Looking at the following literati who were looking at him seriously, Li Ke smiled and said, "We call this kind of behavior such as mobilizing people's emotions and promoting national policies public opinion, and in public opinion science, there is a word called: The spiral of silence.”
Spiral of Silence? Everyone was a little confused and couldn't quite understand.
"The so-called spiral of silence means that when people express their thoughts and opinions, if they see that the views they agree with are widely welcomed, they will actively participate, and such views will become more bold in publishing and spreading."
"Pay attention here, this view, whether it is right or wrong!"
"On the contrary, when people find that a certain point of view is ignored and there is a group attack, even if people agree with it, they will remain silent. The silence of one party's opinion will lead to an increase in the opinions of the other party, and so on. This will create a spiral development trend in which one side's voice becomes stronger and stronger, while the other side becomes increasingly silent."
"This is the spiral of silence." Li Ke explained.
"Oh! Within a month, the rumors about Your Highness and those who supported Your Highness were this spiral of silence." Everyone understood immediately, and the living example was right next to them.
"Yes, because whether it is the Tang Weekly or the small-character newspaper in the comment column, we only post scolding content, so we find similar people for these people, and everyone can continue to scold them without restraint."
"And people are social and collective. As more and more people become silent, those who support me with positive comments dare not speak out because they are afraid of being isolated, which will lead to unwillingness to express their opinions."
"The second point is that when Datang Weekly keeps hinting at rumors about me, it is also setting an agenda for me." Li Ke threw out a new vocabulary.
Naturally, everyone was at a loss.
"The so-called agenda setting means that when an important issue is repeatedly reported and emphasized, ordinary people will have a high degree of "correspondence" to related issues, which is a feedback effect."
"To give the simplest and most straightforward example, when you go to Chang'an City now, as long as you mention me, Li Ke, no one will mention the good things I have done in the past. Everyone's first impression is the recent rumors circulating in Chang'an City. My rumors."
"There is a word called "Public Opinion", which is the principle. It is to put a label on someone so that people will like or dislike it when they mention it." Li Ke smiled, he was too familiar with this thing.
Let’s not talk about what he learned in MLM, let’s just say that there are countless typical examples in later generations, but ordinary people can’t distinguish them at all, so the rumors stop at the wise man, which is actually very accurate, but many times, this wise man is not so Good job.
Li Ke was in a daze, thinking too far ahead. That was something that happened in his previous life. He came back to his senses and looked at the scholars below, and continued with a smile: "Today, since these wealthy families are playing tricks with us, We just play science with them.”
"Science is a subject that can be summed up, and it does not mean the knowledge of the imperial examination." Li Ke added that there was a word science in the Tang Dynasty, but it meant the knowledge of the imperial examination.
"Whether it is the spiral of silence or agenda setting, to some extent, there is no solution until there are more powerful propaganda channels." Li Ke said with a smile.
"So...our comment column is a more powerful propaganda channel?" A scholar immediately reacted.
"Yes! Next, our plan is to overturn and subvert!" Li Ke nodded.
"But, can this change your reputation, Your Highness?" A scholar was a little confused, but they knew that they had made up all the dirty information about Li Ke.
It was modified directly from some other dudes, and even from what some dudes had done recorded in history books.
"Of course, that's why I asked you to make up so much black stuff. If it's a piece of black stuff, it might be true, but there are hundreds of them popping up during this period. In fact, you only need to think about it with your head. It can’t all happen to one person.”
"The reason why those who curse don't think about this issue is because they have been swayed by public opinion. Now we can wake up to this issue. If we are bolder, we can directly abolish Datang Weekly." Li Ke said confidently He spoke.
To put it bluntly, Lanling Xiaoxiaosheng is like a marketing account. He now wants to use the influence and incitement of the marketing account to cut down the influence of Datang Weekly, an official media, and even lose its credibility.
"How to abolish it? Just rely on the comment column?" All the scholars were a little confused.
"Yes, I just told you about agenda setting. Now, we need to be bolder and set an agenda for Datang Weekly! What kind of agenda should we set? Set one. Datang Weekly is "controlled by powerful families" and "rigid" "The agenda of "only serving wealthy families" and "not considering the common people"."
"Now, whether it's Lanling Xiaoxiaosheng or the small-character posters posted by some of you, a large number of people come to watch it every day. Many people don't like to read weekly newspapers, whether it's because they can afford them or not, but they all If you like to come and see us, it’s free after all!”
"At this step, we will activate those spirals that were silenced before. It is said that things must be reversed when they reach their extremes. If there is no strong publicity channel, it will be suppressed for a long time and gradually become useless. But when there is a channel, some people who have been suppressed will become useless. People who suppress are passive and don't want to express, but when they have a way to vent, their power will explode exponentially!" Li Ke said with a calm face.
Only those who have experienced the Internet era of later generations know the horror of public opinion, and certain methods are favored by the West. It can be said that in the following years, countless international events have made many netizens have their own judgments. .
In later generations, many people felt that they had independent thoughts, but in fact, it was really difficult to maintain independent thoughts.
But if these methods are applied to this era...that would be Wang Zha! What kind of intrigues are there in the court? Who is playing this with you? What I am playing with you is science! Playing with theory!
Let you see how thick the lecturer is!
"Now you just follow the agenda I just put forward and start thinking about what to post tomorrow, and then put it on paper and show it to me later and let's talk about it." Li Ke said with a smile, "You can Discuss with each other. When you learn this, I can let you go to some small countries around you to try the effect."
The eyes of these scholars instantly brightened up, and they immediately began to discuss with great interest, because Li Ke opened an unprecedented window for them.
And inside, there are things that allow them to realize countless values in life. This is so interesting! Think about it, public opinion can control a small country! This is so exciting!
Looking at the hundreds of scholars below, Li Ke smiled. He had some strength and could kill people without blood.
