What does a courier company advertise?
Moreover, Stardust Express is the exclusive courier company of Stardust Technology and does not cooperate with some shopping platforms. Does this need to be promoted? Really needed!
First of all, there is the issue of recruiting employees. How many people look at job postings online these days? Either through an introduction from an acquaintance, asking door to door, or going to the local talent market.
Stardust Express cannot be limited to a city like Haicheng. Next, they will use Haicheng as the center to develop express delivery business to Jingcheng in the north, Shicheng in the west, and Yuncheng in the south.
Stardust Technology alone cannot attract more employees. At the same time, Stardust Technology will also build Stardust branches in these three cities, and it will need to attract a large number of employees, so it will naturally require a wave of in-depth publicity.
The second is to promote the "characteristics" of Stardust Express: excellent price, fast delivery, and good service. The first two are easy to understand, and the last one also includes some other content, such as door-to-door service.
The so-called door-to-door service refers to maintenance, after-sales, installation and debugging, etc. Mobile phones do not need to be installed, but Stardust Express not only delivers mobile phones, but also Xinghua Zhixing’s electric vehicles, and other products in the future.
If Stardust Technology really builds its own new energy vehicle one day, it may have to be transported by Stardust Express. Of course, this is still too far away, and there is no need to think about it so much for the time being.
In December, Stardust Technology entered a state of frantic work. The sales volume of "Hai" also dropped significantly compared with the previous month. Wang Jinli led people to place a wave of TV advertisements.
But it is just a drop in the bucket. In these days, all kinds of designs are emerging one after another. Other mobile phone manufacturers are not vegetarians. In addition, "Hai" does not cut prices, so it is natural for sales to decline.
Therefore, Chen Zifan focused his work on the second product "box". Within a month, the Stardust factory assembled the test machine and began to conduct signal, drop, battery life and other tests.
Among them, the drop test results are obviously worse than that of the "Hai". The reason is that the body and back cover of the "Hai" are made of polycarbonate, while the back cover of the "Box" uses a glass cover.
This means that it cannot even pass the 1.5-meter drop test. Once it hits a corner, the entire glass cover will crack like a spider web, and there is no remedial measure at all.
"Little Director Chen, look at this..."
The laboratory employee held a "box" with a broken back cover and handed it to Chen Zifan with an ugly expression. Unexpectedly, Chen Zifan was not angry at all, but asked with a smile: "Does it feel good?"
"Okay, but..."
"How does it look?"
"It's very exquisite, very high-end, the design is very cute, and the feeling is great, but..."
"There's nothing wrong with it. You have to understand that high-end and exquisite things come at a price!"
If it's broken, it's broken. At worst, you'll have to find an after-sales service provider to replace it with a glass cover. If that doesn't work, you can also buy a liquid silicone protective case from Stardust Technology...
No matter how good polycarbonate is, it can survive being thrown from the sixth floor like Nokia, but it will never be as good as the combination of metal middle frame + glass cover. This is why Nokia gave up plastic.
But Nokia did not choose glass, but metal. There are various metals inside and outside. The quality is better, and the price is also rising.
After the "box" is tested at the Stardust factory, it can be sent to the Ministry of Industry and Information Technology for a new round of testing and certification. During this period, Wang Jinli has already led people to start pre-heating publicity for the new product.
The conventional routines are still online, Internet, TV, offline direct stores, authorized stores, and LED large-screen advertisements. The scope of promotion has also expanded from Haicheng to three surrounding cities, and the purpose is very strong.
Chen Zifan was not surprised by the progress made by the "box". After all, it was a functional machine. What surprised him most was that Stardust Network had built the Stardust official website in accordance with his requirements.
The overall interface style is very close to the official websites of major mobile phone manufacturers fifteen years later, including Stardust technology information, its products, product introductions, etc., and the most important thing is online shopping.
Through the Stardust official website and the third-party Ant Guarantee, you can place orders directly online. Delivery to the four cities of Haicheng, Jingcheng, Shicheng, and Yuncheng only takes one day, but other cities are temporarily unavailable~
However, since the Stardust Technology and Stardust Express branches are still under construction, the final launch of the Stardust official website will be in early January next year. After the New Year's Day holiday, it can be regarded as a new beginning.
——
January 1, 2006.
On New Year's Day, most employees of both Stardust Technology and Xinghua Zhixing were on holiday, and those who remained were either crazy about working overtime or had special positions that only had rotations and no fixed holidays.
The first batch of electric tricycles that Chen Zifan needs has been delivered. The overall performance is similar to what he expected, with a range of about 60 kilometers, ride comfort is OK, and the driving experience is acceptable.
After getting rid of the preliminary work, it now only takes one day for Xinghua Zhixing to produce 120 electric tricycles, and it takes two days of full production to finish the delivery trucks of Stardust Express.
