Chapter 65 The initial dispute

Style: Science Author: Star···DustWords: 4175Update Time: 24/01/12 19:26:12
"Apple will hold a global conference on December 15 to release an unprecedented product..."

Unknown to the public, Apple's entry into the game has excited many media outlets. They expect Jobs to come up with a product that will crush Stardust 1.

Apple fans who have been waiting for another two months have finally received Apple’s official announcement. They didn’t notice Apple’s word game at all. The official announcement is official. It’s only December 1st, and there are still two weeks before the release date. .

Of course, even if they notice it, they don't care. It's been almost half a year since Stardust 1 was released. They've been waiting for half a year. Why do they still care about these two weeks?

Push him up, and you can hear voices supporting Apple everywhere, suppressing the popularity of Stardust 1.

Everyone uses the same routine. First, they use "industry insiders" to reveal a wave of mosaic pictures whose authenticity is uncertain, and then use some media predictions to set the pace and pave the way for the next new product release.

Nine times out of ten, these breaking news are false, but whoever makes people like to read these, and then subvert people's imagination when the product is released.

Stardust 1 has been popular for a long time. Coupled with Wang Jinli's behind-the-scenes operation, many overseas agents purchased Stardust 1 from Chinese mobile phone dealers and then sold it to their consumers at a higher price.

Therefore, many people have passed the initial enthusiasm for Stardust 1 and are beginning to look forward to some new products. The price of Stardust 1 has also dropped a lot. This so-called reduction is only in comparison with before.

No matter how low the price of Stardust 1 abroad is, it is still at least 1,000 yuan higher than the domestic starting price of 3,999. Mobile phone dealers and agents all have to make money.

Coincidentally, MediaTek is also preparing to hold a press conference on December 15 to release two chips under the Dimensity Project for the first time to enter the smartphone market.

What’s even more coincidental is that Google is also preparing to step in. HTC’s first smartphone equipped with Qualcomm Snapdragon S1 chip and Android system will be released on December 20.

Qualcomm even only held a press conference to introduce the specific parameters of the Snapdragon S1, but did not even hold an on-site press conference. There is no way, this dual-core chip cannot even beat the stitched chip of Stardust 1...

They are also afraid of making a big publicity for a long time, only to be drawn out for comparison, so it is better to keep a low profile, develop steadily, and then continue to develop in the future.

After seeing some of Qualcomm's operations, MediaTek became even more arrogant and began to promote it with great fanfare. Qualcomm wanted to keep a low profile, but they didn't want them to keep a low profile, so they directly revealed the product introduction of the Snapdragon S1.

Then they started making various comparisons: "This is what they call a smartphone chip? What can one core do? The frequency is only 1GHZ? Can it run? Look at us! At least they start with four cores!"

"Hey, um... what are they called Tong? I heard that their chip business is very broad? Sorry, we MediaTek are the real smartphone chip king! Please leave Tong alone~"

"It's like one is a unicycle and the other is an Evoluion. How can you, a garbage truck like Qualcomm, beat our Evoluion?"

The Dimensity 200 hasn't been released yet, and MediaTek's reputation is almost blown to the sky. Every day, they are either being interviewed by the media or on the way to be interviewed. Chen Zifan is really speechless after seeing all kinds of sexy tricks:

"MD! Qualcomm, MediaTek! If one has an advantage, it will be messed up, and if the other one has an advantage, it will be arrogant..."...

He was convinced. This kind of partnership was really worrying. Stardust Technology might be stabbed in the back one day. Fortunately, when the expansion and upgrade of the Stardust factory was completed, the Changhe chip project plan would be launched.

But chip design is not the focus. The focus is on the construction of wafer fabs and chip foundries. This is the most difficult to solve. Compared with MediaTek, TSMC is more difficult to reassure people, so no matter how difficult it is, we have to try to do it.

In terms of technology, there are [Analysis of Shanzhai] and [Synthetic Creation], but investing in and building a factory... It is too troublesome for Chen Zifan to do it himself, and he has to rely on cooperation. The ideal state is that Stardust Technology produces 51% of the technology, and the official personnel and personnel ensure safety accounted for 30%. %, and absorb another 19% of social funds.

Stardust Technology will retain some of its production lines for its own

The products are exclusively for top-level chips, which not only guarantees the advantages of Stardust Technology, but also focuses on the development of high-end technologies and products, reducing issues such as patent wrangling.

