There was the "Force of War" series press conference of Feng Ying Motorcycles, and then there was the launch of Stardust 2 - Electrochromic Edition. In between, there were also new products and marketing from major domestic mobile phone manufacturers... The new year has once again become chaotic.
For the "Force of War" series, you can tell from the first listen that Fengying Motorcycles has great ambitions. They will not be satisfied with an immature electric motorcycle. On this basis, they will also deepen their cooperation with Stardust Technology.
Even if Xinghan Zhixing enters the field of electric motorcycles in the future, they don't care, because it is impossible for Xinghan Zhixing to specialize in producing electric motorcycles worth 10,000 to 30,000 yuan.
As for the motorcycle industry... let alone a difference of 10,000 yuan, even a difference of 2,000 yuan will become an important factor affecting people's choice. If ABS did not represent "safety", Fengying would not dare to add 4,000 yuan.
Therefore, there will be no market conflict between Fengying and Xinghan’s electric motorcycles at all. People looking at motorcycles priced at RMB 10,000 to RMB 30,000 will not consider motorcycles priced at RMB 40,000 or above, unless they make enough money in the future.
There are several reasons why this "War" series press conference is so grand: Stardust Technology's lithium batteries and motors support warranty, Haicheng officially supports warranty, and the purchase of electric motorcycles is exempt from purchase tax.
The same is true for Xinghan ni. Not only is it exempt from purchase tax, but other taxes and insurance for the first year are all taken care of by Xinghan Zhixing.
After the Stardust Factory and Xinghan Automobile Factory experienced a wave of expansion and upgrading, the cost has dropped a bit. With the official subsidies, aside from various costs and taxes, Xinghanni's net profit is only 5,000 yuan.
It’s good to be able to avoid losing money in the early stage. Chen Zifan didn’t expect Xinghan ni to hit the entire Haicheng automobile market as soon as it came out. Compared with Xinghan ni, Xingchen mobile phone and Xinghan 01 are more profitable.
If Xinghan 01 is sold at the price of 528,000 Yuan, which is the game price of Haishi Phantom, its net profit per unit can reach at least 100,000 Yuan, but a product of this price range cannot sell many units in China in a year.
The positioning of Xinghan ni is low and the positioning of Xinghan 01 is high. To solve this situation, it is best to produce a new energy vehicle that is more suitable for the mass market and more comprehensive, with a price range between 150,000 and 250,000.
These will have to wait until Xinghanni comes out before detailed arrangements are made. The exemption of purchase tax for new energy vehicles and motorcycles is currently only available in Haicheng. In Chen Zifan’s memory, it will be fully promoted thirteen years later.
At that time, it also triggered a wave of new energy vehicle craze, which was followed by various price increases. New energy vehicles below 100,000 yuan generally saw a relatively severe price increase. The most severe price increase of Changan Benben even increased by 4 after the resumption of production. Ten thousand.
The current situation is different. The price of lithium ore has not increased, and prices are generally low. Xinghanni's 55,800 yuan is not at the same level as Changan Lun's 40,000 to 60,000 yuan, and the available materials are much more solid.
However, due to some craftsmanship limitations, Xinghanni may not necessarily be able to compete with new energy mini-cars in more than ten years in some aspects, and there is no need to compare.
Kazekage "War", Stardust 2 - Electrochromic Edition, plus Star Han ni...these three are the three most popular products in Haicheng. Next is Stardust 3, but there is still no news about Stardust 3. Not many.
Most people don't even know that 4G base stations are being built in Haicheng, or that there is such a thing as 4G. Even the locals in Haicheng don't know about it, let alone 4G. They don't even know about Stardust 3+. ….
Only some digital enthusiasts still remember that a blogger who broke the news in the Stardust community last year specifically said: Stardust 3's generation will have a mobile phone with a higher positioning, but it is unknown what it will be.
It has to be said that Stardust Technology’s confidentiality measures are very strict. Various accessories for Stardust 3+ have already begun production. Manufacturers in the Stardust ecological chain have not revealed any information about Stardust 3+ accessories.
Before the Stardust conference started, no one could tell what products Stardust Technology would bring this time and what improvements it would make. Now they don’t care about what happens in a few months, they only care about the current products.
Stardust 2-Electrochromic Edition has been widely distributed on the entire Internet due to the help of several blind order users.
