(Parse failed...)
(Parse failed...)
(…)
After failing to parse copycats for N times in a row, Chen Zifan also discovered some patterns. The prompt for failure to parse non-electronic products is "insufficient authority", while the failure to parse electronic products is "insufficient level".
"What is the definition of electronic products... Can systems be considered electronic products?" Chen Zifan didn't understand how [Stardust Technology] distinguished electronic products, but this did not prevent him from continuing the experiment.
"There are metals in the raw materials of lead-acid batteries, and there are also metals in kitchen knives. Why is there insufficient authority to analyze kitchen knives? The analysis level requirements of computer systems are a bit high. Fortunately, mobile phone systems can be analyzed..."
Originally, he wanted to try to analyze MediaTek's Case system, so that it would be possible to make up for the shortcomings of Stardust Technology. However, although the Case system was not very good, the required level was not low.
Analyzing other systems is not possible either. Steve Jobs has not yet released the world-changing Apple generation, and Apple’s confidentiality agreement is very good. Therefore, it is almost impossible for Chen Zifan to [analyze copycats] of the first-generation IOS.
The first generation of Apple was released in 2007. With the current level of Stardust Technology, it would be too difficult to beat Apple within two years. It was too late to develop the system, so it could only rely on [Analysis of Copycats].
"Unless..." Chen Zifan focused on [Creation Generation] in his consciousness. It still showed (unlocked) on the back, and the specific unlocking conditions [Stardust Technology] did not give any hints.
Android, Symbian, and Case are all systems that he can currently access. [Analysis of copycats] Their levels require lv.10 and above. There is no difference in which system is better to use.
"Upgrading to lv.10 requires 35,000 copycat points, lv.1→lv.2 requires 1,000, lv.2→lv.3 requires 2,000, and so on. The current level is lv.5. If the sales of 'Hai' go smoothly... "
Thinking of this, Chen Zifan couldn't help but stop his experiments and began to meditate. Stardust Factory has battery recycling equipment, and the cost of raw materials has been greatly reduced by purchasing imported electronic waste.
Some unused materials, such as heavy metals separated from nickel-cadmium batteries and lead-acid batteries, can also be packaged and sold. Although they are not valuable, they can also bring some revenue to Stardust Technology.
Chen Zifan specially led people to modify the battery recycling equipment to reduce costs. The total cost of raw materials including the packaging box for a "Hai" is 585 yuan, 1/3 of which is from MediaTek.
Including manpower, material resources, technology, etc., the cost of producing a "Hai" is around 1,200 yuan. As for the final selling price of the "Hai"... learn from Rebus' 1999? Cost-effectiveness? Of course it’s impossible~
Chen Zifan spent so much energy on developing a direct-sales store model, maximizing the quality of hardware in "Hai". The packaging materials are even more expensive than gift boxes, and he also provides special after-sales training, but this is not for the sake of cost-effectiveness.
If he remembered correctly, Nokia's E61, which is going to be launched next year, is priced at 4,680 yuan in China. Stardust Technology is currently far behind Nokia, but they don't want to compete with Nokia.
And who says cost-effectiveness = low price? Chen Zifan always believes that if a consumer feels that he has "earned money" after buying a product, this is the cost-effectiveness and has little to do with whether the price is low or not.
What Stardust Technology has to do is to set a "reasonable" price, and then let consumers accept this "reasonableness" and think that Stardust Technology's products are worth the price, and even feel that they are worth the money.
"Instead of comparing configurations and prices with other manufacturers, it is better to make your own products better first..."
In the era of functional phones, it is not about configuration, but about marketing, brand, design, quality, after-sales... Precisely because configuration is not that important, some manufacturers invest far more in advertising than in R&D.
Bird, Tianyu, Duowei, Dopod... there are too many such examples. Without sufficient technical reserves, even if you can achieve temporary glory, you will inevitably end up being eliminated by the market.
Chen Zifan is ready to invest more profits in technology research and development after the release of 'Hai', such as operating systems. [Analysis of Copycats] alone is far from enough. Updates and maintenance require people.
In the early stage, when you start by [Analyzing Copycats], the importance of R&D personnel is not that high. If you want to continue to develop in the later stage, the importance of R&D personnel will only become more and more important, and they may become the backbone.
"With [Stardust Technology] here, R&D costs are low, and if we invest more R&D funds... we don't know how fast technology will develop in the future." Chen Zifan thought silently, and then stopped worrying.
