The Stardust Marketing Department uses this method to "idealize" the life in the promotional film. Although in reality, you can't escape overtime, trivial matters, and don't have an exquisite apartment... but so what?
Ideal life does not exist, but Stardust Technology's products do exist. From Stardust 3 to Stardust Smart Watch, each one makes people unable to bear to look away, and each one can change the existing life. .
Even with just one smartphone, people can find a little bit of entertainment in their spare time and gain short-term spiritual pleasure~
Stardust's marketing department will not focus on promoting "how good our products are" when promoting. They will subtly influence people's perceptions and make people form the concept that "Stardust technology products can be bought with closed eyes."
In fact, they have succeeded~
At the same time, the Stardust Marketing Department focuses more on the relationship between "products and people". By creating simple usage scenarios, it can arouse people's thoughts and make them think: If I had these things, I would...
But these are not enough. We need to give people another "reason to buy" to convince themselves and their families. To give a simple example: Stardust 3+ has been upgraded to 4G, and 3G has also become popular on a large scale~
If you can’t buy a 4G phone like the Stardust 3+, you have to buy a 3G phone anyway, right? Not buying? Not buying it means that you cannot keep up with the development of smart phones and the mainstream of society. The consequence is that you will make less and less money...
Once this kind of atmosphere is created, no matter how difficult it is, they will choose a relatively cheap 3G mobile phone from another mobile phone manufacturer. Of course, you can also stick to your own 2G+ifi until 4G becomes popular, but there are too few such people.
A simple promotional video made Xinghai Stadium and countless viewers watching the "Internet of Everything" theme conference speechless for a long time, and then sighed:
"Five years ago, I was still using a push-button mobile phone with a green background and black text screen. Now...even 4G mobile phones with such high technological content have come out! There are so many more..."
"The development of technology is really too fast! If it is just high-end technology development, it will not have any impact on our lives, but Stardust Technology's products... as long as you work hard and make enough money, you can afford them!"
"I originally thought I would just replace my two-year-old Stardust 1 today, but it turns out... forget it, I'd better make money! Save money and exchange it for a better one!"
"Why should I buy Stardust 3? I have to work hard to get Stardust 3+? I just don’t know what the price is!"
"It's definitely not cheap anyway!"
Chen Zifan on the stage paused for a while after the promotional video ended, and then continued: "These are the five new products brought by Stardust Technology today!"
The audience applauded again, and when the applause ended, Chen Zifan said again: "'The Internet of Everything is more than that. I believe everyone here noticed the Xinghan Ni in the audience from the beginning of my press conference.
If the 2006 Stardust 1 redefined mobile phones and brought the world into the era of smartphones, then I think... Xinghanni will be a product that redefines cars and brings the world into the era of new energy vehicles! "
As soon as Chen Zifan said this, the scene was in an uproar. Countless viewers could no longer restrain their emotions. Compared to the national cheers when Stardust 1 was released, Star Hanni suffered one-sided criticism:….
"Arrogant! So arrogant!"
"The automobile industry has developed for a hundred years! It is the pinnacle product of mechanical products. How can it be compared to a mere electric car? I am really intimidated!"
"Stardust 1 is indeed a product that changed the world, and even changed an era. Once it appeared, it was unstoppable. Even Nokia, which had ruled for many years, was defeated steadily. But Stardust ni... what does it have?"
"The Xinghanni is indeed the first electric car I have ever seen that can actually be mass-produced and launched on the market, but it is so weak that any luxury car brand that steps up can easily crush it!"
"Volkswagen, Audi, Mercedes-Benz, BMW, Hyundai, Honda, Suzuki, Toyota, Ford, Chevrolet... Xinghan Zhixing can't even compare to any of these brands, so how can we talk about redefining cars?"
"Haha! If the stars in your game are
The Han 01 may be a bit convincing when it comes out, but it’s just a Xinghanni... forget it! "
"Domestic cars are rubbish! Domestic brands also borrow foreign technology! They are also rubbish! I feel really embarrassed to drive their cars on the street!"
"I approve of Stardust Technology! But I don't approve of Xinghan Zhixing! Anyway, as long as traditional cars are around! I will never drive an electric car!"
However, he himself did not realize that he had labeled the fuel vehicle as a "traditional car".