The purpose of retaining some product lines and self-supplying top-level chips is to ensure that Stardust Technology can develop according to Chen Zifan's wishes and to avoid external interference as much as possible.

However, this is only an ideal state, and it will take a lot of trouble to implement it. Chen Zifan also has to find ways to gain more technical chips.

He is also keeping abreast of the recent mobile phone market trends, including Apple, Google, Qualcomm, HTC, MediaTek... Microsoft may also enter the game later. As soon as HTC's Android phone is released, the market will be clear.

On the one hand, there is the Chinese mobile phone camp headed by Stardust OS, on the other hand, there is the Android camp, and there is also the Apple camp that is about to enter. It is much more difficult to maintain the balance of competition among three systems than two systems.

As long as there is an accident in one system of this balance, the other two systems will inevitably be greeted by crazy attacks, and eliminating one of them will be an inevitable trend.

Of course, the premise for the three-legged alliance is that no other systems enter the game, such as P, MeeGo, etc.

Chen Zifan is not optimistic about these two systems. First of all, Microsoft and Nokia cannot solve the complex problems within their own companies. How can they have the energy to specialize in smartphone operating systems, let alone promote them in a short period of time.

For a number of domestic mobile phone manufacturers who have joined the Hongqi OS camp, it is better to make their own products better than Android and Apple. The sales of Stardust 1 are no longer as good as they were at the beginning. This is a good opportunity for them.

For ordinary consumers, the new products of HTC and Apple undoubtedly make them very excited. As the saying goes, "Buy new, not old." Everyone is tired of seeing Stardust 1, so why not take a look at the new machines from HTC and Apple.

There is always a concept in the minds of many people: imported > joint venture > domestically produced, this is true for cars, and it is also true for mobile phones. Stardust Technology, a domestic brand, is so awesome, so why can’t big international brands be so awesome?

With this idea in mind, many domestic consumers were also present at Apple's new product launch conference on December 15. At 2 a.m., countless people were in front of computers and mobile phones, looking forward to Apple's world-changing products.

Don’t understand English? what is the relationship? You don’t understand what’s being said, and you can’t even look at pictures?

A poster named "Time has not waited for me" is still updating the status of Apple's press conference in real time. He graduated with a major in foreign languages ​​and translated the press conference with ease.

At this time, he was facing three monitors and began to broadcast the Apple conference in real time for 1,319 fans:….

"Brothers, Steve Jobs is brand new from the factory! He took a drink of water! The press conference has begun!"

"The following is an on-site translation: Every once in a while, a revolutionary product will appear and change everything. Apple has been... or in other words, it is lucky to be involved in a revolutionary product in a lifetime."

Next is a long historical introduction. The Mao computer in 1984 and the iod in 2001, one changed the way computers are used, the other changed the way you listen to music, and today they are here again.

"Widescreen iOS, revolutionary phone, breakthrough Internet communication tool, these are not three devices, but one device... We named it IPone. Today Apple is going to reinvent the mobile phone!"

"Before that, let's talk about some of the smart phones and products on the market. They generally include phone calls, emails, and some rudimentary Internet functions. They are neither smart nor easy to use."

"Originally we have always thought so, but this year there was an exception. It looks impeccable, but it is a bit too extreme. It ignores the direct interaction between people and products, and it is not perfect in use."

"Twenty years ago, we used image display to display anything we wanted, to any user... We applied these theories to mobile phones, and what we got was a huge screen and more direct interaction..."

"Time waits not for us" while translating it, I also took some pictures and put them in the post. A lot of netizens were shocked when they saw the shape of Apple 1, because Apple 1 took a completely different path from Stardust 1.

They still chose to keep the Ho button as the only physical button on the front of the iPhone 1

Keys and screen size are still what Jobs considers to be the optimal holding size, but the overall sophistication is several steps higher.

Next is the thickness of the whole machine, the mute button on the side, which is completely different from the three-stage mute button of Stardust 1, and then there is a lengthy introduction to the interconnection methods of Apple 1 with computers and iPods...

The netizens below the post were confused, but that did not hinder their enthusiasm. Stardust Technology does not have a computer, a PC operating system, or an iod...and these are Apple's advantages.

When Steve Jobs introduced the unlocking method... many people started to argue under the post:

"Elegance, so elegant!"

"But... isn't there any difference between this and Stardust 1? It's just that the appearance design is different, there is a Ho button, and the unlocking method is different..."

