As soon as these words came out, all the senior executives present were shocked. Chen Zifan saw a series of complex emotions such as shock, confusion, confusion, and eagerness in their eyes, which he expected.
"this…"
"No way! The mobile phone market is too deep. As long as we at Stardust increase orders and increase production capacity step by step, we can make stable profits!"
"Yes, it's very easy to build a copycat mobile phone. Just follow the black road. You can also make a brand..."
“The difference between being a parts supplier and making end products is so big that we don’t need to take risks!”
"Yes, yes!"
"Think about it again..."
Chen Zifan did not interrupt the discussion of the senior executives and waited for them to finish. The final decision was still in his own hands. After all, Stardust Technology belonged to them before and now.
This point has not changed from the beginning to the end. Chen Jianjun is sometimes very extreme. He can offer ridiculously high salaries to the company's top executives, but he is not willing to give up even a few shares.
Chen Zifan also inherited this. He needs to have the absolute right to speak about Stardust Technology, but he will not ignore the opinions of senior management. If someone raises a problem, then he will solve the problem.
He believes that these senior executives have just not come out of the shadow of Xinghua's failure. It's not that they don't want to make branded mobile phones, otherwise they wouldn't have joined Chen Jianjun in making Xinghua so easily.
After the sound in the conference room gradually quieted down, Chen Zifan arranged for his assistant to send a folder to every senior executive present, which contained hundreds of items ranging from the brand development plan to the detailed parameters of a battery in the product. Page.
Even Zhao Wushang, who is the CEO of Stardust, fell silent when he saw these documents. Regardless of the content, at least these heavy documents can make people feel inexplicably reassuring, which is something Chen Jianjun has never felt before.
"No wonder I have to do it for Xiaofan..."
It has to be said that multimedia is more useful when introducing plans. Chen Zifan started to introduce this document while thinking about remodeling the conference room:
"A new brand, especially a new brand without strong capital or technical foundation, wants to create its own brand surrounded by Samsung, Motorola, Ericsson... Lenovo, Newman, TCL... and many copycat mobile phones internally. What does it rely on?
Maybe you will answer me that it depends on luck, design, novel products, and marketing... But I want to tell you, these are, but are not, we should rely more on ourselves!
We should think more about why Xinghua Mobile failed! We are too impatient, and all brands are too impatient! How many manufacturers wish they could release a product every day, a design today and a style tomorrow.
We have to do both the expensive ones and the cheap ones. All kinds of exaggerated brainwashing advertisements are flooded in our lives. We would like to kill all the competitors in one go and dominate ourselves. But do you think this is really the right thing to do? "
Chen Zifan slowed down for a moment. The senior executives of Stardust Technology remained silent, but the frequency of turning over documents in their hands became faster, and their eyes also took on a different color.
“Have you ever thought that we can try a different path? We don’t need to compete with the so-called international big names, nor do we need to fight price wars with copycat mobile phones every day. We just need to be ourselves.
Find our positioning, as the saying goes, it’s not about having more troops but about being good. I won’t comment on Xinghua Mobile, but Stardust Technology and Stardust Mobile only make high-quality products, so what if they don’t have shipping channels? This time we will open the store ourselves!
Let's start from the first Stardust direct-operated store, Stardust after-sales service center, and Haicheng, using the business model of direct-operated stores in the document, to make good products and build our brand! "
This is a long-term development plan. Chen Zifan had no intention of achieving any achievements in the feature phone era from the beginning. The purpose of making a feature phone was to enter the market in advance and prepare for future smart phones.
No matter how brilliant Nokia and Motorola are now, they will still be unable to stop the Apple 4, a generation of kidney phones that will sweep the Chinese market five years from now. The end of the era of feature phones is also an inevitable result. All we have to do is follow the trend of the times.
Stardust Technology was given five years to strive for a chance to achieve nirvana in the smartphone era. In the early stage, Chen Zifan was even prepared to operate at a loss.
However, there are other stable profitable projects of Stardust Technology, coupled with his development plan based on point arrancar, there are very few products and directly operated stores in the early stage, and even the losses are within an acceptable range.
As Chen Zifan expected, after reading the previous part of market analysis and brand planning, Stardust Technology executives have psychologically accepted the plan, and then seeing the subsequent products...
"This is?"
Chen Zifan smiled: "A music phone that combines a mobile phone and a Bluetooth headset. I named it 'Hai', which means: Start from Haicheng and hear the sound of the sea!"
Zhao Wushang looked at the drawings with some doubts: "Can we achieve this kind of design now? And canceling the removable battery design... Isn't it a bit too bold? Oh~ So that's it..."
