Commissioners sent by the seven mobile phone brands arrived in Haicheng the next day. Wang Jinli received them briefly, and then led them to discuss the formation of a "score-scoring camp." The whole process took almost no trouble.
The interface of "Geek Test" is also very simple. He also took Stardust 1 as an example. The geek score is 11,239 points. There will be some differences in consecutive rounds of scores, but it basically fluctuates around 11,000 points.
After confirming the intention to cooperate, there will be a round of formal contract signing in the follow-up. The general content of the cooperation is: major mobile phone manufacturers will jointly build it into evaluation software, and then use its publicity to make profits.
Wang Jinli was also very satisfied with the result. He squinted his eyes and smiled: "Don't worry! Geek Test will strictly follow the 'objective and standard' and rate each brand of mobile phone. Let's work hard together!"
This is also a signal sent by Wang Jinli to them. Don't just assemble the mobile phone, debug it carefully and see where to adjust the product selection. For cost-effective products, focus on performance, and try to be as comprehensive as possible for the rest.
Of course, there was one sentence he didn't say, which was: "Keep it up, keep up the good work, but just forget about surpassing us, the gap will only get bigger and bigger..."
Wang Jinli has already seen the engineering machines of Stardust 2 and Stardust Tablet. At that level, it is very difficult to imitate them, let alone surpass them. The product power is so strong that he even has the illusion that there is no need for marketing.
"These two products can attract countless consumers just by putting them out there. Do they still need publicity?"
Having said that, he also knew that this was just an illusion. No matter how good the product was, it had to be accompanied by appropriate publicity to achieve a well-known effect.
When he thinks about the future of Stardust Technology, Wang Jinli feels full of motivation. Stardust 1 is just the beginning, Stardust 2 and Stardust Tablet are also just the beginning. He is only 48 years old and has at least 20 years to stay at Stardust Technology...
"Damn, I feel like the first half of my life has been in vain. Fortunately, I still have time. I also want to see what the future you said is like, so maybe..."
While Wang Jinli was thinking about the future, a report on China’s mobile phone sales in 2006 came out:
The entire Chinese mobile phone market sold a total of 90.64 million mobile phones in 2006. Stardust Technology's three products sold a total of 18.69 million units, with a market share of 20.6%, ranking third in the country.
This data does not include copycat mobile phones. If copycat mobile phones are included, the total sales volume will be higher.
The first and second place are Nokia with 20.92 million units and Motorola with 19.57 million units, with market shares of 23.1% and 21.6% respectively. The sales figures of the three companies are very close, accounting for 2/3 of China's mobile phone market.
In just one year, it reached the third place in the country in terms of sales volume in 2006, ranking first among domestic manufacturers, and its market share was even 11 percentage points higher than that of Lenovo, which ranked fourth. The rapid rise has directly subverted many people's perceptions.
As soon as Chen Zifan looked at this data, he knew that Stardust Technology mainly competed for Nokia's market share. Otherwise, Nokia's market share would be at least 30%.
Although Stardust Technology has been dubbed the "King of Smartphones" by some in China, and the average unit price of each mobile phone is the highest among all brands, their sales volume is not enough to be seen globally.
Nokia alone sold 340 million mobile phones in 2006. What if there were no smartphones? They are still the global sales leader. In terms of mobile phone sales alone, they are more than 17 times that of Stardust Technology...
Even the second-placed Motorola has sold nearly 200 million mobile phones. Faced with such terrifying global sales, Stardust Technology seems a little stretched. It has good products, but it cannot open up market channels.
But this does not prevent major official media from frantically reporting on Stardust Technology's achievements in January: "Technological star? I will help you decipher the secret behind tens of millions of sales!" "Smartphones are our opportunity to overtake in corners!"
Some other media are also reporting news about the mobile phone market, such as: "How much time is left for Nokia?" "What is the role of smartphones?" "Can Stardust Technology continue its glory in the new year?"
The outside world is generally optimistic about the development prospects of Stardust Technology, and many people want to
Bolu, various people who badmouthed Stardust Technology, and also attracted a large number of fans who supported them in a short period of time.
Wang Jinli took a look and said, hey, aren't there a few gangsters here who were there last time? It just so happens that the Legal Department has nothing to do recently, so don’t let the performance delivered to your door go to waste. Do you really think that there is no one at Stardust Technology?
