In fact, even if they have ideas, they can't act rashly, because Stardust Technology has not yet formed a direct conflict of interest with these so-called major international PC manufacturers, and their hands have not grown to this extent.
If Stardust Technology enters overseas markets on a large scale, they are likely to take measures, but if it is only in China, they have nothing to do.
In the Stardust community, someone has compiled information about Stardust Technology's next new products, including appearance patents, supplier revelations, as well as some personally guessed hand-drawn posters and renderings.
Coupled with the rhythm of the navy gunners from the Stardust Marketing Department, after a wave of operations, not to mention Stardust users, there are also many apps pushing Stardust 2-related news on mobile phones of other brands equipped with Hongqi OS.
The major domestic mobile phone manufacturers have no good solution. If they accidentally lose everything, they lose the first opportunity to enter the smartphone market. It will be difficult to catch up with the product level and user volume of Stardust Technology.
Stardust 2 is about to be released, and the ones crying the most are naturally Stardust 1 users. However, these people just cried and complained online. More people bought mobile phones and paid less attention to the update news...
Unless their mobile phone is obviously aging, lagging, and cannot keep up with the times, a mobile phone can naturally last as long as it lasts. No one’s money is blown by the wind, and it is impossible to replace it with a new one every year.
Even if it is as strong as Stardust 1, it will be difficult to maintain the original price before the product is updated. Both official stores and mobile phone dealers have begun to gradually reduce prices to clear inventory and begin to make concessions for Stardust 2.
According to official channels, the 8GB version of Stardust 1 is expected to be reduced by 300 to 600 yuan within two months, and the 16GB version of Stardust 1 is expected to be reduced by 200 to 500 yuan. The price of larger memory is relatively firm.
However, Stardust 1 is not ready to stop production. Chen Zifan is planning to use Stardust 1, which has been upgraded to reduce costs and prices after the upgrade of the Stardust factory, to attack a wave of overseas markets. Developed areas do not need to think about it for the time being, but other areas have great opportunities.
For example, some regions such as South Asia and West Asia have good economic development, but since new phones from the Android and Apple camps will also enter these markets, these regions will become the main areas of competition for the three camps.
Stardust 1 will be the main player in the market battle. Of course, if there is an opportunity, Stardust 2, Stardust tablet and other products will also be arranged. The specific cooperation matters have been sent abroad by Wang Jinli to inspect.
As the world's second most populous country, India was the first to be abandoned. There was no way, this place was too poor, but Wang Jinli had his own considerations. He felt that he could use the resources of Stardust Technology to support a new brand.
Specializing in low-priced smartphones, while occupying the Indian market, it can also attack markets in some underdeveloped areas. However, this idea was quickly rejected by Chen Zifan because the profits of low-end models were too low.
In fact, although some models are low-end models, offline stores not only have high profits but can also sell them at a higher price, such as XX Smart Selection, xx Ecological Phone...
Forget about making hardware profits, software profits are not spared. Some mobile phone manufacturers will even classify users into three, six or nine grades. The more expensive mobile phones have fewer ads, while the ads for low-end models are all over the place.
Chen Zifan doesn't know how to whitewash mobile phone manufacturers who can even carry advertisements on calendars, cameras, and folders. Most of the people who buy these low-end mobile phones are middle-aged and elderly people who don't know anything.
Don’t these mobile phone manufacturers understand the purpose of producing these products? Don’t you know what kind of consumers it will be sold to? They know it very well, but they still choose to do it without hesitation.
Chen Zifan asked himself that he couldn't do this because he was not a pure businessman, and Stardust Technology was not a commercial company with the ultimate goal of making profits. Profit was indeed important, but it did not mean that he could make all the money.
Stardust Technology will actively invest in some brands, but will not actively participate in subsequent development, and Chen Zifan will not make low-end models because the suppliers in the Stardust ecological chain have already provided him with enough profits.
If you can make profits without taking the risk at the forefront, why end up fighting to the death?
but
He will use his actions to tell other mobile phone manufacturers what industry benchmarks are. When there are high-end mobile phone benchmarks and Stardust ecological chain accessories suppliers, low-end models will not be any worse no matter how bad they are.