In the following time, Stardust Factory first completed the first batch of orders for cooperation with Huaya Building, and "considerately" sent a team of technicians to be responsible for training and installation, in order to advertise as quickly as possible.
Li Qiufeng did indeed keep his promise. After the first giant LED LCD screen in Huaya Building was installed, he began to promote "Sea" and played an advertisement for "Sea" every fifteen minutes.
The "immersive unboxing" shot by Chen Zifan was not shown on the giant screen, and the style was indeed not suitable. The other two commercials were played in turn from 6 a.m. to 10 p.m., and the effect was very good.
Seeing that Stardust Technology’s advertisements were hitting the “sky”, finally a mobile phone manufacturer couldn’t sit still and began to contact Li Qiufeng, also wanting to spend some advertising money to advertise on the giant screen.
It's a pity that Huaya Building and Stardust Technology have signed some terms. Before the release of "Hai", they can only advertise for Stardust Technology. Other products, such as clothing, gold jewelry and other brands, don't matter.
The day before the National Day, all the decoration work of the Stardust Direct Store was completed. Before going to the Stardust Direct Store, Chen Zifan made a special trip back to Haicheng University, where students of the same class were still in military training.
There was no one in the dormitory, but his textbooks, student ID and other information were neatly placed on the bedside. Maybe his roommate helped put them there. It was a good thing that he didn't occupy his bed because he wasn't familiar with them. .
He left a note, took some things with him, and left Haicheng University. He could come and go as he pleased, and the guards would not stop him at all. Looking back fifteen years later... some students didn't even know that the university could come and go freely.
It can only be said that it is a bit unlucky...
When you arrive at the entrance of the Stardust Direct Store, above your head is the white meteor logo signboard of Stardust Technology, which is filled with a circle of light strips. The light strips in the logo are very bright and serve as a fixed sign at night.
The front is a split-type tempered glass door, and the glass curtain walls on both sides are very transparent from top to bottom. There are two different colors and styles of marble floor tiles inside and outside the store, with black on the outside and white on the inside.
After entering the store, you are facing a white service desk with the same white meteor logo on the back. There is a dedicated after-sales area on the left, and the middle and right are mainly exhibition stands for displaying products.
Starting from tomorrow, three models of "Hai" with different colors will be placed on these exhibition stands, and some parameters, functions, usage methods, and product features will be introduced and marked in detail next to them.
In addition to the fact that Stardust Technology's current products are relatively single and the launch of "Hai" has not yet come, the entire Stardust self-operated store is no less than the official direct-operated stores of major mobile phone brands fifteen years later.
Taking advantage of the seven-day long holiday on October 1, Stardust directly-operated stores will be promoted as product experience stores. No matter how good the advertising is, it is better to take out the products directly and let consumers experience them directly.
Whether you want to buy it or not is another matter, can’t you take a look? Chen Zifan also emphasized this point again and again when training employees. Under normal circumstances, don't have a bad service attitude. It doesn't matter even if the people who come don't buy it.
If you don’t buy it now, it may be because you don’t have that much money, or you may not need this type of mobile phone, but who can say for sure what will happen in the future? The average service life of a mobile phone is only about three years.
There's always a time to change, right? You always have to choose among the major brands, right? Stardust Technology is just a new brand now, but who can say for sure what will happen in the future? Didn’t the Nokia empire also fall?
Chen Zifan checked the electronic equipment around him again. After confirming that there was no problem, he turned to a young man and said, "Fang Yin, follow my request. The work of the direct-operated store will be left to you in the future~"
"It's all on me!"
Fang Yin patted his chest and assured that he was transferred directly from the Stardust Factory by Chen Zifan, which was equivalent to being directly promoted to the manager of the Stardust Direct Store, and his salary was 90% more than before.
It's almost doubled. His organizational, management, and presentation skills were very good when he was at Stardust Factory. After being upgraded to a senior employee, his trust in Stardust Technology has also increased to a higher level.
There is another job for Fang Yin to come to the Stardust Direct Store. From October 1st to 30th, if any consumers have the desire to buy after experiencing the "sea", they can make reservations at the service desk.
With just "one yuan", you can get an exclusive reservation card for "Hai". With the reservation card, you can also enjoy an insurance service that only replaces but does not repair it within a year. This is also a marketing strategy.
