Mobile phone dealers also complained a little. Why did Stardust Technology’s press conference finally be held at night? But it's just a little bit, making money...it's pretty easy.
The main reason is to attract traffic, and the sale directly after the press conference is just because there is no need to conduct pre-sales. Even if you can't buy it offline, you can buy it online.
Stardust Express has been expanding since the release of Stardust 1. In addition to delivering products from the Stardust official website and mall, they even have delivery services for electric vehicles and personal express delivery, but the prices are much more expensive.
After all, speed is what counts. Compared with other express delivery, Stardust Express has only one principle: as long as you can afford the freight, it can be delivered within one day to any distance.
What? Too remote to deliver?
They won't accept orders that can't be delivered...
Having said that, in most cases Stardust Express is fast and reliable. Their speed and work efficiency have also been recognized by many consumers, but the infrastructure in some places is too poor...
It takes more than ten hours for the locals to make a trip there, so the Stardust courier will be able to get in without getting lost.
The most important thing is that the custom in some remote areas is not very good. Many couriers would rather have low wages than go to remote small towns to deliver express delivery.
Chen Zifan has no good solution for this, and the starting price of Stardust products is relatively high, so Stardust Technology's current main focus has always been on cities.
But if given the opportunity, he will definitely build and develop remote areas through cities. .
Stardust Conference Center——
The introduction to the Stardust Tablet is also coming to an end. Many viewers have also discovered that the Stardust Tablet is not waterproof at such a high level and is only waterproof for ordinary daily use, but if you think about it carefully, it doesn't seem to be a big problem.
The most likely usage scenarios for contact with water are spilled drinks or food, splashes of soup, and the rest... Ordinary people probably won't go swimming with their tablets, or take pictures in the water, right?
The 2-megapixel camera of the Stardust tablet is not much better at taking pictures.
But many viewers are still discussing:
"It's a pity... You can't wash it directly with the faucet now. Fortunately, you don't need to wash it under normal circumstances..."
"Wash the tablet with the faucet, it really belongs to you."
"I can guarantee that many people buy Stardust phones because they are waterproof. I was shocked when someone washed it with water in the cafeteria."
"So you are planning to get one too?"
"Yes! Otherwise, why would I be here!"
"You have to look at the price. According to this year's trend, the price of Stardust 2 may increase..."
"It is indeed very possible. If it exceeds 4,500, I will give up. If it is still the original price, I will buy it directly!"
"We'll find out later..."
Chen Zifan knows that the market for products like tablet computers has been mediocre since their birth. After people get over the initial novelty, they still choose either mobile phones or more powerful laptops.
In history, only Apple's tablets have stable shipments. After a period of imitation, Android manufacturers directly cut off their product lines. Later, the demand for tablets increased and they came back.
In this way, the gap between the user experience of Android tablets and Apple tablets has widened. One gave up halfway, while the other experienced several years of accumulation. Later, through system updates and cost-effectiveness, it was able to recover some of its disadvantages.
There is actually another reason why the Stardust Tablet is not waterproof. Chen Zifan continued: "In order to solve some users' demands for large memory, we have left an S card slot on the upper left side of the Stardust Tablet..."
These days' S cards are very large, so they are definitely not suitable for use on mobile phones, but there is no problem when used on tablets. There are manufacturers in the Stardust ecological chain that specialize in S cards, TF cards, USB flash drives and other products.
In fact, TF cards are more suitable for current electronic products. They are smaller and more convenient, and their reading and writing speeds are faster. However, the cost and price are much higher. When the price comes down, TF cards will become popular~
The Stardust Tablet comes with a capacitive stylus.
In order to further open up the market, with the high-definition retina screen and capacitive stylus, they will launch an APP specifically for painting design in the future.
But the audience doesn’t know this. They only know that the Stardust tablet comes with a stylus, as if it should be the case. There is no competing product of the same type on the market, so everything Stardust Technology does is to lead the development of the industry.
"Before we finally announce the price, we have one more thing. In order to meet more personalized needs, the color matching of Stardust 2 has been increased to five types, namely: azure, ocean blue, light gold powder, black mirror, black mist...
