Chapter 129 Stardust-Chenji

Style: Science Author: Star···DustWords: 3712Update Time: 24/01/12 19:26:12
Some coaching staff have already confiscated all athletes’ mobile phones in advance, just like in Chinese primary and secondary schools, and they still confiscate mobile phones. However, in order to ensure the athletes’ performance, this is understandable.

Some coaching staff not only did not confiscate their mobile phones, but also proclaimed on social media: "I have confidence in our athletes! They have perseverance and perseverance. A mobile phone is nothing..."

Excellent athletes are indeed like this, but they feel a little unhappy when they see each and every athlete being addicted to Stardust Technology products after the game.

But before they could say anything, a new situation emerged in some news reports: after some games, athletes, coaches, and officials gathered together to take photos and record videos, using Stardust mobile phones.

Not only Stardust mobile phones, Stardust Tablet 2, Stardust Bluetooth Headset 2 and other products also appeared repeatedly. For a while, coupled with the information about the Olympic star mentioned by the staff, these coaches were stunned:

"What? We have one too?"

"That's okay..."

"Oriental people are really generous! They treat guests warmly!"

"Yeah yeah…"

The front foot was still scolding the Beijing Olympics for being shameful and affecting the performance of athletes, while the back foot was having fun with the athletes and other coaches who had finished the game... The attitude changed so quickly that all the media were caught off guard.

Some shameless foreign media were just about to use this incident to sensationalize the incident and bring in a few coaches and athletes to testify to make the Beijing Olympic Games look embarrassing. However, the preparations had just begun and the witnesses had already switched sides.

If they are willing to pay "a little money", athletes and coaches will definitely cooperate, but many interviews are conducted live after the game, and there are many scenes that appear in the live broadcast...

It's really not easy to cover up all this. They can only excerpt some clips out of context and make a wave of strange and malicious speculations.

After seeing the relevant reports, Chen Zifan actually didn't understand. What's there to speculate about? Isn’t the purpose of Stardust Technology obvious? It is to advertise through the Olympic Games to gain higher visibility.

Otherwise, what other reason could there be?

To deceive the performance of those athletes?

Look at those athletes who are capable of competing for medals. Which one will be affected by electronic products?

Not only Stardust Technology, China 4G, Xinghan Zhixing, Xinghan

Good guy, I don’t know what I think about producing cars and stocking up. This is indeed Xinghan Zhixing’s problem, but I really can’t blame them. Before Xinghan Ni came out, no one could have imagined what the new energy vehicle market would be like, and there were not enough Experience to estimate sales.

Coupled with the aid incident and the Chinese Olympic Committee's intervention, Xinghan Zhixing took off in full swing.

As the schedule of the Beijing Olympics continues to advance, Stardust companies, brands, and products such as Stardust Technology and Xinghan Zhixing will become more famous and influential, and have even expanded to many countries around the world.

Taking advantage of this opportunity, Wang Jinli has cooperated with several communication operators in overseas markets, promising to provide them with a large number of Stardust Technology's export products after reaching cooperation. What about the specific pricing and marketing...

Then they have to do it themselves.

If Stardust Technology's products cannot be sold, it only means that they are not suitable for this industry, which is equivalent to stuffing rice into his throat and spitting it out.

As the Beijing Olympics draws to a close, other news media have finally become active. They no longer report on the Olympics every day, but incorporate a lot of new content, such as this advertising campaign from Stardust Technology:

"A brief analysis of the business plan behind Stardust Technology's billions of dollars..."

Similar reports are emerging one after another, all analyzing whether Stardust Technology's operation is worth it. It is definitely worth it, but they are wrong about one thing. It is not the billions that Stardust Technology has spent, but the official cost.

And there are not as many as billions. There are only 11,438 sets of Stardust-Olympic Star for athletes, and just over 40,000 sets for coaches and officials.

