Mainly Stardust products, supplemented by products from other brands. Even some niche brands, such as domestic brands that make mechanical keyboards, have the opportunity to enter Stardust Mall, provided the products are good enough.
Moreover, Stardust Technology needs to take away part of the profits, which can be regarded as a new profit point. Chen Zifan, who has experienced the era of smartphones, understands that the profits of hardware are far less than the profits of software.
Otherwise, there would not be so many cost-effective manufacturers with such ruthless quality in the future. At the most ruthless time, LeTV even directly gave up hardware profits, and the selling price of a mobile phone was even lower than the cost of the hardware.
Making money solely through software was also a way out, but later I died on new energy vehicles.
So being too extreme is not a good thing, not to mention that the current main advantage of Stardust Technology is hardware, especially the "box". The overall workmanship level is a whole level higher than that of "Hai".
After online shopping was launched on the Stardust official website, the promotional poster for "Box" also appeared on the Stardust official website. The promotional slogan is "In a small space, move with your heart." The poster effect is very good.
Unfortunately, Stardust's official website only has less than 20,000 visitors per day, and its publicity effect is relatively limited. Wang Jinli has to lead the marketing team to promote it on major forums and platforms.
The press conference of "Box" will still be hosted by Zhao Wushang. Chen Zifan does not plan to participate this time. The final price of "Box" is still 2899. It will be released before the Spring Festival and put on the Stardust official website.
Compared with the grand promotion of "Hai", "Xia" has a low status within Stardust Technology, making this product a bit low-key. However, if you look closely, you will find that this product is actually very popular.
The first is the employees of Stardust Technology. Between "Hai" and "Xia", 80% of them chose "Xia" because they have no need to wear Bluetooth headsets to listen to songs or watch videos.
In comparison, the "Xia" is obviously more refined, and it does not have as thick a body as the "Hai", making it obviously more convenient to carry. More importantly, it also has a touch screen on it.
Even without turning on the physical buttons, you can still operate directly on the screen. The only drawback is that the Case system is equipped with a touch screen and has not been specially adapted, making it difficult to use.
Under the continuous revelations from the marketing department of Stardust, users who had just bought the "Hai" are also seeing a wave of withdrawals, and even the sales of "Hai" are showing a declining trend, which is a bit incredible.
"It stands to reason that the audience groups of these two products are different. What is the situation?"
Chen Zifan felt a little baffled, and then checked the forums in Haicheng and surrounding cities, only to find that netizens had already started discussing it hotly:
"Damn it! If I had known there was a new product, I wouldn't have bought it! Now I can't return it!"
"This one looks so small and exquisite! The previous 'Hai' was a bit too heavy!"
"I already lost a Bluetooth headset, but fortunately the after-sales service gave me another one..."
"Looking at the posters and videos, I feel pretty good. I feel like my mom will like it very much..."
"The key is this screen! The touch screen! The battery is bigger than before! It's also smaller!"
"It looks a bit like a makeup box for girls, but I like it as a boy too!"
"The black one is so handsome! The silver rim around it looks so good! The white one has no contrast, and other colors don't attract me!"
"I just like white..."
"..."
Not only is it popular on the Internet, but it is also popular in reality. Mobile phone dealers have already placed orders with Stardust Technology in advance, and there are many orders from optical cooperation:
"Dr. Chen, the dealers have already ordered 120,000 units from us. Look..."
"so much?"
"Yes! There are also logistics companies looking for cooperation with us, saying that they can deliver to cities farther away..."
There is indeed no problem in theory, but Stardust Technology's influence in the mainland is still very limited! There are also logistics companies... Chen Zifan now has Stardust Express, but the specific operation needs to be discussed.
So he found Wang Jinli from the marketing department, who also put forward his own opinions:
"Actually, we can open Stardust authorized stores first, and then let Stardust Express enter other cities through Stardust authorized stores, and then slowly build Stardust direct-operated stores and after-sales centers."
"How to discuss specific cooperation?"
"We can talk to some big shopping malls in the city, or we can wait for them to come to our door. But I need people. It's best to recruit 30 to 50 more employees for the marketing department. These are the specific requirements."
"Can!"
Chen Zifan took a brief look and agreed without hesitation. According to his original plan, the development of Stardust Technology and Stardust Express was indeed too slow. The real situation did not allow such a slow pace.
"Xia" is a good product, but the product alone is not enough. The shipping channels must be opened. One of the disadvantages of the self-operated store model is that it develops too slowly. It will be no problem to do this in ten years.
Because there will be a relatively complete express delivery network ten years later, online shopping platforms have also developed rapidly. The rise of smartphones has further lowered the threshold for online shopping and improved online shipping capabilities.
It was okay to do this in the beginning, because Stardust Technology had no channels when it started and had to do it on its own. But now the self-operated store model is still the main model, which is a bit unable to keep up with development.
After figuring this out, Chen Zifan made a decisive decision and immediately held a high-level meeting and began to adjust the development strategy: "...Next, we will focus on the authorized store model and give up part of the profits..."
First, Stardust authorized stores will be opened in 15 first-tier cities, 30 second-tier cities, and 70 third-tier cities, and then Stardust Express will be stationed there.
In this way, the online shopping channels of Stardust's official website can be fully utilized. At the same time, Chen Zifan is also preparing to join the existing online shopping platforms and add some new shipping channels.
"The risk may be greater, but if we can make a smartphone..."
Then these risks are not risks. After adjusting the strategy, there is obviously not that much time left for "Dust OS". Their smartphones must be mass-produced and launched before June.
"Stardust Technology, Stardust Express, Stardust Mall, Stardust Application, Xinghua Zhixing... We must have a platform to connect them, that is 'Dust OS' and smartphones!"
The engineers at Stardust Network also felt the pressure. Some employees who never worked overtime gradually began to take the initiative to stay and work overtime. An He no longer talked about developing her games every day...
The top priority is to develop the first-generation version of "Chen OS" first. During this period, Chen Zifan did not give up recruiting new employees, including software engineers and employees in other positions.
An He originally thought that Chen Zifan would go to her often, and even made a series of preparations. However, Chen Zifan did go often, but he was more concerned about the progress of "Chen OS" and didn't care about her much.
While this made her feel relieved, she also felt that some of her expectations had been disappointed...
Before the Spring Festival holiday, the total number of employees of Stardust Technology had exceeded 2,000. Chen Zifan opened [Stardust Technology] in his mind, which contained specific statistics on employees:
【Employees: 2063】
(157 temporary employees, 869 regular employees, 923 senior employees, 114 Stardust employees...)
Those who have reached the level of Stardust employees are almost all key members of Stardust Technology Headquarters. The abilities of these people have been greatly improved. With these people around, Chen Zifan is not worried about accidents.
This year's Spring Festival is relatively early, on January 29th. Before that, Chen Zifan was in the laboratory and began to crazily squeeze out the technical knowledge he recalled in his mind and record it.
After solving one part, he began to prepare other products, or ecological chain products: "Bluetooth headsets...power banks...smart watches? Pass this first, don't worry..."
