On the 18th, Chen Zifan arrived at the Magpie Tower Square in Haicheng as agreed. This is a small landmark building in Haicheng. There is a small pagoda in the center of the square, which is said to be a hundred years old.
When the city was planning at that time, the people in the planning team were too lazy to find out what the name of this tower was in the past. After it was renovated and rebuilt, it was simply called Magpie Tower, which was considered an auspicious sign.
With the Magpie Tower as the center, there is an oval square extending outward. The area is about 1/3 smaller than that of Stardust Plaza, but the Magpie Tower Square is located in a serious city center.
This is incomparable to Stardust Plaza. Taking the single-day traffic flow as an example, Stardust Plaza has only about 20,000 people per day, while Magpie Tower Plaza has at least 80,000 people even on non-holidays.
The flow of people during holidays can at least double again. Guan Xia has invested a lot of money in choosing this place as the largest milk tea store.
Putting aside whether it can be profitable or not, the decoration of Guan Xia looks very good from the outside. It is exquisite but does not make people feel too luxurious, which would be boring.
Their choice of overall decoration style is Chinese style, not the retro Chinese style, but a Chinese style that incorporates many modern elements.
The so-called "ribbon-cutting ceremony" is not actually in the store, but in the office building behind the Magpie Tower Plaza, where Jirun Food Processing Factory handles writing, financial statements and other work.
But now that he is here, Chen Zifan still wants to see what tricks they have come up with. After pushing the door open and walking in, he can clearly detect the difference in temperature between the inside and outside, but he will not feel uncomfortable.
The temperature of the air conditioner was well controlled. Looking around, he didn't find where the air conditioner outlet was hidden. When he took a quick look at the fluorescent milk tea order next to him, he was stunned and couldn't help but uttered a curse word:
"Holy shit!"
"Kunlun boiled snow...38 yuan"
"Yihe Jingui...26 yuan"
"Xuerong white tea...28 yuan"
Good guy, Chen Zifan calls him good guy, and it is indeed the Guan Xia he remembers, but is it really appropriate to give milk tea such a name? Will it be a bit ungrounded? What should we do in terms of publicity?
In his impression, there seem to be very few domestic brands that specialize in high-end milk tea drinks, or milk tea is simply not high-end. Didn’t Starbucks also fail after entering China?
It is normal to drink a cup of milk tea for more than 20 years in quasi-first-tier cities in 2022, but in Haicheng in 2006, the price was still a bit high. Ordinary people could eat three meals a day for less than 20 yuan.
Of course, Guanxia's milk tea still has a slight price advantage over Starbucks' coffee. As for the product... Chen Zifan can only say that everyone's needs are different, and he will not comment.
The general store manager recognized Chen Zifan at a glance and quickly came over to say hello. After all, Chen Zifan was one of the major shareholders of Jirun Food and was equivalent to their boss, so he naturally had to treat him well.
Chen Zifan felt that the attitude of nodding and bowing to the head office manager was a bit unreasonable: "Hey, no, there's no need. I just came to take a look around."
Upon hearing this, the head store manager understood what it meant and began to take the initiative to introduce:
"We have learned from the design concept of Stardust 1 and are pursuing refinement from packaging to products. Please see, Mr. Chen, this is our customized tea cup. Different materials are selected according to the different characteristics of each tea..."
It can not only bring out the aroma of different tea leaves, but also retain the mellow aroma of milk. The two are combined into one, and you can have a strong taste with every sip... Mr. Chen, is there anything you want to try? "
"Ah, wait a minute~"
Chen Zifan is still in a very confused state. He originally wanted to open a milk tea shop similar to Cha Baidao and Yihetang, but Guan Xia ended up creating something completely different.
In addition to the customization of milk tea cups, straws, packaging bags and other items, even some other items have also been customized, such as seats, tables, etc.
Another example is the cashier and checkout system, which is similar to the Stardust Direct Store. The supporting computers are also customized in order to communicate with the surrounding stores.
The overall style is more consistent. The disadvantage is that there is no mobile payment yet ~
"Have a drink of your choice and hurry up. I have something to do later and it's urgent!"
"Okay, Mr. Chen, please come here and take a rest first. I will send it to you right away~"
"..."
Chen Zifan casually found a seat by the window and sat down. In fact, it was quite comfortable just sitting like this. In the hot summer, he could enjoy the cool breeze and look at the scenery outside. It would not be too noisy with the soundproof glass.
You can also drink refreshing drinks, use free WiFi, and there are special futons at each location. It’s no wonder that so many people like to go to Starbucks for work. They don’t care about the taste of coffee.
Rather, he wanted to pursue a relatively quiet and relaxing environment. At the same time, he also observed that many people walked into the store out of curiosity. Some people left as soon as they saw the price, and some people gritted their teeth and bought it.