Another reason is that an overly complex product line will weaken the Stardust Factory and limit Stardust Technology to compete in the mobile phone market. It will be much more difficult to break out of the mobile phone circle and develop other products.
In Chen Zifan’s view, Stardust Technology only needs to maintain two generations of products, such as Stardust 1, Stardust 2, or Stardust 2, Stardust 3, and Stardust 3+, and then develop other types of products horizontally, such as Stardust tablets, etc. .
After entering the warm-up publicity stage, some confidentiality agreement restrictions are not so strict. Starting from mid-April, suppliers, digital posters, and KouKou groups will break the news about new products almost every few days.
Stardust Technology officials also release concept drawings of Stardust 2, Stardust Tablet and price adjustment information of Stardust 1 from time to time. Even if the price of Stardust 1 is reduced, it is somewhat unable to withstand the overall sales decline.
Some people who can afford a model in this price range won’t care about the hundreds of yuan discount.
We all know the truth about whether to buy new or old, but if you really want to wait for a discount, it is better to wait for the new phone to come out first. At that time, the old model will be the cheapest, and then compare it to see which product has the best price/performance ratio.
However, most consumers are blind. When they saw that the price of the strong Stardust 1 was finally reduced, they hesitated for a long time under the guidance of various media. Finally, they couldn't help but buy a Stardust 1 directly.
On the way, I kept comforting myself: "It's okay... The old model is very cost-effective... and it's not bad at all. The money saved is enough to add a Stardust Bluetooth headset..."
If nothing else, such people will definitely regret after seeing Stardust 2. In order to deal with this situation and stimulate consumption, Chen Zifan has also prepared a trade-in policy, which allows Stardust 1 to be replaced with Stardust 2.
But you have to pay more.
The recovered Stardust 1 will then go through a special recycling process at the Stardust factory and be processed into new machines before being exported to overseas markets... and a replacement price difference will be earned in the process.
At 10 a.m. on May 5, the Stardust official website opened the on-site reservation channel for the Stardust press conference. There are a total of 3,000 live audience seats. This was quite a lot in the past, but now there are tens of millions of Stardust users. …
It's a little bit unsightly.
In major digital buckle groups, there are countless group members ready to rush before the reservation channel is opened:
"Brothers! The reservation channel opens at 10 a.m.! Come on! 3,000 places are available on a first-come, first-served basis!"
"I think too much. Generally speaking, it's impossible to grab it. There are millions of Stardust users in Guanghai City. So what if those of us who are far away from Haicheng can grab it?"
"If I catch it, I'll drive there. Let's treat it as a self-driving trip. I haven't been to the beach yet. Let's feel the turbulent waves and the charm of the ship!"
"The locals advise you not to come. There is nothing interesting at the beach, but the cost is quite high!"
"Actually, there are also fun and free places. It's best to find a familiar local to show you the way."
"For a press conference, we won't have to travel so far. Let's leave the opportunity to us Haicheng people..."
"Stardust Technology has officially announced the news and will hold a live broadcast of the press conference on the official website and Stardust Mall!"
"Yes, it's more comfortable to lie at home and watch..."
In order to prepare for this press conference, Chen Zifan specially asked Stardust Network to provide the live video function for Stardust's official website and mall. However, apart from watching the online live broadcast, there are no other functions.
Under the current conditions, it is already very good to be able to add online live broadcast functions to the website and APP.
Later, some Internet companies specializing in live broadcast software only established projects 10 years later and officially started operations in 12 or 14 years. Of course, part of the reason is that improvements in software and hardware have promoted the development of the live broadcast industry.
Other aspects of marketing and publicity...such as the large LCD screen promoted in cooperation with Huaya Group, will be mainly in the form of advertising this time. The main location of the press conference has been moved to a TV station and will be broadcast on the official technology channel.
There is an official channel to attract traffic, and it will be replayed twice a week during non-prime time for a month.
There are also local TV stations in Haicheng, local TV stations in other major cities, Stardust directly-operated stores, authorized stores... and some large individual mobile phone dealers will broadcast the conference live in their stores.
In addition, after Stardust 2 and Stardust Tablet are launched, there will be a large number of promotional advertisements, and some popular TV dramas, movies, comics and other works will be invested in to include Stardust products.
Taken together, Stardust Technology’s publicity channels are not only wide in scope, but also very influential.