There are three colors for the Stardust Tablet, namely ocean blue, light gold powder, and black fog... All three colors use a more delicate frosted crystal glass back cover, which is anti-fingerprint and can bring a better visual impression. "
Originally the light gold color of the glazed glass has also been adjusted to become a frosted glass back cover. At first glance, it looks a bit similar to rich gold, but if you look closely, you can see several colors.
Compared with the original glazed glass light gold powder, which had poor sales, this time the style has become obviously more beautiful.
At the same time, the azure color also replaced the purple that had poor sales. Although the azure color of Stardust 2 is glazed glass, its color is relatively turbid, but it is not the kind of rich green, but is reminiscent of a tea garden.
That kind of Chucha tea garden shrouded in mist...
Of course, most people don’t always stare at the back cover when buying a mobile phone. After Stardust 1 came out with a head, everyone started to put cases on their mobile phones~ With one set of mobile phone cases, it doesn’t matter what color the back cover is inside. .
This time, the protective case of Stardust 2 is still a colorful silicone protective case, while the protective case of Stardust Tablet has a choice of imitation leather (outer) + micro-velvet (inner). It also provides some simple and popular choices in color.
However, the keyboard cover is only available in black and white, and there are not many complicated color matching options.
Finally, there is the issue of the price of Stardust 2 and Stardust Tablet. The price increase speculated by some people is definitely impossible, and the price reduction is even more impossible. Chen Zifan’s established strategy is to maintain the price of 3999.
When Stardust 3+ comes out, it will be raised to 5,999 yuan with stronger configurations, while Stardust 3 will still be 3,999 yuan.
Another important reason for not increasing prices is that the current 2G network cannot make smartphones fully popular. The limitations of 2G mobile phones are still too great, and some strategies cannot be implemented at all.
When introducing the price of the product, Chen Zifan still showed no emotion. He did not deliberately delay the time to whet his appetite, but directly announced the price:
"Stardust 2, 8GB version: 3999 yuan!
Stardust 2, 16GB version: 4199 yuan!
Colorful silicone protective case: 99 yuan!
Stardust tablet, 8GB version: 3999 yuan!
Stardust tablet, 16GB version: 4199 yuan!
Tablet keyboard protective cover: 599 yuan!
Tablet protective case: 139 yuan!
..."
The moment the price was announced, the audience was excited again. Countless viewers took out their mobile phones to take pictures:
"That's awesome! 3999 yuan!"
"The Stardust Tablet is also 3999 yuan! I only brought 4500 yuan, and I don’t know which one to choose!"
"Nonsense! The phone must come first, the tablet looks great, but obviously the phone is more important!"
"The price is out! Let's go! I'll go to the Stardust Direct Store later... No, it's gone..."
"Isn't this normal? When I came to see the press conference, I didn't want to grab it. Anyway, I wasn't afraid that I wouldn't be able to buy it!"
"Brothers, calm down for a moment. When you get back, think carefully about whether you should get a new phone..."
"Calm down! There is fast charging!"
"..."
The audience at the scene had begun to become a little chaotic, but it was not over yet. Chen Zifan continued:
"After the Stardust press conference, we will launch a trade-in event. Users who own Stardust 1 can participate in the Stardust direct stores and after-sales centers and keep the deduction amount of Stardust 1 intact.
For 1999 yuan…
The Stardust official website and mall will open online purchase channels at 22:00... Thank you all for coming to attend the "Age of Speed" theme conference, and we look forward to seeing you next time! "
The "Super Speed Era" press conference has ended here, but "Super Speed" is just the beginning. With 20 fast charging as the foundation, higher-standard fast charging technology can be promoted on more products.
The so-called intact Stardust 1 refers to Stardust 1 that has not had its spare parts replaced, and can only be completed through the two official channels of Stardust direct stores and after-sales centers. They have their own set of testing methods to prevent fraud.
Because some small workshops often replace the lithium batteries in Stardust 1 with batteries of other brands after getting Stardust 1, then package them and sell them as new phones, and the replaced lithium batteries are sold at a higher price. go out.
Some of the more daring ones even directly replace the screens, then package them and sell them to some remote towns. However, this is risky and easy to get caught.
For ordinary consumers, especially Stardust 1 users, the trade-in activity gives them a reason to buy Stardust 2. Of course, the real reason is that some upgrades of Stardust 2 attract them.