The waiters have also undergone obvious training, and are relaxed and thoughtful. They are warm and thoughtful when introducing customers. They also give customers enough private space after placing an order. Before he can continue to observe, the head store manager came over with milk tea.
"Dr. Chen, this is the Kunlun boiled snow specially prepared for you! Just open the cup like this..."
"Okay, you go and do your work."
Chen Zifan picked up the bag and left. As expected, it was a custom-made bag. It felt good and the cup was also very delicate. It was made of very thick food-grade materials.
The so-called Kunlun Boiled Snow is actually Xueding Scented Tea. According to Chen Zifan's understanding, scented tea is mainly fragrant and not sweet, but this cup of tea created a flavor that he didn't know how to describe.
"Hmm... not bad."
I don’t know how they do it, and this cup of milk tea actually contains both milk and tea, and the taste is very important. Unfortunately, such a product will be more attractive to female customers.
Adult men either have pure tea, coffee, or alcohol. Milk tea is not a conventional choice, so Chen Zifan has a conservative opinion on the future development of Guanxia. It is too difficult to promote them.
It neither has a more affordable price nor the ability to expand rapidly. Free ifi is a good publicity point, but as time goes by, the publicity effect of free ifi will become worse and worse.
When he went out, Chen Zifan had already seen many people using the WiFi at the door. The situation was exactly the same as the Stardust directly-operated store. Among the people coming and going, Stardust 1 and Bluetooth headsets were highly visible.
After arriving at the location, Chen Zifan realized that this was not so much a ribbon-cutting ceremony for Guan Xia, but rather a special welcome to him, just to find a reason for him to show up and report the specific situation. ….
Chen Zifan was not interested in these. As soon as he collected the documents, he was ready to hand them over to Wang Jinli. Furthermore, he was already extremely disappointed with the ribbon-cutting ceremony. There was nothing interesting about it from beginning to end.
It's a pity that Peng Wen, the person in charge of Jirun Food, didn't seem to realize this yet. He pulled a strong and honest-looking man next to him and said, "Dr. Chen, let me introduce to you. He is Li Bei of Haili Electric...
Their company mainly produces some household appliances, such as electric fans, vacuum cleaners, and induction cookers... After Stardust 1 was launched, we were also in Stardust Mall, but we couldn't find a channel to cooperate with you..."
Li Bei said firmly:
"Dr. Chen, we all like you very much! You are young and promising! Stardust 1 is really the most amazing mobile phone we have ever seen! Also, here is some seafood, given to you, just as a little thought from us..."
Chen Zifan:......
Damn, isn’t this a bank card?
Chen Zifan looked at the small box containing the bank card handed over by Li Bei, and his whole body felt bad. Wasn't it true that all these gifts were so fair and aboveboard?
"No, I eat seafood to stuff my teeth. You can take this back. It's easy to get your appliances on Stardust Mall, as long as it is a good product~"
Peng Wen on the side looked at Li Bei's tricks and almost scolded him. Why can't he teach him how to ride a horse? If you want to die, you can still give a gift like this. Chen Zifan definitely can't accept it. He can find a time in private to give it to him!
Chen Zifan mentally called the two of them (), and after briefly talking about the cooperation method with Stardust Mall,
He left the office building directly and called Wang Jinli on the way back.
Wang Jinli was also confused. He was in the office, and the blame came from the sky. He was lectured for no reason. He had never seen anything wrong with Peng Wen before, so why did he do things so carelessly this time?
"Forget it, let's treat this round as a loss-making investment, and let's see how good they are next~"
Chen Zifan would not specifically refuse Haili Electric's cooperation because he disliked Peng Wen and Li Bei, and Wang Jinli would not do the same, but Haili Electric... he had only heard of Haier and Gree, not Haili.
If their products are good enough, they can be put on the shelves of Stardust Mall. If the products are not good, it will be useless no matter how much seafood Li Bei sends.
After returning to Stardust Technology, Chen Zifan secretly made up his mind that he would not do this kind of work well in the future and would always rely on other things to promote his work. This was a sign of lack of confidence. In fact, there was no need for this at all.
Including co-branding of some mobile phones, co-branding of various high-end cameras, co-branding of luxury car brands, co-branding of tuning studios... trying to enhance the value of the product and trying to prove that it is already a high-end machine.
Really?
Chen Zifan has no prejudice against co-branding. Co-branding can indeed bring different effects. For example, some very successful animation co-branded customized models can indeed increase product sales and expand brand influence.
The mutual success of Huawei and Leica is also a good story in the machine industry, but for Stardust Technology, they do not need such a development method at all!
A high-end camera is co-branded, so it must be good at taking pictures? If it is co-branded with a world-renowned tuning studio, the sound quality must be good? There may be some improvements, but in the end it has to rely on the strength of the product itself to speak for itself.
"Stardust Technology does not need milk tea to promote itself, nor does it need co-branding to prove its value..."
"I want people to know that Stardust Technology's products are the best as soon as they are released!".
Star···Dust