With marketing and publicity channels, the rest is naturally the product. The most likely problem for Stardust 2 and Stardust Tablet is Dimensity 200, but after repeated testing, this chip is really not a scam.
That's why Chen Zifan dared to put Stardust 2 and Stardust Tablet into full mass production directly after the Spring Festival, and the remaining configurations... As long as he is around, there will be no Stardust Technology products with low configurations.
With marketing channels and powerful enough products, it can be predicted that the sales of Stardust 2 and Stardust Tablet will not be bad. According to the estimates of the marketing department, the final sales of Stardust 2 will be between 25 million and 35 million units.
The final sales volume of Stardust 1 is estimated to be between 35 and 45 million units. Stardust 1 is too successful, has a relatively long lifespan, and is about to open up overseas markets, so the estimated sales volume is much higher.
But why is the lifespan of Stardust 2 relatively short? Obviously it can also go the way of Stardust 1! This involves the third generation product Stardust 3. The cadres and senior management of Stardust Technology all know that Stardust 3 is the true pinnacle.
Some of the new technologies used in Stardust 2 will be significantly improved on Stardust 3. In addition to Stardust 3, there is also Stardust 3+ with stronger overall configuration, technological content, and appearance design.
This is also the reason why the marketing department’s sales assessment of Stardust 2 will be relatively low. There is a consensus among the cadres and high-level circles of Stardust Technology that 2008 will be the first peak period of Stardust Technology.
At that time, there will not only be more powerful Stardust 3 and Stardust 3+, but also some products that open up new prospects. Of course, each generation of products requires continuous development and accumulation, and Stardust 2 is such an existence.
Perhaps Stardust 2 is not as important as the Stardust 3 series in Chen Zifan's plan, but Stardust 2 and Stardust Tablet are still China's best electronic products...
none of them.
At the same time, the on-site reservation results for the Stardust conference have also come out. After filling in the personal information and harvest address, you will receive a seat number plate issued by Stardust Technology within a week to enter the site.
At this time, the KouKou group was already in a frenzy:
"I didn't get it."
"***, there is already a scalper in the group next door selling tickets! I can't get rid of this damn thing!" Chinese website
"I saw that person. It was a personal act. Stardust's official website has a special procedure to prevent scalpers from stealing tickets."
"Yes, this thing Stardust Technology can't make any money, and it's completely free. Why send a few scalpers to destroy the sign and specialize in anti-hook programs?"
"Hey, I'm really impressed! Those who want to go can't get it, but those who don't want to go can get it right away!"
"Brother, accept the reality. Life is like this. It's normal to want something but not get it!"
"It just saves time and gas money..."
Pay extra to buy a ticket to a press conference? They are not idiots. They can go and watch it if they get it for free, but if they spend money... then why not watch the live broadcast?
No matter who comes in the end, the 3,000 viewers of the Stardust press conference have all been confirmed, and there will definitely be some who will be absent on the day of the press conference. There is no need to go into detail on this point. Chen Zifan is used to similar things.
The theme of the second Stardust press conference is called "The Age of Speed". From "The Beginning of the Smartphone Era" to "The Age of Speed", we can see what they contain. Speed not only refers to the USB interface, but also has a literal meaning.
Originally, Chen Zifan was going to adopt the same format as the first Stardust press conference, but Zhao Wushang refused to go up no matter what.
Hosting the press conference, Chen Zifan also understood Zhao Wushang's idea, which was to leave all opportunities to him.
Therefore, this Stardust press conference will be Chen Zifan's stage alone. This will very likely bring Chen Zifan and Stardust Technology to a new level. Of course, it will also be accompanied by some risks...
Something else happened before the press conference. Wang Jinli brought back good news. There was an honest guy with a lot of money and a white turban who made it clear his intention to cooperate with Stardust Technology and hoped to get Stardust Technology's products.
"Hey~ I understand. After the Stardust 2 press conference is over, we will arrange cooperation..."
The big dog owner that comes to your door, is there such a good thing?
It's a pity that the population there is too small... but if arranged well, it can also become a new opportunity.
Entering June, all the major domestic mobile phone manufacturers have completely ceased operations. There are not even a few product promotions. Some international brands, including some, are all focusing on Stardust Technology and the "Era of Speed" press conference.
