"Hey, hey, forget it, what if you get caught? Besides, this car can run away. I'm afraid it won't be long before publicity starts. You also know how many people in the Stardust community use this car. .”
"You weren't scared just now, are you scared now?"
"Okay, okay! How's your upload going? Someone is coming over there. Let's evacuate first. We'll do some research when we get back and see what news others have!"
Just before the two of them went back, someone in the Stardust community had already sent out photos in advance. They were all photos of Wutai Xinghanni running in a line on the Bund of Haicheng. They looked a little bit...
cute?
A wave of photos directly exposed many diving netizens, who gathered around to look at Xinghanni’s photos:
"Is that a daytime running light in front? It looks like you haven't woken up? Can't you open your eyes?"
"You know P, this is called personality!"
"Two doors? Is this a sports car?"
"Damn you! In your concept, do all four wheels and two doors call a sports car?"
"You still need to put on mosaic stickers? Isn't this the Xinghanni from Mirage? Look at this look, it looks like what it looks like in the game in reality!"
"Damn it, it seems to be real! Why are you looking at it? Just go to Mirage and see it!"
"Did you see that wheel? It's the wheel with the mangosteen shape on the outside! A three-door, four-seater hatchback, 14-inch wheels... I drive it a lot in the game!"
"A game is a game and reality is reality. I don't believe that Xinghan is like that in reality!"
Unexpectedly, before he finished speaking, a famous netizen posted another post about Xinghanni driving on the road. At the same time, the backend department of the Stardust Community also set up a special column for Xinghanni. Everyone knows what it means.
Stardust Technology officials have confirmed that Xinghanni will be released soon. Moreover, the opening of Xinghan Zhixing's car factory will not happen in a day or two. Some people were talking about it as early as half a year ago, but no one believed it.
They still remember that a hot topic discussed at that time was whether the car in the mirage would appear in reality, but the result was ridicule.
The general meaning is: What the hell! Don’t you look at the moral character of those domestic car manufacturers? What kind of spicy chicken is the product? Xinghan Zhixing? Does anyone really believe they can build an electric car?
In less than a year, Xinghanni was not only built, but it was also running on the road. It even ran 5 cars at a time. No one came out to question the authenticity of the matter, but went directly to the game to watch it.
Many people played Mirage because of the "career" difficulty that was so hyped at the time. Everyone wanted to see what kind of van could torture game enthusiasts to death in the game.
Occasionally, if someone beats it and takes first place on a certain urban road racing track, they will be awarded the legendary title of "Professional Gamer". Posting it to the KouKou news or Tieba forum community, it will immediately attract many people.
Mirage has also undergone several major version updates, and some well-recognized and familiar car manufacturers have also joined in, which has ignited the enthusiasm of countless Stardust users to enter the game experience.
There is no way, these car companies also know that there are a huge number of Stardust users, and Mirage, as a game developed by Stardust Network, is even more popular. If you miss the first opportunity, it will be much harder to join the second time. ….
Not only did they pay a lot of advertising fees, but they also signed some contracts led by Stardust Network, so they now have a love-hate relationship with Mirage. What they love is that it allows countless users to experience their cars online.
What I hate is why a few domestic car manufacturers have taken the lead. Now it's good, they are starting to let themselves go one by one. The products in the game are very powerful, and the parameters are even more luxurious than their cars.
This has led to a continuous increase in the transaction volume of domestically produced cars in the past six months. It seems that the game has nothing to do with reality. In fact, this is not the case. After comparing various parameters, a considerable number of players will choose more eye-catching domestically produced cars.
They will also try to convince themselves that:
"It's just a game~ In reality, I want to drive a Passat! I want to drive a Mercedes-Benz
Chi! I want to drive a Honda..."
In fact, ideas have been subtly changed during the game. Major domestic car manufacturers and Xinghan Zhixing continue to export their own things in the game, making more and more people aware of them.
When they return to reality and make a side-by-side comparison, they will find: a car is just a vehicle that can be driven, and it does not have to be particularly good. Buy a cheap one first to practice, and then change to a better car after making money!
One of the reasons why Chen Zifan did this is that the idea that "domestic products are inferior to imports" has been ingrained for too long, and this idea must be changed while building products.