Word spread, not only did the packaging box use a contrasting silver and gray style, but the product also took "science fiction" to the extreme.
A not-too-complicated electro-changing glass process can create such an effect. Occasionally, someone refutes it in the Stardust community, saying that some electro-changing glass is not difficult to implement, has no technological content, and has no effect at all:
"You said it has no technological content, so why don't you come up with a similar product? Who are you trying to fool with just a few scientific theories and concept drawings?"
"I don't know anything else. I only know that some other mobile phone manufacturers still use plastic or metal back covers. Stardust Technology has already used electro-changing glass, and it can also adjust the color through the mobile phone. Which one of you can do this?"
"I'm afraid the only drawback is that you can't wear a mobile phone protective case. It doesn't work even if you wear a transparent case. It doesn't have that smell. It doesn't work even if you wear a silicone case. You can't see anything. But if you don't wear a case, it will break easily..."
"It's okay to be careful and control the time you use your mobile phone reasonably. I once stayed up late playing until 5 o'clock in the morning, and my hand slipped and broke the bridge of my nose. Since that day, I have never stayed up late playing again."
"You're the big brother! You're awesome! How much does Stardust 2 weigh? Can you break the bridge of your nose? It's really fun to play with mobile phones, but be careful not to get addicted and have a good rest!"
"yes…"
"..."
The current Internet environment is pretty good, but when it comes to a period of Internet explosion, I'm afraid there will be many people in the name of "struggle" promoting the dangers of smartphones, games, and animations...
Of course, some users who participated in the blind order did not like the electrochromic glass back cover, so they refunded the Stardust 2 limited edition from the Stardust official website and mall, and gave some places to other users.
At the same time, Xinghan Automobile Factory.
Mo Shaokun lay in the Xinghan ni and asked: "How long do you think it will take for the Stardust 2 limited edition to be sold out?"
His Xinghan Ni has been transformed into a small bed car, and the top cover has been lifted. In fact, he originally wanted to make a convertible version, but the transformation failed, so he could only change it into the half-finished small RV it is now.
Li Yuan lay on the passenger seat and said without thinking: "How long can it be used? It won't even take half a day. It only took 13 hours for Stardust 1 Bamboo Rhyme Edition to sell 100,000 units. Stardust 2 - Electrochromic Edition It will be faster!"
"Indeed, there is nothing to ask. Tomorrow the Kazekage's War will be released, and the day after tomorrow Stardust 2 - the electrochromic version will be on the shelves. After these two things are over, our Star Hanni will also have to prepare to appear! ”….
"Xinghanni has been debugged. In addition to the five original colors, we also need to prepare ten more template modification plans. I'm afraid your small bed car plan won't work. It will be very depressing if it has a roof on it."
"Yes, fog white, magpie gray, cherry pink, wheat yellow, dew green... are all the colors created by Brother Chen. I said at the time that he was good at design, but he specifically told me: These are just people's wisdom. .
When Xinghan Zhixing develops, he will also set up a design department to let a team of designers design products. In my opinion, he just wants to relax and leave everything to others! "
Li Yuan smiled and said, "Isn't this normal? People's energy is limited. It's good that Director Chen can make the product to this level. There are five colors! I don't know how the sales will be..."
"Let's first take a look at the feedback after the press conference of Feng Ying's War. If the feedback is good, it means that there is still a large audience for new energy at the moment. If electric motorcycles are accepted, electric cars will naturally be accepted as well."
"There will be a one-month road test event next. Twenty-five Xinghanni vehicles with different colors will be divided into five groups for road testing. They will be run in the streets and alleys of Haicheng every day, which is equivalent to advertising. "
"You can arrange these things. If I can't do it, I have to continue with the modification..."
"Finish it as soon as possible and you can relax!"
"It's not early! Xinghan ni is finished, there is Xinghan 01, there are electric motorcycles, and..."
"Okay, okay! Come on!"
After that, Li Yuan left on his own to arrange Xinghanni's road test.
, it is said to be a road test, but in fact the items to be tested have been tested long ago, and some of the remaining long-term test items are not tested locally in Haicheng.
What is different from the past is that this time the Xinghanni road test will not only not need to wear mosaic stickers, but will also have Shanghai A's green license plate for the first time. The same is true for Fengying's "War", they will also have green license plates.
