"That's not to say that..."
Doesn’t Chen Zifan want to shoot a brand promotional video that looks awesome and classy at first glance? Not because of limited costs, it is now possible to achieve small success in online publicity.
According to his expectation, some mobile phone manufacturers should have reacted after seeing the promotion of Stardust Technology, but in fact they did not, not only the international brands but also the domestic brands.
Even Gionee, Coolpad, and Tianyu, which have long-term cooperation with Stardust Technology, did not say anything. Perhaps in their view, even if Stardust Technology enters the mobile phone market, it is not a big deal.
Different new mobile phones appear from all over the country almost every week, and they don't pay attention to each one, let alone international brands. China is just one of the markets.
Moreover, Nokia and Motorola have always been arrogant, and they do have the capital to be arrogant at present. Brands such as Sony and Samsung have a wide range of businesses, so naturally they will not pay attention to a Haicheng brand.
This is a very good situation for Stardust Technology, which only needs to carry out marketing and publicity around the "sea" step by step, but online alone is not enough, offline advertising is equally important.
The location of the Stardust directly-operated store is only 4.2 kilometers away from the Stardust Technology headquarters. It is in a secondary commercial plaza, directly opposite the Haicheng Wetland Park, and the flow of people during holidays is very high.
Originally this was a large furniture mall, but it closed down due to poor management, so it was taken over by Stardust Technology and began to rebuild according to the drawings.
At first, Chen Zifan even wanted to build a large-scale Stardust direct-sales store directly in front of Stardust Technology, and then build a Stardust Plaza that could accommodate thousands of people, paving the way for subsequent product releases...
In the end, we lost because of lack of funds, so we had to settle for a location with a good location and within the budget. Construction started in August, and the overall progress was okay.
It will be completed at the end of September and will be officially put into early use in October. As for the Stardust after-sales center, it will be a separate area separated from the Stardust direct store to deal with after-sales issues.
When the Stardust directly-operated store started construction, many people around them had noticed their very different decoration styles, and many surrounding residents speculated that a large Western restaurant or fast food restaurant would be opened here.
If Chen Zifan heard this, he would have to reply: "What's the truth? In your impression, only Western restaurants, coffee shops, fast food restaurants and other foreign things can be decorated well?"
Moreover, the decoration style of Stardust Technology does not have any Western elements, but only a simple but unrefined storefront, as well as a sense of technology lingering through various electronic devices.
While the construction of the Stardust Direct Store continued, Wang Jinli also led his small team to have three contacts with Li Qiufeng of Huaya Building, and then determined the content of the cooperation and finalized the specific cooperation plan.
On the one hand, Stardust Technology only needs to be responsible for the production of LED LCD screens, and Huaya is fully responsible for installation and sales. On the other hand, it is about the "Hai" channel sales and advertising issues.
The conditions given by Li Qiufeng were very generous. Not only did he want to help Stardust Technology advertise on the Huaya Building, but he also wanted to open a Stardust direct store in the Huaya Building. However, Stardust Technology could not give in in this regard.
Wang Jinli explained that Stardust directly-operated stores are their brand image stores, which focus on experiential marketing and are controlled and directed by the head office. If you really want to cooperate, you can try the authorized store method.
Li Qiufeng doesn't insist on it. Direct-operated stores and authorized stores are not important. Creating profits is the most important thing. The most important thing is that someone above wants to support Stardust Technology to eliminate some other brands.
Even Li Qiufeng didn't know exactly who it was. He was a little confused when he first received the news. He sent someone to check the relevant information of Stardust Technology, but he didn't see the potential of Stardust Technology.
Isn't this just an ordinary supplier?
It wasn't until Stardust Technology released a promotional video for "Hai" some time ago, applied for and registered more than 100 patents at once, and continued to purchase electronic waste, that he realized that Stardust Technology had something interesting.
In terms of the cooperation plan, Huaya Building also gave Stardust Technology a lot of sweetness. Wang Jinli also wanted to make some excuses, but unfortunately Li Qiufeng finally gave up with his teeth bared and a smile on his face. Seeing that he couldn't ask anything, he gave up.
After returning to Stardust Technology, Wang Jinli immediately found Chen Zifan and said: "Mr. Chen, our cooperation with Huaya is going very smoothly. The conditions offered by Huaya are very fair. I haven't found anything else..."
"Okay, don't bother with this matter for now. Show me the contract and I'll arrange for the factory to prepare it..." Chen Zifan didn't dwell on anything anymore. Since there's no problem with the contract, why not make this money?
It just so happened that Stardust Technology's recruitment expansion task had been completed. Of the 500 employees, 400 were in the Stardust Factory, accounting for 80% of the total. Chen Zifan also opened [Stardust Technology] in his mind and took a look:
【Employees: 500】
(50 temporary employees, 300 regular employees, and 150 senior employees, the list is as follows...)
