Chapter 138 Comprehensive Benchmarking

Style: Science Author: Star···DustWords: 4154Update Time: 24/01/12 19:26:12
It is certainly unrealistic for Xinghan Zhixing to dominate one or more roads in China. Even if these roads are built with their own money, they will attract various criticisms, such as some classic moral issues.

In China, there is a kind of idea of ​​"being successful and benefiting the world". Especially ordinary people, they will have a beautiful fantasy about the rich and large enterprises, thinking that they are successful and they are the benchmark for mobile behavior.

Otherwise, it would be to be rich and unkind.

But is this really the case?

Chen Zifan is not exempt from vulgarity. He is not afraid of so-called moral criticism, because many people have already accused him of not helping "villagers" and being inhumane.

The only thing he considered was whether the "new energy highway" built by Stardust Technology was in line with the current situation. As we all know, China is the most populous country in the world. It would be a waste of resources to open a highway for Xinghan Automobile alone.

If the purpose is to "exclude" or "restrict" fuel vehicles and only allow new energy vehicles to pass, then this choice may be much more reasonable, because oil resources mainly come from imports, and electric energy does not need to be specially imported.

When new energy vehicles completely replace traditional fuel vehicles, there will be no difference whether it is normal roads on land, or so-called "sky highways", "underground lanes", and "new energy highways".

However, in this way, Chen Zifan does not need to work alone at all. He can work together with the authorities, which not only saves costs, but also helps ensure the leading position of companies such as Stardust Technology and Xinghan Zhixing.

While he was conceiving the future road, Haicheng officials had already finalized all the work on the new road. All that was left was to have funds, workers, tools, and raw materials in place before construction could officially start.

But considering that there will be a seven-day holiday during the National Day, countless college students came to Haicheng for the first time. They had just experienced 15 to 30 days of military training. They finally had time to experience the scenery of Haicheng. But what happened to the road construction?

In Zhao Wushang's words: "Haicheng officials will definitely not do this. If they can attract so many outstanding college entrance examination students this time, they will delay the construction date to leave a good impression on those who come to Haicheng." qδ

Maybe one day in the future, these college students will become the mainstay of Haicheng City?

Not only college students, the seven-day National Day holiday is also the peak period for tourism. Many people who did not have time to experience 4G speed, new energy vehicles, and new energy motorcycles in Haicheng during the Olympic Games will come to travel this time.

After the National Day peak period is over, Haicheng can start road construction smoothly. Let Haicheng citizens and students be patient and get through the road construction period, and Haicheng's entire traffic face will take on a completely new look.

"Starting from October 8, Haicheng will enter a three-month road construction period. All units..."

Chen Zifan didn't pay much attention at first, thinking it was just a formality. What could he do in three months?

It would take at least two years to renovate the entire urban transportation system in Haicheng City. But when he got the Haicheng City Road Traffic Plan...he discovered that things were not that simple, and there were new things on it.

"Electric car lane?"

"What is this?"

Chen Zifan only knew that some places in the country had specially planned motorcycle lanes, but it turned out that this thing was really useless. It was just a parody of foreign transportation systems in some places.

It's different now. In Haicheng's road traffic plan, on the main road, there is a light green "electric motorcycle" special lane interspersed with the motor vehicle lane, and there is also a red non-motorized lane on the far right.

"But…"

As far as Chen Zifan's personal experience is concerned, it is very troublesome for two-wheeled electric vehicles (non-motorized vehicles) to turn left when passing through an intersection, because many traffic lights require straight ahead and left turn together.

Non-motor vehicles happen to be on the far right, so if they want to turn left, they have to cross the straight traffic flow. The way to solve this problem is to separate the green lights for straight travel and left turns. Haicheng is even more extreme:

Not only did they separate the green lights for going straight and turning left, the main road was also widened horizontally, with the highest-standard road crossing Haicheng in downtown Haicheng.

The main road has even reached the level of sixteen lanes in both directions.

In addition to the green channels and non-motorized lanes for electric motorcycles, the width is very scary. The remaining main roads are at least two-way six-lanes. Normally, they are the same as the Xinghai Highway, which is two-way eight-lanes.