The mosaic stickers are not posted because the product is about to be released, and Xinghanni has fully revealed the news in the game, so there is no need to do anything secretive. The green license plate is also a privilege directly given by Haicheng officials.
Their current goals have gradually become clearer, and they are seeing resources increasingly tilted toward Beijing and Tianjin... It will not work if they don't respond early. Haicheng has no characteristics. There are so many coastal cities on the coast.
The economy, history, and culture are not as good as those of higher-level cities, thanks to the coastal areas. It will only become more and more difficult to develop in the central region. In the pursuit of breakthroughs, Stardust Technology has risen rapidly in a short period of time.
And they have made some very amazing achievements, especially in the field of electronic products, they have mastered tens of thousands of patents, and they have also cooperated with the government in some high-end technology fields. They also want to take the opportunity to seek breakthroughs.
If other aspects cannot compare, then let’s build Haicheng into a “new energy city”, “tech city”, “4G city”, and “pilot city” first. If it succeeds, it might become a new first-tier city.
Even if it fails, it’s not a big deal. Will it be worse than the gradual reduction of resources?
From top to bottom, products such as Fengying "War", Xinghanni, and charging stations have been derived. In fact, the battery swap station is more convenient, but the construction cost is relatively high, and secondly, new energy vehicles have not yet become popular. ….
Xinghan Zhixing only has one product, Xinghan ni. When more types of products are derived in the future: such as electric buses, new energy taxis and other public transportation products, battery swapping stations may be more suitable.
On February 25, the day of Fengying's "War" series press conference, Chen Zifan was invited to the press conference. It was in the training venue of Xinghai Driving School. The person in charge of Fengying originally wanted to rent a medium-sized conference center.
Put two cars on the stand, hold a PPT press conference, announce the price, hire some shills to enhance the atmosphere of the scene, delay the launch time, and let consumers go to the store to order the car first.
Then I thought about it... As a pioneer in the field of electric motorcycles, when the popularity is so high, a press conference didn't even include a car or anything. Isn't it a bit lame?
So the person in charge of Fengying immediately changed his mind temporarily, found Mo Shaokun and rented the training ground of Xinghai Driving School. After arranging the equipment, he invited eight professional riders and prepared ten "War" test drives.
The venue of Xinghai Driving School is also large enough. They used the press conference to hold a test drive meeting to collect various materials. Finally, they used their good Internet marketing to become famous and realize part of the transformation of Fengying products.
It must be said that the strategy chosen by the person in charge of Fengying is very wise. The outdoor launch conference of motorcycles and other products is quite lively in itself. Except for retro cars, motorcycle enthusiasts prefer speed and freedom.
Speed and freedom without compromising safety.
Besides, what kind of retro cars are you playing with these days? That was more than ten years later. Nowadays, the streets are full of retro cars. Who among the motorcycle masters in the past did not ride retro cars?
New technological things are more popular.
Chen Zifan is located in a two-story building next to the training ground that is used to handle various businesses. The largest office can see all the conditions of the training ground from top to bottom, which is equivalent to a VIP viewing seat.
It's definitely better to be lively, but he can't go down there and squeeze in. From his perspective, he can see that the training ground is crowded with people before the press conference even starts.
They are all young people from Haicheng. Xinghai Driving School does not charge tickets anyway, so who wouldn’t want to come to a free test drive? Only the person in charge of Fengying felt uncomfortable. He felt that he had misjudged the enthusiasm of Haicheng consumers.
"Isn't ten test cars enough?"
"It should be about the same if you take turns... Now that the matter is over, just follow the planned process."
I strengthened my confidence a little bit, Feng Ying
The person in charge was wearing a gray-black suit and riding a red "War" slowly drove out of the passage and drove straight to the temporary press conference stage set up in the center of the training ground.
Chen Zifan was stunned on the spot!
"Holy shit, what are you doing?"
What do you think about riding a red imitation race in a suit?
Isn’t this just a real estate sale?
Do you see this combination for yourself?
But the person in charge of Feng Ying obviously didn't realize this problem. He had lost himself in the cheers around him, and then he got out of the car and stepped onto the stage with a gesture that looked very handsome but was actually very greasy!
He took the microphone handed to him by the staff and introduced the product "War": "First of all, I am very excited to host the "War" series press conference at Xinghai Driving School. This is a path I have never thought of... ".
Star···Dust