If the increase in domestic car sales does not mean anything... then a domestic motorcycle brand named Fengying in Haishi Phantom was originally a pure Horizon Workshop, but now it has opened more than 200 stores across the country.
As major cities continue to increase their efforts to ban and restrict motorcycles, it can expand to such an extent. The influence of Mirage can be imagined, and of course it is also related to Fengying's products: the design is highly recognizable and the price-performance ratio is extremely high.
After hiring a new designer, it got rid of the original label of "copycat". Coupled with its super cost-effectiveness and Internet marketing strategy... Fengying immediately became popular.
It is somewhat similar to the future Benda. Thanks to Jinjila, it became popular on the Internet, and several subsequent products were also sought after by many motorcycle enthusiasts. However, Benda's cars are mainly cruisers and street cars, and they have a development background.
Fengying Motorcycles was founded by the serious Horizon Workshop, with no foundation, average quality control, and pressure from the outside world to ban and restrict motorcycles... So their person in charge is also looking for changes, such as electric motorcycles?
When Xinghanni came out like this, they became more determined and prepared to leave for Stardust Technology immediately to see their lithium batteries and motors in person.
If we can launch new energy motorcycles before the motorcycle trough comes...then Fengying is likely to succeed in its transformation and completely get rid of Horizon's hat.
However, this time so many Stardust users entered the Mirage game not to see their motorcycles, but to go to Xinghan Ni. The brand-operated stores of Xinghan Zhixing are very easy to find in the game.
After entering, Xinghanni is placed on the left side of the booth, and there are three test cars with different colors beside it. Various configuration parameters can be seen with just one click, and you can also switch the perspective to enter the static test drive in the car.
For most players, this is the first time they have looked at this car so seriously, from the price to the parameter configuration, from the appearance to the interior...
"What the fuck? 55,800? The price is a bit expensive... There are so many cars that 50,000 can buy, BYD, Wuling, Changan, Chery QQ... Is this price really okay? Will anyone buy an electric car?"
"My evaluation is: Why not buy a van, which can haul goods and people, and still make money!"
This is the statement of a pragmatist, but for some young people, underage students and some female users who don’t care much about face, Xinghanni is very attractive, with a beautiful appearance and exquisite interior...
"This car is so beautiful! Ah, I like the sleepy look in front of it... What happened to the charging? I have a yard at home, and I can charge it in the yard. It can be charged in one night, and it saves me going to the gas station~"
"Is this the central control screen? Are you sure you haven't installed a Stardust tablet? Damn it! Can you play movies? From now on, you can watch movies directly in the car with your girlfriend..."
"Buy a car and get a tablet for free? Stardust Technology really has yours! It has a battery life of 210 kilometers... it can run 30 kilometers a day, which seems to be enough to drive for a week!"
"Is the window raised and lowered electronically? The gear knob is...the electric car doesn't have a gear, so how do you adjust the reverse gear? Oh~ the knob type adjustment really looks like a toy!"
"Three-door, four-seater? Four-seater is also a bad thing. It would be nice to be able to hold one more person! The trunk space is also average~ huh? Can the seats be folded down? That's not bad!"
"It looks good. I like it inside and out, but I can't drive long distances and can only drive it in the city..."
It is a pity for many people. If Xinghan Ni was a gas truck, it would have become a hit model just because of its appearance. Unfortunately, it is a tram and can only be driven near home, which also limits its audience.
Then Xinghanni
All parameters and functions of Stardust users have been revealed from the game, combined with photos of the test vehicle posted by netizens in Haicheng,~
Coupled with the promotion of the Stardust Marketing Department, Xinghanni became very popular on the Internet for a while, and the main group of people online happened to be young people...which falls into the same category as the target users of Xinghanni.
Regardless of the final sales volume of Xinghanni, at least the popularity is up to standard. Even if the sales volume in the future is worse, it will still be a success but not a hit.
"Xinghan you are all out, Xinghan 01..."
They will not forget the existence of the ceiling level in this game. Not only does it have a stylish appearance and extremely violent performance, but it also has many technologically-rich configurations.
But someone soon stood up to refute: "Xinghan ni is just a mini car with low configuration. It is not difficult to build it with the level of Stardust technology, but Xinghan 01... I don't believe they can really do it!"