Wang Jinli, who was sitting in the front row of the auditorium, was very excited and slapped his thigh: "Okay! That's how it should be!"
What he is best at is using trolls to manipulate public opinion, intensify conflicts and profit from them. Compared with the mobile phone market, it is difficult to innovate in the automobile market.
see it?
They are afraid, they are afraid, they know how broad the prospects of new energy vehicles are, and they also know the limitations of traditional fuel vehicles. They are also afraid of losing their cars and their goals.
How many people are trying their best to survive in society just to drive a good car and live in a big house?
Although their ideals when they were young were not these, and although they forgot that they had changed...it doesn't matter, they want to maintain their goals!
Now someone tells them that traditional fuel vehicles will be replaced by new energy vehicles in the future, and those cars they dream of driving will one day disappear from the world. How can they accept this fact?
What? future? Still far away?
That's not OK!
These people originally thought that everyone would share their hatred and defend "traditional cars" together. However, they actually heard another voice, another voice from young people and ordinary people:
"I don't care whether it is a new energy source or not! I will use whose product is good! What's wrong with you, Xinghan? Have you ever driven it? How do you know it's not good? How do you know Stardust Technology is bragging?"
"You say other brands of cars are good, but what makes them good? I have been studying it every day since the release of Xinghanni. If nothing else, it is invincible among new cars in the price range of RMB 50,000 to RMB 60,000!"
"Yes! Xinghanni's configuration is really high! New brand? What's wrong with the new brand? The new brand may not necessarily have poor after-sales service. Have you forgotten how deceptive the 4S stores of the old brand are? Is it worth your efforts to maintain it?" ….
"Xinghanni is beautiful, from the outside to the inside! The price is not expensive, and it is protected by Stardust Technology... There is nothing wrong with it except that it is a tram!"
"It's a very simple truth! Buy whoever's product is better! You are so poor that you can only buy a car worth 50,000 yuan, so what do you care about about face? What face can you have?"
It's a pity that their voices are still very weak. "New energy vehicles challenge traditional fuel vehicles" is many times more difficult than "smartphones challenge traditional feature phones", but it doesn't matter. Whether they agree or not, this is all their rights.
Chen Zifan did not intend for Xinghanni to sweep the entire automobile market as soon as it appeared. That would be impossible and unrealistic. Therefore, the development strategy of new energy vehicles is different from that of smartphones, so we can only figure it out slowly.
In his opinion, the most important thing is to break the old concepts of "imported cars > everything" and "face > products". He also knows that it is difficult to do this in this age of face, and it is too difficult to change the traditional concept.
Even fifteen years later, when domestically produced cars are fully developed, when many ordinary people buy a car, the advice given by their families will still be to buy Honda or Volkswagen, or spend 100,000 to buy a domestically produced car? Might as well buy a Honda Fit...
But Chen Zifan was not unprepared. Standing in the middle of the Xinghai Stadium, listening to the noisy auditorium, he felt very calm. He knew that Mo Shaokun and the drivers behind the tunnel were ready.
There are fifteen test vehicles ready for use in the passage, five of them are original Xinghanni cars, and ten are Xinghanni's template modified cars. Xinghanni's half-asleep headlights are also bright at this time.
This is their weapon——
personality!
Can try to change the traditional concept and defeat the face
Zi only has personality, or another kind of face.
Imported brands dominate quality, reputation and brand recognition. Xinghan Zhixing is not prepared to compete with them, but chooses to develop directly towards personalization.
Mo Shaokun was sitting in the cab of the lead car, listening to light music and feeling very calm. He remembered what Chen Zifan once said to him in the factory: "You have to understand that our products are for young people!
Let them realize that they are independent individuals with their own will, their own ideas, and their own personality. This is one of the main reasons why Xinghan Ni makes modified cars! "
In addition to Xinghanni's ten template modified cars, consumers can choose to match and design any unique "modified version of Xinghanni" at Xinghan direct stores, adding various personal touches.
Of course, you have to pay more~
Rather than saying that Xinghanni is one car, it is better to say that it is a combination of countless cars, and any modified car is customized by the manufacturer and can be legally registered and put on the road. It is very different from personal modification.
At the same time, this will also be one of the main ways of profit for Xinghan directly-operated stores. The original version of Xinghan ni only sells for 55,800 yuan, and the net profit is only about 5,000 yuan, but if it is modified, the profit will skyrocket.