The current Xinghai Highway…

It is the test drive venue of Xinghanni, the play venue of Fengying-Zhanhuo, and the driving license test venue of Xinghai Driving School. After all the new roads in Haicheng are built, they will be completely integrated with the Xinghai Highway.

In addition, viaducts and urban expressways will be gradually added in the future. At present, only basic roads are being built, and there is no need to add these things for the time being.

In order to promote this "road plan", Haicheng officials also printed 100,000 paper brochures to distribute to Haicheng citizens, and also placed various advertisements on TV stations and major online media.

This is also a common way to appease people's grievances. It is not only used in Haicheng, but also in many first- and second-tier cities across the country. In the brochure, it also spends four pages introducing the Polestar X and Polestar G. .

The first and third pages are the parameter introduction and selling price of the standard version of Polestar Advertised.

Chen Zifan can already predict the future popularity of Polestar Motors in Haicheng and even across the country. As long as the price/performance ratio is high enough and the products are attractive enough, it doesn't matter whether it is a domestic brand or not.

Polestar Automobile is also taking this opportunity to build Polestar Automobile direct stores and 4S authorized stores. Unlike Xinghan Zhixing, they do not need such good services or customized modified cars.

All they need to do is expand rapidly and occupy the blank new energy vehicle market. With Polestar X as the foundation, Xinghan 001, Xinghan 01 and other models will be much easier to promote and more acceptable.

In addition, there are various elements about Stardust Technology in the brochure, such as the 4G service area logo, etc. Chen Zifan originally didn't want to do this, but after seeing the actual effect...it seems pretty good?

Wang Jinli didn't have any objections: "It's better to be more public! Let everyone know that Haicheng exists when they mention Huaxia! When mentioning Haicheng, they will know Stardust Technology! When mentioning Stardust Technology, they will know that it is from Huaxia Haicheng!"

Chen Zifan:......

Are you here to play tongue twisters?

However, he didn't say anything. After the bidding meeting, he and Wang Jinli split up. One went back to the Stardust Technology headquarters, and the other went to engage in business cooperation.

The National Day holiday finally arrived as scheduled, and the freshmen who had been tortured by military training all became active, got rid of their shackles, officially started their college careers, and took advantage of the holiday to go out and hang out.

This has nothing to do with a series of factors such as whether students study well, have good family conditions, and have sufficient living expenses. There is no need to make excuses. How many young people don’t want to play when they first arrive in a new place?

If life really comes to a point where in addition to studying, you also work and make money...then living is really meaningless.

On National Day, the streets in downtown Haicheng City are full of National Day promotional activities and young people with small red flags on their faces. They walk in twos and threes on the streets, discussing while shopping:

"This is my first time in the city! Is there anything interesting in Haicheng City? Hey, there are so many swans on the road! What kind of car is that? Is it also a squirrel? There are also motorcycles? Isn't it said that motorcycles are prohibited?"

"That's an electric motorcycle! It's different!"

"What's different..."

"Don't you understand this? Do you think this is a simple ban on motorcycles? In fact, this is an energy war! The economy of fuel motorcycles is too poor compared to cars, and it is not a necessary product..."

"You know better, okay?"

"Hey, I'm teaching you something! Don't be unhappy! Besides, there's really nothing to do in Haicheng. If you ask me, just go to the New Energy Auto Show! Go to the 4G Experience Park! Go to Stardust Plaza to see the Stardust Technology Headquarters !」

"Huh? Shouldn't it be to go see places of interest, museums, etc. and learn about the history of Haicheng?"



You can also go there, but it’s very boring to visit there. And have you heard about any historical monuments and museums in Haicheng? I say we should go shopping for something new! Let’s eat and drink some more! "

"It makes sense~ By the way, there is a very good milk tea called "Guan Xia" in Haicheng. We can try it. I heard that they have also opened a branch by the sea. You can drink milk tea while looking at the sea. It is so comfortable! "

"I think so too!"

"Let's go, let's go~"

Chen Zifan has not paid attention to the milk tea brand "Guan Xia" created by Wang Jinli in the early days for a long time. He originally thought that the high-end "Guan Xia" would gradually decline due to the higher price of single products.

But the truth is that he was wrong. Not only did Guanxia not fall down, but it became more and more prosperous. It grasped the needs of petty bourgeoisie youth and literary youth, and coupled with the excellent quality of single products, it was easy to develop.