"Wonderful! We can make money from after-sales service, and gain reputation. The most important thing is that there are publicity points when there is controversy. We can seize this to hype up."
Obviously, Wang Jinli’s focus has always been on marketing and publicity, while senior executives in other departments are more focused on another selling point: waterproofing!
"With such a complicated design and integrated Bluetooth headset storage compartment, can it really be waterproof? Both the body and the Bluetooth headset are waterproof, so..."
"I work in the R&D department, so I can do it in the laboratory, but in reality the environment for using mobile phones is much more complicated, and as a result, the cost of 'sea' may be a bit high!"
"Cost is not a problem. This product has a high positioning. It is aimed at young and fashion-conscious consumers. These people have stronger spending power, so the price should be higher!"
"We are now Stardust, not Xinghua. Don't always think about making quick-finished products like before. As long as we complete 'Hai', the selling point of Bluetooth headsets alone will be enough to make back the investment!"
"Yes, there is no need to mass-produce in the early stage. Let's wait and see the market response first, and then we can make a decision!"
"What if it gets copied?"
"Ha ha…"
Wang Jinli laughed after hearing this question, and Chen Zifan also laughed. It is easy for big manufacturers to copy them, but what happens if they copy them?
Either it is not as good as them, or the price is higher than them. The most important thing is that this product of Stardust Technology is not for profit as its ultimate goal, but for Stardust Technology to enter the mobile phone market.
It’s okay to copy a mobile phone, but how to copy subsequent products? Do you still want the face of big manufacturers?
To sum up, copying by large manufacturers affects their own reputation, but copying by small manufacturers does not threaten Stardust Technology, so there is no need to worry at all.
This is also the reason why in the era of feature phones, various high-quality designs emerge in endlessly, but in the era of smart phones, there are far fewer good designs.
Major domestic manufacturers have gradually discovered that good designs often fail to gain traction. On the contrary, products that directly copy the test papers of Apple and Samsung never lack sales, such as the first year of bangs in 2018.
Chen Zifan doesn't mind others copying his, because he also copies future designs and adds some elements of his own. For example, "Hai" is a product designed based on Nokia 5710.
But it far surpasses the Nokia 5710 in terms of the entire product. Even if this phone is placed 17 years later in 2022, in an era when smartphones are fully popularized, the starting price will still not be low.
The entire high-level meeting followed naturally. In addition to products, Chen Zifan also finalized the construction of Stardust direct-operated stores and after-sales centers with Zhao Wushang, Wang Jinli and others.
This part of the work is very important, but it is not that important until the "Hai" is certified by the Ministry of Industry and Information Technology and mass-produced and launched. Just prepare in advance.
Chen Zifan only made two requirements: simplicity and grandeur. For this purpose, he also provided a specific design drawing. Zhao Wushang and Wang Jinli were confused after seeing this design drawing:
"This, this is too exaggerated!"
"I was still thinking about renting a store in a prime location in Haicheng, but instead... I built a direct-operated store? And combined it with an after-sales center?"
"As expected of Mr. Chen! Mr. Chen would never have come up with such a radical design!"
"Old Mr. Chen always seeks stability, while young Mr. Chen has a radical style. I can only say that each has its own advantages and disadvantages~"
“If we follow this design, we don’t have to open a store in a prime location.”
"really…"
This is the design drawing of a single-family direct-operated store. The overall design concept is very advanced. It covers a large area, has a simple style but is very grand. It is a big signboard there.
However, normal Stardust direct-operated stores are not so big, and they are separated from the Stardust after-sales center. With the direct-operated store plan, some traditional channels are not so important. Just imagine:
If Zhang San has the need to buy a phone, should he consider it when faced with the Stardust mobile phone, which is officially directly sold, authenticated, and has perfect after-sales service, and the electronics market, which is full of good and bad products, has many brands, and is controlled and ignored?
Of course, this is based on the premise of sufficient budget...
Stardust directly-operated stores will certainly not have any advantages in the initial stage, but with the release and launch of Stardust products, consumers' trust in directly-operated stores will only increase over time.
When Stardust Technology competes with other brands in the market, it will have an inherent advantage. As for traditional cooperation with operators and third-party channel shipments, they will also do the same.
Once the brand is established, everything is easy to say, but if it cannot be established through third-party channels for shipments, it is not enough. In addition, Chen Zifan has also set his sights on another channel, which is the online shopping platform:
"The cost of the direct-operated store model is still too high. I also need a fully functional Stardust official website and a cross-platform Stardust Mall. This needs to be prepared, but the 'sea' must be built..."