One yuan is a deposit. Even if someone doesn't want to buy it during the spare time, there will be no loss for Stardust Technology, and there will be no loss for the consumers who made the reservation.
The work of the Stardust directly-operated store has come to an end for the time being, and the only thing left is the "Hai" press conference. There will be on-site registration at the directly-operated store on October 8, but the number of places is limited, and the full number is only 200 people.
Wang Jinli also proposed to Chen Zifan to invite several traditional media to the press conference. However, in the end, only three local newspapers in Haicheng were willing to come, and they were still the kind of newspapers that could go bankrupt at any time...
It can only be said that it is better than nothing. With the emergence of computers and mobile phones, the road of traditional news media such as newspapers will only become more and more difficult. In Chen Zifan’s impression, newspapers have been almost invisible since 15 years ago.
Zhao Wushang asked Chen Zifan a few days ago: "Dr. Chen, since 'Hai' is already in mass production, why don't we start selling it directly and wait another month to hold a press conference specifically for 'Hai'?"
Let’s not talk about the inventory problem of "Hai" for now. Of course it is possible to sell it directly, but if there is not enough publicity, who will buy it? If you want to make a good product, you have to do it right from beginning to end, so Chen Zifan explained:
"From birth to the end of the product 'Hai', we have given it soul and the value of its existence. The press conference is not only our new beginning, but also the memory of the existence of 'Hai'."
Zhao Wushang: "..."
Why did he suddenly not understand? Wang Jinli on the side heard this and smiled and patted Zhao Wushang on the shoulder:
"Old Zhao, I see that you are not good at marketing! We don't have many inventory machines in Hai. We will work overtime for a month to increase production. In the middle month, we can also engage in hunger marketing and promote it more!"
Therefore, the press conference of "Sea" is also a necessary part. Just after Chen Zifan left the Stardust Direct Store, a young man with a chicken coop with dark circles under his eyes came out from the side and murmured:
"Holy crap! What that person said on the Internet is true. It's really opposite my house... No, I have to go back to the Internet cafe and tell the brothers in the group..."
At the same time~
Chen Zifan's father, Chen Jianjun, has been doing a lot of copycat motorcycles. He just copied the new motorcycles from Haojue, Jialing, and Wuyang Honda, but it's not really a copycat.
In their opinion, 125cc motorcycles are all similar in appearance. They just "learned" from them, and then assembled the refurbished engines and copycat accessories they found to create a new motorcycle.
After making a fortune, Chen Jianjun's friends wanted to take this opportunity to expand production capacity and make more money. Some even wanted to open their own stores. Seeing that the situation was out of control, he was ready to quit.
"Brothers, I'm here to tell you something today! I'm really sorry..."
Chen Jianjun looked like he was about to speak, but he didn't want to leave and he had no choice. Even the Golden Horse Best Actor had to come over to learn a few tricks. He had done so many deceptive businesses, so he just needed to make some money. If he kept doing it, he felt like he was going to be thrown into the street!
The first batch of engines were fine, a little bit old, but at least there were no problems. However, the quality of the engines he got later became worse and worse. Chen Jianjun had reason to suspect that there was a mole among them who was secretly causing trouble.
When several other people heard what Chen Jianjun said, they stopped pretending after a little effort to persuade him to stay: "Okay, Old Chen, let's work together when there is a chance in the future. We can keep in touch when we have time, and we can go out for a meal or something!"
"sure!"
As soon as Chen Jianjun left, several other people immediately gathered around: "Well done! As soon as Chen Jianjun left, our brothers got more points. When the next batch of engines arrives, we will ship some goods to Nangong Market..."
Motorcycles can no longer be sold, and only those few guys are still thinking about changing the market if this market fails. Copycat products will last a while, but they can make a little profit.
"I asked someone to ask. The scope of the ban on motorcycles in the capital has been expanded. Our Haicheng is also about to do so. Motorcycles are not allowed on the road in many places, and you must take a driver's license! If you go on the road without a license, your car will be impounded!"
"Then what should we do next? Xiaofan said he would buy us a car so that we can enjoy life. He has made enough money..." Wu Xiaohong couldn't help but ask, and also mentioned Chen Zifan's thoughts by the way.
"That's a lot of money! He's not dead yet! I'm going to take down a small factory that produces motors in Haibei to see if I can develop electric vehicles... The cost of this thing is not high, and the profit margins are big..."
