It seems like this is really the case...
If it is purely for selling goods and setting up stalls for business, models similar to Wuling small trucks will be more practical.
But--
Whether it's a van or a minivan... they don't have the appearance of Xinghanni, the refinement of Xinghanni, nor the "luxury" configuration of Xinghanni, let alone the Internet and remote operation.
Since it is not as practical as a van or truck, why would Chen Zifan make a template modification for Xinghan Ni as an urban commercial vehicle? First of all, the two are not the same type of products, and the audience groups of Xinghanni are also different.
How many young people would choose a minivan that has no features, no personality, and no driving experience at all other than being cheap and easy to tow? How many female users will buy minivans for business?
It is true that Xinghanni is not as capable as them, but the essence of urban business vehicles is to develop side businesses. If you have a main job, you can use some leisure time to try to make a piecemeal income.
In other words, it is more like a hobby or a style.
Just like the off-road and track versions of Xinghanni, can they be used off-road and on the track? It is indeed possible, but if you want Xinghanni to reach the level of Wrangler, Tank 300, and 500, forget it.
It is an artifact of transportation on weekdays. You can develop some hobbies in your spare time. If you don't like it one day, you can also return it to the Xinghan Direct Store and modify it into other styles. As the saying goes, the meaning of life lies in tossing.
How can Xinghan Zhixing make money without any hassle?
Chen Zifan has only one purpose in choosing the Xinghanni urban business vehicle: to expand the "practical" functions of the Xinghanni, so that consumers can create a space for reverie about the Xinghanni, and hope that it will bring benefits to them.
Let Xinghanni be directly related to consumers' lives and give them a reason to buy:
"Although I bought an electric car! But it can not only be used for daily transportation and travel, but also show my personality, and can even be used to generate income! And its car cost is very low..."
It will also be different in the selection of some practical scenes. With a smaller footprint, Xinghanni can enter various scenes such as amusement parks, scenic spots, exhibitions, squares, beaches, etc.
Big has big advantages, small has small benefits.
Xinghanni's urban business vehicle only provides a simple template. How to transform it depends on the individual, and whether it can create profits also depends on the individual. What if the business fails and no money is made?
They have already acquired a Xinghan ni. Even if they don't buy a Xinghan ni, they might use the money to buy other cars. They have to buy a car anyway, and other manufacturers can make money, so why can't Xinghan Zhi do it?
Moreover, Xinghanni also has its own unique function - vehicle discharge. Chen Zifan walked to the side of the modified urban business vehicle and found a storage space specifically for charging and discharging equipment from the lower left corner of the trunk.
He briefly showed the difference between the two to the camera, and then said: "The Xinghanni comes with vehicle charging and discharging equipment. After opening the trunk, we can see the clear partitions!"
The moment the trunk of the urban commercial vehicle was opened, countless viewers also discovered something. The trunk tailgate of the Xinghanni urban commercial vehicle can be directly lifted to nearly 180° toward the sky. This is also a necessary modification. ….
Otherwise, with Chen Zifan's height of 1.85 meters, the rear tailgate alone would be stuck. The raised rear tailgate can also be hung with a sign, and a rectangular advertising sign has been customized and reserved in the middle.
Above is an LED screen, connected to the Xinghan car machine, which can be used to add text through Xinghan Zhixing. It can also display different fonts and colors, and even add some small expressions, logo patterns, etc.
For example, what is displayed now is:
Xinghan Zhixing + Planet Logo, Stardust Technology + Meteor Logo, "Internet of Everything" themed conference~
The three advertisements change every 30 seconds. You can also set the frequency freely, but don’t think about how high the picture precision you want. This is a large LED screen, which is different from the subtitles on the roadside.
not much.
There is no need to worry about the lift-up rear tailgate not being able to close. There are two outward-facing small armrests on the left and right sides. Pull one of them backwards and downwards with a little force, and the rear tailgate can be closed.
In order to prevent some safety problems, the rear tailgate of Xinghanni has a damping-like effect when closed. Looking down, the audience also discovered what Chen Zifan called "partitioning."
"This is…"
"Food truck?"
"No, it's a coffee cart, right?"