Chen Zifan always hopes to give some people a chance to change their ways. This level may be higher, but Wang Jinli knows that sometimes it is his own people who stab the back, so give them a chance? Who gives Stardust Technology a chance?
So, in the last period before the Spring Festival, the legal department of Stardust Technology launched a blitzkrieg, and successively took down more than a dozen people who took the lead in Black Stardust Technology and repeatedly committed crimes, reaping a large number of achievements.
Taking advantage of this period, some online media went to the streets of Haicheng to conduct interviews and randomly selected passers-by to talk about their opinions on Stardust Technology. But to their surprise, the interviewees showed two attitudes.
One is the older middle-aged and elderly people:
"Oh~ They...are our Haicheng brand. The mobile phones are good, but a bit expensive..."
"Stardust Technology? Don't sell it to me. If you don't want to buy it, don't buy it. It's too expensive! Domestic products are still so expensive!"
"Huh? What do you think? It's okay. The salary in their company is quite high and the benefits are also good. I usually go to Stardust Plaza when I have time."
"It doesn't really feel like it... We have three Fortune 500 companies in Haicheng, but Stardust Technology is still far behind. Let's wait and see when it becomes world-famous."
"What does it have to do with me? I don't buy their mobile phones or smartphones? What's the use of them?"
Only the last uncle didn't say anything, but simply gave a thumbs up.
As for the young people in Haicheng, they were very excited when they mentioned Stardust Technology. They loudly said to the camera: "Stardust Technology is awesome, it's so awesome! This year we are ranked third, and next year we will be ranked first!" "
"There will be a new model after the New Year! I hope it will be released but I don't want it to be released. Did you see it? I just grabbed the new limited edition. I don't want it to be outdated yet..."
"I would rather have a new model! Everyone is tired of watching Stardust 1, come up with something awesome! Also, can the network speed be improved?"
"Yes, yes, the ifi is fine, but 2G is too slow, right? It takes more than ten seconds to load a picture. It can only be used for viewing, and it cannot be used to play games online."
"At first I thought the screen of Stardust 1 was really big, but after I got used to it, I thought it was just that. Watching movies at night is too hard on my eyes. A bigger screen would be nice..."….
"Anyway, Stardust is awesome!"
This probably reflects a phenomenon: middle-aged and elderly people care more about family, salary, and life, and generally show less concern for external affairs, while young people are more curious and pursue new trends.
In fact, you can know from the fact that the default main interface of Stardust OS is Memphis color system. The main style of Stardust Technology's products is youthful and energetic, and it mainly attracts young people in the age group of 15 to 35.
Some people say that a 35-year-old is an uncle, can he still be considered a young man? But for most people, the golden period of life is only 20 years between the ages of 15 and 35. In other words... most people's lives are only that long, right?
Just before the Spring Festival holiday, the Stardust Factory completed the testing of the first batch of Dimensity 200 engineering machines. The good news is that MediaTek did not cheat them, and the chips they provided were excellent in terms of performance and power consumption.
It is enough for use on Stardust 2 and Stardust Tablet. The bad news is that the hard decryption ability of this chip is not strong enough. When testing the game Mirage, the picture quality was blurry... I couldn't bear to look at it. .
Chen Zifan really couldn't stand it, but the testers were playing more interestingly than the others. He couldn't help but curiously asked: "Don't you think the picture quality is poor?"
"Difference?"
The tester was stunned for a moment, and then said with excitement: "The picture quality is still poor? Director Chen, I can guarantee that this is definitely the game with the best picture quality, experience, and gameplay in the Stardust application! It is simply great! "
Chen Zifan:? ? ?
What are you talking about?
Suddenly he slapped his forehead and almost forgot
For people in this era, it is great to be able to play games on mobile phones with graphics quality comparable to that of imported game consoles. What else should we pursue?
For him, Mirage's game frame rate is only 30 frames, and the picture quality is like a layer of mosaic, so naturally he can't stand it. Different environments give people different feelings and memories.
Many people remember the quality of their childhood games and cartoons as very high, but when they play and watch them as adults, they find that they are very different from what they remember. They don’t know why they liked them so much when they were children.
After playing for a while, the testers didn't find any problems. After all, games are not their strong point. If they had to pick one, they would say: "Director Chen, this game takes up a lot of memory..."