"What does it mean to increase the quantity without increasing the price? Stardust Technology is really amazing! You can actually trade it in for a new one?"
"But this is too much! How long have I been using it, and it’s only worth 1,999 yuan? What a loss!"
"Why trade in the old one for a new one? Just buy a new one and give the Stardust 1 to your family..."
"What a great idea. It's just for my mom. For her, Stardust 1 is enough. It doesn't matter how fast it charges."
"As expected, it is a domestic brand, and its value retention rate is terrible. The price is only half of that in one year."
"What are you talking about? Please, can you go to the digital market and check out the market for second-hand Stardust 1?"
"..."
If Stardust 1 doesn't maintain its value...then China probably doesn't have a mobile phone that maintains its value. Moreover, mobile phones are for use, not to maintain their value and sell them second-hand. Also, electronic products are updated very quickly.
In addition to mobile phones, computers, graphics cards, MP3 players, speakers, Bluetooth headsets... which one can maintain its value? Especially graphics cards, you can’t even buy them at the increased price this year, and next year maybe no one will buy them even if their legs are cut off.
However, this is also related to the malicious behavior of some groups, but generally speaking, the upward trend in the development of electronic products is fast, and the value retention rate cannot be high. Some people who want to use mobile phones as financial products are overthinking.
Different from the excitement of ordinary consumers, some representatives of mobile phone manufacturers sitting in the audience were dissatisfied on the spot and questioned the price:
"Why do they have that? How dare they? Why does the price remain the same as the previous generation?"
"Haha, what do you think? Stardust Technology's Dimensity 200 is not only free, it can also make money!"
"Let alone selling it for 3,999 yuan, even if it is 1,000 yuan cheaper, Stardust Technology will still make a profit!"
"Why? Why is our cost of producing mobile phones so much higher than Stardust Technology?"
"What do you think? 30% of the accessories we get are from the Stardust ecological chain. Is the cost not high?"
"Hey, if this continues, within a few years, Stardust Mobile will dominate the Chinese market..."
"What are you afraid of? There is still a chance!"
"..."
On the other side, LeTV headquarters:
"So if we want to make a profit, we can only start from the software side and use software to make up for the hardware profits!"
The person speaking was LeTV’s founder, Boss Jia, who had a bold idea in his mind. If it succeeds, LeTV will at least be the second largest mobile phone manufacturer in China, and maybe it can also hit the number one spot...
In fact, his bold ideas have never stopped since the establishment of LeTV, but unfortunately, things do not develop as expected every time.
Since Stardust Technology opened up the Chinese smartphone market, many Internet companies, including LeTV, and even home appliance companies want to enter the mobile phone market to get a share of the market: Hisense, Haier, TCL...
But still for the same reason,
The product line is too complex and resources cannot be utilized intensively. In addition, projects are unstable and will be stopped immediately if there is a loss. Therefore, it is difficult for home appliance companies to successfully transform.
If I have to pick one, TCL should be relatively successful in manufacturing mobile phones. However, TCL cannot defeat domestic mobile phone manufacturers. The products it subsequently launched are mainly for overseas markets, and its competitiveness is not strong enough.
After the press conference, Chen Zifan immediately went to the backstage to find Zhao Wushang and gave simple instructions:
"Let Li Yuan..."
He suddenly remembered that Li Yuan had already taken charge of Xinghan Zhixing's work, so he changed his mind and said, "Just ask Zhou Qi to compile the statistics of today's two products and put them on the table in my office."
"knew."
Just as Chen Zifan was about to leave, Zhao Wushang stopped him: "Director Chen, wait a minute, I have something to say."
"What?"
"Our choice is very risky. What we are planning to do, what we are already doing...the pressure we bear will be far greater than that of conventional technology companies. What I want to say is: Don't forget that Stardust Technology still has us!"
An employee nearby who was packing up the equipment shouted, "Yes! There are still us! As long as we are still there, Stardust Technology will not fall so easily!"
"Yeah yeah…"
Chen Zifan laughed. Is this because he was afraid that he would be under great pressure? He didn't feel any pressure at all. The official wanted to praise Stardust Technology, so couldn't he just continue? In fact, it is never products that change the world, but people...
But he still had to complain: "What are you talking about? Stardust Technology is good and has just released a new product. Why is it that it is almost falling apart when it comes to your place?"