"It could also be milk tea... Have you forgotten that the famous Guan Xia is also invested by Stardust Technology?"
"Definitely not! Take a closer look. There are folding tables and chairs in the car, a preparation area, a storage area, a mixing equipment, a heating table...is there a refrigerator?"
"Hey~ Such a small refrigerated refrigerator? It seems to be true! Whether it's milk tea or coffee, it must be related to the drinks. It's a beverage cart!"
"That's right! Damn it! Xinghanni uses electricity! It can also discharge electricity! Can't it be connected to induction cookers, electric ovens, microwave ovens, rice cookers and so on?"
"What kind of city business vehicle is this? This is a camper van! Just place the table and chairs and you can start eating outdoors!"
"What's that around? Is there a circle of light strips? It's really beautifully decorated! Especially at night, the light strips are so eye-catching!"
"It turns out to be this kind of business vehicle..."
In this way, Xinghanni's urban business vehicle is clearly distinguished from vans and minivans. It can heat or cold process various ingredients, such as transforming it into an ice cream truck.
Chen Zifan said: "June in Haicheng is midsummer. On a midsummer night, I think a refreshing drink might bring a good mood..."
As for whether doing it himself will undermine Chen Zifan's image as a "technological star"... it's not to that extent. Chen Zifan is also a human being, and he doesn't feel that he is superior. Besides, there is a saying that goes well:
If a person is successful, even if he wears a ripped two-strand vest, he will be praised for his personality, he will be considered to be wearing a "famous brand", and he will be thought of as philosophical even if he says something casually.
On the contrary, maybe it will be another scenario.
In order to save time, Chen Zifan added various raw materials to form a colorful drink with ice in his hand, which is somewhat similar to a cocktail, but without alcohol, and looks quite good under the light. ….
He took a sip and introduced some functions of the city sales vehicle: "The Xinghan ni comes with a discharge device, but the city sales vehicle has been specially optimized and does not need to be connected through a discharge device.
We have installed two 220V power interfaces inside the car. Through these two interfaces, we have connected the integrated car bar, LED billboards, night atmosphere light strips, etc. in the car!
We have also made special optimizations in terms of power safety, and can provide real-time feedback to the Xinghan vehicle. Once there is a problem with the circuit, the vehicle system will cut off the power supply as soon as possible to ensure safety! "
After Chen Zifan finished speaking, he raised his glass to the camera and the audience. Countless viewers couldn't help but applaud again. Taking this opportunity, he said: "We! Xinghanni! We want to provide different possibilities for everyone!"
"good!"
"Stardust Technology is awesome!"
"No, this time it's Xinghan Zhixing! It's the first time I've seen a car that's customized by the original factory and can be legally driven on the road. It's a manufacturer that has such privileges! Now all that's left is the price. As long as the price is right, I'll order one! "
"Order a city business vehicle?"
"No, I'll order the doomsday battle-damaged version! This thing is ragged and handsome! It fits my temperament perfectly!"
"You...you are the eldest brother, you are awesome!"
"I want to renovate a movie car and drive it back to my hometown. Xinghanni has car WiFi, so I can show movies to the elderly and children in the village..."
"I just don't know what the price is!"
"I hope the cost of modification will not be too high..."
"yes…"
What no one noticed was that the corner of Chen Zifan's mouth twitched slightly, and the smile froze on his face. It was true that although the cup in his hand looked very good-looking, it tasted so damn bad. !
One bite almost turned him into a top chef who had eaten Pig Man and retained part of the flavor of the large intestine. Another bite... was naturally impossible. Chen Zifan put the cup in his hand in the car and said:
"The inspiration for the city business car comes from the employee of Xinghan Automobile Factory: Zhang Fuheng. I also want to thank the car friends in Haishi Phantom, Xinghan Zhixing official website, and Xinghan Zhixing who provided us with modification solutions!
We selected 30 excellent modification plans and made a promotional video for Xinghan Ni! Let’s witness the birth of Xinghanni together! Please look at the big screen..."
At the same time, this is also the last promotional advertisement of Stardust Technology's "Internet of Everything" theme conference. After focusing the audience's attention on the big screen, Mo Shaokun and a group of drivers also returned to their cars.
