collect the copycat points needed for upgrades and unlock the material analysis function.
The current development strategy of Xinghan Zhixing is also very simple: "Use personality to fight face, use technology to fight brand." You promote the brand history, we promote the technological level, and it is good for everyone to promote their own.
However, just a few days after Chen Zifan officially announced the auto show information, several Xinghan Zhixing cars were subjected to a lot of unrealistic slander, including insufficient safety, exploding batteries, and flashy configurations.
Do you need a reason to smear someone?
Just put a random hat on it!
The Stardust Marketing Department is responsible for this. Don’t you like being black? come! Everyone is dissing each other! Xinghan Zhixing's car has been hacked before it's even launched on the market. Your car has already been launched, so there are more places where you can hack it!
How dare you offend others when you are so sexy?
Who gave you the courage?
They were really scared. They didn't realize how powerful Xinghan Zhixing and Stardust Technology were before. Aren't they just selling mobile phones, doing express delivery, and building a few Laotou Le trams? Now combined, the power is huge!
The most terrible thing is that Xinghan Zhixing is just a subsidiary of Stardust Technology. Stardust Technology’s new product marketing work has just begun. After breaking the news about Stardust-Margin, the new versions of Stardust 3 and Stardust 3+ will be produced by Stardust Technology. The official has made an official announcement, a direct official announcement.
There is no fancy marketing, and even the final makeup photos are released, especially the Stardust 3-liquid cooling version, which shows a higher level of product effect than the Stardust 2-electrochromic version.
The new material on the back panel of Stardust 3+ is also eye-catching. Although many people think it doesn’t look that distinctive, but take a closer look at the details:
"Holy crap! High-strength materials!?"
"Can it be used to make bulletproof vests and bulletproof helmets?"
PS: Two more updates!
(End of chapter)
