As businessmen, they are naturally sensitive to business opportunities. Although they do not have the concept of advertising, they certainly have the concept of publicity. The identity of "Datang Weekly" made them afraid to think about it before, and they had never thought about it, but this time, everyone can see the effect!
Within one day, the entire Chang'an City knew the news. If it were in the past, how long would it take for it to be known? Even if you find someone to spread the word, it will be impossible to spread the word without half a month.
And now is the day! There are so many people in Chang'an City, and there are so many people working for His Highness King Qin. When these people communicate with each other on the construction site, the news will soon spread to all the counties around Chang'an City!
Moreover, they also know that "Datang Weekly" has begun to be published not only in Chang'an, but also in Luoyang, Taiyuan and other cities. Although it will be more than ten days late, for the efficiency of businessmen like them, more than ten days is a long time. too fast!
This means that it won’t take long for this news to spread throughout the Tang Dynasty!
What if you change an industry? Is this also true?
That's why they are so excited, but unfortunately, His Highness is not in Chang'an City now, and it is impossible for "Datang Weekly" to open such decisions to businessmen like them, so even if they are greedy, they can only take a look.
But they naturally saw the grand sales of these new salts in Chang'an City. Bai Ling and others bought the most expensive salt, which costs 500 yuan per pound. For them, this salt is still affordable. After all, salt is used for eating. The amount is only 500 jin per catty. For businessmen like them, even though the number of people in the family cannot be too small, it is only two or three jins of salt per month at best, which is not much money at all.
Bai Ling and the others didn't make any distinction. As businessmen, they understand people's hearts very well. For example, what is 500 Wen per catty for the master and 50 Wen per catty for the servant? Bai Ling and the others are not stupid. These salts come from some kind of To a certain extent, except for the packaging, it is difficult to distinguish other things, let alone put them in the dish.
So it's better for everyone to be the same and let the servants be grateful. It's just a small amount of money. It's divided so finely. You don't know if someone uses a cheap one for you. You can't keep an eye on it in the kitchen every day.
500 Wen per pound of salt may not seem cheap, but in fact, let alone big families, just some ordinary small households, some merchants' homes, the price of this thing cannot be considered expensive, especially if it is not used in much. In this case, this means that almost anyone with a price of 500 yuan per catty will buy this.
This is much better than pricing one or two guan, or even more than ten guan per catty. In that case, the profit seems to be high enough, but in fact the number of people who can afford it has dropped too much, and it is not as much as 500 yuan per catty.
This is why more than a thousand years later, Rolls-Royce, Bentley, Bugatti Veyron and the like are all very expensive, but in fact they are just small brands under Volkswagen.
The size of the market varies greatly, and Li Ke's pricing is not arbitrary.
Even though Li Ke has divided it into several levels, Li Ke can already determine when pricing. The 200 Wen and 300 Wen per catty salts are definitely the least sold among the four levels. The 500 Wen and 50 Wen per catty salts are the least sold. The most sold among the four levels!
The value of the existence of 200 Wen and 300 Wen is to increase the sales of 500 Wen. It is still the sales strategy of later generations. For any car, the lowest configuration will always be the one with the lowest sales. Its existence is to support the existence of other configurations. Then increase the selling price of other configurations and let you buy other configurations.
The booming sales of salt can be expected. Li Ke didn't care at all. However, he asked Jiang Feng to invest in new research and development content, which was to actually develop a method of filtering salt. In fact, it was in the book Li Ke took out. According to Different minerals in the salt solution require different concentrations and temperatures to resolve and condense, thereby separating these different salts.
However, Li Ke did not take out this part, but let Jiang Feng and the others figure it out on their own.
Li Ke can teach, but what Li Ke teaches will never be as good as what he understands. Once he understands, he may be a scientist, but what he teaches will always be an assistant.
After Jiang Feng completes the research and development of this separation method, Li Ke will launch a brand new "twenty-layer" filtered new salt to replace the highest selling price of 500 Wen salt, and then "reduce" the price of other salts.
The 50 wen of salt will then be reduced to 1.5 wen. Well, for the health of the people of the Tang Dynasty, His Highness the King of Qin finally reduced the cost of preliminary filtration. The 50 wen can be reduced to 1.5 wen per catty, and His Highness the King of Qin will continue to work hard. !
There are four levels in total, promoted little by little.
Li Ke is very serious about research and development, and there is nothing fake about it.
On the second day after the publication of "Datang Weekly", Li Shimin learned that all the salt sales points in Chang'an City had begun to queue up, and after some former coarse salt merchants began to reduce prices, Li Shimin would come over to get some taste. The reason why Li Ke sold 1.5 Wen I'm afraid the price of salt per kilogram is also to force those salt merchants to lower their prices? ! Because many people in the Tang Dynasty could not even afford coarse salt.
When Li Shimin realized Li Ke's purpose, Li Ke was also giving lectures to some sales employees of Yuelai Trading Company who had never met him before.
"Remember! For things that are closely related to ordinary people, such as food, clothing, housing and transportation, huge profits never come from high prices! Many people think that the huge profits of salt are due to its high price! In fact, this is not the case! It is a consumable, just like food, it is It will continue to be consumed. If you set a high price and most people can't afford it, society will be in turmoil! How do you make profits?!"
"Remember, a stable society is the biggest source of profits! In the Tang Dynasty, the price of rice was only 1 Wen per catty, the average monthly working income of the people in the Tang Dynasty was only 100 Wen per month, and the people who farmed did not have much food surplus. If coarse salt in society is sold for 150 Wen/jin or even higher, it means that this country is not far from collapse."
"Huge profits do not mean high prices! The reason why salt is hugely profitable is because its cost is too low! And it is also a necessity for human survival, so it is hugely profitable! As far as I know, there are several major salt ponds in Datang, although they make salt The efficiency is not as good as ours, but they have already bought non-registered households in advance. Kunlun slaves and other slaves are doing these jobs. The expenses for these people are one-time expenditures. Just buy them back and give them food, not even monthly money. Pay. This is the reason for its huge profits!”
"So, when we need to launch a product, we need to make it low-end or force a product to stabilize the low-end market with the largest number, and then we launch mid-to-high-end products to reap the largest profits. This is the most reasonable way to operate. Any This is true for every industry!”
"Stabilize the fundamentals of society, release some goodwill appropriately, gain the favor of the people by creating jobs, donating roads, etc., providing disaster relief, and gain a social and moral foundation, and then add brands and high technology to products , high functions and other seemingly high-end added values to divide classes and locate precise needs. This is the source of huge profits."