But now Stardust-Olympic Star has sold more than 25

Ten thousand units, this part of the cost is borne by Stardust Technology, but the profit margin is really high, which is equivalent to a premium on the basis of the original product.

All Stardust Technology paid was to change the customized back cover, add a packaging box, design Olympic element accessories, and create an Olympic star version of the Stardust OS theme...

This is not over yet. When Stardust Technology issued an announcement reminding them that Stardust-Olympic Star will be completely removed from the shelves at 12 o'clock in the evening on August 24, some consumers who were still waiting and watching and hesitant suddenly became anxious. :

"Oh shit! Don't be like this! Damn it! I had money last month and I will have money next month, but I have no money this month. It's so uncomfortable!"

"I bought it, I've already placed an order on the Stardust official website! I'm waiting for a call from the Stardust courier~"

"Don't wait any longer! If you wait any longer, it will be gone! I don't know when the next full set of limited edition products will be available! Buy it first! Keep it as a collectible!"

"..."

Some inhumane remarks have made many netizens feel the disparity in society. Some of them are still using Stardust 2 to connect to ifi, while others have already subscribed to 4G unlimited packages and even bought the entire set as a collection...

The Internet has shortened the distance between people, and also made people realize that the gap between people may be greater than the gap between people and dogs, which later led to the phenomenon of "million-dollar annual salary" per person on the Internet.

Regardless of whether they are Chinese people or people from any other country, as long as they are human beings, they have an innate desire to collect and possessiveness. Stardust-Olympic Star is so perfect that people can't bear to use it.

On August 24, as the Beijing Olympics came to an end, athletes and coaches from all over the world returned to their home countries with Stardust Technology "billboards". Many people's Stardust phones are destined to be nothing more than collections.

No way, they can use it casually in China, but they can't use it even with ifi where they live. Let alone the 4G network, they can't dial out the number even when they make a phone call. The good Stardust 3+ turns into a brick.

Some places that have cooperated with Stardust Technology are not bad. Although the versions are different, they can still be used normally after the regional restrictions are lifted. However, compared with those in China, there will be many fewer functions and apps.

Light Stardust - Star of the Olympics, Stardust Technology has already made a lot of money, selling nearly 400,000 sets and earning nearly 10 billion in turnover. Calculated based on a profit of 20% to 25%, Stardust Technology can earn at least 1 billion Pure profit.

This does not include Stardust 2, Stardust 3, Stardust 3+, Stardust Tablet 1, Stardust Tablet 2...the sales of these regular products increased 2 to 9 times during the Beijing Olympics, and the benefits they brought were even greater. considerable.

That night, Wang Jinli also visited Chen Zifan and expressed his thoughts: "Dr. Chen, from a marketing perspective, names like Stardust Bluetooth Headset 2 and Tablet 2 are not distinctive enough.

It can be used for mobile phone products such as Stardust 2 and Stardust 3, but for other products... My suggestion is that we can use a certain term to "replace" it, so that it can specifically refer to Stardust Technology's tablets and Bluetooth headsets in the future! "

Chen Zifan understood what Wang Jinli meant as soon as he heard it. Wang Jinli felt that the naming of Stardust Technology's products was not "distinctive" enough and could not play a very good marketing role. It was too far behind mobile phones.

For example, Samsung's tablet computer is called Tab, and Apple's tablet computer is called Pad. Tesla's car factory is no different from the car factories of BYD, Changan, Geely and other brands, but the word "super" must be added to become Tesla "Gigafactory".

Even building a house there has to be called "GIGA", which translates into "Giga" in Chinese.

A Bavarian engine manufacturer came to China and named it "BMW". Originally, BMW meant a good horse among horses, but now there is a vague tendency to refer specifically to a "car brand."

Compared to product + numbers, Wang Jinli prefers to use such "nouns" to replace the original products. Although he does not know Tesla and does not know what the future will look like, he has his own judgment.