After all, it’s backed by Stardust Technology~

But what really made Guan Xia's milk tea enter the mass market was a new marketing model they launched. First of all, when you enter the store, you can drink free tea regardless of whether you consume it or not, and you can have unlimited refills.

That's not all. If you order Guan Xia's single-product milk tea, you can have unlimited amounts of it... It's definitely not possible to refill the cup, but you can add unlimited milk by yourself. After all, the price of 20+ for a cup is not very expensive.

There is even the risk of "losing money" ~

Of course, the so-called loss is just what ordinary people think of it. According to a survey by the person in charge of Guanxia, ​​83% of people actually don’t like drinking pure milk. Many people drink it often just because of its nutritional value.

Only a small proportion of people really like the taste of pure milk. The taste of pure milk will dilute the taste of the original product. Moreover, pure milk has a strong feeling of satiety, and even a strong adult man may not be able to drink much.

There are also some other reasons, such as consumers' personal problems: social fear, moral sense, altruism... So even if Guanxia provides unlimited milk, not many people will keep adding it, and even if they do, it will be fine.

As long as you are not afraid of drinking too much and overdose...

Anyway, the body is their own, and Waixia is not responsible for any accidents. It can’t be said that their store induces consumers to drink milk all the time, right? This is unreasonable!

Many college students have regarded Summer Milk Tea as one of Haicheng's special features, but Chen Zifan didn't know it. The National Day holiday plans they chose were also very similar, including eating, drinking, having fun, going to car shows, and watching the sea~

It doesn’t matter if you go to the 4G experience park, because many college students get Stardust 3+ when they start school. They already know the speed of 4G and whether the signal is good, and they have become accustomed to it after seeing too much 4G.

When they signed up to come to Haicheng, didn't they just want Haicheng to be a "4G city"? But after a few days of experience, they all had several intuitive impressions of Haicheng:

There are many Xinghanni cars, many modified ones, and unique unmanned charging stations. Every time they pass by, there are definitely various models of Xinghanni inside, which makes them all excited and want to buy one.

There are many people riding electric motorcycles and two-wheeled electric bicycles, and the two do not interfere with each other ~

The traffic order is good, green vests can be seen everywhere, all registered electric vehicles, and everyone has a driver's license. Many students took advantage of the National Day holiday to directly get a D book or sign up for a C2 driver's license.

It's clean, and I don't feel the "quietness" mentioned online, but Haicheng's hygiene is really good. Maybe it's because the Polestar X and Polestar G cars haven't become popular yet, or maybe it's just not quiet.

There is also Stardust Technology. A commercial area has been formed near Stardust Plaza. The most important thing is that you can visit the largest Stardust Direct Store in Haicheng, test drive Xinghan Ni on Xinghai Highway, and take a driver's license test.

Xinghai Driving School is almost overwhelmed. It has also attracted several driving schools in the city to settle in. With more venues, it can share such a large passenger flow. The rest is to eat, drink and have fun in Haicheng, which is the same everywhere.

But with more people in Haicheng, the catering, entertainment and other industries are definitely developing faster. In order to attract consumers, some merchants have also launched discounts on cut fruits. As long as they can reach a certain score, they can waive the order.

How can young people bear it?

Got this?

Whether you give in or not is secondary, honor is the most important! Earning a free bill can last at least three years!

Compared to the hustle and bustle of Haicheng City, the Stardust Technology headquarters seems much quieter. Zhao Wushang came again with the latest progress of several mobile phone manufacturers:

"Xiaomi mobile phone is ready to be released..."

"Yeah, I'm paying attention."

"Their promotional video..."

"I saw it. Is this a comprehensive benchmark? I would say there is absolutely no need for them to use this method."

"But the effect is really good..."

After all, Rebus is still Rebus. If you want to benchmark, you should benchmark it comprehensively and choose something you can compare with. Before the press conference started, Xiaomi 1 pressed Stardust 3 to the ground and rubbed it like crazy. The ideal is quite great.

But Stardust users are completely different from some Apple users. They have stronger rational judgment capabilities and will not believe the results of the "Ray's comparison method" at all. Many people actually understand this.

But I am so short of money~