Li Ke returned to Youjian Mall and was waiting for Li Zhang in a specially renovated reception room. The furniture in this reception room were all made of later generations of new Chinese wooden furniture. The style was minimalist and the overall look was very elegant. It is grand and different from the traditional Chinese style which is not very comfortable. The places that should be soft-wrapped are all soft-wrapped, which is very true.
It can be described as simple but not simple, high-end and atmospheric.
After waiting for less than half an hour, Li Zhang rushed over.
When he saw Li Ke, Li Zhang clasped his fists and saluted and said, "My minister Li Zhang has met His Highness the King of Shu."
Li Zhang had mixed feelings about Li Ke. The reason why he got this gold membership in the first place was purely because Li Ke was a prince and it would give Li Ke face, and secondly it was because of the influence of Yuelai Trading Company.
As the head of Dunhuang House, Li Zhang is very clear about the influence of Yuelai Trading Company in the Western Regions, so he understands that His Highness the King of Shu is not as simple as it seems on the surface, but there are some things that he cannot say, who will let them The main sphere of influence of the Dunhuang Fang was in the Dunhuang generation.
So Li Zhang just pretended not to know anything, and he couldn't tell it, because no one would believe him, so Li Zhang didn't tell it either. Smart people always just know what they know. Don't try to express your opinions. impose on others.
People of Li Zhang's age know very well that once stereotypes are formed in people's minds, they are really immovable. Li Ke is that image in everyone's mind. If you suddenly tell them at this time that Li Ke is awesome, who can trust you?
Li's family in Longxi may not believe it, let alone other families.
However, the situation in Chang'an suddenly changed. A "Datang Weekly" made all the powerful families know His Highness the King of Shu at once. The Zheng family in Xingyang and their five surnames looked at the same existing family. As a result, they were picked on at will, and almost half of the imperial court The ministers were bound together and were held in the hands of His Highness the King of Shu, and they were rubbed at will, without the ability to fight back.
So how could Li Zhang not be in a complicated mood? He knows much more than these people.
"You're welcome. As the first gold member of Youjian Mall, Patriarch Li, I want to thank you." Li Ke smiled and cupped his hands and said, "For the membership system established by His Highness, I always keep my word. Just now I The person’s words should have been conveyed in place.”
"So I don't know if Patriarch Li is willing to do this business. If there is anything you don't understand, Patriarch Li can just ask."
"To be honest, I still have some doubts about this aspect." Li Zhang thought for a while and simply told the truth. Even though the family members seemed to look down on businessmen, almost all the heads of the families knew how to do business.
There are a large number of trading houses under the jurisdiction of various powerful families, but those merchants are more of unregistered households that are attached to them. Of course, there are also pure merchant families that cooperate with them. It is said to be cooperation, but in fact it is borrowing their reputation. do business.
It can be seen from this aspect that all of these people are actually double-standard dogs. On the surface, they are scholars, farmers, industrialists, and merchants, but when it comes to businessmen, they all look down upon them. In private, one is more shrewd than the other in business, and each is more calculating than the other.
"Clan Chief Li, please speak." Li Ke said with a smile.
"That is, what is a brand?" Li Zhang asked the most critical question.
"Good question, this is the core of business. In fact, we have had the concept of brand since ancient times, but we have not formed a complete and systematic regulation of it. The so-called brand is the pastries of Li Ji Pastry Shop on the street. It is delicious and well-known throughout Chang'an City. Most people in Chang'an City look for Li Ji Pastry Shop when buying pastries. This is the concept of brand!" Li Ke gave an example.
Li Zhang did not ask in a hurry, but waited for the next step. Similar things have happened since ancient times, and he understood that this was not the point.
"What I have to do now is to make this a rule. I will apply with my father to establish a business association. No one is allowed to impersonate any brand that has been certified by the royal family. In short, today your Li family opens We have launched a furniture brand called Li Ji Furniture, which has been certified by the Tang Dynasty royal family. From now on, no one else in the furniture industry is allowed to use the name Li Ji Furniture."
"Of course, I personally do not recommend giving a name like Li Ji. It has no characteristics and is widely popular. Because there are Li Ji Baozi Shop, Li Ji Clothing Shop and other similar shops, it is easy to damage your reputation. By the way, get ready. The furniture designed for you is the furniture in my reception room." Li Ke roughly explained it to Li Zhang.
Li Zhang glanced around, and his eyes lit up, "Your Highness, you mean that it has the same effect as the word "Emperor" in the small circle on the plaque in Youjian Mall? Those who have received royal certification are just like that. You can wear this sign, but if you don’t get it, you’re not allowed?”
"Yes! The requirements for obtaining this mark will be very high in the future. First of all, the product must have been or is being provided to the royal family. This is the first criterion for entering the industry. Second, the quality requirements must pass! Third, it must be provided to customers. The strictest after-sales service. These are the three most important ones." Li Ke said lightly.
Li Zhang took a deep breath. If this is the case, then five hundred thousand yuan is not expensive. Even if it includes all the furniture in the Daming Palace, this is not expensive. It is too cheap. He knows very well how much the Thirty-six Western Kingdoms and the Western Dashi, Persia and other countries are pursuing the Tang Dynasty!
And if these furniture are transported, they can be exchanged for gold! Real gold! Dashi or Persia are a bit far away, but the Thirty-Six Kingdoms of the Western Regions are not far at all, at least not far from Dunhuang Fang.
And are there few wealthy people in the Tang Dynasty? Not a lot at all. Although their five surnames and Qiwang seem to represent the strength of the Tang Dynasty, in fact there are too many aristocratic families in the Tang Dynasty, and many of them are just slightly weaker than them. For example, the Hongnong Yang family, although the Sui Dynasty The dynasty has been destroyed, but the Hongnong Yang family has not been destroyed.
There should not be too many similar aristocratic families. The accumulation of thousands of years is too amazing, and these people's consumption is also very high. These royal furniture must be sought after by them. It may seem like a large one-time investment, but in fact the business is a long-term one! Li Zhang knew that many firms had been doing business for hundreds of years, or even hundreds of years.
These firms are all under the control of aristocratic families! The Tang Dynasty has ushered in a prosperous age. Although I dare not say that it will be the same as the Han Dynasty, it will definitely be fine in two to three hundred years. For the Li family in Longxi, this is the greatest benefit.
"There is just one more question. Can Your Majesty agree?" Li Zhang asked hesitantly.
"I agree. Why don't you agree? You can just distinguish the details. For example, the sofas, tables and chairs for my father should be carved with dragons, phoenixes and other totems, but for ordinary people, they wouldn't dare to carve them. But you can engrave other patterns, and even launch high-end customization for a certain family. For example, the Wang family of Taiyuan can ask them to design a badge, and you can engrave it on the furniture. This is exclusive to the Wang family of Taiyuan. Get more It’s not too much, right?” Li Ke said with a smile.
Li Zhang's expression lit up. His Highness is indeed talented in this area! He is indeed a man who openly claims to be a free prince! How can you live happily without money?