Chen Zifan also appeared on the press conference stage in the center of Xinghai Stadium again. 30 modification plans of Xinghanni flashed on the big screen, which caused a great visual and psychological impact on the audience at the scene.
In the end, the promotional video ended with the logos of Xinghan Zhixing and Stardust Technology. After the lights came on, many viewers were immersed in it and couldn't extricate themselves.
They thought that the ten Xinghan Ni template modified cars were the limit, but little did they know that this was just the beginning. As long as they wanted to do it, Xinghan Automobile Factory could make it under the premise of safety.
In order to receive orders for modified cars, Xinghan Zhixing also set up a modification factory covering an area of about one-half of the Xinghan Automobile Factory, and recruited a large number of employees. Success or failure depends on this! ….
Even if there is a loss in the first year and a loss in the second year, it will still be profitable in the third year. Moreover, even if it loses money, Stardust Technology will be responsible for it. During this period, Xinghan Zhixing will not stop exploring new energy vehicles.
As long as the market for new energy vehicles opens up and policy springs usher in, the scale of Xinghan Zhixing will expand rapidly in a short period of time. By the time traditional car manufacturers react, they will have lost the opportunity to take the lead.
For countless viewers, they only care about the product prices at the "Internet of Everything" theme conference at this moment. After the applause ended, Chen Zifan also announced the final prices starting from Xinghanni:
"As for the price of Xinghanni, I think many people may already know the answer, yes! The original price of Xinghanni is - 55,800 yuan! The reference price of ten Xinghanni template modified cars is -"
Prices range from 62,800 for the cheapest outdoor camping version, 63,800 for the second-cheapest city business car, to 98,000 for the most expensive two-seater convertible in Memphis color.
The price range covered is very wide. If you include some regular modifications, such as sound insulation of the whole car, the price can go up to 20,000 to 30,000. However, most users do not have such extreme needs, and the original version is enough.
Modification is just a value-added service, a business model promoted by Xinghan Zhixing in order to gain profits. In terms of cost performance, the original Xinghan ni is the best, but one thing is that young people will not give up the pursuit of individuality.
As long as you buy the original Xinghanni, under various influences, they will more or less make some modifications. If you can't afford to modify the whole car, you can't change the wheels, put on a film, or put on a few personalized stickers?
Xinghanni's 55,800 yuan was also expected by them. After all, the game Mirage has been out for so long, and Xinghanni sold for 55,800 yuan.
Many viewers couldn't help but sigh: "It's a pity that reality can't be like the Mirage game. You can get bonuses by completing tasks..."
There are also many viewers who have fantasies: "Xinghan and you have come out, then 01...then other manufacturers..."
After the price of Xinghanni was announced, a wave of car booking benefits were also displayed on the big screen, such as exemption from purchase tax and first-year insurance when booking a car within one year. It is said that it is within one year, but in fact the activities are held every year.
It's just that this kind of publicity can give consumers a sense of "time urgency", just like a supermarket promotion.
There are events every one or two weeks, but each event attracts a large number of consumers.
At the "Internet of Everything" theme conference, the content about Xinghan Zhixing and Xinghan ni ended here. It was still headed by Mo Shaokun, leading the remaining nine template modified cars and five original cars to line up. The team drove out of Xinghai Stadium with flashing lights.
In addition to being unveiled at the press conference, ten template modified cars will also be on display at Stardust Plaza for fifteen days, which is also a disguised form of advertising.
In the Xinghai Stadium, we returned to the home court of Stardust Technology. As soon as the lights changed, the feeling of Stardust Technology came back immediately. The logo of Stardust Technology and the first product Stardust 3 also lit up on the big screen.
Chen Zifan said: "'Everything is connected. Nearly two hours have passed since the theme conference. I won't waste time. As Stardust Technology's first 3G mobile phone, the price of Stardust 3 is——
16GB version, 3999 yuan!
32GB version, 4299 yuan! "
It’s still 3999 with no increase in price if the quantity is increased!
However, after seeing Stardust 3+, many viewers are no longer particularly interested in Stardust 3. They care more about Stardust 3+. Come on, this is a 4G mobile phone! The speed is ten times that of 3G! .
Star···Dust