Consumers can also choose to buy the original version of Xinghanni and modify it themselves when they go back. This may save money, but the problem to consider is that other modification shops may not be able to use good materials, and subsequent filing is also a problem.
Chen Zifan was not in a hurry and would not refute anything. After the audience had made enough noise, he slowly said: "Since it is a new energy vehicle and the venue is so empty... just one Xinghanni is not enough! Let us welcome it together Today’s final protagonist!”….
The projection equipment of Xinghai Stadium finally played its role. When projected onto the gray field, "roads" were formed, and various simple characters were mixed in the middle of these roads.
For example, Stardust Technology, Xinghan Zhixing, Stardust Network, Stardust OS, and various logos ~
At the same time, the spotlight also shined on the exit of the passage. The first one to appear was a "Xinghan ni off-road version" that had never appeared before. The driver was Mo Shaokun, followed closely by nine modified cars. .
They are: track version, city travel version, outdoor camping version, single and double small RV, urban business vehicle, red mecha style, cyberpunk version, doomsday battle damaged version... and Memphis color two-seater convertible version.
The five cars following at the end are five original plain cars: fog white, magpie gray, cherry pink, wheat yellow, and dew green. In fact, the original plain cars themselves are very good-looking, but the ten template modified cars in front are too Stunning.
At this time, whether they were staunch supporters of traditional fuel vehicles or young people standing on the side of new energy vehicles... they all cheered when they saw this scene in front of them. What kind of fuel vehicles and electric vehicles... who the hell cares about these!
Do you know what it feels like when a game becomes reality, when fantasy comes into life? That's it now!
Fifteen Xinghanni were driving along the projection road of Xinghai Stadium, and Chen Zifan also joined them in his advertising logo car used for appearances.
Sixteen Xinghan cars were driving slowly around the runway so that every audience could watch for a longer time, and also so that the camera could record every template modified car and every color scheme for a longer time.
It was clearly displayed in front of people all over the country. Although they were not at the press conference at Xinghai Stadium, many people had already chosen Xinghan Ni through the screen. If you can't buy it, why not choose it from the air?
In a dormitory of a university of science and technology, four college students were gathered around a Stardust tablet, shouting:
"Damn it! This off-road vehicle with big tires! It tastes real! Do you think it can really go off-road?"
"What are you thinking? It's just a cross-country style! But he's so handsome! He's so awesome!"
"I like this track version!"
"What's that big thing on top of the camper for? What's in it? A tent?"
"Who knows... Oh my god! This doomsday war-damaged version looks like it was brought back from the scrap center!"
"It's so embarrassing...it's embarrassing again and again
handsome…"
"It's so fucking amazing! Stardust...Xinghan Zhixing is so ruthless! This is a rhythm that will change your destiny against the will of heaven!"
"What's wrong with new energy vehicles? If other car manufacturers can do this, I will buy them!"
"Who says it's not..."
After displaying all sixteen Xinghan ni, the Xinghai Stadium's projection equipment projected sixteen parking spaces. Finally, the sixteen Xinghan ni were neatly parked in the parking spaces. The scene was very shocking.
The door of the Xinghan ni version at the top of the queue opened. Mo Shaokun stepped out of the car and rushed to the press conference stage in two or three steps. He took the microphone handed over by the staff and said, "Good evening, everyone. I am Mo Shaokun, the technical director of Xinghan Zhixing..."
At the same time, he was already roaring crazily in his heart: MD! Why are my calves shaking a little? I can't even stand up! No, my heartbeat is a little fast...calm down! How did Chen Zifan stay so calm?
In terms of technology, Mo Shaokun is definitely not ranked among the experienced automobile engineers, but in terms of capital... He helped to build more than half of the automobile workers, technicians, and machinery and equipment in Xinghan Automobile Factory.
Of course, Chen Zifan’s subsequent contributions through [Analysis of Copycats] and [Synthetic Creation] will be greater, but it still gave Mo Shaokun a chance to appear. He had just finished working on five new products of Stardust Technology and was a little struggling...
Just in time to make some adjustments in Xinghanni, after Mo Shaokun finished introducing the basic parameters and after-sales policies of Xinghanni, he had two simple test drives, one was the original car and the other was a template modified car. .
Star···Dust
