Before Zhu Jingyuan read the letter and photos from Prince Charles, he had actually seen the report sent by Chu Yuqiang.
Zhu Jingyuan already knew what happened in Paris.
Those clothes, since Prince Charles wore them at the New Year's banquet, immediately opened up the top aristocratic market in Paris.
Chu Yuqiang's clothing store was immediately overrun by Parisian aristocrats.
But Chu Yuqiang's business only sold ten sets of clothes in the end.
It's not that they can't make more clothes. The Royal Clothing Company has a large number of craftsmen who can help accept more orders.
But Chu Yuqiang is ready to try a more special business idea.
Before heading to the western continent, Chu Yuqiang discussed the ideas with Zhu Jingyuan on the Western Cape and on the way back to the Dashi Country.
Chu Yuqiang believes that Zhu Jingyuan has created a new type of commodity.
A good whose market value far exceeds its cost of production.
The first is the name designed by Zhu Jingyuan, the Prince of Ming Dynasty.
And then there’s the unique style that the designs themselves have.
Finally, Prince Charles and other Thai and Western nobles were asked to cooperate to open up the high-end market.
Zhu Jingyuan looked at Chu Yuqiang's analysis and immediately knew that this was actually a luxury product in the modern sense.
Naturally formed traditional luxuries, such as silk and brocade clothing and gold and silver jewelry, have very high raw material and production costs.
These luxury goods do not actively limit sales and prices.
But this is not the case for modern luxury goods. Their actual raw materials and production costs are far from matching their market value.
It is in the process of design, production and promotion that additional excess market value is given.
Of course, these goods can be mass-produced and sold to the masses, gradually reducing the price to a level that ordinary people can accept.
But Chu Yuqiang tried to continue to maintain the extremely high added value of this product.
Prince Charles's set of clothes was rated by Chu Yuqiang as the most expensive item of clothing in Dashi Trading Company. The complete set was priced at 10,000 Ming Dynasty banknotes.
According to purchasing power, it is almost one million yuan.
In modern luxury custom clothing, this is actually not a particularly outrageous level.
But it's definitely over the top in this day and age.
Fully handmade customization may be synonymous with high-end products in later generations, but it is still a common phenomenon in this era.
Because the large-scale finished clothing market has not yet been formed.
The difference between high-end and low-end is nothing more than the level of materials and tailoring.
Zhu Jingyuan's clothes are extremely simple in style, and the production cost is lower than traditional clothes, but the marked prices are ridiculously high.
Normally, no one would spend so much money on clothes without any special meaning in them.
If Chu Yuqiang wanted money, Prince Charles might not even buy it.
Chu Yuqiang's business stated that Prince Charles's clothes were a personal gift from His Royal Highness Prince Dashi, and that clothes of the same level would not be sold again in the future.
Not even Charles's father, Louis XVI, could buy it.
Chu Yuqiang claimed that the material they used for a special kind of alpaca wool was limited and they could not make more clothes of the same level.
Don't worry about no one buying it, because they don't sell it at all.
Prince Charles's set of clothes is theoretically unique, and it is also the only thing that is nominally priced at ten thousand silver coins.
The ten sets of clothes sold by Chu Yuqiang were very similar in style to Prince Charles's, but the overall level was nominally downgraded.
For example, the cashmere windbreaker was changed from alpaca to premium double-sided cashmere.
Although it is still a high-grade material, it is a material that can be mass-produced.
Of course, the price has also been reduced. A complete set costs only two thousand silver notes, equivalent to two hundred thousand yuan, and sales are limited to ten sets a month.
The first few top nobles in Paris to arrive decided on a set without hesitation.
Those who arrived late were quite upset, but immediately booked a place for next month.
Prince Dashi of the Ming Dynasty personally designed the clothing styles specially for the French Crown Prince. The gimmicks in them are really great.
Many wealthy nobles who have nothing to do pursue this.
It's just two thousand Ming Dynasty silver notes.
If they were willing to settle for the next best thing, they could buy similar clothes elsewhere with other ordinary nobles and owners of large factories.
The Ming Dynasty Royal Clothing Company has a set of one thousand silver notes of the same style, and it is unlimited.
The materials and production levels of the clothes are very similar.
It's just that it is not sold directly by Prince Dashi's own store, and there is no "ming" pattern in seal script on the metal buttons.
In fact, the clothes on both sides may be made by the same craftsmen.
The button was actually nothing special. It was actually just a newly designed button that was originally intended to be sent to the store for normal use.
After Chu Yuqiang was chosen, he bought out the design and it became the exclusive symbol of Dashi Trading Company.
The final selling price doubled, and customers took it for granted.
At the same time, the clothing store also has more clothing of different levels, clothing that is truly prepared for the ordinary Thai and Western elites.
The prices range from one hundred silver notes to one thousand silver notes, and are divided into five different grades, using different grades of materials and different levels of customization.
The ordinary elites in mainland China, from company employees to managers and shopkeepers, from private detectives to newspaper editors, can all buy suitable ones.
The traditional Thai and Western formal clothes they used to wear originally cost dozens of silver coins.
People who need to buy new clothes now, instead of continuing to wear traditional Thai and Western formal clothes, it is better to spend a little more money to buy new formal clothes designed by Prince Dashi.
Prince Charles can wear it to the New Year's party, and we can certainly wear it to work.
As a result, a trend of changing into new clothes quietly spread from the nobles to the ordinary elites.