"Yes! What is the principle of the variable canopy? How can the color of the glass be adjusted through the central control screen? The most exaggerated thing is that the variable canopy of Xinghan 01 can absorb solar energy for charging when it is black!"
"Before, some people advertised that the Mirage car could be built within five years. Let alone five years, even if Stardust Technology had given it ten years, they wouldn't be able to build it. The level of Xinghan 01 is much higher than that of Xinghan ni!"
"What if it's really built? What if it's actually sold for the 528,000 yuan in the game? What if it can accelerate from 0 to 100 mph in 3.2 seconds? What if there really is a variable canopy?"
"I say it responsibly: It's impossible!"
"Why are we talking about this? Even if Xinghan 01 comes out, it's not something we should consider. Who can afford a car worth 520,000? You can't get enough for 50,000."….
"It's not worth 50,000 yuan. Why should an electric car be sold for 50,000 yuan? You have also looked at the parameters in the game. The Xinghanni has a range of only 210 kilometers when fully charged! And it has to be charged. It takes 10 hours to fully charge! "
"Forget it... I'll take a look at Chery QQ. Once I buy a car, I will definitely go on a self-driving trip!"
"I thought the same way before I bought the car. It's been five years since I bought the car and I haven't even gone out once."
"..."
People are always like this. They have planned the future after the goal before they have reached it. When they really reach the goal, their mentality may have already changed, and the future they want has also changed.
But for Chen Zifan, he is still very far away from his goal, let alone thinking about the future beyond the goal. After testing the Wutai Xinghanni for two consecutive days, he returned to the Stardust Technology headquarters again.
Li Yuan and Mo Shaokun are responsible for Xinghanni's affairs, and the Stardust Marketing Department is responsible for the hype. However, there is no need to spend too much energy on the hype. There are still eight months before Xinghanni will be launched.
Such a long time is enough to adjust Xinghanni to the best condition and mass-produce it. According to the initial plan, only 5,000 units will be produced to see the market feedback. Whether they can all be sold out is unknown.
But Chen Zifan will make the preparations that need to be made, such as Starhanni, Stardust 3, Stardust 3+... In addition, he will also update the Stardust Bluetooth headsets and Stardust tablets, and add another product:
smart watch.
Further expanding the products on the Stardust ecological chain, it will also be the first time that four products, including mobile phones, tablets, Bluetooth headsets, and smart watches, will be released simultaneously.
If you really want to count, Xinghan ni is also a product in the Stardust ecological chain. The five products will be connected through Stardust OS to form a unified whole.
It is said that the poor buy cars and the rich buy watches. Compared with famous watches that can easily cost hundreds of thousands or millions, smartphones that can be sold for a few thousand yuan are already at the ceiling level.
However, the positioning of the two is different. One is a symbol of identity and personality, and the other is just an ordinary watch with multiple functions. There is no comparison.
Regarding the chip of the smart watch, there is no need to choose a good chip due to the product characteristics. All you need to do is ask MediaTek to make a special version of Heilio P30. Although it is a castrated version, it is completely sufficient.
Smart watches need to consider more than just chips
In terms of size, the internal space and structure of the watch must also be considered. Battery life is also an important point. No one wants to use a watch that has to be charged every day. It is too inconvenient.
Battery life is the key content that Chen Zifan considers, followed by functions, including heart rate monitoring, temperature measurement, sleep monitoring, and exercise monitoring, and then installing Stardust OS to let Stardust Network develop specialized ones.
The basic functions of a smart watch are there. After connecting to Stardust OS, it can also answer calls and receive text messages instead of a mobile phone. In addition to these functions, the most important thing about a watch is the design, dial, and strap...
Needless to say, in terms of product sophistication, Stardust Technology’s products cannot be inferior. The craftsmanship level in the Stardust factory is also constantly improving. What Chen Zifan needs to consider is a design that fits the Stardust Technology style.
In the end, he did not choose the square watch design, but chose the round watch design. Compared with the square watch, the round watch does not display some functions as well as the square watch, but the round watch will be more in line with the mainstream aesthetic when making some dials. .
Star···Dust