The installation package size of Mirage is 546MB, which is definitely a heavyweight among Stardust applications that are generally only 0 to 10MB in size.
But there is nothing that can be done. An He has led people to optimize the size of the installation package as much as possible. The map of Mirage is too large and the content is complicated. Once it is entered into the game, it will definitely take up more storage space.
During the Spring Festival holiday, Chen Zifan rarely went back for a meal, and his parents took care of the rest. This year, his house was not too busy. People came to visit and give gifts from morning to night.
Even Chen Jianjun's elementary school classmates from decades ago came. In the end, Chen Zifan suggested that they visit relatives' houses one day and then drive out to have fun, so as to avoid being harassed by various people every day.
He himself didn't feel much about festivals, mainly because he was unfamiliar with them. His family had gone to Haicheng to make money a long time ago, and they only had the opportunity to return to his hometown a few times a year. Sometimes people might not recognize them all. ….
It’s no wonder that many people later said that the flavor of the Spring Festival is getting weaker and weaker. In fact, it’s because people have become less popular, right?
After the Spring Festival, Stardust Technology has resumed full operation. First, it has prepared the inventory of Stardust 2 and Stardust Tablet in advance, and second, it is preparing to put Mirage on the shelves, but it still has to wait for an opportunity.
However, this is not for marketing. There is no need to go to such trouble. Just put the Mirage game in the best position on the homepage of the Stardust application. As long as Stardust users open it, they can see it immediately.
Chen Zifan is waiting for Apple and HTC to enter the Chinese market, and then use the popularity of the Mirage game to dilute the popularity of their new phones. He does not give Apple and Android any chance. In fact, they have no chance.
Apple and Android have new phones, and a bunch of domestic mobile phone manufacturers are not easy to mess with. MediaTek has chips, and Hongqi Engineering Alliance has systems. The internal ones are still Stardust applications. How can we give full play to our original advantages?
What are the advantages? Design and assembly!
The Spring Festival has just passed, and many domestic mobile phone manufacturers are preparing to release their first smartphones. They are all equipped with MediaTek HelioP20 chips and Hongqi OS. Everyone is on the same starting line.
The rest is to customize the UI, marketing and publicity methods, product design, brand influence, shipping channels, etc. It is very difficult for a new brand to defeat an old brand with a lot of resources, and it can only rely on unexpected tricks.
Chen Zifan noticed a mobile phone poster released by a brand called Da Cola. Their mobile phone actually used a 6-inch square screen and was priced very cheaply, attracting many fans.
The old brands have continued their original product design route, basically taking the road of business style + stylus. Everyone is preparing for internal disruption in the new year. How can they let Apple and HTC enter?
Even if Apple 1 sells very well in some developed areas, and Android uses a sea of machine tactics to continuously establish cooperation with major brands and launch smartphones... so what? They have home field advantage!
It is rare for domestic mobile phone manufacturers to be tough. Mobile phone brands in the Android camp and Apple were all dumbfounded when they entered the Chinese market. They just felt as if everyone was targeting them, and they encountered obstacles everywhere...
Finally, we established cooperation with operators and opened some brand official stores. As a result, it became popular in the first few days. After a few days, there were fewer and fewer people. There were still many people carrying the mobile phones they just bought and preparing to refund. :
"day
Neva! Get your money back! What is this? It doesn’t matter if it costs 4,999 yuan for 4GB. The screen is still so small and there aren’t many apps in the app store. If I want to buy this, I might as well just buy the previous iPod to listen to music! "
"Holy shit, I just clicked on a web link, and Kuakua showed ads, which scared me to death. Later I learned that Android phones have to clear the background... Why don't Stardust 1 and Apple 1 need to clear the background?"
Apple and Android died before they were launched. Even if they have the reputation accumulated by previous products, facing heavy pressure, it will be difficult to sweep the Chinese market as they did in history. We are not fools and will shop around.
When the long-awaited products of many consumers finally arrive, they find that these foreign brands treat them as their biggest enemies... The chemical reaction can be imagined.
Chen Zifan also took this opportunity to prepare to launch Mirage. This time, there was no need to warm up in advance. On March 5, Mirage was directly launched on the Stardust app and simultaneously promoted online.
The 546MB super-large game occupied the C position on the homepage as soon as it was put on the shelves, attracting the attention of countless users. .
Star···Dust