Chu Yuqiang is ready to try to stay in the new luxury market, but is not ready to let Daming give up the normal clothing market.
The Dashi Trading Company had too few manpower to handle this mass market, so it was handed over directly to the Royal Clothing Company.
Otherwise, Paris' original clothing stores and tailors will quickly eat up this real backbone market.
Before Chu Yuqiang arrived in Taixi, there were tailors who tried to imitate clothing at the request of the nobles.
But at that time, there were only overall photos of Zhu Jingyuan's trousers, without the skirt and specific design details, so the tailors were at a loss.
Now that nobles can get samples, it is only a matter of time before tailors learn how to do it.
If these tailors get high-priced orders and use high-end materials, the things they produce may not be as good as those of the two firms in the Ming Dynasty.
But unfortunately, they are French, so they can only go to the lowest market.
The class who really can’t afford Ming-made clothes but still want to join in the fun.
Only low-end imitations can be sold.
Zhu Jingyuan looked at Chu Yuqiang's detailed report and couldn't help but sigh in his heart:
It seems that there are still many wealthy people in France, and other luxury goods markets can also be explored.
Using high value-added goods to shear sheep from developing countries is also a typical means for later developed countries to maintain "development".
For the truly wealthy, luxury goods are a matter of mutual consent.
But it is a mandatory class tax for the middle class.
It’s an IQ tax for the bottom class.
Zhu Jingyuan felt that the brand created by Chu Yuqiang was good, and from now on all the clothes of his firm would have the word "ming" on them.
Only the learned Ming Dynasty people can understand the seal script, and even fewer Westerners can understand it.
But it can be used as a promotional point.
This is called connotation.
Zhu Jingyuan read Chu Yuqiang's report again, and then wrote a simple reply telegram himself.
With a few words of encouragement, let him maintain the current business model and push the Thai and Western male aesthetics in a thin and weak direction without any trace.
You can find a few good-looking but thin German boys and show them to the Thai and Western nobles in that kind of clothing inside and outside the clothing store.
If they are resistant, tell them about the "Wei and Jin Dynasties". This style is also the style that Ming Dynasty had.
It was natural for Zhu Jingyuan to write the telegram to Chu Yuqiang, because it was a "serious" and serious matter.
After finishing writing, Zhu Jingyuan fell into confusion when he picked up the letter from Prince Charles.
It is best to respond to this letter, because in the future, Prince Charles will need to cooperate with the publicity.
But how should one respond to such a letter?
Zhu Jingyuan struggled for a while, and finally called the palace official's book.
The royal palace's diary is not for keeping accounts, but for writing memorials and title books for princes and princes. The gatherings and conversations are documents for writing reports.
The job of answering letters should have been left to him.
However, Zhu Jingyuan watched from the side and gave relatively direct instructions on the spot.
The content of the reply letter should be very close on the surface, expressing that he is willing to establish a sincere and pure friendship with Prince Charles.
Then he hinted that the dresses he designed were originally suitable for relatively slim adults, as well as teenagers and children.
Not suitable for older, fat or stout people.
It is most suitable as a school uniform for primary and secondary schools, but because it is a Thai-Western style, it cannot be promoted in Daming schools.
Prince Charles can try out at the aristocratic school in Taixi.
This is of course nonsense.
It would be best if Prince Charles believed it and promoted similar clothing as boys' uniforms in French aristocratic primary and secondary schools, poisoning the entire next generation of France.
At the same time, in order to find evidence for this suggestion, Zhu Jingyuan also promoted and instilled weight loss ideas in Prince Charles.
First of all, I would like to remind you that being obese is unhealthy, and eating too much meat is also unhealthy.
According to more than 100 years of continuous research by Daemingtai Hospital, it is believed that people who are relatively thin and eat less meat can live longer.
Dieting and vegetarianism can help you lose weight and maintain your health.
His Majesty Emperor Shizu of the Ming Dynasty lived to be over ninety years old because he maintained a relatively thin body throughout his life.
He also likes to eat fruits and vegetables very much and is very restrained in meat.
Zhu Cixiang is indeed not fat. The portraits he left behind are all relatively thin, and the records show that he does not eat much meat. This can be found in evidence.
Zhu Jingyuan can probably guess the actual reason.
As a time traveler, Zhu Cixiang must have known that in that era, the third grade of high school was basically a terminal disease, and when it was serious, there was no cure at all.
In order to live a long life, Zhu Cixi did not dare to spend his whole life eating and drinking, and he also did military training every day.
In fact, military training is the key reason for Zhu Cixiang's longevity.
But Zhu Jingyuan replaced military training with weight loss, and replaced eating less meat with a completely vegetarian diet. He did not mention training at all. He just said that Zhu Cixiang was also relatively thin and liked to eat vegetarian food.
Then he suggested that Prince Charles, who was not fat in the first place, lose weight and lose weight through dieting and vegetarianism.
Try to keep your weight down to about 50 kilograms, so that you will be more elegant wearing the clothes you designed.
Other than that, he just chatted about the daily affairs of his big food country, trying to make up as many words as possible to show that he paid enough attention to him.
At least not less than what he wrote to himself.
But there cannot be any information involving the military and political affairs of the Ming Dynasty and Dashi.
Wangfu Dianbook is a professional in this city, and he almost wrote this soon.
Finally, give it to Zhu Jingyuan to copy it, and the reply letter is considered completed.