[Patented technologies: 257]
(…)
Under the current conditions, it is not difficult to open a single large LED LCD screen. Production can start within half a month. Together with the original OEM mobile phone screens and lithium batteries, it has become Stardust Technology's profit point.
Next, we just need to wait for the delivery of the first batch of large LED LCD screens and advertise on the big screens. On the other hand, Wang Jinli, who returned to Stardust Technology, once again led the marketing department to make final preparations.
In the Haicheng Forum, the number of people paying attention to the Stardust and Sea column is also rising. It has soared from 100,000 people a few days ago to nearly 300,000 people. Taking this opportunity, the marketing department released a new promotional video.
It is Chen Zifan's "immersive unboxing". As a result, the column that had become quiet once again became a hotly debated scene. The unboxing video is much more real than the previous "parameters".
Driven by the marketing department’s trolls, the “immersive unboxing” video soon spread to every corner of Haicheng Forum. Netizens had already uploaded the video to the KouKou group without even being pushed by the trolls.
"Brothers, come out quickly! Someone has already bought 'Hai'! He even took an unboxing video!"
"Unboxing video? What is this? Why, you need to take a video when you buy a mobile phone and unpack it?"
"Damn it! It's true! It wasn't said to be released on October 31st, why did someone get it in advance?"
"It's normal! There must be a supplier who got the goods in advance! Damn, this phone looks good!"
"I suggest you turn up the volume louder, and the packaging box is really exquisite, and so is the phone. Damn it, I want to buy it. What should I do?"
"Then just think about it slowly!"
"???"
"I still want to read it after watching it once. I am a little addicted. The more I read it, the more excited I am. This Bluetooth headset is so compact! It is equivalent to buying a Bluetooth headset and giving it a mobile phone!"
"Yes, the materials of this phone are also very good according to the sound. I want to ask if anyone has bought it? How does it feel to use it? How much does it cost?"
"Don't ask, it won't be released until next month. There is only one direct store in Haicheng, opposite the Wetland Park."
"???My home is right there! Why haven't I seen it? Where did you hear this news?"
"I also heard what others said..."
"..."
All kinds of news are flying all over the Internet. Except for the "Hai" unboxing video, which is true, other news has different opinions and it is difficult to distinguish between true and false. However, this does not prevent the "Hai" unboxing video from becoming popular on the Internet.
Although the content of the video is very simple and the time is short, it gives people an immersive feeling that makes people unable to resist. The most important thing is that the mobile phone in the video is really exquisite, it is difficult not to be moved!
"I wish I had one too..."
What Chen Zifan wanted to create in consumers was such a mentality. Facts have proved that he was successful, achieving maximum publicity effect at the minimum cost and triggering many netizens to follow suit.
At the beginning, it was about unboxing various mobile phones, and later there were even immersive openings of grapefruits and durians, all of which were fun. Let’s not mention other products for the time being, at least “Hai” was successful in unboxing mobile phones.
A netizen named "說のAI、伱兂鍅取笩" also specially downloaded unboxing videos of various mobile phones for comparison. Some big-name mobile phones are also very good, but they just lack some feeling.
"What's missing?"
He scratched his head and was puzzled. New phones from big brands like Nokia and Motorola obviously looked good, but why did he always feel like something was missing? And don’t have the urge to buy?
"Could it be that 'Sea' impressed me too deeply and made me a little preconceived? It must be like this..."
This feeling is indeed indescribable, just like a mobile phone that looks ridiculously beautiful from the front, back, and side, but when you turn it on, it turns out to be a big fruit with a small screen, which immediately makes people dislike it.
The CPU and system of "Hai" may be far inferior to Symbian, but Chen Zifan has made all the visible and invisible hardware to the current extreme of Stardust Technology, which naturally gives people a different feeling.
At the same time, "Hai" finally passed the review and certification of the Ministry of Industry and Information Technology, was labeled, and can enter the mass production stage. According to the current production capacity, the first batch of "Hai" will be about 30,000 units.
With 1 Stardust direct-operated store + 1 Stardust authorized store, the shipping capacity is really limited, so Chen Zifan is working on building the official website of Stardust Technology. Once the construction is completed, he can open up the online shopping channel in Haicheng.
For Stardust Technology, everything is ready now, all it needs is Dongfeng. It just needs to wait for the first batch of large LED LCD screens to be sent out, advertisements to be printed, and the construction of Stardust directly-operated stores to be completed.
Chen Zifan did not need to worry about the affairs of "Sea" for the time being, so he came to the core area of Stardust Factory again. After opening [Stardust Technology], he began to conduct new experiments on some products.