"Haha, you know P, just a Ho button is much more convenient than the full-screen gestures of Stardust 1. The full-screen gesture is so difficult to use!"

"6, do you know why Stardust 1 does not need the Ho button? With their screen level, fineness, and responsiveness, there is no need to use such superfluous things! Do you understand?"

"Have you seen the Apple 1? Have you seen it with your own eyes? Do you know that the screen of the Apple 1 is worse than the Stardust 1?"

"..."

Then there are various software introductions, but every time "Time waits for no time" is translated and some pictures are released, there will always be people arguing below, constantly taking out Stardust 1 and Apple 1 for various comparisons.

Some are owned by Stardust 1, and some are owned by Apple. The biggest flaw of Stardust 1 is the navigation map. Apple comes from Google's map. The rest of the common things are only different in the form of expression. ….

In addition, Apple 1 also has the Apple App Store that only appeared on Apple 3GS. According to Jobs, they have brought together the best Internet companies in the world to jointly develop software applications...

Someone in the post bar suddenly became excited:

"See? Let me just say, Apple 1 is definitely better than Stardust 1. It gathers the power of the world to develop software applications. What does Stardust 1 have? What are all these things in China?"

"Gou TX knows how to copycat! He copies the genuine version, kills the genuine version, and then refuses to admit that he is a copycat! Domestic Internet companies all have the same virtue!"

"Brother, that's not the case. Didn't the poster also say that Apple 1 will enter the Chinese market? Then go to the store and see which one is easier to buy."

"The iPhone 1 won't be officially launched until March next year...are you kidding us? There may be new models of Stardust phones by then, so why buy an Apple?"

"The price has been announced! $499!"

"Do you think 499 dollars is cheap? When we get to the Chinese market, with various taxes added, the price might go straight to 5,000, which is much more expensive than Stardust 1!"

"The price is not an issue, the main thing is which one is easy to use. That's the problem. The screen of Stardust 1 is too big, and it doesn't look as exquisite as Apple 1."

"What can you tell by just looking at it? Anyone who says Stardust 1 is not exquisite has never touched it himself..."

"Stop arguing! Just buy whichever one you like and that's it! What a fight!"

At 3:30 in the morning, while Chen Zifan was still asleep, countless netizens were already standing in front of the screen and arguing. If he was asked to say a few words, he would definitely say: Don't worry, it won't be easy for Apple if it comes in.

Stardust Technology aside, the domestic mobile phone manufacturers that have recently joined the Hongqi OS camp are not easy to mess with. Just kidding, the Chinese market is already deeply involved, how can it be possible to give the market to Apple again?

As for the cooperation with local operators announced at Apple's press conference...even if the network is stable, what does it have to do with the Chinese market? If Apple 1 really wants to enter the Chinese market, the resistance it will face is not ordinary.

Chen Zifan woke up early the next morning and was faced with various documents compiled by Zhao Wushang, half of which were about Apple. They were released on December 15th and launched on January 9th... He really moved fast enough. .

Will you enter the Chinese market in March?

Chen Zi suddenly became happy,

He is not afraid of Apple coming, he is afraid that Apple will not come. If Apple does not enter the Chinese market, it will be difficult for Stardust Technology to take action, but as long as it dares to come, it is impossible to let Apple go back.

The remaining half of the documents were the expansion and upgrading progress of the Stardust Factory, financial statements of various businesses, personnel transfer records, etc. After he briefly read it, Zhao Wushang asked:

"Shall we..."

Chen Zifan knew what he meant, raised his hand and said: "Don't worry, Apple is here, why not wait until HTC releases the new phone, and then we can start warming up."

The role of the Bamboo Rhyme Edition Stardust 1 is not only to temper the popularity of the limited edition model, but more importantly, to make a start and tell everyone that Stardust Technology will produce something different in addition to regular models. .

This time it is the Bamboo Rhyme Edition Stardust, next time it may be a completely independent special limited edition model...

There is no doubt that the emergence of Apple 1 has rewritten the current smartphone market structure. Although many people believe that with Stardust 1 in front, Apple 1 cannot reach the height of "changing the world", but in terms of products, the current Apple 1 has far surpassed the Apple 1 in history.

However, the recent hot spots are not just Apple 1. The high-profile MediaTek directly released two smartphone chips in their Dimensity Project, dropping two blockbuster bombs into the smartphone market as soon as they appeared. .

Star···Dust