Chen Jianjun also took this opportunity to return to his hometown and had a dinner party with some cousins and friends. After drinking for three rounds, everyone's voice became much louder, and they started chatting about family life and current situation:
"Second brother, you made a lot of money by running a factory, right? Why don't you drive an imported car and drive that Santana? What's the point of that kind of car?"
Chen Jianjun waved his hands, with some alcohol on his head: "What's wrong with Santana? A means of transportation! Imported cars...so what if the imported cars are good? Xiaofan said that one day we will build our own car!"
"Hahaha…"
The people at the table burst into laughter. A bald man with a wrinkled face slapped the table and yelled: "You believe the bragging brat! I wanted to build a tank back then..."
"Building a car? If you don't have that much strength, don't get involved in this muddy water. It's useless! You can't beat the imported brands... but don't lose all your wealth when the time comes!"
"Chinese-made cars just can't do it! A bunch of mud can't hold up a wall, and that's the same for everyone! That's what I said!"
"You're awesome!"
"..."
——
Although there are three days of New Year's Day holiday, many employees have returned to work on January 3. At the same time, Stardust Express's training work has also reached the final stage:
"Everyone, do you understand the scope of your responsibility? If you can't find a place, take out your work manual and follow the method I taught you, and look it up from the map above..."
In fact, Stardust Express's first batch of couriers had already recruited locals who were very familiar with Haicheng, but just in case, Chen Zifan still asked for a professional map for each person.
In addition to Haicheng City, some counties under Haicheng have also built some small sub-stations and assigned several couriers there. The same is true for other cities, recruiting almost all local couriers.
There's no way, who doesn't have navigation?
There are three types of vehicles provided by Stardust Express, one is a medium-sized van, used for cross-city transportation, the other is an ordinary Dandan vehicle, which travels between cities and counties, and the last is an electric tricycle.
These vehicles have all been modified to a certain extent. The black-bottomed bodies are all printed with the Stardust Technology/Express logo in white, which is equivalent to a mobile signboard and can have a certain publicity effect.
There was also a familiar face among the couriers: Zhou Youdong. This guy was really unlucky. He had just been reselling "Hai" for a few days, but he was intercepted by a local mobile phone dealer in Beijing.
Then, a Stardust authorized store was opened in the Huaya Building in Beijing. He only made about 3,000 yuan and lost nothing. When complaining about this to netizens, he saw the promotion on Stardust's official website.
“Holy shit, online shopping?”
Can you rest assured? This is not a few dollars, but thousands of dollars! Free shipping and compensation? Who knows if it's true or false? Delivered in one day? Delivery? So fast? You can also choose to pay on delivery…
But whether it is online payment or cash on delivery, you have to complete a relatively cumbersome real-name authentication. Other platforms dare not do cash on delivery, but Stardust Technology dares to do it, and it is not afraid of people buying and running orders.
At worst, just make one more trip, as long as most of them are normal consumers. The express delivery industry is okay, but the worst thing should be the sharing industry. For example, the initial shared bicycles are really a bit...
People don’t know what to say. The car was vandalized and even towed back to my home...
What's the point?
Just when Zhou Youdong was discussing this matter with netizens, another group member sent a recruitment poster for Stardust Express. Zhou Youdong went straight to Stardust Technology without thinking, but he didn't expect to be selected.
During the three days of New Year's Day, others were on holiday, and they were training. The first day on the job was leisurely and comfortable, because no one placed orders online, and there were very few delivery tasks every day, but they still had to go out.
When he didn't have goods to deliver, he would wear a courier uniform and drive an electric tricycle of Stardust Express for a stroll through the streets and alleys in the area he was responsible for. He stopped and stopped along the way, and many people took the initiative to ask him:
"Hey, little brother, I see you are driving this car. What is your job?"
Zhou Youdong was speechless at that time. Can't you see the four big words "Stardust Express"? However, he patiently explained: "Oh~ We are delivering express, the couriers of Stardust Express."
"What is a courier?"
"That's it... you buy things online and we deliver them to your home! You don't have to go out! Also, we can help you express your things, just like the postal service, but much faster than the postal service!"
"Oh~"
They understood with this explanation, but the publicity effect was limited. Zhou Youdong also didn't understand why so few people bought mobile phones online. Stardust Technology also opened a courier company. Isn't it afraid of losing money?
Chen Zifan is really not afraid. Stardust Express may suffer losses in the early stage, but that won’t be the case when Stardust Technology’s first smartphone is launched, because “Chen OS” comes with an official mall——
"Stardust Mall!"
It not only contains Stardust Technology’s flagship products and official accessories, but also some cooperative manufacturers: such as Xinghua Zhixing’s electric vehicles that have not yet been launched, high-quality electronic products from other manufacturers, etc.~
These electronic products include radios, repeaters, MP3 players, etc. Of course, it is impossible for other brands of mobile phones to be put on the Stardust Mall, and the entire Stardust Mall will also have obvious priorities.