It’s not like Chen Zifan hasn’t thought about this, because “sea” and “box” are single words used to name products.

when

There are many factors to consider at the time, and consumer acceptance is also an important factor. However, if this continues and Stardust Bluetooth headsets and tablets have developed for more than three generations, it will be difficult to change.

"Okay, I will consider it. If you have a good plan, just come to me directly..."

Before Chen Zifan finished speaking, Wang Jinli smiled and shook his head: "I don't know how to name things. I can only give you an opinion, and then the plan is finalized and promoted, and you need to be here, Director Chen..."

"...Okay, you can go do something else!"

After sending Wang Jinli away, Chen Zifan was also thinking about this matter seriously. If Bluetooth headsets and tablets are named with new "nouns", there must be a relatively big improvement. This will have the best effect.

Regarding these two products... he will use a single-character naming method similar to "sea". He has no idea which word to use, but he has a name plan for special models next year.

There are two alternatives: Stardust-Yaopo and Stardust-Chenji. Yaopo refers to the North Star and Chenji means the Big Dipper, both of which come from ancient documents:

About Yao Po——

"Yuan Jian Lei Han·Tian Si·Xing" once said: "Beichen is called Yao Soul." Sikong Tu's "Chengjun Xi" also mentioned: "The Yuan Fei is condensed, and the instrument palace is marked with flying light; The soul is in harmony with the gods, reading around the sky and meeting everywhere."

About Chenji——

"Selected Works·Ji Kang's "Qin Fu"" once mentioned: "It is covered with heavy soil to bear the birth, and it is high to look at Chenji." This is also reflected in He Jingming's poem "Long Live Festival": "Looking north to see Chenji, The leader of the lonely city returns."

Originally, he planned to open a user vote in the Stardust community, but when he thought about the electric glass version of Stardust 2... he always felt that netizen voting was unreliable.

For example, Harvard Big Dog and Xiaomi MIX4 have many contributions from netizens. When the products were actually produced, consumers felt that Big Dog was too silly, and the front camera of Xiaomi MIX4 should not be so blurry.

Therefore, the risk of online voting is too high. Voting netizens and actual purchasing consumers are not the same group at all. After much deliberation, Chen Zifan directly finalized the plan and chose "Stardust-Chenji".

This is Stardust Technology's first serious special model named with the Chinese character "noun" since it launched smartphones. The technical aspect is secondary, mainly because its product design is very unique.

In other words, it can be regarded as a combination of the Stardust 3+ and the Stardust 2 electrochromic version. Unlike the tempered glass curved surface on the Stardust 3+, the curved screen of Stardust-Chenji is a true "screen curved screen" .

Stardust Technology's current OLED screen technology can fully support curved screens and even waterfall screens. However, until the disadvantages of waterfall screens are solved, Chen Zifan will not easily apply it to any model.

The body design of Stardust-Chenji is somewhat similar to that of Samsung S22ultra. It has a flat top and bottom, rounded design style. It looks like an elliptical cylinder when standing on the desktop, and the screen size is also very large.

It is slightly larger than the 6.4-inch screen of Stardust 3+, reaching 6.8 inches. However, Stardust-Chenji is a special model, and the 6.8-inch screen will not be carried over to the next generation of products like Stardust 3+.

Regarding the choice of rear camera, Chen Zifan chose a super powerful three-in-one single camera for Xingchen-Chenji. At the same time, the size of the camera module is also very exaggerated, and its diameter is not inferior to that of a card camera.

The so-called three-in-one refers to the combination of main camera, telephoto and macro lens. In theory, although the capabilities of this lens are very balanced, they are not outstanding. As the only rear camera of a flagship phone...

Seems a little unqualified?

But one thing must be taken into consideration. Even if the current models of Stardust Technology are balanced, one item alone is enough to make all mobile phone manufacturers drink a pot. What happened to the balance? What’s wrong with not standing out? The theory is just a theory~

You still have to look at the actual product!